BRIGHT BALLOON BOOK CLUB

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The Bright Balloon

Sara Meyer
  • 5.0 (107)
  • ARTS
  • UPDATED WEEKLY

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

  1. Annual audit & rebooking strategies

    1D AGO

    Annual audit & rebooking strategies

    In this episode, I'm talking about the importance of doing an annual audit for your balloon business. Analyzing past events, tracking potential repeat clients and setting goals for the upcoming year… it's all included! Listen in for tips on: Using your calendar and CRM to find data. Focusing on repeatable events for future bookings. Manually tracking important details. Creating a simple rebooking workflow. Setting realistic sales goals based on past performance. In the UGlu Hotline, hear why I make cards for my installation kits.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  2026 Bright Balloon Planner  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    22 min
  2. Protecting your creativity

    DEC 16

    Protecting your creativity

    What would you do if something you invented went viral? Like, 400 million views viral? Carolynn Hayman, the creator behind Conrad the Unicorn (America's favorite balloon costume) learned the hard way that when the internet blows up your work, everyone suddenly wants to copy it.  In this episode she shares with us Conrad's origin story and breaks down the real problem most creators never think about: protecting your intellectual property. How do you protect your creativity? Should you trademark?  Carolynn shares all the details of her experience… what she wishes she knew sooner, how a publicist helped and how it's time to start planning Conrad's 10th birthday! But that's not all… we also talk about her experience with product collaborations and how competitions and conventions can change your career. I loved having Carolynn on the show to share her really unique balloon world experiences! In the UGlu Hotline, I share how I use white-out in my business.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @popdesignsandcreations | @conradtheunicorn Other sponsors & resources: 2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    26 min

  3. DEC 14 • SUBSCRIBERS ONLY

    Life update

    We moved, new studio, annual goals, and an update for the bonus episodes.

    37 min
  4. The power of partnership in business

    DEC 9

    The power of partnership in business

    In this episode (recorded live at the Sempertex International Balloon Convention), Jessica and Dae from The Balloon Club Co. share their journey of combining their individual balloon businesses into something new, together. They discuss the importance of trust and communication in their partnership, and the significance of setting boundaries to maintain work-life balance. They also share encouragement for getting past the fears of entrepreneurship. Key takeaways include: How trust is essential when going into business with someone. Why communication is key in partnerships. What things they put in place for their retail shop. Why overcoming fear is necessary for personal and professional growth. How partnerships can lead to greater resources and opportunities.   It was so fun to chat with this duo and I look forward to watching their growth! In the UGlu Hotline, hear why I leave extra balloons and adhesives at my installs.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonclubco  Other sponsors & resources: 2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    23 min
  5. Your dream clients, and a simple website audit to attract them

    DEC 2

    Your dream clients, and a simple website audit to attract them

    With Courtney of Courtney Lynette Creative Co. If you want to book better, not just more, this conversation with Courtney of Courtney Lynette Creative Co. breaks down how to realign your website and visuals so the right clients find (and choose) you. It's easier than you think! We cover: A year-end review to define your 2026 "dream client" (what you loved, what you never want again) The quick-hit homepage audit: images, fonts, color palette, consistency Mobile-first essentials and broken-button checks Smarter contact forms Messaging cleanup so you don't try to "serve everyone" (and attract no one) DIY vs. hiring help How time-blocking helps get things done Reminder: a new website (or refresh) is a tax write-off! Listen in for a step-by-step plan, whether you've got no website, you want to DIY or you're ready to hand off the work to a pro.  In the UGlu Hotline, hear my organization tip for my foil balloons.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Courtney Lynette Creative Co. (mention the podcast for $100 off!)  2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube

    33 min

  6. NOV 30 • SUBSCRIBERS ONLY

    My Google reviews were hacked

    Who did it, what I did, what you can do, how it turned out.

    20 min
  7. From side hustle to storefront: why Jam opened a balloon shop

    NOV 25

    From side hustle to storefront: why Jam opened a balloon shop

    In another episode curated by our friends at HI-FLOAT, and recorded live at the Sempertex International Balloon Convention, I'm chatting with Jam of Garden Place Balloons about his new brick and mortar shop, The Balloon Shop. If you've ever toyed with the idea of opening a balloon store, you'll want to hear Jam's story behind his pivot from focusing solely on custom installs to now offering smaller ticket items as well: the wins, the worries, and the money math. We cover: Why he shifted to helium, grab-and-go garlands, and personalized jumbos How Party City closures and customer requests shaped his offerings The realities of foot traffic, hours, and staffing Pricing pushback His mindset shift: listening to the business you have, not the one you "should" have If you're considering a storefront this conversation will help you think it through. In the UGlu Hotline, there's a can't-miss tip for helping yourself out during rigging.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated month by: HI-FLOAT @gardenplaceballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube

    36 min

  8. NOV 23 • SUBSCRIBERS ONLY

    your profit plan

    put that profit to work!

    26 min
See All (391)

5
out of 5
107 Ratings

About

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

Information

  • Creator
    Sara Meyer
  • Years Active
    2020 - 2025
  • Episodes
    391
  • Rating
    Clean
  • Show Website
    The Bright Balloon
  • Provider
    Sara Meyer

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