The Katie Lance Podcast

Katie Lance
  • 5.0 (80)
  • Marketing
  • Complete

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

  1. 1d ago

    Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting

    Tired of Instagram cropping your carousel photos — or worse, cutting off people’s heads? There’s a simple fix! In this quick Instagram tutorial, I’ll show you how to use the Mixed ratio setting when creating an Instagram carousel with both vertical and horizontal photos. This is especially helpful when you’re sharing:– Event or conference photos– Real estate listing photos– Community events– Birthday or personal photo dumps– End-of-month recaps– Behind-the-scenes content   When you’re creating your carousel, select your photos, tap Next → Ratio → Mixed. Instagram will preserve the orientation of your vertical and horizontal photos instead of forcing everything into the same crop. One important caveat: The Mixed ratio option works when you’re posting photos with different orientations. If your carousel includes both photos and videos, your media will need to use the same dimensions.Save this tip and share it with someone whose Instagram carousels could use a little help! P.S. I recently taught an entire class on Instagram Carousel Posts Made Simple inside the #GetSocialSmart Academy. Academy members can log into the dashboard to watch the replay and grab the resources. RESOURCES AND LINKS:🔗 Instagram Carousels Made Easy class: https://www.katielance.com/offers/m2vV2uMA/checkout 🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy 🔗 Free social media and marketing resources: https://katielance.com/freebies 🔗 Looking for a social media, AI or marketing speaker for your next event? Go to: https://katielance.com/speaking LET'S CONNECT:Instagram: https://www.instagram.com/katielance/YouTube: https://www.youtube.com/katielanceLinkedIn: https://www.linkedin.com/in/katielance/Facebook: https://www.facebook.com/katielanceconsultingTikTok: https://www.tiktok.com/@katie_lance  WATCH THESE VIDEOS NEXT:🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://youtu.be/D41swjrWNgQ?si=bvQsjARMzLdvPk5- 🔗 My Favorite Content Creation Apps I Use Every Day: https://youtu.be/jImf4o4BmA4?si=hD6Jvosuq4qg1hPs 🔗 How to Reorder Your Instagram Grid (Without Editing or Pinning Posts)https://youtu.be/GDyD3wO5eac?si=a4wx45akoPOP21tf 00:00 Carousel Cropping Problem00:19 Select Photos in Order00:28 Use Mixed Ratio00:47 Limitations With Video01:24 When to Use This01:42 Save Share and Learn More02:10 Wrap Up and Goodbye

    Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting

  2. 3d ago

    The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs

    What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral. In this video, I’m breaking down the four things every great Reel needs: hook, value, personality, and a call to action.Whether you’re a real estate agent, broker, small business owner, or entrepreneur, this simple framework can help you create Reels that stop the scroll AND help people connect with you. You’ll learn:– How to create a hook that gets people to stop scrolling– Why value is about more than simply sharing information– How your personality and perspective help your content stand out– Simple calls to action that don’t always involve asking for the sale– Why you don’t need fancy editing to create effective Reels   Remember:Hook = stopValue = stayPersonality = connectCTA = what to do next You don’t need to overcomplicate your Reels. Start with these four things and build from there! LINKS AND RESOURCES: 🔗 Katie Lance: https://www.katielance.com/ 🔗 #GetSocialSmart Academy: https://www.getsocialsmart.com/ 🔗 Katie Lance on Instagram: https://www.instagram.com/katielance/ 🔗 Katie Lance on YouTube: https://www.youtube.com/katielance 🔗 Katie Lance on LinkedIn: https://www.linkedin.com/in/katielance/ 🔗 Katie on FB: https://www.facebook.com/KatieLanceConsulting/ 🔗 Free content grid: https://www.katielance.com/contentgrid 🔗 Free resource library: https://www.katielance.com/freebies ADDITIONAL VIDEOS TO WATCH🔗 Facebook Business Page Link Limits: 2 Workarounds That Still Work: https://www.youtube.com/watch?v=lbslN9tZ4z4&t=18s 🔗 How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent: https://www.youtube.com/watch?v=LPj7RKmdXhk&t=307s 🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA&t=10s 00:00 What Makes a Great Reel00:06 Four-Part Reel Framework00:15 Hook Stop the Scroll00:28 Value Give a Reason to Stay00:42 Personality Build Connection01:10 Call to Action Next Step01:34 Quick Recap and Outro

    The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs

  3. Oct 2

    Facebook Business Page Link Limits: 2 Workarounds That Still Work

    Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next. In this video, I’m sharing what I’m doing instead of paying to upgrade, plus two simple Facebook link-sharing workarounds that are especially useful for real estate agents, brokers and small business owners. We’ll talk about:– Why Facebook is limiting external links on business pages– Why I still recommend keeping your Facebook business page active– How Facebook Events can help you promote open houses, classes and other events– How to use Facebook Stories to share clickable links– A simple Canva workflow for listing Stories– Why Facebook still matters for real estate marketing, search and visibility– Why I’m not paying to upgrade right now Facebook isn’t dead – but the way we use it continues to change. Instead of abandoning your business page, it may be time to adjust your strategy. Have you seen the Facebook link-limit notification yet? Let me know in the comments – and share any workarounds you’ve discovered! Want ongoing social media and marketing training for real estate professionals? Join the #GetSocialSmart Academy:https://katielance.com/academy CONNECT WITH KATIE: 🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy 🔗 Learn more about Katie Lance:https://katielance.com/ 🔗 Free #GetSocialSmart Content Grid:https://www.katielance.com/contentgrid 🔗 Follow Katie on Instagram:https://www.instagram.com/katielance/ 🔗 Connect with Katie on LinkedIn:https://www.linkedin.com/in/katielance/ 🔗 Follow Katie on Facebook:https://www.facebook.com/katielanceconsulting/ 🔗 Subscribe to Katie on YouTube:https://www.youtube.com/@KatieLance 🔗 Book Katie to speak at your next event:https://www.katielance.com/speaking ADDITIONAL VIDEOS TO WATCH:🔗 My Favorite Content Creation Apps I Use Every Day https://youtu.be/jImf4o4BmA4?si=AjeMmkkP2e2jbYV4 🔗 Realtors: Stop Overcomplicating Facebook | What’s Actually Working in 2026 https://youtu.be/ke3r2s8oo8E?si=k-YWvhMC8dWgkhp7 🔗 Facebook Privacy Post Hoax: Stop Copying and Pasting This Viral Scam https://youtu.be/6TuTvbBs8C4?si=lhYK0IGfp2chN_zv 00:00 Facebook Link Limits00:44 Why Still Post01:25 Workaround One Events02:22 Event Posting Tips03:11 Workaround Two Stories03:59 Story Link How To04:41 Quick Recap Templates05:19 Final Thoughts Invite05:50 Academy Outro

    Facebook Business Page Link Limits: 2 Workarounds That Still Work

  4. Oct 1

    How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent

    Meet Kama Burton – broker/owner, real estate professional, speaker and longtime member of the #GetSocialSmart Academy! Kama first discovered Katie Lance at WomanUP! in 2019 and has been following, learning and implementing ever since. In this Academy Member Spotlight, Kama shares how the #GetSocialSmart Academy has helped her become more visible, consistent and confident with social media – especially Instagram. We talk about:– Why having access to training replays has been so valuable as a busy broker– How she went from feeling unsure about Instagram to using Stories, Reels and carousels consistently– Why simple content often performs better than over-produced content– How one simple video generated 500+ views– Why people want to see YOU – not just generic or perfectly polished content– How Academy coworking sessions have helped her get more done– Why “done is better than perfect” has changed the way she approaches social media– Her advice for anyone considering joining the Academy  One of my favorite reminders from our conversation: Don’t overthink it. Keep it simple and get it done. Ready to become more consistent and confident with your own social media? Join the #GetSocialSmart Academy:https://www.katielance.com/academy LET'S CONNECT:🔗 Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🔗 Katie Lance: https://www.katielance.com/ 🔗 Connect with Katie on Instagram: https://www.instagram.com/katielance/ 🔗 Connect with Katie on LinkedIn: https://www.linkedin.com/in/katielance/ 🔗 Connect with Katie on FB: https://www.facebook.com/KatieLanceConsulting/ 🔗 Connect with Kama Burton on Instagram:Instagram: @kamaspeaks 🔗 Check out Katie's free resource library: https://www.katielance.com/freebies WATCH THESE NEXT:🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA 🔗 When Knowledge Is Free, What’s Your Value? | AI-Proof Your Real Estate Business: https://www.youtube.com/watch?v=tOXuDDVUEwE 🔗 #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits: https://www.youtube.com/watch?v=WShTlSfyoCI&t=164s 00:00 Welcome and Introductions00:25 Why Kama Joined00:57 Member Benefits and Replays01:53 Podcast Training Surprise02:36 Business Impact on Instagram03:47 Reels and Carousel Breakthroughs06:05 Keep It Simple and Authentic06:49 Advice for Joining07:59 Connect and Final Wrap

    How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent

  5. Sep 29

    3 Simple Ways to Stay Organized With Your Content (Plus a Backup System)

    How do you stay organized with your social media content without spending hours every week? In this video, I’m sharing three simple ways I organize my content – plus the backup system I use to make sure I never lose what I create. Having a simple content organization system can make such a difference, especially if you’re a real estate agent or small business owner creating your own social media content. I’ll walk you through how I keep a running list of content ideas so I always have something to record, how I organize Canva with folders and reusable templates, and how I use albums on my phone to keep my videos, photos and other assets easy to find. Plus, I’m sharing my monthly backup system. At the end of each month, I move my content off my phone and save it to Dropbox. You could also use Google Drive, iCloud or whatever system works best for you. Remember – social media is rented ground. We don't own Instagram, Facebook, TikTok or YouTube, which is why it’s so important to save and own the content you work hard to create. You don’t need a complicated system. You just need a simple one you’ll actually use! 00:00 Content Organization Overview00:07 Keep a Running List of Content Ideas00:33 Organize Canva With Folders and Templates01:30 Organize Videos and Assets With Phone Albums02:04 Back Up and Own Your Content02:39 Wrap Up and Next Steps CONNECT WITH KATIE: 🔗 Learn more about Katie Lance: https://katielance.com/ 🔗 Check out the #GetSocialSmart Academy: https://katielance.com/academy 🔗 Free Content Grid: https://www.katielance.com/contentgrid 🔗 Book Katie as a speaker: https://www.katielance.com/speaking 🔗 YouTube: https://www.youtube.com/@KatieLance 🔗 Instagram: https://www.instagram.com/katielance/ 🔗 Facebook: https://www.facebook.com/katielanceconsulting 🔗 LinkedIn: https://www.linkedin.com/in/katielance/ VIDEOS TO WATCH NEXT:🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I&t=13s🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8 Want to go deeper with your social media strategy, content planning, video marketing and AI? Join us inside the #GetSocialSmart Academy: https://katielance.com/academy

    3 Simple Ways to Stay Organized With Your Content (Plus a Backup System)

  6. Sep 22

    3 Simple Systems to Stay Consistent With Content (Without Spending Hours)

    Struggling to stay consistent with your social media content – without spending hours every week creating, editing and posting? The answer may not be creating MORE content. You may just need better systems. In this video, I’m sharing three simple systems I’ve used for years to stay organized, batch-create content, post consistently and save time. We’ll talk about: – How to create a simple system for posting and scheduling your content– When to post manually vs. schedule ahead– Tools like CapCut that can make video editing faster and easier– How to use AI tools like ChatGPT, Gemini and Claude without losing your voice– Why time blocking is one of the keys to content consistency– How I break content tasks into daily, weekly and monthly activities– Why batching content can save you hours throughout the month You don’t need to spend hours every day on social media. You need a repeatable system that makes it easier to show up consistently – even when business and life get busy. And remember: AI can help you brainstorm, optimize and work faster, but your audience still wants to hear from YOU – your stories, your opinions, your experiences and your perspective. Want more social media, video marketing and AI strategies for your real estate business? Join the #GetSocialSmart Academy:https://katielance.com/academy Learn more about Katie Lance:https://katielance.com/ Subscribe for more social media, video and AI tips for real estate professionals. CONNECT WITH KATIE: 🏠 Join the #GetSocialSmart Academy:https://katielance.com/academy 💻 Visit Katie Lance:https://katielance.com/ 📸 Follow Katie on Instagram:https://www.instagram.com/katielance/ 💼 Connect with Katie on LinkedIn:https://www.linkedin.com/in/katielance/ 👍 Follow Katie on Facebook:https://www.facebook.com/katielanceconsulting/ 🎥 Subscribe on YouTube:https://www.youtube.com/@KatieLance ADDITIONAL VIDEOS TO WATCH: 🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I 🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM 🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8&t=44s 00:00 Why Systems Matter00:18 Posting and Scheduling Workflow01:16 Editing and AI Tools02:30 Time Blocking for Consistency03:29 Wrap Up and Next Steps

    3 Simple Systems to Stay Consistent With Content (Without Spending Hours)

  7. Sep 15

    4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post

    Do you ever sit down to create content and immediately think, “I have no idea what video to make?" You’re not alone – and creating video content doesn’t have to be complicated. In this episode of The Katie Lance Podcast, I’m sharing four simple types of videos that real estate agents can keep in their back pocket and rinse and repeat throughout the month. We’ll talk about: – Simple B-roll videos you can create from clips already on your phone– How to create a “day in the life” video without filming every second of your day– Why an end-of-month recap is one of my favorite low-lift pieces of content– Why talking directly to the camera is still one of the most powerful things you can do to build trust and generate business– How batching your videos can make consistency so much easier Here’s the big reminder: people want to hear from YOU. AI can help you brainstorm, optimize and save time – but it shouldn’t replace your voice. If you want your content to help you stand out, build relationships and ultimately generate leads, people need to get a sense of who you are and what you’re all about. You don’t need fancy equipment. You don’t need every video to be perfect. Done is better than perfect! Which of these four video ideas are you going to try first? Resources 💙 Want ongoing social media training, coaching and support? Join us inside the #GetSocialSmart Academy:https://katielance.com/academy 📸 Connect with me on Instagram:https://www.instagram.com/katielance/ 🎥 Watch more on YouTube:https://www.youtube.com/katielance 🎁 Grab my free resources:https://katielance.com/freebies 📅 Download my free Content Grid:https://katielance.com/contentgrid 🎤 Interested in having me speak at your next event?https://katielance.com/speaking

    4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post

  8. Sep 9

    #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits

    What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently? In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee. Deborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder. We also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄 That’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important. One of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos. No editing. No posting publicly. No pressure. Just a quick “Happy birthday!” video sent privately to someone you know. It’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video! In this episode, we talk about: – Why consistency matters more than perfection– How the Academy has impacted Deborah’s business and marketing– The value of community, accountability, and ongoing learning– Why your social media strategy needs to evolve– Deborah’s experience attending our Mastermind– Why investing in yourself can be one of the best investments in your business– A simple way to start building your video confidence today Whether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have to have everything figured out. Start small. Stay consistent. Keep learning. And remember – done is better than perfect! CONNECT WITH DEBORAH WEST Deborah is a Broker Associate serving the Chicagoland area. Email Deborah:deborahsellsoakpark4u@gmail.com LISTEN OR WATCH NEXT Not Feeling Creative? Try These 3 Content Creation Hacks:https://www.youtube.com/watch?v=q8-LnWERv3o How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Better Social Media:https://www.youtube.com/watch?v=rsZPRiPuCeQ&t=132s My Favorite Content Creation Apps I Use Every Day:https://www.youtube.com/watch?v=jImf4o4BmA4&t=1s READY TO GET SOCIAL SMART? Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academy Learn more about our Mastermind:https://www.katielance.com/mastermind CONNECT WITH KATIE Website:https://www.katielance.com/ Instagram:https://www.instagram.com/katielance/ YouTube:https://www.youtube.com/@KatieLance LinkedIn:https://www.linkedin.com/in/katielance/ Free resources:https://www.katielance.com/freebies Free content grid:https://www.katielance.com/contentgrid Interested in having me speak at your next event?https://www.katielance.com/speaking #RealEstateMarketing #RealEstateSocialMedia #RealtorMarketing #VideoMarketing #GetSocialSmart

    #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits
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5
out of 5
80 Ratings

About

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

Information

  • Creator
    Katie Lance
  • Years Active
    2019 - 2026
  • Episodes
    253
  • Rating
    Clean
  • Copyright
    © Katie Lance 2025
  • Show Website
    The Katie Lance Podcast

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