Coaches on a Mission

Dallas Travers
  • 5.0 (190)
  • Entrepreneurship
  • Updated Weekly

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain. Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You'll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You'll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time. Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner. Whether you're here to improve your own coaching skills or get the business strategy you need to make money coaching, you'll leave every episode with ideas you can implement immediately. Coaches on a Mission: Get inspired. Take action. Repeat.

  1. 5d ago

    227. Adriane Maps A Five-Step Launch Plan She Can Actually Do

    Adriane Dellorco has noticed her proven client attraction tactics suddenly stop working, but she’s not sure if the culprit is trust issues, messaging, or the migraine market itself. Adriane helps women with chronic migraine reclaim their lives using a whole person approach that blends yoga, pain reprocessing therapy, and lifestyle adjustments. She lives with migraine herself and brings both lived experience and expertise as one of the world’s leading voices in yoga for migraine. Adriane joined Dallas for coaching to figure out why her sales and connection rates have dropped sharply, and what needs to shift in her model. Adriane came in wanting a clearer path to rebuild trust and convert new leads, even as organic engagement and show-up rates for her online programs have faltered. Together, we picked apart the psychological and financial barriers specific to chronic migraine sufferers, and mapped out a strategy to rebuild conversions. The heart of this session: trust lost to burn-out, medical letdowns, and fatigue is not the same as “bad messaging.” Adriane walked away with a plan to shift her language, test paid resource ads, and lean into authority via partnerships and podcast outreach. Let me highlight what Adriane and I worked through in this conversation. Watch for Adriane’s resistance when I suggest dropping the word “easy” from her marketing, and keep your ears open for the surprising reason a Facebook group might be costing her better clients. Key Takeaways Sell a Paid Resource to Qualify Leads: Shifting from free Facebook group ads to offering a low-cost migraine toolkit up front can quickly filter for buyers and attract clients truly ready for coaching. Ditch the Word “Easy” in Messaging: Describing relief strategies as “easy” feels dismissive to chronic migraine sufferers and can erode trust, even when the intentions are good. Pattern Interrupt to Build Trust: Leading with honesty by saying outright “I can’t cure your migraines” creates safety and stands out in a saturated marketplace of overblown promises. Reduce Client Commitment to Lower Barriers: Reframing offers from a year to 8 weeks, plus optional add-ons, makes coaching containers feel manageable for clients who can’t trust their own capacity day-to-day. Leverage Organization Partnerships for List Growth: Partnering with trusted migraine and women’s health organizations to co-host live events or challenges can create instant trust and deeper engagement than solo organic outreach. Timestamps & Key Topics [00:00] Adriane shares her background and coaching focus for chronic migraine sufferers [02:11] Identifying a drop in conversions and engagement despite steady lead flow [04:10] Dallas clarifies the trust gap between client, coach, and program [07:48] Pinpointing where conversions are breaking down and what’s changed in Adriane’s funnel [09:08] Debating pandemic market effects and the so-called ‘trust recession’ in online coaching [13:08] Dallas introduces the pattern interrupt messaging angle [16:23] Swapping from free group to paid resource ads to shift the quality of leads [19:05] Rethinking a broad biopsychosocial approach versus leading with clear “yoga for migraine” positioning [24:06] Mapping what really builds trust with a skeptical, fatigued audience [29:15] Redesigning Adriane’s main program to lower time and commitment stakes for clients [32:17] Dallas urges dropping the word “easy” from sales copy and explains why [36:24] Adriane explores podcast guesting and relationship marketing with migraine organizations [43:33] Outlining a September launch plan, including a live event for warm-up and leveraging partnership CONNECT WITH ADRIANE DELLORCO: INSTAGRAM: @yogamigraine WEBSITE: yogamigraine.com

  2. Jul 20

    226. Hanna Learns to Coach (Not Convince) on Sales Calls

    Hanna Etu posts on Facebook and Instagram five days a week and sends regular emails, but her client roster is still stuck on empty. Hanna helps writers with mental health differences establish a regular writing practice so they can finish their memoirs without losing the heart of their story. Lately, she’s frustrated by an email list that hovers below 40 subscribers, social content that feels more nurturing than effective, and sales calls that end with “let me think about it.” She came looking for a clear strategy to attract the right writers, convert inquiries to clients, and scale her list beyond the crickets. So, Hanna and I dissected her entire client attraction process. We addressed the real reason her audience never clicks “book a call,” how to shift her offers from generic to unmistakably hers, and where her sales conversations were going off the rails (plus the moment to pivot to coaching, not convincing). By the end, Hanna walked away with a funnel plan, a simple social media challenge, and the permission to trust her best coaching instincts on every sales call. Let me highlight what Hanna and I worked through in this conversation. Listen for the way I narrate the “commercial break” transition (when Hanna’s nurture content becomes a real invitation), and notice her immediate reaction when I reframe free coaching on sales calls as the most client-centered move. Key Takeaways Sell in Every Single Email: Consistent calls to action in social posts and newsletters show up as client care, not pushiness. Since nurture content alone doesn’t motivate action, making an offer every time is key for memoir coach client attraction. Focus on Outcomes, Not Process: What clients buy is the chance to finish their memoir, not developmental edit packages or deadlines. Clear outcome messaging is more compelling than a list of features. Coach Directly on Sales Calls: Address the client’s self-belief, usually their real obstacle, by coaching for clarity, not just reciting package details or pivoting away from their doubts. Bundle to Build Your List: Hosting a bundle with targeted collaborators gets warm subscribers onto your list fast. Even a “mini-bundle” can 10x your audience without relying on traditional lead magnets. Treat Your Newsletter as a Lead Magnet: Weekly, personal emails, presented as a true subscription, are more engaging and specific for your niche than yet another downloadable PDF. Timestamps & Key Topics [00:00] Dallas introduces Hanna and her coaching focus with memoir writers [02:43] Hanna describes her struggles with client attraction and her current marketing efforts [04:10] Dallas asks for details on Hanna’s social posting and email process [05:25] They identify nurture content as the current pitfall and discuss selling frequency [08:08] Dallas reframes selling as client care and shares her own email habits [10:21] Hanna recognizes her offers need to reflect her true niche [12:02] They discuss selling outcomes versus selling packages [14:09] Dallas gives a commercial break analogy for CTAs inside nurture content [17:55] Dallas challenges Hanna to a 30-day sell-in-every-post experiment [19:15] Hanna details her struggles with sales calls and the new intake process [22:17] Hanna shares concern about addressing client self-doubt on calls [25:32] Dallas demonstrates how to coach, not convince, on a call [27:03] They walk through coaching as the central part of the sales process [33:36] Dallas explains how to present “chocolate or vanilla” offers focused on client outcomes [37:31] Dallas redirects the focus to top-of-funnel growth with a bundle strategy [41:40] They discuss effective lead magnets for Hanna’s unique audience CONNECT WITH HANNA ETU: INSTAGRAM: @hannaetu_bookcoach WEBSITE: hannaetu.com

  3. Jul 12

    225. Jami Streamlines Her Offers and Raises Her Rates

    Jami Glenn hits a wall juggling too many coaching offers for families and keeps looping back to underpricing her groups. Jami is an emotional wellness coach with a background in public school teaching. Jami helps families move through meltdowns and big emotions with more calm, connection, and a lot less yelling. She joined The Hive six months ago and quickly filled her client roster, but now she faces the fallout of custom-building every workshop, offer, and group on the fly. Today, she wants a plan for her core offers and her pricing, so both her business and her clients can breathe. Jami came in scattered from saying yes to every district and nonprofit that asked her to speak. Together, we mapped a group-first offer suite, ran the real numbers on what it would take to pay herself well, and tackled the emotional blocks around charging more. By the end, Jami was clear: she’s done running her business like a side project. She’s ready to own her methodology, structure her workshops for her actual clients, and talk confidently about why her Parent Lab is worth every penny. Let me highlight what happened when Jami and I broke her offers wide open and set a plan she can stick to. Watch the moment where Jami admits she’s pricing from a ministry mindset and what happens when we run the math on her revenue dreams versus her people-pleasing instincts. Key Takeaways Define Core Offers and Pricing: Jami mapped out a sustainable suite focused on Parent Lab, Kid Lab, and selective private coaching, clarifying what gets her best results and where to direct her energy each month. Teach Organizations Your Boundaries: When groups or districts invite you in, use a standardized “how we roll deck” to outline your non-negotiable delivery structure and pricing, so you never scramble to create a one-off workshop again. Charge for the Value You Deliver: Running the numbers shifted Jami’s thinking from “Can they afford it?” to “What’s required to serve sustainably?” and made her realize she must raise rates or risk burnout. Lead Sales Conversations Toward Groups First: Framing group programs like Parent Lab as the preferred option for most families (and backing that up with social proof) gives both client and coach a better experience. Put Nurture on Autopilot with a Rotating Offer Footer: Jami can keep all revenue streams visible in her weekly emails by adding a footer with current courses and group offers, making sales a steady habit, not a scramble. Timestamps & Key Topics [00:00] Dallas introduces Jami and shares The Hive’s impact [03:06] Jami describes her chaotic offer stack and feeling scattered [06:36] Dallas and Jami discuss the shift from side gig to real business energy [10:07] Why school district workshops feel like dead ends for Jami [12:14] Reframing organizational partnerships to align with her rules [14:44] Mapping out an ideal suite: Parent Lab, Kid Lab, and private clients [19:14] Getting honest about admin and marketing hours [22:00] Real talk: what the math says about group pricing and revenue [26:57] Naming the crossroads: hold space for 40 families or raise prices [28:07] Jami voices resistance and ministry mindset about charging more [30:27] Dallas redirects sales calls to group work as the first option[33:09] Best practices for building groups before they’re full [37:25] In-person versus online: deciding how labs will run [38:03] Why groups should run on an open-ended (not fixed) commitment [41:18] Drawing clear boundaries with organizations and online offerings [42:58] Where courses fit and how to rotate them in every newsletter [44:02] Dallas role plays “holding the line” with a resistant district [45:15] Jami’s accountability plan for sticking to new pricing and structure CONNECT WITH JAMI GLENN: INSTAGRAM: https://www.instagram.com/sacredgroundcoaching/ WEBSITE: https://sacredgroundcoaching.com/

  4. Jul 5

    224. Becky Turns Over-Teaching Into a Clear Coaching Framework

    Becky wants her emerging author clients to market their writing with authenticity, but she struggles to stop over-teaching and overwhelming her groups. My guest is Becky Grogan, who teaches writers the practical skills to market their work with ease and authenticity. Becky reached out because, despite her robust curriculum and love for helping authors connect with readers, she found herself cramming too much content into her programs, leaving her clients (and herself) overwhelmed. We tackled Becky’s real concern head-on: how to structure her group program so clients stay engaged, take meaningful action, and don’t get lost in information overload. By the end of our session, Becky walked away with a clear curriculum map, a repeatable framework for teaching, and a delivery rhythm that actually fits real writers’ brains and schedules. Let me highlight what happened when Becky and I broke her curriculum down to the essentials (and ditched those three-hour Canva rabbit holes). Listen for the moment Becky admits she never wants to dance in a hot dog costume on TikTok - and what Dallas says about using your values to choose real marketing tactics. Key Takeaways: Map Out Micro-Steps Before Teaching: Breaking down each module into smaller, actionable elements keeps your program clear for both you and your clients while ensuring no one gets overwhelmed by too much information at once.  Name the Problem Before You Teach: Always begin lessons by stating the situation and explaining why the upcoming idea matters, so clients understand the connection between your framework and their bigger goals.  Use the “Five S’s” Framework for Curriculum: Working through situation, solution, story, steps, and seed in every lesson creates a rhythmic, safe learning experience and helps your group stay focused on results.  Deliver Live First, Then Record: Teaching everything live the first round lets you see where folks get stuck, ask real questions, and keeps you from hiding behind slides. Use this feedback to shape your polished, recorded curriculum later.  Let the Content Dictate the Program’s Length: Instead of cramming material into artificial timelines, estimate how long each module takes to teach and let that guide your group schedule - a program built around your clients, not around someone else’s calendar.   Timestamps & Key Topics [00:00] Dallas introduces Becky and names her over-teaching struggle  [04:29] Becky explains her ideal group coaching structure and where overwhelm creeps in  [10:36] Dallas pinpoints Becky’s three-pillar framework for author branding  [16:02] Dallas demonstrates how to break a “values” module into micro-steps  [23:29] Dallas explains building lessons with the Five S’s structure  [32:06] They discuss launching with all live sessions before recording modules  [36:58] Dallas recommends a weekly 90-minute rhythm to keep groups on track  [41:12] Brainstorming a program name that avoids “foundations” and sticks in writers’ minds  [42:57] Becky commits to mapping her curriculum and ditching overwhelm for good  [44:14] Dallas clarifies how to estimate actual program length - let the teaching guide you   CONNECT WITH BECKY GROGAN:  INSTAGRAM: @beckytheboookcoach  WEBSITE: beckythebookcoach.com

  5. Jul 1

    223. Three Big Mistakes I Fixed Before Relaunching the Podcast

    Two years ago, I pressed pause on Coaches on a Mission because podcast production had become both expensive and overwhelming -and today I'm back to tell you exactly why, what changed in my business, and what to expect from here. So much has shifted behind the scenes since Coaches on a Mission went dark. Instead of burning out trying to do more for my clients, I tore down my signature program, The Hive, and rebuilt it from the ground up, creating a more accessible membership and making overdue changes to how I deliver support -so coaches inside actually make progress. I cut costs, learned how to grow my email list without relying on the podcast, and got honest about the difference between nurturing your audience and actually helping people hire you. Here's what you'll learn in this episode. Listen for the moment when I name the real reason “nurture content” can trap coaches in the friend zone -because it’s not what most gurus say, and it’s something I finally stopped doing.    Key Takeaways Podcast Production Needs to Be Sustainable: My original approach to producing the podcast cost nearly $4,000 a month and lacked a strategy to attract new listeners - a sure way to burn out and stall growth. More Calls Don’t Equal Better Results: When I packed The Hive with 17 calls a month, I created a culture of over-responsibility and decision paralysis. Reducing calls led to more agency and faster progress for my members. Membership Model Unlocks Flexibility: Shifting The Hive from an expensive annual program to a $97 monthly membership allowed coaches to stay as long as it helps and made high-quality business coaching accessible to more people. Email Marketing Trumps Social Media for Consistency: In the podcast’s absence, I focused on bundles and list-building strategies, which brought me a steady stream of new opportunities—without trying to force myself onto Instagram. You Build a Business By Selling, Not Just Nurturing: “Nurture content” alone leaves your audience in the friend zone. Every email now offers a clear way to work with me -because support and transformation only happen inside a coaching container.    Timestamps & Key Topics  [00:00] Dallas explains the decision to end the podcast and the cost of production  [02:21] Dallas shares issues with show marketing and the friend zone trap  [04:01] Episode relaunch: Overhauling production costs and adding seasons for sustainability  [06:13] The Hive’s transformation: Fewer calls, more agency, less dependency  [08:45] Shift to Power Groups and Dallas’s coaching school, New Era Coaching Academy  [11:02] Year-long enrollment freeze in The Hive and lessons in letting go of “all or nothing” thinking  [11:46] Dallas’s focus on email list-building and learning to sell through email  [13:22] Automations and production support that make relaunch possible  [15:05] Why Dallas is done “nurture only” and how ChatGPT changed her view on coaching’s value  [17:12] The Ulta analogy and what real client-centered communication looks like  [20:04] Dallas’s new commitment to selling on every email and episode  [21:56] What to expect from upcoming episodes, including small group coaching, guest experts, and episode breakdowns  [23:28] Closing thoughts and an invitation to subscribe or share if you’re glad the show is back

  6. 07/08/2024

    222. Welcome to Coaches on a Mission

    Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

  7. 07/07/2024

    221. Big Announcement - The Next Chapter

    In this episode of Coaches on a Mission, host Dallas Travers reflects on the importance of making aligned choices in business, shares three key reasons behind the podcast’s conclusion, and offers invaluable insights for values-driven coaches. She also highlights the next steps for listeners to continue benefiting from the rich content and resources available through the podcast's archives and the Hive community. Key Topics & Timestamps: [00:08] Introduction and welcome [01:02] Dallas introduces the episode's theme and explains the decision to end the podcast [02:06] Overview of the Pod Squad and its benefits[ [03:07] Reason 1: The importance of a coaching container vs. free content [05:19] Reason 2: Redirecting energy towards marketing the show [08:21] The three-step process for goal-oriented action in your business [10:37] Invite to join the Invitation Olympics inside the Hive [11:39] Reason 3: Honoring the goal of accessibility and the podcast's achievements [12:37] Invitation to reflect on and celebrate your own business accomplishments [13:35] Thank you messages to the production team and Hive members [14:33] Closing remarks and ways to stay connected with Dallas Key Takeaways: 1. The Necessity of a Coaching Container: Free content, while valuable, cannot replace the need for a structured coaching environment that provides personalized guidance, accountability, and a supportive community. 2. Prioritizing Marketing Efforts: It's essential to balance production with promotion. Redirecting energy towards marketing can amplify reach and impact, helping to achieve long-term goals. 3. Goal-Oriented Actions: Consistently taking direct actions aligned with your immediate business goals is crucial. Use a three-step process to ensure your efforts are effectively driving you towards your objectives. 4. Celebrate Achievements: Acknowledge and honor your accomplishments. Reflecting on past successes can build a strong foundation for future growth. 5. Continued Learning and Support: Even though new episodes are ending, the wealth of existing episodes, resources, and the supportive community within the Hive offer ongoing opportunities for growth and connection. Join the Pod Squad for more resources: dallastravers.com/squad  CONNECT WITH ME: INSTAGRAM: @dallastravers JOIN THE HIVE: dallastravers.com/hive

  8. 06/30/2024

    220. Four Steps to Design A Membership Your Clients Crave

    Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join The Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. 2. Check Out The Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Today we’re going to talk today about a simple, first step to scaling which is small group coaching. My guest is Brynn Barale who empowers breast cancer survivors to lose weight without dieting so they can live a kick ass life after cancer. Last year, Brynn launched her first power group, which is the way we describe small groups inside The Hive. While Brynn loved working with her small group, she realized that she needs a retention plan to enroll her members into the next offer - whether that offer is to continue in the group or move into a different container. So, Brynn and I got to work designing the shape of her group coaching container and outlining a plan to invite current clients, power group members and even former clients into it. This was one of those coaching conversations where the client leaves feeling so enlivened and clear about their vision that they’re moved to tears. I love coaching sessions like this because they show us when we’re all aligned. Let me highlight the steps Brynn and I took to turn her dream of a group coaching program into a clear vision she can act on. Step One: Understand what your clients need. Step Two: Build your program around your client’s feedback understanding what your own boundaries might be. Step Three: Remember that less is more. People join a community to experience belonging more than anything else. Step Four: Invite folks into your program. This can be a full blown launch, or it could be as simple as personally inviting a handful of current or former clients to get the ball rolling. Okay, now that you’ve heard the high level overview, let’s get into the nitty gritty of designing a smart, simple and aligned retention program to serve your clients long term. Timestamps & Key Topics [04:14] What Brynn wants coaching around [06:03] How to prepare clients for the “what’s next” conversation [07:18] Renewing the program without additional content creation [09:34] Importance of community and support using a survey [11:35] Brainstorming the shape of the follow-up program [13:53] The importance of community building and self-nurturing experiences [16:00] Online gathering spaces and communication platforms to use [17:55] Aligning program design with survey feedback [20:00] Potential for in-person retreats [21:14] Inviting previous power group members to join [23:49] Use of a survey to reach out to previous clients [26:15] Naming the program and setting membership terms [31:21] Final thoughts CONNECT WITH BRYNN: INSTAGRAM: @yourkickasslifeaftercancer WEBSITE: www.CoachBrynnB.com

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About

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain. Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You'll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You'll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time. Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner. Whether you're here to improve your own coaching skills or get the business strategy you need to make money coaching, you'll leave every episode with ideas you can implement immediately. Coaches on a Mission: Get inspired. Take action. Repeat.

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