160 episodes

A podcast about building consumer brands. When Haven's Kitchen launched a product line of fresh sauces, founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from production gurus to marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because we’re all In the Sauce.

Theme music: "Jazzy Frenchy" by bensound.com

In the Sauce Heritage Radio Network

    • Business
    • 4.9 • 52 Ratings

A podcast about building consumer brands. When Haven's Kitchen launched a product line of fresh sauces, founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from production gurus to marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because we’re all In the Sauce.

Theme music: "Jazzy Frenchy" by bensound.com

    Building Brand Love

    Building Brand Love

    Mike Gelb is the host of the Consumer VC Podcast, where he interviews venture funders and CPG founders. On this episode of ITS, Mike shares the themes and tenets he's gathered from over 200 interviews, including the importance of an organic sales engine, why retail-focused CPG investors are a great bet, the end of cheap digital ads, and why truly unique brands will make it through the rough patch ahead.

    • 1 hr 9 min
    Building Like Bobbi

    Building Like Bobbi

    Bobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, and now, the Founder of Jones Road, the beauty brand that's recently gone viral on TikTok. On this episode of ITS, Bobbi and Ali talk authenticity: Knowing who you are, what makes you feel good in your skin, and how your business is, and should be a reflection of that. This is one to save - full of both business advice and life advice.

    • 53 min
    Building Analog in a Digital World

    Building Analog in a Digital World

    Hailey Swartz is Co-Founder and Co-CEO of Actual Veggies, the chef-crafted veggie burger popping up in retailers across the US. On this episode of ITS, Hailey sings the praises of QVC, good ol' fashioned grocery stores, testing and learning with buyers, and surrounding yourself with just the right amount of people who know what they're talking about.

    • 59 min
    Building on Iteration

    Building on Iteration

    Jake Deleon is the founder and CEO of Fila Manila, the company bringing next gen Filipino flavors to consumers across the US. On this episode of ITS, Jake and Ali talk founder-product fit, the value of curiosity and innovation, and why Amazon is a great learning tool... if you use it right.

    • 1 hr 6 min
    Building for Your Flock

    Building for Your Flock

    George Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer."

    • 1 hr 7 min
    Building With Albertsons

    Building With Albertsons

    Andrea Rose is the Produce category manager for the SoCal division of Albertsons Companies. She and her team are responsible for decisions about what their 336 stores carry, as well as how these items are retailed and merchandised. On this episode of ITS, Andrea and Ali talk about the massive ship that is the grocery store and how emerging brands can work with buyers to create wins for brands, stores, and most importantly, the consumer.

    • 1 hr 5 min

Customer Reviews

4.9 out of 5
52 Ratings

52 Ratings

Jennifer_Newman @wellfedjenn ,

The gift that keeps on giving! 😊

I’ve been listening to this podcast since 2019, and it is truly my favorite (and I listen to many!). In the past couple of years, I’ve gone from starting a food business in my kitchen, and now trying to share it worth the world. This podcast has provided inspiration, lessons, tactical advice and the true reality of being part of this weird but amazing ecosystem. I could go on, but just a big thank you for these lessons and for the gift that keeps on giving. So much ♥️ for the journey of Haven’s Kitchen & In The Sauce!

&steph& ,

Master Course in CPG

I have a 15-year career in the FinTech space and I’m decided to pivot into creating a new consumer food brand. Alison has structured this podcast to give us a deep insight into all the facets of entrepreneurship for CPG. She’s articulate, smart and practical when it comes to extracting value from all the topical areas that are relevant to food consumer products. What a gem!

ChaniR111 ,

Love it

Great podcasts!!!

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