The Rob Prsa Podcast

Robert Prsa
  • 4.8 (53)
  • Entrepreneurship
  • Updated Biweekly

In 2016, I left my job as a video editor at TSN SportsCentre to go all-in on entrepreneurship. Since then, I’ve built Kay Bahd Apparel into a brand with millions of views, a large following, and over $1,000,000 in online sales driven entirely by social media marketing. Along the way, I’ve helped thousands of brands grow their presence online, and launched the world’s first infrared heated hoodie for pain relief. Across YouTube and social media, my content has been seen by millions of entrepreneurs worldwide—with over 9 million views on YouTube alone. This podcast is where I share the real strategies and hard truths of entrepreneurship—so you can market smarter, grow faster, and build a business that lasts.

  1. 5d ago

    AI Influencers Will Replace ALL Human Creators By 2030… Is This The End of Social Media?

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 Will AI replace content creators and influencers? Or will being a real human become your biggest advantage? In this video, I break down the human origin premium and the handmade effect to explore why people care about WHO created something—not just how good it is. After 10 years on YouTube, I’m thinking seriously about what AI means for creators, entrepreneurs and the future of marketing. I share which types of content I think AI will replace and what it will struggle to replicate. I also share examples from my clothing brand TherapyWear to explain where AI video generation makes sense and where it could damage your credibility. From imaginative ads and product visuals to real customer experiences and founder stories, this is about using AI to improve your marketing without losing the human connection that makes people trust your brand.

  2. Sep 27

    The AI Slop Epidemic Explained... People Have Lost Their Minds

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 Most people think they know what makes a clothing brand design “good” or “bad.” But your taste is being influenced way more than you realize. In this video, I break down the psychology behind why people love certain brands, logos, clothing designs, music and art — and how social proof, familiarity, culture, popularity and perceived authority can completely change the way we judge the exact same thing. If you’re building a clothing brand, this matters because obsessing over the perfect logo or design can make you completely miss what actually makes people want to wear something. We’ll look at brands like Supreme, Nike and Champion, along with research on social influence and perception, to show why building the story and perception around your brand can be just as important as the design itself.

  3. Sep 20

    AI Is Making Me Stop Marketing My Brand… I Don’t Do Sh*t Anymore

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 AI is completely changing how I run my clothing brands — and I don’t think most entrepreneurs realize how far this has already gone. In this video, I show you how I’m using ChatGPT and AI to automate work that used to take me hours or even days: organizing thousands of files, generating realistic ad creative, editing videos, creating voiceovers, resizing content, optimizing Meta ads, and even making changes to my Shopify website. I also walk you through exactly how I’m using tools like Higgsfield and ElevenLabs with ChatGPT to create full advertising campaigns for my brand TherapyWear — without needing to manually shoot, edit, organize, and produce every piece of content myself. If you run a clothing brand, ecommerce business, or basically any online business, this is the biggest shift I’ve seen in the 10 years I’ve been doing this.

  4. Sep 13

    No Brand Is Safe Anymore… Not Even Nike

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 Nike is one of the biggest brands in the world — and even Nike isn’t safe anymore. Nike’s market share has fallen, its direct-to-consumer business is struggling, and the company is trying to rebuild relationships with wholesalers. But I think the bigger story is what this says about the future of branding, social media marketing, and small businesses. The internet has completely changed the game. Instagram, TikTok, YouTube and the modern interest graph don’t automatically reward the biggest brands anymore. Attention has to be earned. A small clothing brand startup with better content can now compete for the exact same attention as Nike, Adidas, or any other massive company. In this video, I break down what’s happening with Nike, why big brands are struggling to adapt to modern social media, how the TikTok algorithm and interest graph changed brand marketing, and why this could be one of the biggest opportunities ever for small clothing brand startups and entrepreneurs. If you’re building a clothing brand, streetwear brand, e-commerce business, personal brand, or trying to grow through organic social media, this is something you need to understand.

  5. Sep 13

    What I’d beg every clothing brand startup to know about marketing... seriously this is everything

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 If you’re trying to grow a clothing brand from scratch, this video breaks down some of the most important marketing principles most clothing brand startups completely misunderstand. I explain why word-of-mouth marketing usually won’t grow a new brand on its own, how the mere exposure effect and complex contagion influence buying decisions, and why most of your Instagram, TikTok, and YouTube content isn’t supposed to generate an immediate sale — it’s building familiarity, trust, demand, and future customers. I also break down the Bass Diffusion Model and how successful clothing brands grow through external influence like organic social media, content creation, paid advertising, and distribution before internal influence and word of mouth can really take over. If you want to learn how to market a clothing brand, build an audience, grow on social media, create demand for your products, and develop a long-term clothing brand marketing strategy without relying entirely on paid ads, this video will completely change the way you think about growth.

  6. Aug 31

    Clothing Brands Stopped Being Creative After 2020… They All Look The Same Now (Here’s Why!)

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 Why do so many clothing brands look exactly the same—and why can being too original be just as damaging? In this video, I break down how to start and grow a successful clothing brand using Optimal Distinctiveness Theory and Simmel’s Fashion Paradox. You’ll learn why customers want clothing that feels unique but still familiar, how fashion trends spread, why brands copy one another, and how the right balance between originality and imitation can make your brand stand out without becoming unrelatable. After 10 years of running clothing brands, generating over $1 million in sales, and helping more than 500 brand owners, I’ll show you how to apply this concept to your clothing designs, social media content, branding, and marketing strategy. If you’re starting a clothing brand, building a streetwear brand, or struggling to differentiate yourself in a crowded market, this video will help you create a brand that feels recognizable, distinctive, and worth buying from.

  7. Aug 23

    WHEN CLOTHING BRAND DREAMS COME TRUE

    Join our community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 In this video, I break down real clothing brands that actually made it — including my own experience building a successful clothing brand from the ground up. We’ll look at the exact clothing brand marketing strategies that drove sales, including organic content on Instagram and TikTok, paid ads, email marketing, influencer collaborations, brand differentiation, and building a strong identity around a specific target audience. I also share real Shopify sales numbers, how my clothing brand reached over $68,000 in monthly revenue, and the biggest lessons I learned after nearly 10 years in the clothing business. We’ll also study clothing brand success stories and case studies to understand how ordinary entrepreneurs built massive audiences and turned their ideas into real businesses. If you’re learning how to start a clothing brand, grow a clothing brand, market streetwear, build an apparel business, or increase Shopify sales in 2026, these examples show what actually separates the brands that succeed from the ones that disappear. The biggest takeaway: find a unique angle, connect your brand to a real identity, master content marketing, and stay consistent long enough for your efforts to compound.

  8. Aug 16

    Exposing The Startup Clothing Brand Epidemic

    Join our mastermind community: https://www.skool.com/apparel-success-mastermind Try the best Ai design platform: https://www.design.com/rob88 Starting a clothing brand has never been easier and that’s exactly why the clothing brand industry has become brutally competitive. In this video, I break down why so many new streetwear brands, fashion brands, lifestyle brands, and print-on-demand businesses are entering the market, why most struggle to get customers, and why the barrier to starting a clothing brand is completely different from the barrier to building a successful clothing brand. We dive into aspirational oversupply, excess entry, monopolistic competition, the Pareto Principle, power law distribution, brand differentiation, social media marketing, customer attention, emotional attachment, cultural relevance, and why simply making good clothing is no longer enough to grow a clothing brand in 2026. If you’re trying to figure out how to start a clothing brand, how to grow a streetwear brand, how to market a clothing brand, how to get your first customers, or why your clothing brand isn’t growing, this video explains the economics and psychology working against new brands and how to use them to your advantage. I break down cumulative advantage, the Matthew Effect, positive feedback loops, social proof, brand awareness, customer acquisition, organic marketing, Instagram and TikTok growth, clothing brand strategy, entrepreneurship, ecommerce, Shopify, print on demand, and the “liability of newness” that makes the first few years of building a brand so difficult. Understanding these principles can help you stop competing like every other startup clothing brand and start building the attention, reputation, differentiation, customers, and momentum required to actually succeed.

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4.8
out of 5
53 Ratings

About

In 2016, I left my job as a video editor at TSN SportsCentre to go all-in on entrepreneurship. Since then, I’ve built Kay Bahd Apparel into a brand with millions of views, a large following, and over $1,000,000 in online sales driven entirely by social media marketing. Along the way, I’ve helped thousands of brands grow their presence online, and launched the world’s first infrared heated hoodie for pain relief. Across YouTube and social media, my content has been seen by millions of entrepreneurs worldwide—with over 9 million views on YouTube alone. This podcast is where I share the real strategies and hard truths of entrepreneurship—so you can market smarter, grow faster, and build a business that lasts.

Information

  • Creator
    Robert Prsa
  • Years Active
    2018 - 2026
  • Episodes
    616
  • Rating
    Clean
  • Copyright
    © Copyright Apparel Success LTD
  • Show Website
    The Rob Prsa Podcast

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