Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 2d ago

    356. Danny Yeung, CEO of IM8

    Today, I'm joined by Danny Yeung, CEO of IM8. Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap with just two core SKUs. In this episode, we discuss building IM8 from the ashes of a billion-dollar collapse. We also cover: From billion-dollar IPO to $50M valuation in 18 months Simple products, simple messaging General Catalyst's revenue-based financing   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    IM8 Website: https://im8health.com/  IM8 on Instagram: https://www.instagram.com/im8health/    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    (00:00) Introduction (01:31) Danny's background (01:50) Prenetics diagnostics journey (02:09) COVID testing boom and collapse (06:03) Meeting David Beckham (02:09) From $1B to $50M (08:58) Prenetics to IM8 pivot (12:28) Organizational strategy (16:22) Product development approach (27:58) Retention and data focus (25:55) Marketing and messaging (29:39) Scaling challenges (30:30) General Catalyst financing model (34:55) Product roadmap (38:11) Where to follow (39:35) Conclusion

  2. Sep 8

    355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

    Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance during intense training. In this episode, we discuss the new ritual for elite athletes. We also cover: The Swedish science behind the product Elite athlete seeding as core go-to-market strategy The challenge of explaining a new ingredient to consumers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.drinknomio.com IG: www.instagram.com/drinknomio - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Founder backgrounds (02:00) What is Nomio (03:00) Isothiocyanates and Swedish research (04:00) Nitrate pioneers and discovery story (08:00) Product feedback from athletes (10:00) Early adoption and repurchase rates (15:00) Scaling and production (20:00) Athlete seeding strategy (25:00) Credibility and positioning (31:00) Science versus storytelling balance (33:00) Market differences across regions (34:00) 2028 Olympics ambition (36:00) Growth flywheel (37:00) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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