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The Bright Balloon

Sara Meyer
  • 5.0 (107)
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  • UPDATED SEMIMONTHLY

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

  1. A hidden struggle for balloon decorators

    4H AGO

    A hidden struggle for balloon decorators

    This episode is a group panel discussion, and we're diving into something that I think is one of the biggest hidden struggles of running a balloon business: mental health.  As a decorator, no one really prepares you for the constant juggling, the inquiries that never stop, the pressure to perform, the comparison on Instagram, the late nights before installs and that creeping feeling of burnout that can hit even when your sales are going well. So I've invited three decorators: Travis, Nicole and Crystal, to have an honest conversation about what this actually looks like in real life. We're talking about boundaries, burnout, comparison and practical ways to protect your energy while still growing your business.  I truly hope it helps to open the conversation and gives you some practical tips for improving your own mental health. And thanks once again to this month's presenting sponsor, Tuftex! In the UGlu Hotline, hear a tip for adhering UGlu to foils.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @sorella.sorella.collective | @squeakballoondecor | @lilliansavenue  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    42 min
  2. How product photos brought unexpected clarity

    MAR 17

    How product photos brought unexpected clarity

    In this episode, we are discussing the power of a product photo shoot. I went into a photo shoot with the goal of getting good photos… I had no idea how much it was going to revamp my entire business! It's a replay from the bonus channel, On The Bright Side, where I have 300+ more solo episodes. And it's so fun listening back because when I recorded this a year and a half ago, I hoped it would make a difference in my business. But now I can confidently say it completely revived my booking system and then some.  What came from this photo shoot was so much more than pretty photos. It was a streamlined booking system. It was a clear website.It was clarity for my entire team and most importantly, my customers.  They're my recipe guides hanging on the walls in my shop. They're the photos still on my website today. Plus, they're the product thumbnails on my invoices. They're everywhere. And it's really cool to hear where this shift originally started.  I'm walking you through exactly why and how I set up a product photo shoot. And because I saw the tremendous impact of clean product photos in my business, I created a product called Sales Sets.  They are stock photos of balloon products, exactly what I'm talking about in this episode, but I've made them available to you. So if you want to skip the photo shoot process but still get the benefits I'm describing in this episode, check for the link below. A quick note, when you hear me referencing my newborn, she's two now. I did not secretly have another baby.  And thanks once again to this month's presenting sponsor, Tuftex! In the UGlu Hotline, hear a tip for using UGlu on foils.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    27 min
  3. DIY marquees and friendors

    MAR 10

    DIY marquees and friendors

    In this episode, we are talking about a marquee secret that might make you rethink everything. I'm talking with Jenna from Festive & Flair, and when she told me she made her own marquees, I fully assumed we were headed into DIY disposable territory. And then I went to her website and I zoomed way in and thought, there is no way she made these. I have to have her on the podcast. Her marquees are lightweight, clean, reusable, professional-looking marquee letters made out of foam. Yes, foam… but not what you're thinking. And she is breaking down exactly how she does it, how much it costs and why it's one of the easiest upsells you can add to your business without dropping $15-20k upfront. Plus, in the second half of this episode, we get into her "friendor" strategy (basically, networking done right) where she becomes a connector for the entire event and gets paid for it.  It's a fabulous episode that I think is going to give a lot of people a new option when it comes to bringing in marquees as part of your inventory.  And thanks once again to this month's presenting sponsor, Tuftex! In the UGlu Hotline, hear one listener's tip for covering your framing.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Festive & Flair Lighted Marquee Tutorial | @festiveandflair  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    34 min

  4. MAR 8 • SUBSCRIBERS ONLY

    My sales, production, and inventory process start with photos

    https://thebrightballoon.thrivecart.com/sales-sets/

    29 min
  5. Building a balloon empire

    MAR 3

    Building a balloon empire

    If you've ever wondered what it looks like to build a balloon empire, this episode will show you. I'm sitting down with "the Carolina sisters", Haley and Alley of Carolina Balloons and Confetti, a second generation balloon powerhouse who quietly crossed seven figures in revenue with a team that is basically their family.  But first, thank you to this month's presenting sponsor, Tuftex, who selected Haley and Ali as their guest of the month. Tuftex Balloons is the only manufacturer making latex balloons in the USA. They're committed to providing premium products and building a stronger balloon community through education. They've also been so supportive of the podcast, so thank you to such a great company! And Haley and Alley were the perfect Tuftex pick because their dad started the company in the 80s when Tuftex was still called Maple City Rubber. They grew up inside balloon boxes, they were rigging balloon drops before they could drive and now they're running massive corporate installs, stadium confetti blasts, street festivals, LED and traditional marquee setups, giant rental games… and casually doing $200,000 in a single month of sales.  We talk legacy, takeover, sales psychology, burnout, pivoting during COVID and we get very honest about what it actually takes to grow this big. Buckle up, this episode is packed! In the UGlu Hotline, hear a tip for when your marquee bulbs break!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  carolinaballoons.com - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    1h 15m
  6. Mastering modern, digital etiquette

    FEB 24

    Mastering modern, digital etiquette

    If you've ever wondered if your online presence is doing more harm than good, this episode is for you. It turns out that etiquette isn't just about fancy forks and putting books on your head. It is your secret weapon to making every first impression count…  both on and off screen.  In this episode, etiquette coach Jules Hirst spills the tea on modern manners that actually work in today's digital world. We connected because we are both 17hats Ambassadors! From crafting the perfect email to mastering small talk and strategic networking, Jules shares simple hacks that elevate your professional game without feeling stuffy.  I will for sure be utilizing her tips in my business when it comes to what I wear, how I make my first impression and what to do after a networking event.  In the UGlu Hotline, get another great tip from Erin at Young and Wild!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  juleshirst.com - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    28 min

  7. FEB 22 • SUBSCRIBERS ONLY

    Hiring help update! How and what I pay

    I've made a lot of progress since last episode!

    34 min
  8. Premium pickups

    FEB 17

    Premium pickups

    For this episode I sat down with Loretta from Perfectly Popped Balloons in England, live at the Sempertex International Balloon Convention, and we dove into the world of deliverables…or in her case, pickups. As in, the grab-and-go, take-home balloon pieces that can add consistent revenue to your business. Whether you're brand new or years in, this conversation will give you practical ideas and fresh inspiration if you want to strengthen the smaller, handheld side of your offerings instead of focusing only on large installs that usually dominate the conversation. In the UGlu Hotline, hear a tip from Red Balloon Cork in Ireland!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Imperfectly Me  @perfectlypoppedballoons  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    24 min
See All (408)

5
out of 5
107 Ratings

About

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

Information

  • Creator
    Sara Meyer
  • Years Active
    2020 - 2026
  • Episodes
    408
  • Rating
    Clean
  • Show Website
    The Bright Balloon
  • Provider
    Sara Meyer

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