Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Edge
  • 4.6 (17)
  • Technology
  • Updated Weekly

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le

  1. 3d ago

    SPECIAL: Fast Growing MSPs Do Just TWO Things Differently

    What’s the difference between MSPs that are standing still right now and those that are rocketing ahead? It’s a special episode today because there’s only three months left of 2026, and I’ve actually got one of my colleagues as a special guest. He’s spent 10 years talking to MSPs about how to grow their business, and he’s going to share all of his brain with you right now. Welcome to Episode 359 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Fast Growing MSPs Do Just TWO Things Differently Featured guest: Ben Smith has been part of the MSP Marketing Edge journey from Day 1, he helps MSPs build simple, repeatable marketing systems that compound over time, generating consistent leads instead of chasing the latest trend. Having spent over 15 years consulting with business owners he brings practical, real-world experience rather than marketing theory. Away from work, you’ll usually find him outdoors with his family or working on his latest renovation project.   Hello, my name’s Ben Smith. I work with Paul at the MSP Marketing Edge. And how has it taken so long to get you on the podcast? We’ve been doing this podcast, what, seven years or something like that? Good question. I know, it is a good question. And you and I have actually worked together a very long time, way longer than actually the MSP Marketing Edge has been around. We’ll explore that in a second. But it’s good to have you here today, Ben, because you talk to MSPs all day, every day, and you hear the good, the bad, sometimes you hear the ugly because your job of course is to help people with their growth, with their marketing. And that means you’ve got quite a unique insight into what’s happening with MSPs around the world right now. So do you want to just start by telling us a little bit about you and your background and how we came to work together and what exactly you do for us here in the MSP Marketing Edge? Absolutely. So we’ve worked together for is it 15 years now, Paul? Yeah, scary, isn’t it? You had hair when we started. You didn’t really. For those watching on YouTube, Ben has no hair whatsoever. This is a personal choice. People often say when they find out we’ve worked together that long that I’m either good at what I do or that I’ve got some secret information on you. So they don’t know that it’s both at this stage. Thank you. But yeah, we worked together in the previous business working with healthcare sector and opticians, veterinary practices and dentists. And then of course we’ve been working together with the MSP Marketing Edge where you do the podcast and all the fun, crazy stuff. And I speak with MSP owners all over the world and find out what they’re looking to do with their business and if we can help them. Exactly that. In fact, if anything, I have the fun and you do the hard work. I enjoy it just as much. So it’s all good. I’m sure you do. Well, I know you do for a fact. And actually you are talking to our existing members as well as new members who are looking to join us because you do all the one-to-one consultations with our members, you do all of our onboarding. So essentially Ben is pretty much the only member of our team who loves being on a Zoom call all day long. I don’t like being on Zooms, I prefer doing stuff like this. And actually it was just you and me if we go back 10 years to when we first started this business. And so you and I have been here right from the beginning. And that actually leads onto my first question, which is what have you seen change since 2016 to 2026 in terms of how MSPs grow their business? So I don’t mean from a tech point...

  2. Sep 21

    Full Guide: Setting Up Emails That Create MSP Clients

    A simple automated email sequence is one of the highest return marketing assets that your MSP can build… here’s how to get started. Also this week, how to get your whole team involved in marketing, and how to arrange a party for 3,000 MSPs. Welcome to Episode 358 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The one email sequence every MSP should have running Most MSPs never use this, which even though it’s an oldie, is still completely valid in 2026. It’s an automated email sequence which warms up a prospect who has joined your CRM. And the beauty of it is that you set it up once and then you forget about it and it’s going to work for you for years and years to come. There are still far too many MSPs who connect with someone on LinkedIn or hand over a business card at a networking event or someone comes and downloads something from their website and that’s it. That person kind of disappears, maybe the MSP remembers them maybe they don’t, and actually they’re never contacted again. Today, I want to fix that because a simple automated email sequence is one of the highest return marketing assets that your MSP can build. And as I say, once it’s set up, you don’t really have to do anything. Let’s talk about the one email sequence every MSP should have running. So we should start with looking at how people end up on your list in the first place and how if you don’t have a list, you should have a list. Most MSPs underestimate the opportunity that having an email list presents. So of course, LinkedIn connections are a massive source of leads because when you connect with a business owner or manager on LinkedIn, then not only do you have a connection on that platform, but you have the ability to then go and harvest other information about them. I’m a big fan of taking your connections on LinkedIn, finding their email address. There’s a number of different ways you can do that… you can either get it off LinkedIn or you can use a plugin like Lusher or something like that, or you can just go and Google it. There are only about seven or eight types of email address, paul@, paul.green@, pgreen@, p.green@, you get the idea, you go and brute force Google search those in speech marks and you will find that email address eventually. So all those LinkedIn connections, you can go and find their email address and not enough MSPs are gathering email addresses and adding them into a CRM. Are you using a CRM? Do you have a basic one set up? Please go and do that quickly, it’s easy. Use MailerLite or MailChimp or if you’re in The Tech Tribe, you’ve already got one, it’s Growably, which is free as part of you’re the Tech Tribe membership. Go HighLevel is another popular one. Another one is ActiveCampaign. The ultimate one is HubSpot, but you will be paying them in kidneys every month. HubSpot’s really, really expensive. But the point is you can’t rely just on LinkedIn or gathering business cards. You’ve got to have a CRM where you are gathering people’s email addresses and you’ve got permission to email them. By the way, if you do take all of those email addresses or just business cards or any emails you gather from anywhere, as long as you’re not doing this on mass and not just buying a bunch of data and shoving it in (that’s bad) but if you’re trickling in people you’ve met on LinkedIn or in real life, then what you do is you send them an email as soon as you put their email address in. You tell them what you’ve done, you say, “Hey, we just connected on LinkedIn, I hope you don’t mind but I found your email address and I’ve put it into my database. I’m going to send you one email a week about growing your business with technology. If you really don’t want that, there’s an unsubscribe button at the bottom.” And like 8 out of 10 people will not un...

  3. Sep 14

    Writing The ONE Piece Of Content That Generates MSP Leads

    Case studies are the single most powerful piece of marketing in an MSP’s toolbelt, here’s how to get started. Also this week, is it ever a good idea to rebrand your MSP? And, you can’t grow your MSP until you’ve got solid leadership (even if it’s just you and a tech). Welcome to Episode 357 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to write a case study that makes prospects salivate If a prospect said to you right now, “Go on, send me a case study about your MSP,” what would you send them? Do you have just a simple paragraph on your website that’s actually a testimonial wrapped up as a case study that’s just a client logo and a quote saying, “Great service would recommend?” That’s not a case study. A case study is a proper story that takes a prospect on a journey. When they’re reading it or watching it they’re feeling and thinking, “That’s exactly my situation. This is the IT support company that I should be talking to and hiring.” Well, today I want to show you how to write that second kind, because done properly, a case study is one of the most powerful sales tools your MSP will ever have. Let’s start by looking at why most MSP case studies are useless. And most MSPs either don’t have case studies at all, or if they do have something it’s so vague and generic it could have been written by anyone about anyone. If yours looks something like this, “We helped a local business to improve their IT infrastructure and reduce downtime”, well, that tells the prospect nothing at all. And the problem you’ve got there is you’ve written that case study from your own perspective. It’s about what you did technically rather than looking at everything from the client’s perspective. And the client cares about the problem they had, how it felt when the solution came in, and what changed, what got better, what the results were. A case study is not a description of services, and it’s not a boast of how clever you are technically. A good case study tells a story. Stories only work when they make the person who’s reading it, or watching it if it’s a video, it only works if it makes them feel something. You think about every book that you’ve ever loved, every movie that you left the cinema thinking, “Oh, that was just amazing.” None of those started with a list of features of things they were going to do in the film. They started with a character that you could relate to, and that character was in a situation that you recognised and they’ve got a problem that made you feel something. The best stories move us emotionally. And do you know what? Case studies work exactly the same way, which is kind of weird when you think about it because it’s only marketing. But when you’re talking to ordinary business owners and managers, even when you’re talking to IT directors for co-managed IT, you’re looking to move them emotionally. The MSP who can emotionally move the prospect is dramatically more likely to win that prospect. Let’s first of all address a big problem that a lot of MSPs throw up to me, and that is the issue of confidentiality. “But Paul, what if I lay out all of the details about my client and bad actors out there can use those details to attack our client, to pretend to be us?” I get this, I understand it, and I think this is a unique thing within managed services within the channel. It is a real fear, but it is your fear and not your client’s fear. The most common reason that MSPs don’t have proper case studies is that they’re too worried about naming clients publicly and giving details that will be out there. The reality is that that worry almost always belongs to you and not the client. And most happy clients are not just doing case studies with you, they are doing them with lots of other suppliers as well. Most clients are g...

  4. Sep 7

    REALLY Messing Up An MSP 'Discovery Call'

    A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Also this week, how to market your MSP during a quiet spell, and the secret to being recommended more by AI. Welcome to Episode 356 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The format for a perfect discovery call The discovery call is the most underloved, most misunderstood part of the entire sales process for MSPs. Most owners treat it as an opportunity to tell the prospect about their services, but that’s not what it’s really for. Done properly, a discovery call is the thing that turns a warm lead into booked sales meetings. And right now I want to give you the exact format for running one that actually works, including the differences between a B2B call and a co-managed IT one. And I’ve broken this down into six easy parts to make it easy for you to understand, follow along, and of course implement. Part 1: The mindset shift. When we’re talking about a discovery call, we mean normally a video call and it’s normally the first quality contact with a new prospect. And the goal of the video call, the discovery call is not actually to sell anything. It’s actually to do two things. Number one is to qualify the prospect as someone that you really want to work with, someone that’s worth pursuing. And then secondly is to make them feel as though, “Ooh, this is interesting. These are the guys we should pursue.” So you know that you want to work with them and they are intrigued… they feel heard, they feel as though you could be the right people for them. And the way that you do that is by zipping your mouth because the prospects should be talking like 80% of the time. You ask questions, but then you shut up and you listen really, really carefully and you just occasionally reflect back what you’ve heard, what they have said. Because the best sales don’t come from talking at someone the best or having the best pitch. They come from actually the best listening. So most MSP owners, they get on a discovery call and start talking about their services and their accreditations and their qualifications and their tech stack. And do you know that the prospect doesn’t really care about any of that stuff. At the very beginning of the process, which is what this is, they just want to know if you can understand their world and if you can listen to them. And feeling heard is one of the most powerful psychological forces in all of human connection. When someone feels like you genuinely get them and get their situation and you understand their hopes and their fears and their wants and their needs, then you’re going to form some trust. In fact, they’re going to know you, they’re going to like you and they’re going to trust you. And when those three things are in place, they’re much more likely to give you a wad of cash and commit to you for a three-year contract. Beautiful, right? Part 2: The ask – how long should you request for a discovery call? This is where B2B and co-managed IT are slightly different. So in B2B, I believe you should ask the business owner for just 15 minutes on a discovery call. Why? Because it sounds like a tiny, tiny commitment. Most people are going to say yes to 15 minutes, whereas actually if you ask them for 30, that feels like a bigger chunk and certainly you don’t ask for an hour. So 15 minutes is absolutely perfect. Now in co-managed IT, you do ask for 30 minutes and that’s because IT directors, even though they’re super busy, super overstretched, they also have more complex situations to explain. And 15 minutes isn’t enough to have a peer-to-peer conversation about the real frustrations in their life. Because with business owners, it’s them as a normal perso...

  5. Aug 31

    MSP's Ultimate Guide To Winning Financial Services Clients

    If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the “trust transfer” trick of borrowing credibility from people prospects already trust, and my guest built an MSP to $143m exit and understands why MSP founders get stuck. Welcome to Episode 355 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Deep dive into winning financial services clients If you’re looking for a vertical that ticks almost every box – recurring revenue, long-term loyalty, genuine willingness to pay for good IT, and a compliance pressure that never goes away – then financial services might be the one. Right now, I want to do a deep dive into winning wealth managers, independent financial advisors, mortgage brokers, and insurance brokers as clients for your MSP, because this is a sector that is genuinely crying out for MSPs who understand their world. Let me show you how to become one of them. Let’s break this down into six easy parts… Why is this vertical so attractive? Well it’s pretty simple really, it’s very stable, very profitable, long-term businesses. These kind of financial services clients don’t tend to disappear overnight, and they also have a very high dependency on technology. You think about it, everything they do involves data, communications and client records. So they are genuinely willing to pay for high quality IT because for them, the cost of getting it wrong is huge, just huge. It isn’t just that the technology is needed by them, it is absolutely mission critical. That ticks a big box for us. But also, and this is huge as well, compliance pressure. For these people, we have no idea what the compliance pressure must be like for them because they have to operate under an increasingly complex and burdensome set of rules. There’s always new rules coming in. It’s very rare that someone comes in and says, “Let’s have fewer rules for financial services.” That just doesn’t happen. So the norm for them is all this compliance. And of course, a lot of the technology is there to make sure that they stay compliant. I’ve been digging around for some stats and I found that 96% of financial firms now allocate more than 5% of their total spending budget to IT and cyber security, and that’s going up. They take technology really, really seriously. And that means that once you’re in, you’re in. Because as we know, for an ordinary B2B company, switching an IT provider is highly disruptive for them. And for a regulated company, that’s just too much risk. You’ve got to be really bad to lose a financial services client or someone that’s related to that. So retention is very, very high in this sector. On top of this, and this just keeps getting better and better, these people talk to each other. The IFAs, the mortgage brokers, the insurance brokers, they tend to operate in very tight networks, either because they’re all part of the same actual selling network or buying network or something like that, or just because they tend to hang out with each other. They meet each other at training and compliance sessions and stuff like that. So they are talking about the suppliers that they use. Once you are in with one and you do a good job, the good news is you’re likely to pick up other clients as well. The psychology of the buyer. For these people that we want to reach, it’s almost always that the decision maker is the owner or the senior partner. And of course, there are influencers as well. In most B2B buying decisions, you’ve got a decision maker and an influencer. So you might have the CEO is the actual decision maker, but the operations manager might be an influencer. The operations manager will pretty much tell them who to p...

  6. Aug 24

    MSPs: How To Win Back Clients Who Left

    For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the phone, and the MSP who thinks you should sell Google Workspace, not Microsoft. Welcome to Episode 354 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to win back a client who dared to leave you for another MSP I want to talk about a type of prospect that almost no MSP ever follows up with. The prospect is a client who left you in the past. Let me make the case right now for why winning back these kind of people is actually one of the easiest, cheapest, and maybe even most overlooked opportunities in your entire marketing. Winning back a client who left you is up to five times more cost-effective than winning a brand new client. If you think about it, they already know your name, your reputation, they know roughly what working with you is like, even if you’ve changed in the year since they left. And yet research consistently shows that most B2B businesses do not do this. Almost three quarters of companies have no win-back process at all. They lose a client and that’s the end of the story. So why does this happen? And specifically, why does it happen with MSPs? I wonder, is it down to pride and discomfort? Because I don’t know about you, but I know for me, it feels a little bit awkward to go back to someone who chose a competitor over you. It’s one thing if you pitch to someone and they choose a competitor in the first place, but if you’ve worked with someone for a couple of years and then they leave you for a competitor, that’s where it almost feels slightly personal, doesn’t it? And it can feel a lot more awkward. It almost feels like you’re admitting weakness or you’re chasing them and you don’t want to be. I guess if you put it in ex-boyfriend/ex-girlfriend terms, you don’t want to be the ex that reaches out because that’s uncomfortable. But they’re not an ex-boyfriend or an ex-girlfriend, they’re an ex-client, and that discomfort is costing you easy revenue that’s sat there to be collected. Let’s be clear about the kind of clients we’re talking about here… We’re not talking about the ones that have been acquired by another business, that business is gone. We’re not talking about the ones that have gone bust, obviously that business is gone as well. We’re talking about if they have switched from you to another MSP. So let’s talk this through and all the aspects of it. Let’s deal with timing first, this matters more than you would think. If you reach out too soon, you are the needy ex and of course they’re still in the honeymoon period with their new provider. But if you reach out too late, you’ve completely missed the window where they realise that the grass wasn’t greener on the other side. Because that’s why someone switches, isn’t it? They leave you for another MSP thinking that with the other MSP the grass is going to be greener. And there does come a point where they realise that actually, some of the things are going to be different with that other MSP, but some things will be worse, some things will be better because every MSP operates and delivers in quite a different way. We did a little bit of research on this and the research broadly supports a timing window somewhere between two to six months after they leave. And my gut feel would be towards the back of that. So if they leave you in January, you should be reaching out in June… April, May, June kind of time. And most attempts to win back a client happen far too early. They happen at the point that someone cancels or the point that the client says they’re not going to sign another contract. That’s the wo...

  7. Aug 17

    MSPs: Never Talk About AI Like This

    Let’s discuss how MSPs can talk about AI without sounding like everyone else to win more consulting opportunities. Also this week, the pricing page no MSP dares to build, and what are the hot opportunities in the channel right now? Welcome to Episode 353 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to talk about AI without sounding like everyone else AI is probably the single biggest consulting opportunity sitting in front of your MSP right now. But of course there’s a problem. Almost every MSP talking about AI sounds exactly the same as all of the other MSPs who are also talking about AI. So today I want to show you why that’s happening and how to fix it. Let’s talk about how to talk about AI without sounding like everyone else. If we’re honest, most MSPs are not true experts in AI. I know that you’re very capable users and you probably use Copilot or Claude or ChatGPT. I mean, you probably use all of them, right? You’ve probably had to play with all of the major tools available. But when I say that most MSPs are not AI experts, typically you are just a few steps ahead of the average person, depending on the kind of clients that you deal with. These days, being an AI expert does only mean being a few pages ahead of everyone else because of course it’s changing so quickly. I do think there is a big difference between being a capable user and being a credible advisor. They’re two completely different things. And the trap is, for most MSPs, if you are just a few pages ahead of your clients and your prospects that you’ve read a little bit more, you’ve watched a little bit more on YouTube, then you have to be careful not to turn that into genuine expertise. But what you have as an opportunity is the ability to talk to them about AI and how they can roll it out and protect themselves and protect their business. That’s something that they don’t know. And that’s something that even if you are only a few pages ahead of them in the book you still have the ability to talk to them about that. For example, they might be looking at “How can we use Claude? How can we use ChatGPT within the business?” But they don’t know the questions to ask themselves. So they don’t know the concept of shadow AI, that their business’s data is being loaded into everyone’s personal Claude accounts right across the business. And of course that could be happening right now and they have no idea that this is happening. They don’t know that Copilot has those guardrails that you don’t necessarily get with Claude and with ChatGPT and with the others. It’s almost a case of because they don’t know what they don’t know, and they don’t know what questions to ask, that’s why you can consult with them about their AI. So you’re not consulting with them about AI capabilities as much as the best way to roll it out across their business. And actually, isn’t that what you do already? You are already a consultant about the best ways that they can roll out technology and max technology in their business, and AI is just another strand of that. But when you are communicating that, you’ve got to be careful not to use generic AI messaging. And this is the issue with general MSP messaging anyway. You’ve got to be careful not to use generic phrases because when ordinary business owners see the same phrases from all MSPs, it makes all MSPs look the same. And samey kills sales. So it’s exactly the same in AI. Here are some specific phrases that you might inadvertently use which make you sound the same. You might say phrases like “AI is transforming business” or “Unlock the power of AI” or “Stay ahead of the AI curve.” Those by the way, are all phrases which came out of an AI tool. And unfortunately they say nothing because all MSPs could easily put those on their...

  8. Aug 10

    SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue

    We’re finishing our three part marketing audit with a focus on revenue protection. There is a gold mine sitting inside your existing client base, let’s find out if you’re maximising that in your MSP. Welcome to Episode 352 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. SPECIAL: MSP Marketing Audit (3 of 3) – Focus On Revenue This is the third and final part of our massive marketing audit that we’ve been doing across three episodes of the podcast. So two episodes ago, that was episode 350, we looked at your foundations: your ideal client profile, your unique selling proposition, your website, and your LinkedIn setup. And then last week in episode 351, we audited your lead generation engine: build audiences, grow relationships, and convert those relationships into meetings and clients. So if you haven’t yet gone through those, it really would be worth you going back through them. Today’s the same format, a bunch of questions to ask you with yes/no answers. We’re kind of building something up over these three episodes of the podcast, so you can really get to grips with where the opportunities are within your MSP. Don’t think of it as, “I’ve got all this work to do”, think of it as “I now know which areas I need to focus on the most.” So we’re finishing with an audit on revenue protection. And this is the part that most MSPs actually kind of never really think about systematically, often because they’re so focused on looking after the existing clients and trying to win new clients that they forget that there is actually a gold mine sitting inside your existing client base. In fact, if anything, I would say that there’s more money to be made selling more and improving the retention of your existing clients than there is bringing onboard new clients. And sure, bringing on board new clients is really important, but actually mining the existing client base is equally important, if not faster results and better results. I’ll tell you something as well, and you may not hear many people say this, but I promise you this is true. If you can get your clients to a stage that they want and they choose to buy more from you, they will be happier and they will stay longer. And that kind of seems highly unlikely. Surely it should be the other way around… the less they spend with us, the lower the bills are, surely the happier they should be. And yes, that’s the case, but the keyword is choice. The more your clients choose to buy from you, the happier they will be. So we’re going to look at three areas today. We’re going to look at first of all, getting the first purchase over the line, as in getting someone to choose you, to buy from you. We’re then going to look at good account management. And account management isn’t just happiness, it’s about making sure they’re going to stay for years and years and years. So essentially systemising your retention. And then we’re going to look at upselling. And remember, I’m not talking about selling them stuff they don’t need or they don’t want, but I am looking at how can we find the things that will make them happy if they bought those things and then give those things to them. Retention is baked into good upselling. I’ve got 30 questions for you in total, and it’s the same format as before, just a simple yes or no answer. Grab a bit of paper, grab a pen, grab a laptop if you have to. Unless you’re driving, just keep score as we’re going through this and I’ll tell you what your total means at the end. Let’s do this. Getting the first purchase over the line. 10 questions here, asking whether or not you’re making it easy enough for a warm prospect to take that very first s...

See All (361)

Trailer

4.6
out of 5
17 Ratings

About

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le

Information

  • Creator
    Paul Green's MSP Marketing Edge
  • Years Active
    2019 - 2026
  • Episodes
    361
  • Rating
    Clean
  • Copyright
    © 2019-2026 Paul Green's MSP Marketing Edge
  • Show Website
    Paul Green's MSP Marketing Podcast

You Might Also Like