101 episodes

Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Haven’s Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me — on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because We’re all In the Sauce.

In the Sauce Heritage Radio Network

    • Careers
    • 5.0 • 43 Ratings

Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Haven’s Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me — on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because We’re all In the Sauce.

    Building on a Name

    Building on a Name

    Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation in your fridge. On today's episode of ITS, Marisa walks Ali through the building of the US brand, from the name, to the design and then to the flavors. Marisa has deep experience building brands, and talks about what it's like to apply it all to her own.

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    In the Sauce is Powered by Simplecast.

    • 1 hr 2 min
    Building an Out of This World Digital Strategy

    Building an Out of This World Digital Strategy

    Natalie Smid is Growth Manager at Lunar Solar Group, an e-commerce and digital growth consultancy that works with brands on their digital strategy. On today's episode of ITS, Natalie and Ali trace back their working relationship to the day after Expo West was cancelled and the Haven's team realized the only way they'd build awareness in 2020 was digitally. With no demos or events, a lot was riding on digital, and wholesale brands need to hop on the digital train, pandemic or not.

    Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!

    In the Sauce is Powered by Simplecast.

    • 59 min
    Building a Place for Your Product

    Building a Place for Your Product

    Corey Rateau is Senior Category Manager at Good Eggs, the e-commerce grocery business beloved by the Bay Area. On today's episode of ITS, Corey walks Ali through what buyers are looking for from brands. They discuss how choosing new brands is a fraction of a buyer's job, and how brands need to identify the role our product will play in a store's assortment.

    Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!

    In the Sauce is Powered by Simplecast.

    • 1 hr 4 min
    Building Beyond the Obvious

    Building Beyond the Obvious

    Ben Goodwin and Eli Weiss are the Founder/CEO and the Customer Service Director of Olipop, the low sugar, prebiotic, fiber-rich healthy soda alternative that is, as they say “Killing it!” On this episode of ITS, they talk with Ali about the difference between customer service and customer experience, how expanding your team requires "depth charges," and why self awareness is critical for a founder, but also a company.

    Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!

    In the Sauce is Powered by Simplecast.

    • 1 hr
    Building Towards a Series A

    Building Towards a Series A

    Chuck Cotter leads the Food, Beverage, and Consumer Products industry group at the Law Firm Holland and Hart, advising companies of all sizes and stages. On this episode of ITS, Chuck breaks down the differences between LLCs and C-Corps, how to talk to your team about equity, what to think about as you raise capital, and the general state of CPG today.

    Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!

    In the Sauce is Powered by Simplecast.

    • 1 hr 3 min
    Building on a Sturdy Foundation

    Building on a Sturdy Foundation

    Kerrigan Behrens is the Co-CEO and Co-founder of Sagely Naturals, a CBD wellness company that sells in 10 thousand stores, including Ulta, CVS and Sprouts. On this episode of ITS, Kerrigan and Ali talk about the foundation that Sagely has been built on: A clear reason to exist, an underserved (unexpected) market, and a brand identity that has never wavered.

    Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!

    In the Sauce is Powered by Simplecast.

    • 1 hr 1 min

Customer Reviews

5.0 out of 5
43 Ratings

43 Ratings

ChaniR111 ,

Love it

Great podcasts!!!

Tris Prior MI ,

Fantastic

I love it!
Alison sounds like such a wonderful person

Janr o ,

Fantabulous!

This is the best podcast I have ever listened to! Alison is so fascinating! I learned so much from it! It helps many people start a company. I highly recommend it!

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