The CPG Guys

Peter V.S. Bond & Sri Rajagopalan
  • 4.7 (123)
  • Marketing
  • Updated Semiweekly

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution.  http://cpgguys.com 

  1. 2d ago ·  Video

    Flywheel's Phil Camarota - Running a Jury at Cannes Lions

    The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom. Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota Follow Flywheel online at: http://www.flywheeldigital.com Phil answers these questions: 1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong personalities with different creative instincts? 2. Before you even got to Cannes, what did the prep work look like — building a "shared language" or judging framework with your jurors before deliberations began? 3. Creative Commerce is a relatively young category compared to Film or Print — did that shape how you approached defining what "great" looks like this year? 4. You've talked about expecting "AI tension" going into this year's judging — where did that show up in the room, and how did the jury navigate it? 5. With jurors from Singapore to South America to Europe, how do you reconcile genuinely different regional definitions of great commerce creativity into one Grand Prix? 6. Were there moments where you, personally, had a strong point of view on a piece of work but had to hold back because — as you put it — you're "not the arbiter of taste"? 7. Commerce creativity spans everything from in-store experience to retail media to end-to-end digital journeys — how do you judge fairly across such different formats and channels? 8. You're Global CCO at Flywheel, one of the biggest players in commerce creativity — how did you handle the optics and reality of judging a category so close to your day job? 9. Were there conflict-of-interest guardrails Cannes puts in place for Jury Presidents whose own agencies or clients might have submitted work? 10. Did anything from your Flywheel vantage point — pattern-spotting across retailers and brands — sharpen or distort your lens as a judge? 11. What did last year's Grand Prix winner, VML's "Preserved Promos" for Ziploc, teach you about what separates good commerce work from truly great work — and did that shape your criteria this year? 12. Now that it's behind you, what's one thing about the jury process that surprised you, and what would you tell next year's Creative Commerce Jury President to expect? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  2. 6d ago ·  Video

    Commerce Riff with Sri & PVSB - August 11, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Tariff Refunds for e.l.f. BeautyHas Amazon cracked the grocery code?Kraft Heinz investing in marketingSafeway joins the AI raceCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  3. Aug 8 ·  Video

    Newell Brands' CMO Nick Hammitt - Live from Cannes Lions 2026

    The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Nick Hammitt on LinkedIn at: https://www.linkedin.com/in/nick-hammitt-2491a1/ Follow Newell Brands online at: https://www.newellbrands.com/ Nick answers these questions: Chris told us at CAGNY and then again on the podcast that Newell's digital content output increased 500% in 2025 with the same headcount. As CMO, walk us through what that transformation actually felt like inside the marketing organization — was it exhilarating, terrifying, or both?We're sitting here at Cannes Lions, the global festival of creativity. There's a real tension in our industry right now between AI-generated content at scale and genuinely breakthrough creative work. How does Newell think about that balance — and does AI make your creative better or just faster?Chris described Newell's "Inogen" platform — digital AI personas built on consumer segments that function as always-on focus groups. As CMO, how are you actually using those in briefing and campaign development, and how much do you trust them versus traditional research?Chris was incredibly sharp on the shift from SEO to GEO — optimizing content for LLMs rather than search engines. What does that mean practically for how your brand and content teams are now being briefed and structured?Given the scale of what Newell is building internally on AI, how has your relationship with your agency partners evolved? Are they keeping pace with where you are internally, or are you finding yourself ahead of them?Chris mentioned that retailers are actually coming to Newell and asking to be taught what you're doing with AI. That's a remarkable reversal of the traditional power dynamic. How are you as CMO leveraging that credibility in your joint business planning conversations?You're here at Cannes Lions surrounded by the best creative and marketing minds in the world. It’s your first time here. What are you here to learn or solve? And what's the one conversation you're hoping to have this week that you can't have anywhere else?Chris talked about younger employees being hungry for AI training and threatening to leave if they don't get it. From a marketing talent perspective, what does the ideal marketer at Newell look like today versus three years ago, and how are you recruiting and developing for that?If the Chris Peterson episode was the enterprise AI masterclass, what's the one chapter you'd add that he didn't cover — the CMO's perspective that doesn't necessarily get told when the CEO is in the room?CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  4. Aug 5 ·  Video

    Sensor Tower’s Ian Simpson, EMarketer’s Sarah Marzano, Retail Breakfast Club’s Kiri Masters, Media, Ads + Commerce’s Andrew Lipsman & Sonata Insights’ Debra Aho Williamson: Retail Media Executive Brief

    This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson,  Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Debra Aho Williamson on LinkedIn at: https://www.linkedin.com/in/debrawilliamson Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162 Follow Kiri Masters on LinkedIn at: https://www.linkedin.com/in/kiri-masters Follow EMarketer online at: http://emarketer.com Follow Sensor Tower online at: https://sensortower.com/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  5. Aug 4 ·  Video

    Commerce Riff with Sri & PVSB - August 4, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: P&G Q4 resultsAmazon Q2 resultsJameson teams with NFLOpen AI crosses 1 million usersCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  6. Aug 1 ·  Video

    Roundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce

    This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee. Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Sean McGahee on LinkedIn at:  https://www.linkedin.com/in/smcgahee/ Follow EMarketer online at: http://emarketer.com CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  7. Jul 29 ·  Video

    SVP of Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising

    The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Sam's Club Connect online at: https://www.samsclubconnect.com/ Rich answers these questions: 1. Now that you’re leading Walmart Connect alongside International advertising and Sam’s Club Connect, what does “one connected global advertising ecosystem” actually look like operationally — and how soon will advertisers feel the difference? 2. What capabilities or playbooks from Walmart Connect US are you most excited to bring into international markets, and conversely, what can Connect and international teach the core US business? 3. This is Sam’s Club Connect’s first time at Cannes Lions — what’s the headline message you want advertisers and agencies to walk away with? 4. How does a presence at Cannes fit into COnnect’s broader growth strategy, especially as it scales offerings like in-club, Omni Experiences, and audio/fuel screen ads? 5. The industry conversation is shifting from impressions and ROAS toward broader business outcomes — what does that shift look like in practice for how Walmart structures its advertiser partnerships? 6. What’s the biggest misconception brands still have about what “success” should look like in retail media today? 7. How does Walmart’s first-party data — and Sam’s Club’s membership model specifically — change the kinds of insights and long-term value you can offer advertisers compared to transaction-only data? 8. Where do you see the lines blurring most between media, commerce, and in-store/in-club experience — and which of those convergence points is Walmart investing in most aggressively right now? 9. With Walmart’s scale, data, and tech now spanning Walmart Connect, International, and Sam’s Club Connect, what’s your vision for the next big unlock for advertisers — and how do you think about translating that scale into measurable growth for both Walmart and your partners? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  8. Jul 28 ·  Video

    Commerce Riff with Sri & PVSB - July 28, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Utz Brands going privateKraft Heinz partners with DisneyNestle selling half of water portfolioCinven acquiring SalsifyCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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4.7
out of 5
123 Ratings

About

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution.  http://cpgguys.com 

Information

  • Creator
    Peter V.S. Bond & Sri Rajagopalan
  • Years Active
    2020 - 2026
  • Episodes
    661
  • Rating
    Explicit
  • Copyright
    © 2026 The CPG Guys
  • Show Website
    The CPG Guys

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