The Level 10 Contractor Daily Podcast

Rich Harshaw
  • 4.8 (23)
  • MARKETING
  • UPDATED DAILY

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

  1. 13H AGO

    2344: Topic Showcase: Blogging

    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we discuss the importance of blogs on your website. Blogs are a great way to engage your prospects and build the  case why you are the superior choice. They are also masterful tools for winning the SEO war.

    34 min

  2. 1D AGO

    2343: Why It Doesn't Matter How Big Radio & TV Audiences Are

    Friday's podcast focuses on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M! That's right, cost per thousand. This is just one more example of why it's so important, and why it's imperative that you be fluent in media speak, or you will get killed in negotiations. First, Rich will give an overview and an explanation… then he's going to play a recording of a call between him and some media reps… this is good stuff!

    18 min

  3. 2D AGO

    2342: TBT: Beating Google's Algorithm By Simply Understanding It

    Thursday's TBT podcast is a strategy call between Rich and the marketing person at a garage door and garage flooring company who is looking for a little help with their website. We are going to pick up the conversation right AFTER Rich goes through a demonstration of some really good Service Area pages on a Level 10 Client website… then he gets into a conversation about what it really takes to beat Google's Algorithm, among other things. Other topics covered include: Why other SEO companies can't seem to figure this out, how SEO is like a war… and how to strategically create troops to put into your SEO battles. This is really good stuff, and represents Level 10's latest thinking on web building and SEO.

    28 min

  4. 3D AGO

    2341 - Dealing With Crummy Internet Lead Services

    Rich Harshaw explains why most remodeling companies are terrible at marketing: owners excel in sales or production but almost never in true marketing strategy. Without a real expert, companies rely on generic messaging, weak websites, and ineffective ads. Rich urges contractors to focus on strengths and hire specialists to win market share.

    10 min

  5. 4D AGO

    2340: Book Review: Made To Stick

    Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's probably a good one! This one is called "Made to Stick" by Chip and Dan Heath… and as the name would suggest, deals with the concept of making ideas stick in peoples' brains. This is the book where the concept of "The Curse of Knowledge" first came from… and it goes through a formula the authors call "Success" which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. S  U C C E S… I guess there is only one S in their success formula… nevertheless, this is pretty good stuff.

    18 min

  6. 5D AGO

    2339 - 5 Ways To Make Your Print Ads Work Better

    Most print ads fail because they look identical. Rich Harshaw explains how to stand out using five strategies: vary ad sizes, get personal, go bold with design and headlines, offer helpful information guides, and tell compelling identity-based stories. These tactics trigger attention, boost leads, and dramatically improve ad performance.

    18 min

  7. 6D AGO

    2338: Sunday Podcast: Back To The Basics

    Today's podcast falls more into the personal development category… and it's all about the small stuff. Or not doing the small stuff. Or trying to figure out why you're so averse to doing the small stuff. From health to wealth to relationships and spirituality… Rich's message will help you identify and DO the little things.

    18 min

  8. JAN 31

    2337: Topic Showcase: Websites

    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on the hub of your marketing… your website. A strong web presence is crucial to success in this day and age, and we aren't just talking about having a pretty website. Pretty is the default today. Your website has to do real work to get the proverbial date with prospects. If your website is not making a compelling argument why you are the absolute best buying decision possible, you'll lose business to the company putting in the work.

    30 min
See All (2K)

4.8
out of 5
23 Ratings

About

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

Information

You Might Also Like