The Aaron Novello Podcast

Aaron Novello

Welcome to the Aaron Novello Podcast!Are you looking to master the art of real estate sales?Do you want to level up your business and lifestyle?You are in the right place!Aaron and his guests share winning real estate sales strategies and techniques and show you how to win the inner game that leads to financial freedom.Get ready.Here is your host, top producing real estate agent and coach to some of the top agents in the U.S. and internationally, Aaron Novello. 

  1. 4d ago

    I Started Treating My Phone Like a Cash Register

    That freeze before you dial isn't weakness, it's why how to overcome call reluctance matters more than any script you've been handed. I've sold over 2,000 homes and hit 200+ deals in a single year, twice, and I built that number doing cold calling real estate the way most agents avoid, not because I found the perfect script, but because I fixed how I thought about the phone before I ever picked it up. I break down the exact reframe that changed how I approach every call block, and it has nothing to do with memorizing lines. If you've already tried the scripts and still feel your stomach drop before dialing, this is for you. We're going past cold calling tips real estate agents usually get and into the actual prospecting mindset real estate agents need to stop dreading the phone for good. Here's what you'll walk away with: ✅ Why most real estate cold calling scripts fail before the first word is spoken ✅ The exact mental shift that killed my fear of rejection real estate agents feel every single day ✅ A simple way to see how to prospect in real estate as opportunity instead of danger ✅ What actually happens when you fix your cold calling mindset real estate agents rarely talk about ✅ Why strangers on the other end of the line matter less than you think This isn't about pretending rejection doesn't sting. It's about understanding that the people who freeze up aren't broken, they're just missing one piece nobody teaches. Once you see it, overcome fear of cold calling stops being a daily battle and starts being routine. If you're done making excuses to skip your call block and actually want to know how to overcome call reluctance for real, this one's for you.

  2. 5d ago

    Call Reluctance Real Estate: My Cash Register Mindset

    The dread before you dial isn't weakness. Call reluctance real estate agents feel is something I still deal with, even after 2,000 home sales. I'm not going to pretend I found a way to make the fear disappear, because I didn't. What I found was a way to keep dialing anyway, and that's the difference between agents who make it and agents who quit in year one. In this episode I walk through how to overcome call reluctance using the same mental maps that carried me through 16 years in this business, including two separate years where I closed over 200 deals. If you've felt cold calling anxiety real estate agents rarely admit to out loud, you're not broken, and you're not alone. Here's what I get into: ✅ Why willpower and memorized scripts never actually fix call reluctance real estate agents deal with long term ✅ The exact reframe behind my prospecting mindset real estate approach, the one I use before every single session ✅ Practical cold calling real estate tips you can put to use on your very next call ✅ A different way to think about cold calling objection handling that doesn't rely on canned rebuttals ✅ Why most real estate cold calling for beginners advice sets new agents up to fail before they even dial ✅ The real reason behind why agents fail at cold calling, and it has nothing to do with confidence I've gone 10 years without missing a day of prospecting by treating the phone like a cash register instead of a source of dread. This isn't theory pulled from a stage. It's what actually worked for me, deal after deal, and it's what I'm handing off to you here.

  3. 6d ago

    Expired Listing Objection Handling I Used On 75 Homes

    Every agent freezes the second a seller says stop calling me. Expired listing objection handling is what separates the agents who get hung up on from the ones who still walk away with an appointment. This is the exact real estate expired listings script I used to turn cold, defensive sellers into signed listings, the same words I said on calls that led to 75 listings straight from the expired lead list. No theory, no fluff, just what actually came out of my mouth when a seller pushed back. Inside this video you'll get: ✅ The word for word responses I use when a seller says "just tell me over the phone" or "stop calling me" ✅ A breakdown of how to call expired listings without freezing up the second they get short with you ✅ A full cold calling expired listings script you can steal and use on your very next call ✅ The mindset shift that turns rejection into a reason to keep the seller talking instead of hanging up ✅ Why most agents lose the appointment before the objection even finishes, and what to say instead If you've ever gotten off a call and thought about what to say to expired listings after the seller gets annoyed, this is built for that exact moment. These aren't generic expired listings objections pulled from some script you found online, they're the real pushback I got on actual calls and the real answers that kept the conversation alive. Whether you're brand new to expired leads or you've been doing this for years, this kind of expired listing objection handling is a real estate objection handling script built from calls, not classroom theory. Going into expired listings real estate 2026, sellers are getting more guarded and more agents are calling them. The agent who knows how to handle the expired listing seller objections without sounding scripted is the one who gets the appointment. This is that playbook.

  4. Jul 23

    The Listing Appointment Script With an 80% Close Rate

    Most agents never learn how to take control of a listing appointment until they've already lost one to a lower fee or a bigger promise from another agent. That drive home replaying every word, wishing you'd handled it differently, is exactly what this episode is built to fix. This is a live listing appointment roleplay where I walk through the exact process I use to close listings at an 80% rate against the 20% national average. You'll watch the full conversation play out, including the moment the seller brings up commission, because that's usually where agents lose control of the room. Here's what's inside this one: ✅ The real estate objection handling script I've used through 2,000 home sales and 17 years in this business ✅ Why the assumptive close real estate agents skip is actually the difference between presenting and closing ✅ How I isolate objections one at a time with a "set aside" instead of letting five stack up at once ✅ The real math behind my close rate, 7 nos before I get to 1 yes, and why that ratio is normal, not a warning sign ✅ Real estate closing techniques 2026 that hold up when a competitor undercuts you on fee If you want to know how to close a listing appointment without freezing up when the objection comes, or you're looking for real estate roleplay training instead of another generic script, this episode gives you both the mechanism and the proof behind it. Knowing how to take control of a listing appointment isn't about personality, it's a skill, and this is the closest thing to sitting in the room with me while I run it live. This is the real estate listing presentation 2026 training built from doing the work, not talking about it.

  5. Jul 21

    Call Me Back Later Isn't An Objection (Probate Script)

    You hang up thinking you got blown off. Probate lead objection handling says otherwise, and this call proves it. This is a real call breakdown, not a script read out loud for effect. You'll hear exactly how a probate seller who tried to push things off for 30 days ended up agreeing to a walkthrough in the same conversation, and why that shift had nothing to do with luck or pressure. Inside this episode: ✅ The exact question sequence I use for real estate cold calling roleplay practice that actually holds up once you're on a live, unscripted call ✅ Why "call me back later" is almost never the call me back later objection real estate agents assume it is, and what it actually signals from a probate seller ✅ How a simple probate investor script structure gets you past beneficiary confusion and legal delays without sounding pushy or rehearsed ✅ The exact beneficiary question that turned a stall into a conversation about a $1 million property ✅ Real cold calling probate leads tactics pulled straight from an actual recorded call, not a hypothetical If you've been calling motivated seller leads and keep hitting the same wall when someone says they need more time, this breakdown will change how you hear that response. This is real estate cold calling techniques that really work applied to an actual probate file, with a real number attached to it, not a theory. You'll also see how a basic probate cold calling script gets adjusted mid-call the moment the seller's story doesn't match the plan, which is exactly where most agents freeze and lose the lead. Whether you're brand new to probate real estate script work or you've been doing this for years, the point is the same. How to overcome objections in real estate comes down to asking better questions, not pushing harder. Get probate lead objection handling right on calls like this one and you'll never hear "call me back later" the same way again.

  6. Jul 21

    80% Of New Agents Quit. Here's Why This Team Didn't.

    The hardest part of year one isn't the market. It's learning to detach from outcome in real estate before doubt wins. If you're six months into this business wondering whether you actually have what it takes, you're not alone. Every agent who's made it past year one has faced the same gut check when the market shifts and the "easy" deals disappear. This episode breaks down exactly what separates the agents who quit from the ones who stay, and why the answer has nothing to do with luck. I walk through real client stories and coaching conversations that show what new real estate agent advice actually looks like when it's tested by a cooling market. You'll hear the difference between agents who piece it together solo and agents who plug into a system built specifically around new real estate agent team benefits , this is the real real estate team vs solo agent comparison nobody talks about honestly. Here's what this episode covers: ✅ Why detaching from outcome is the single most underrated skill in this business ✅ The real reason 80% of new agents quit in year one, and what the other 20% do differently ✅ How real estate coaching for new agents turns market shifts into skill-building instead of burnout ✅ A breakdown of probability based negotiation and how one agent used it to close a deal price alone couldn't solve ✅ Why understanding why join a real estate team matters more now than it did in a hot market ✅ Practical real estate agent skills training you can start using this week, not someday If you've ever felt like the market changing means you're not good enough, this episode exists to prove that theory wrong. Detaching from the outcome in real estate is a learnable skill, not a personality trait, and it's the difference between agents who survive year one and agents who thrive past it.

  7. Jul 18

    From $13K a Year to 200 Deals: What Changed

    Rates hit 7.3% and most agents quit. This is how real estate agents survive high interest rates and still close deals. I started in this business making exactly $13,000 my first year. I know what it feels like to work every hour you have and still watch your numbers shrink. If you're a real estate agent working 80 hours a week and your pipeline still isn't growing, it's not because you're not trying hard enough. The real estate interest rates 2026 environment is nothing like 2020, and the agents ignoring that gap are the ones falling behind right now. ✅ Why deal volume dropped 30% and what that number actually means for your business ✅ The real estate market shift 2026 that quietly killed the scripts that used to work ✅ What real real estate agent time freedom looks like once you stop chasing every lead yourself ✅ How I went from $13K a year to over 200 deals without adding more hours to my week ✅ Why real estate syndications for agents is becoming the smarter move for experienced agents ✅ The exact mindset behind buying back your time real estate agents rarely talk about This isn't motivation. It's the math behind how real estate agents survive high interest rates instead of waiting on rates to drop. If you're serious about how to succeed in real estate 2026, you have to stop repeating what worked three years ago and start building the skill that actually gets paid now. This is my from broke to real estate success story, and it was never about working harder. It was about knowing exactly what to change when the market changed under me.

  8. Jul 16

    How To Prequalify A Seller In Real Estate (85% Close Rate)

    Booking the appointment is easy. Closing it means you already know how to prequalify a seller in real estate before you ever pull into the driveway. Here's the truth nobody in this industry wants to admit: NAR reports the average agent converts about 20% of the listing appointments they go on. I run mine at 85%, and the difference isn't charisma or better listing presentation tips. It's what happens before I ever knock on the door. In this breakdown I walk through the exact listing appointment questions to ask before you agree to show up, so you're not walking into a home blind. This is the same process I use to prequalify a seller in real estate every single time, and it's built around three simple filters: motivation, timeline, and decision makers. ✅ The real estate prequalification questions that separate a real seller from a tire kicker ✅ Seller motivation questions real estate agents overlook because they're afraid to ask them ✅ A repeatable listing appointment script you can use on the phone before you ever schedule the visit ✅ Why how to convert more listing appointments starts with the call, not the presentation ✅ The exact real estate agent prequalifying script I use to know I've already won before I walk in If you're tired of showing up to appointments only to get shopped on commission, this changes that. You'll learn how to prepare for a listing appointment the right way and walk in already knowing the outcome instead of hoping for one. This isn't about extracting a signature. It's about contribution. When you prequalify a seller in real estate the right way, you're serving the seller before you ever ask for the business.

5
out of 5
25 Ratings

About

Welcome to the Aaron Novello Podcast!Are you looking to master the art of real estate sales?Do you want to level up your business and lifestyle?You are in the right place!Aaron and his guests share winning real estate sales strategies and techniques and show you how to win the inner game that leads to financial freedom.Get ready.Here is your host, top producing real estate agent and coach to some of the top agents in the U.S. and internationally, Aaron Novello. 

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