Cubicle to CEO Ellen Yin

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Access the transcript of this episode HERE: https://otter.ai/u/CXlDtKEtJ2mPqORy2mAN2J6HLeU?utm_source=copy_url


What's your signature CEO style? Take the quiz: ellenyin.com/quiz



If you enjoyed today's episode, please:
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This sister duo turned a dream and a shoestring budget into a trade show triumph!

Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of concept, they’d keep building. If the trade show proved a lack of product market fit, they would cut their losses early. What happened next was beyond their wildest expectations - over $200,000 AUD in orders poured in, smashing their two-year projections in one weekend!

Today, Becca is taking us behind the scenes of their trade show success, including exactly what they spent their bootstrapped budget of $25K on for maximum returns, how they designed a standout booth experience to attract buyers, and the creative teaser they used to put their then-unknown brand on people’s radar pre-event.

If you’re building a consumer brand and selling through in-person activations at trade shows, markets, or events, this episode is a blueprint for you. Even if you solely sell digital products, this is a master case study in grassroots marketing and brand building you’ll find new ideas from.

View the transcript for this episode at: https://otter.ai/u/mDmZ_WFbZxHJ_IP1UQLKqP2C_ts?utm_source=copy_url



Connect with Becca:
https://mustardmade.cohttps://tiktok.com/@mustardmadelockershttps://instagram.com/mustardmade
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

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Listen to our exclusive interview with Amy Porterfield HERE: https://link.chtbl.com/UIVj9PTb

Access the transcript of this episode HERE: https://otter.ai/u/In0VyktpR0RGHSho-_K1VOXzTU4?utm_source=copy_url


What's your signature CEO style? Take the quiz: ellenyin.com/quiz



If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5942555/advertisement

This is our final week of featuring gems from past guests before we resume our regular Monday case study interviews. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This fourth and final roundup in the series features 7 must-try customer feedback tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The clickable links to all referenced episodes will also be listed in the show notes below for your convenience.

View the transcript for this episode at: https://otter.ai/u/W5VEs7jRRFPM5BWvgNNVwPxODx0?utm_source=copy_url


Thank you to our sponsor:
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/ellen

Links mentioned in this episode:
We are in the top 35 of Feedspot's 'Best Bootstrapped Podcast Shows'! Check out the full list here: https://podcasts.feedspot.com/bootstrap_podcasts/?feedid=5647420'Best Of' Pitching Roundup: 10 Tips To Pitch Yourself For ANYTHING: https://link.chtbl.com/sllNCKMT'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads: https://link.chtbl.com/dbjNLFH1'Best Of' Conversion Tips: Increase Your Sales w/ These 6 Strategies: https://link.chtbl.com/AYNw_c2wRepurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy: https://link.chtbl.com/axwvhnibShe Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy: https://link.chtbl.com/kDwMbBOTSave a Launch That's Flopping In the Final 48 Hours: https://link.chtbl.com/sz9pGpM_How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course About Cooking Chinese Food: https://link.chtbl.com/O9E_LCqzThe Exact Video Ad Strategies Harmon Brothers Used To Grow Lume’s Sales From $1.5 Million to $23 Million In One Year: https://link.chtbl.com/thwVnQLtIncreasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code: https://link.chtbl.com/smurFvFb$1M/Year With 1 Offer: Boost Your Sales With Bundling: https://link.chtbl.com/khQpUM3W

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


If you enjoyed today's...

Check out my dicussion with other entrepreneurs on changing your name after marriage:
Threads: https://www.threads.net/@missellenyin/post/Cu-Js1cPA4v/?igshid=MzRlODBiNWFlZA==
Facebook: https://www.facebook.com/ellenyinofficial/posts/pfbid037294XtCkndgV8GYv6F8p74NQY9HSSgywoUb9DhzNRdbR4bhDkQCuF7DGN56vCtjKl


Access the transcript of this episode HERE: https://otter.ai/u/7faTr8HF6N6deBNyyZrqxDUOn5k?utm_source=copy_url


What's your signature CEO style? Take the quiz: ellenyin.com/quiz



If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5942555/advertisement

We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This third roundup in the series features 6 must-try conversion tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The clickable links to all referenced episodes will also be listed for you below in the show notes.

View the transcript for this episode at: https://otter.ai/u/1dCVXW94KXUsI93TDgrmP0kf8Ac?utm_source=copy_url


Links mentioned in this episode:
'Best Of' Pitching Roundup: 10 Tips To Pitch Yourself For ANYTHING: https://link.chtbl.com/sllNCKMT'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads: https://link.chtbl.com/dbjNLFH1This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates For A High Ticket Program (Multiple 5 Fig. Investment): https://link.chtbl.com/rvhMPSCoBye Bro Marketing 👋 She Made $122K In Her Last Launch By Rejecting These Popular Tactics: https://link.chtbl.com/rkkVrZzk2 Ways To Add Urgency and Increase Funnel Conversions by 50%: https://link.chtbl.com/xoT4PPZj5 Key Shifts To Take The Suck Out Of Sales Calls [Make $10K Months Series Pt. 4]: https://link.chtbl.com/yCh05L0RYour MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No”: https://link.chtbl.com/VBBg-PBZHeidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years: https://link.chtbl.com/nuRSpc4n

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at a...