Private Practice Survival Guide

Brandon Seigel

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

  1. 2h ago

    Buy-Sell Agreements: The Partnership Protection Most Practices Don't Have with Vanessa Ferguson

    Send us Fan Mail Buy-sell agreements are the overlooked safety net that determines whether your practice survives partnership turbulence or gets stuck in a deadlock. Host Brandon Seigel sits down with attorney Vanessa Ferguson to explain what a buy-sell agreement really does, why you may need one even before adding a partner, and the critical provisions most owners miss—valuation, funding, and tailored trigger events. They also unpack the risks of 50/50 splits, the difference between profit sharing and ownership, and how to prevent outside parties from gaining control in messy life events. If you’re considering a partner or thinking about offering equity to employees, this episode will help you protect your practice before problems arise. What You'll Learn What a buy-sell agreement is and why it’s essential even pre-partnershipHow to document ownership and avoid 50/50 deadlocksThe most important triggers to include (e.g., fraud, relocation, non-participation)Why valuation and funding provisions are non-negotiableThe difference between profit sharing and ownership—and safer incentive optionsHow to separate financial benefits from control when outsiders gain an interestWhen to review and update agreements as dynamics changeProtect your practice like it matters—because it does. Like, subscribe, and share this episode with a colleague who needs to hear it today. #PrivatePractice #BuySellAgreement #PracticeOwnership #Partnership #LegalStrategy Vanessa Ferguson is a business and intellectual property attorney and founder of Fidara Legal, PLLC. She helps private practice owners and entrepreneurs protect their brands, content, and contracts before legal issues disrupt growth. Vanessa brings a practical, preventative approach to law rooted in IP, privacy, and long-term business strategy. http://FidaraLegal.com  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Buy-Sell Agreements: The Partnership Protection Most Practices Don't Have with Vanessa Ferguson
  2. 4d ago

    Creating Your Personal Energy Management System

    Send us Fan Mail Your energy isn’t a luxury—it’s the fuel behind every decision, patient interaction, and culture cue in your practice. In this solo episode, you’ll learn how to audit your energy, build micro‑reset recovery rituals, and protect high‑energy blocks so you can lead sustainably. We break down the four dimensions of energy—physical, mental, emotional, and spiritual—and translate them into practical frameworks for team culture, scheduling, sleep, and movement. You’ll also hear when to delegate chronic drainers like HR and insurance, and how small calendar shifts can transform outcomes. What You'll Learn Why energy is a core business asset and the hidden costs of burnoutHow to audit energy givers/drainers and reallocate time toward your strengthsThe four dimensions of energy and how to protect each oneMicro‑resets and recovery rituals that fit between sessions and meetingsSleep, nutrition, hydration, and movement as leadership strategiesCulture tactics: psychological safety, huddles, and celebrating small winsDesigning an ideal energy week and setting non‑negotiable boundariesWhen to outsource (fractional HR, medical billing) to reclaim your energyProtect your energy, protect your practice—start with one action today. #PrivatePractice #HealthcareLeadership #BurnoutPrevention #EnergyManagement #PracticeGrowth Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  3. Sep 7

    The Gap and The Gain: Measuring Progress Without Burnout with Jamey Schrier

    Send us Fan Mail In this insightful episode, join us as we delve into 'The Gap and The Gain' with renowned business coach Jamey Schrier of Practice Freedom U. Discover how this transformative concept, originated by Dan Sullivan, can revolutionize the way private practice owners measure progress, celebrate achievements, and avoid the pervasive trap of burnout. Jamey shares invaluable strategies for shifting your mindset from perpetually striving for an elusive future ideal to acknowledging and appreciating the significant strides you've already made. Learn how embracing gratitude and reframing your approach to goal setting can dramatically impact your professional success and personal well-being. This discussion offers a fresh perspective on leadership, employee engagement, and cultivating a thriving practice culture. What You'll Learn: The fundamental difference between 'The Gap' (measuring against a future ideal) and 'The Gain' (measuring against past performance).How to prevent burnout by focusing on achieved progress rather than unreached goals.Practical journaling techniques for cultivating an attitude of gratitude and its neurochemical benefits.The importance of realistic goal setting and viewing goals as 'milestones' within a larger vision.Strategies for empowering your team and fostering a culture of appreciation and progress within your practice.How personal well-being is intrinsically linked to professional success through these principles.Don't miss this opportunity to redefine your approach to success and cultivate a truly thriving private practice. Invest in yourself and your future today! #PrivatePractice #BusinessGrowth #LeadershipDevelopment #GratitudePractice #AvoidBurnout Jamey Schrier, PT is a leading practice growth expert who helps physical therapists, occupational therapists, and mental health professionals build more profitable, freedom-driven practices. Known for turning complex business challenges into clear, actionable solutions, Jamey has helped hundreds of practice owners increase revenue, improve patient flow, reduce dependence on insurance pressures, and create greater financial stability—without being tied down to the clinic. Through his practical strategies, he empowers owners to reclaim their time, strengthen their businesses, and rediscover their passion for the work they do. https://practicefreedomu.com/ https://www.youtube.com/@jameyschrier https://www.facebook.com/PracticeFreedomU https://www.linkedin.com/company/practice-freedom-u/ Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    The Gap and The Gain: Measuring Progress Without Burnout with Jamey Schrier
  4. Sep 3

    Building Your Practice's Feedback Culture

    Send us Fan Mail Want a feedback culture that actually increases engagement and lowers turnover? You’ll get simple, repeatable systems you can run in five minutes a week. Learn how to launch Feedback Fridays (win, struggle, request), replace the broken feedback sandwich with a curiosity-first framework, and build psychological safety with monthly mistake celebrations. You’ll hear the data behind why follow-through matters and how to use lightweight tools for remote teams, reviews, and upward feedback. What You'll Learn: How to run Feedback Fridays so every voice is heard (win, struggle, request)Why the feedback sandwich fails—and what to use insteadThe five-step curiosity-first feedback framework that boosts receptivenessData points that connect feedback, trust, engagement, and turnoverHow to build psychological safety with a monthly mistake celebrationPractical systems for reviews, upward feedback, and remote check-insTake these playbooks and act this week—small, consistent rituals create big cultural shifts. #PrivatePractice #Leadership #EmployeeEngagement #FeedbackCulture #HealthcareBusiness Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  5. Aug 31

    Difficult Conversations: How to Address Performance Issues Without Destroying Relationships with Amy Lafko

    Send us Fan Mail In this episode, Amy Lafko, the leader in people management, returns to the Private Practice Survival Guide podcast to tackle the often-challenging topic of difficult conversations. She provides invaluable insights into addressing performance issues while strengthening workplace relationships. Amy shares her unique framework for transforming conflict into an opportunity for connection, emphasizing the power of mindset, genuine curiosity, and active listening.  Discover how to move beyond transactional interactions to foster an environment of growth and mutual understanding. This discussion is a must-listen for leaders and managers looking to navigate tough talks with confidence and build more resilient teams. Learn strategies for effective feedback, understanding employee transitions, and the importance of transparent communication in performance management. What You'll Learn: How to reframe conflict as an opportunity to build relationships.The importance of genuine curiosity and asking powerful open-ended questions.Utilizing the 'E+R=O' framework for clear communication and desired outcomes.Strategies to challenge automatic negative thoughts and assumptions.The distinction between coaching and termination, and how to approach each.Why transparent communication and clear expectations are crucial for performance management.Common mistakes leaders make when giving feedback and how to avoid them.The 'people-first' approach to performance discussions, focusing on shared goals and solutions.Join us as Amy Lafko shares her expertise on fostering productive and respectful workplace dialogues. #DifficultConversations #LeadershipSkills #PerformanceManagement #WorkplaceCommunication #AmyLafko Amy Lafko is a leadership and organizational design expert, mainstage speaker, author, and facilitator. Known for her “People First” method, she brings a step-by-step process to put employee engagement and empowerment into practice. Having spent 20+ years in healthcare leadership roles, her work is inspired by her personal transformation as a leader. That inspiration and her energy is multiplied every time she assists someone with their own shift in mindset and intentions. Her book, People First: A Proven Method for an Exceptional Healthcare Practice was an Amazon bestselling new release. In addition to founding Cairn Consulting Solutions, LLC and being certified in TTI Success Insights DISC, Driving Forces and Emotional Intelligence, Amy has earned her MSPT from Ithaca College, her MBA from Loyola University of MD. https://cairncs.com/ https://www.facebook.com/amy.lafko1 https://www.instagram.com/amy.lafko/ https://www.youtube.com/channel/UCd9wuEYF1vSuoD57cq-I57w Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Difficult Conversations: How to Address Performance Issues Without Destroying Relationships with Amy Lafko
  6. Aug 27

    Creating Your Practice's Content Repurposing System

    Send us Fan Mail If your private practice is stuck in the weekly content scramble, this episode lays out a simple, repeatable system to turn one long-form piece into a month of distribution. Learn how to use a content multiplication matrix to convert a single episode into 10 outputs, build a three-tier content pyramid, and batch your creation to reduce context switching and stress.  Discover why short-form video is outperforming static posts, how to design an evergreen library with categories your audience will actually search for, and how to align content to a seasonal rotation calendar. We’ll cover the essential metrics to track, lightweight tools to measure them, and a 90-day review to dial in ROI—plus smart delegation, content briefs, and idea banks to keep the machine running. What You'll Learn: The content multiplication matrix that turns one long-form asset into 10 targeted outputsThe long-, medium-, and short-form content pyramid and where each piece livesBatching tactics that eliminate context switching and improve qualityEvergreen categories and seasonal content planning for compounding resultsROI metrics to monitor (traffic, inquiries, referrals, list growth, engagement)How to delegate editing, graphics, and scheduling with clear content briefsIdea bank workflows and AI tools to speed up repurposingReady to replace scramble with strategy? Build your content engine today and watch distribution become your growth multiplier.  #PrivatePractice #ContentMarketing #RepurposeContent #EvergreenContent #HealthcareMarketing Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  7. Aug 24

    Content That Converts: Building Your Practice's Online Presence with Leila Adnani

    Send us Fan Mail If you want your private practice content to drive real inquiries—not just likes—this episode lays out a practical blueprint. Brandon Seigel and Leila Adnani unpack how to speak directly to a patient or parent’s specific fears and questions, mirror real search behavior, and build trust with authentic stories, outcomes, and testimonials. They contrast reality‑based content with glossy, idealized clips that risk a bait‑and‑switch experience, and they outline a consistent cadence that compounds your SEO and social proof over time. Finally, they spotlight the biggest ad spend mistakes and how to reallocate budget toward trackable funnels and measurable ROI. What You'll Learn: How to turn real FAQs into high‑trust, conversion‑ready contentWhy authenticity beats aesthetics—and how to avoid bait‑and‑switch contentThe content types that convert vs. the posts that waste spaceHow to define and speak to your ideal customer profile (and disqualify the wrong fit)A realistic posting cadence for podcasts and video in a private practice settingThe ad tactics to stop today: homepage drops, poor tracking, and post boostingHow to think in lifetime net value and treat ads like a controllable faucetPress play to transform your content from vanity metrics into booked appointments. #PrivatePractice #HealthcareMarketing #ContentMarketing #SocialMediaStrategy #PracticeGrowth Leila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs. Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports. PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show. What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success. https://psstudios.co/ https://pscreative.co/ https://www.youtube.com/personalizedsolutions Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Content That Converts: Building Your Practice's Online Presence with Leila Adnani
  8. Aug 20

    Designing Your Practice's Total Rewards Statement

    Send us Fan Mail Are you losing great clinicians over a small hourly bump because they don’t see the full value of your offer? In this solo episode of the Private Practice Survival Guide, host Brandon Seigel explains how to win the compensation perception war by designing a visual total rewards statement that shows the real worth of wages, taxes, benefits, retirement, PTO, development, and flexibility. He shares concrete examples and actionable steps for separating PTO from base pay, educating employees on fiscal literacy, and building transparent, competency-based compensation bands that reduce turnover. You’ll walk away with a practical framework to turn invisible value into retention, engagement, and trust. What You'll Learn: How to build a one-page visual total compensation summary and why it worksWhy separating PTO from base wages changes perception and decision-makingHow to price and communicate benefits (health, retirement, tools, flexibility, development)The role of fiscal literacy in comparing raises vs. benefits (e.g., HRA contributions, premiums, deductibles)How to create competency-based compensation bands, career ladders, and transparent rangesNon-monetary retention drivers: recognition, mentorship, flexibility, culture, and stay interviewsA weekly, monthly, and quarterly action plan to operationalize total rewardsPut these strategies into motion and watch your team’s clarity, commitment, and retention grow. #PrivatePracticeSurvivalGuide #TotalRewards #PayTransparency #CompensationStrategy #EmployeeRetention Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

5
out of 5
22 Ratings

About

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

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