The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger
  • 4.9 (663)
  • Fitness
  • Updated Semiweekly

If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

  1. 19h ago

    EP | 751 - How We're Actually Using AI Inside IFCA

    There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better.   Time Stamps:   (0:40) Where Place In Business with AI (2:35) AI Is Like Hiring A Team Member (4:48) AI Mock Sales Practice (7:04) AI Productivity Porn ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    10 min

  2. 3d ago

    EP | 750 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2

    Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more!   Time Stamps:   (0:44) Previous Episode on The Value Equation (1:47) Making You More Valuable (2:05) Your Intrinsic Worth (2:57) Defining the Equation (4:37) Who Do I Need to Become? (5:52) My Story and Childhood (9:32) Persuasion Power (10:38) Impact Skills (11:47) Two Ways to Scale Your Business (14:42) Shifting Coaching to Business Skills (19:52) Action, Action, Action (21:57) How We Can Help ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    25 min

  3. Jun 4

    EP | 749 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 1/2

    Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business.   Time Stamps:   (3:23) Why Alex Hormozi Is Wrong (3:47) Quick Example of F*ck You Money (5:42) Our Wealth Accumulation and Why You Need Money (6:47) Alex Hormozi's Value Equation (8:06) Here's The Problem (11:05) The Intrinsic Worth Formula (13:21) Impact Skills (14:30) Next Episode ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    15 min

  4. Jun 1

    EP | 748 - How to Stop Solving Problems Your Business Doesn't Actually Have

    Here's the thing about ideas. They feel like momentum. You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity. In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesting. What actually moves the needle. I'll walk you through the distinction that changes everything, a four-step ladder to find your real constraint fast, and a diagnostic you can run on your own business today.   Time Stamps:   (0:05) Honest Thoughts on Ideas (2:55) Why Your Brain Loves New Ideas  (7:15) Questions To Ask Yourself ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    10 min

  5. May 28

    EP | 747 - What 11 Days in a Hospital With My Daughter Taught Me About Building a [Sellable] Business

    It's been a very difficult past 11 days and throughout the tears and frustration and guilt seeing our 1 year old battle her illness but this time has also given me time to think about what we've built over the past 8 years (and sold if you didn't know) and the freedom building a sellable business gives you. I'll be breaking down what's been going on with our family while still given you a framework around why LTV is so important in your business.   Time Stamps:   (0:20) Our Daughter Marlee (1:45) The Story (5:38) Building Work Around Your Life (8:29) IFCA Has Been Acquired (13:44) Fostering Community (14:45) IFCA Client Examples (16:35) Our Upcoming Masterclass ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    19 min

  6. May 25

    EP | 746 - We Sold IFCA. Here's the Whole Story (ft. Taeler De Haes)

    We've made the biggest decision in our professional career and the result is the two best coaching education programs in this industry just merged into one. We have officially sold Impact Fitness Coaching Academy to Taeler De Haes and we wanted to talk about all the details on this podcast.   Time Stamps:   (0:50) Erin's Perspective (3:18) The Intersection and Taeler's Perspective (8:55) Keeping The IFCA Legacy (10:38) Opposing Skillsets (14:04) Audience, Network, or Money (20:10) Energy, Focus, and Having Kids (22:58) Honest Thoughts on Healthy Competition (29:35) Erin's Triggering Reel ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    32 min

  7. May 21

    EP | 745 - Overpaying & Undercharging: How To Wreck A Coaching Business By Not Understanding Profit Margins

    The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how to make sure you pay employees fairly while having healthy margins.   Time Stamps:   (0:10) Profit Margins (1:30) Common Mistakes (4:20) Undercharging for Your Service (9:00) Paying Employees and Healthy Margins (10:06) Gross vs Net Profit (15:30) Raising Your Prices ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    22 min

  8. May 18

    EP | 744 - How to Fix Your Show Rates | 5 Systems That Get Your Booked Calls to Actually Show Up

    Let me give you a number. 1.8 million. That's roughly what a single metric cost us in annualized front-end revenue in early 2025. Not a bad hire. Not a broken offer. Not an ad account getting shut down. One number. That we let slip. Here's the math so you understand the stakes before we even get into the fix. At IFCA we run about 300 booked calls a month. We approve roughly 75% of those — 225 calls. The other 75 get dequeued. Either they don't qualify or our team proactively pulls them off the calendar so they don't pollute our data. So we're working with 225 approved calls. At a 25% close rate and a $9,500 average contract value — here's what happens at different show rates. At 73%, which was our historical baseline, 164 of those 225 people show up live. You close 25%. That's 41 new clients. Roughly $390,000 in front-end cash for the month. In early 2025, our show rate dropped to 45%. 101 people showing up live. 25 closes. $238,000 in front-end cash. Same calendar. Same closer. Same ad spend. $152,000 a month difference. $1.8 million annualized. And before I tell you how we got there, I want to make something clear: this was not a lead quality problem. I hear coaches say that all the time when their show rate tanks. "The leads are just worse now." Sometimes that's partially true. But a 45% show rate is almost never a lead quality problem. It is a system failure. It has an operational cause and an operational solution. I'll share what that operational solution is in today's episode.   Time Stamps:   (0:10) Fixing Show Rates (2:04) Show Rate Optmiziation Guide (2:34) Why Show Rates Are Dropping (6:20) Finding The Gaps In Your Sales Workflow (11:07) Justification Mode (16:48) Maximum Calendar Availability ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

    20 min
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4.9
out of 5
663 Ratings

About

If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

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