Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 4d ago

    359. Frank Britt, CEO of Aescape

    Today, I'm joined by Frank Britt, CEO of Aescape.   Aescape's AI-powered bodywork tables turn millions of anatomical data points into a new layer of health intelligence — with plans for personalized "body scores" in the future.   In this episode, we discuss repositioning from robotic massage brand to body intelligence.   We also cover: Biomechanical blindness Pivoting from licensing to ownership model  Why recovery still gets just 2% of fitness dollars Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Aescape's Website: www.aescape.com  Find a Table: https://app.aescape.com/locations  Aescape on Instagram: https://www.instagram.com/aescape    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (00:42) Frank's background (01:48) Company pivot to body intelligence (03:15) Adaptive body therapy category (04:30) Business model shift (07:45) Personal health journey (10:15) Using Aescape in recovery (10:45) Tom Brady partnership (15:00) Body intelligence and data (18:00) The missing tissue data layer (19:45) Body score and FICO comparison (22:00) Data collection and analysis (23:00) Recovery compounding benefits (26:00) Supply drives demand model (28:45) Operator flexibility and models (31:30) Scorecarding and management (33:00) Data ownership and sharing (35:00) Subscription and access models (37:15) Home use and direct-to-consumer (40:15) Future sport-specific programs (41:15) Try the product importance (42:30) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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