The MM+M Podcast

The MM+M Podcast
  • 4.2 (11)
  • Marketing
  • Updated Weekly

MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

  1. 4d ago

    Ellis Verdi on hospital marketing, Hillary's 2000 campaign and tropical fish

    Few things in life carry as much vintage prestige as the presence of a real New York adman.  That rarified air is typically reserved for the likes of a bottle of Johnnie Walker Blue, a 1957 Chevy or a Patek Philippe watch.Ellis Verdi is a classic New York adman with more than a few dozen stories to tell. Ellis worked across various brands and ad agencies in the 1970s and 80s before founding his own firm, DeVito/Verdi, in the latter part of the decade. Known for its at-times irreverent, at-times provocative creative output, DeVito/Verdi has endured as a New York-based institution throughout the years and even appeared on the MM+M Agency 100 list. From a medical marketing standpoint, Ellis has worked with a number of prominent hospital and health system clients, which scratches my itch after having covered the provider sector earlier in my career. Over nearly 40 years, DeVito/Verdi has worked with Mount Sinai, Lenox Hill Hospital, Mass General, UChicago Medicine, VCU Health, BayCare and MetroHealth in Cleveland. Ellis also has tales from the halls of the White House after the agency pitched and won the right to provide ad support for former First Lady Hillary Clinton’s senate campaign in 2000.  It’s our 60th anniversary year, so who better to have in the studio than an industry legend like Ellis for a longform, wide-ranging interview. Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Ellis Verdi on hospital marketing, Hillary's 2000 campaign and tropical fish

  2. Aug 12

    MM+M summer intern Lola Offenback's (second) exit interview

    Lola Offenback, MM+M’s editorial fellow, is finishing her second summer working with us.  To quote Herman’s Hermits: “Second verse, same as the first.” Lola has once again exceeded our expectations with her versatility and resourcefulness as a reporter. She returned to MM+M just before Cannes and helped us manage the wave of news coming out of the French Riviera. From there, she took on deeper reporting assignments exploring women’s health trends, medical marketing internship programs and allergy-focused ad campaigns.  She also got to cover some in-person activations around New York and hosted a two-part episode of the podcast about health brands advertising during the FIFA World Cup ahead of the final match. We’re thrilled to have one more sit-down conversation with Lola to discuss how the eight-week internship went, what she made of her second year covering the medical marketing industry and what comes next for her career. For our Trends segment, we’re talking about the proposed changes to the vaccine schedule and the policy messaging from Trump administration health officials that is untethered from the medical establishment.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    MM+M summer intern Lola Offenback's (second) exit interview

  3. Aug 5

    Hear from the most outspoken cancer patient advocate

    Matthew Zachary doesn’t need any help to have his voice heard – but we’re giving him our platform anyway. As one of the most prominent cancer patient advocates in the country, Matthew has been at this for a long time, 30 years to be exact.  He was diagnosed with brain cancer in college and survived, kicking off a lifelong career in healthcare advocacy. If you follow Matthew online, you know he is a prolific poster, particularly on LinkedIn. Additionally, he hosts the Out of Patients podcast and also has a new book out titled We The Patients.  As you’d expect, he has plenty of thoughts on where healthcare organizations and their leadership teams can step up to help improve patient outcomes. We wanted to bottle that up in a rousing episode of the MM+M Podcast.  This week, Matthew sits down for an in-person interview with reporter Bella Czajkowski about his continually relentless advocacy work, the access issues plaguing the nation’s fragmented healthcare system as well as his piano recital/book launch event at Merkin Hall.  Music: “Deep Reflection” by DP and Triple Scoop Music. Check us out at: mmm-online.com   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Hear from the most outspoken cancer patient advocate

  4. Jul 29

    Rethinking GLP-1 messaging and reviewing the FDA's peptide panel

    Executive editor Jack O’Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022. Lund had just left her position as CEO of Agency 100 honoree GCI Health to serve as chief client officer for health and wellness at WPP. Now in her new post as CEO of Stagwell-owned agency Allison, Lund joins this week’s podcast for an in-person interview with reporter Bella Czajkowski. Lund dives into a recent HarrisX–Allison Worldwide study on how GLP-1s are reshaping attitudes toward weight loss and care.  The report was released late last month and chief among its numerous findings was the observation that GLP-1s have moved firmly into the mainstream, though the public conversation around them remains split between medical breakthrough and moral judgment. As Wendy told Bella, “culture is shaping health, but health is also shaping culture.” And for our Trends segment, O’Brien and Czajkowski are joined by editor-at-large Steve Madden for a conversation on all that went down during the FDA’s recent two-day advisory panel focused on peptides.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Rethinking GLP-1 messaging and reviewing the FDA's peptide panel

  5. Jul 23

    NFL legend Drew Brees huddles with ARS Pharmaceuticals for Neffy campaign

    Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ emergency allergy spray, Neffy.  SHOW DESCRIPTION LONGDrew Brees can add pharma brand spokesperson to his already impressive résumé. This week’s episode features executive editor Jack O’Brien in conversation with the Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee.  Brees talks about how he got involved with ARS Pharmaceuticals on its Neffy awareness campaign, his own journey as an allergy patient, how this medical marketing work compares to other ad campaigns he’s participated in (such as that Pepsi commercial featuring One Direction) and even indulges in a little football talk. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    NFL legend Drew Brees huddles with ARS Pharmaceuticals for Neffy campaign

  6. Jul 22

    Novartis going on 30: Inside the Swiss pharma giant's corporate brand evolution

    Thirtieth birthdays are among the most reflective celebrations that we have. Born out of one of the largest corporate mergers in history, Novartis was founded in 1996 and celebrated its 30th anniversary this year. As such, the Swiss pharma giant is reflecting on its corporate branding down to the color palette as it eyes a future where its R&D operations lead to new drugs on the market targeting a host of disease states and medical conditions. In order to articulate its mission and underscore how it has evolved from a marketing perspective, Novartis is taking a look back before it sets its eyes on the future. This week’s episode features reporter Bella Czajkowski in conversation with Novartis’ chief corporate affairs officer Michelle Weese. The pair discuss the history of Novartis, how it is recognizing its 30 years in business and what we can expect from the drugmaker as it relates to marketing in the months and years ahead. And for our Trends segment, executive editor Jack O’Brien is joined by editor-at-large Steve Madden and pharma editor Lecia Bushak to talk through the FDA’s proposed de facto pharma ad ban now that the dust has settled — at least a little bit.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Novartis going on 30: Inside the Swiss pharma giant's corporate brand evolution

  7. Jul 16

    Health brands take the pitch at the 2026 FIFA World Cup: Where the world comes to play

    Whether you call it soccer or football, people all around the world love the “beautiful game” – including health brands.  When the 2026 FIFA World Cup kicked off about a month ago across 16 locations in North America, there were 48 teams competing for the gold trophy.  But more importantly for our sake, there were also several major health brands marketing and advertising throughout the five week tournament, including provider organizations and drugmakers.  Bristol Myers Squibb launched its We Won’t Lose media campaign in mid-June and has served as an official supporter of New York New Jersey as a host city.  Similarly, its Big Pharma rival Sanofi served as an official supporter of Boston as a host city, while consumer health company Haleon served as the official consumer healthcare product partner of U.S. Soccer. The World Cup has been the main attraction for weeks now, so as it comes to a dramatic close in the coming days, our summer intern Lola Offenback brings us a jumbo World Cup episode with back-to-back interviews.  First up is Opeyemi Oluwole-Sowore, chief marketing officer at Hackensack Meridian Health, who details how the New Jersey-based health system has served as an official supporter of New York New Jersey as a host city. Then, you’ll hear from Cologuard’s marketing director Tara Cunningham about how the Exact Sciences brand produced its Halftime ad featuring U.S. women’s soccer stars Abby Wambach and Julie Foudy. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Health brands take the pitch at the 2026 FIFA World Cup: Where the world comes to play

  8. Jul 8

    A double click on Klick Health: Cannes, Oxford PharmaGenesis and the Agency 100

    At the end of last month, Klick Health nabbed a pair of major honors in Cannes: Healthcare Network and Agency of the Year. This marks a capstone achievement for an agency already enacting plans to expand its reach and capabilities — such as acquiring fellow Agency 100 honoree Oxford PharmaGenesis.  It is indeed a long way to the top, but the view has never looked so good for Klick.  This week, executive editor Jack O’Brien is joined by Andrea Lillis, SVP and executive creative director of Klick Health, North America. Lillis served on the Pharma Lions jury, so she offers an inside look at her work as a judge, details her time celebrating Klick’s big wins and outlines what comes next for the Toronto-based agency. As for our Trends segment, we’re talking about the FDA’s recent decision to allow Zyn nicotine pouches to be marketed as less harmful to human health than cigarettes. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    A double click on Klick Health: Cannes, Oxford PharmaGenesis and the Agency 100
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Ratings & Reviews

4.2
out of 5
11 Ratings

About

MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

Information

  • Creator
    The MM+M Podcast
  • Years Active
    2019 - 2026
  • Episodes
    746
  • Rating
    Explicit
  • Copyright
    © Haymarket Media 2026
  • Show Website
    The MM+M Podcast

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