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The Bright Balloon

Sara Meyer
  • 5.0 (108)
  • Arts
  • Updated Weekly

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

  1. From Party City to the World Series

    4d ago

    From Party City to the World Series

    She went from making her first balloon mosaic with Party City balloons to decorating the Rogers Stadium for the World Series. And the strategy behind her growth? Simpler than you think. In this live episode from the International Balloon Convention, I sat down with Ana Karina of AK Balloons. She is originally from Venezuela, now based in Toronto, Canada, and came to the balloon industry from the corporate world as an accountant.  After seven years in business, she now runs a balloon studio with a full team and counts major sports venues among her clients. In this episode, she shares how word of mouth and a simple daily outreach habit built her corporate client base; how she successfully outsourced social media; and why she believes you should never cut your marketing budget no matter what.   In the UGlu Hotline, hear what Erin of Young & Wild Balloon Co. does with her SOP docs!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @akballoons - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    22 min

  2. Jun 10 • Subscribers Only

    How I Landed a Week-Long Out-of-State Balloon Gig — 90% Luck, 10% Magic

    How I got it, what I packed, the tools that saved me

    33 min
  3. 87 years of balloons and big values: the Sempertex story

    Jun 9

    87 years of balloons and big values: the Sempertex story

    Ever wondered about the people behind the balloons you use every single day? This episode is one of those career-highlight conversations you don't want to miss. I sat down with Leo and Marcela of Sempertex at the Sempertex International Balloon Convention in Orlando. Leo is the CEO and Marcela, the VP of Sales and Marketing. We talk about the incredible 87-year history of this family-owned company; from Leo's Austrian grandfather founding it in Colombia in 1938 to the bold decision to focus exclusively on natural latex balloons.  Leo and Marcela share how they hire for culture and values, why 65-70% of their team is women, how they work with 250 farming families in a crop substitution program and what the DUR recycled balloon initiative looks like. If you've ever wanted to feel more connected to the brands you depend on, this is the episode.   In the UGlu Hotline, hear how one listener searches Instagram to get a better feel of a color before trying it.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @sempertex - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    36 min

  4. Jun 7 • Subscribers Only

    I lost my 100K job

    Sharing the details of losing and moving on from my largest annual job.

    30 min
  5. How to let hiring be easy

    Jun 2

    How to let hiring be easy

    If you run a balloon business by yourself, you might get to the point where you just can't do it all alone anymore, and that can be a very overwhelming place to be. So I sat down with Jessica, the owner of Balloons by F&F, and we had a very honest conversation about hiring:  Who to hire first, The little details about hiring that are easy to forget, What tools are helpful for tracking the work, Some of the mistakes we've made along the way, How to not get lost in the weeds when starting, A position to hire you maybe haven't thought of, And ultimately, what gets unlocked in your life and your business when you finally hire help.    I love talking about hiring because even though it's scary to start, there are so many right ways it can be done.   In the UGlu Hotline, hear why one listener sets a goal to send five hand-written thank you cards each month.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @balloonsbyff  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    41 min
  6. What to do with your cluttered camera roll

    May 26

    What to do with your cluttered camera roll

    If your phone's camera roll looks anything like mine, it's just thousands of pictures of balloons, mixed in with screenshots of inspiration, mixed in with photos of my family… and no strategy or organizational method to the madness.    So in this episode, I'm talking with Dionne, a professional photo manager. She owns Captured Memories Photo Solutions and we are both 17hats ambassadors.    She shares some really good insights about photo storage, including: backing up versus syncing your photos (and which option to actually choose) strategies for getting rid of all of the photo clutter why taking screenshots of your own photos compounds the problem   By the end of the episode you'll know what to do to put a system in place so that your camera roll can actually help you and your business, while keeping all those photos of your kids and pets cleanly separated. And thank you to this month's presenting sponsor, Grow My Balloon Biz! Don't forget to check out Carolina's episode, which was the first one in May.   In the UGlu Hotline, hear a tip for stuffing balloons!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Grow My Balloon Biz  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Captured Memories Photo Solutions  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    34 min

  7. May 24 • Subscribers Only

    Book club | Automatic Millionaire part 3

    Let's all be millionaires! Also...something happened in recording and I sound like I have a lisp this entire episode lol. Sorry!

    33 min
  8. Marketing methods: a panel discussion

    May 19

    Marketing methods: a panel discussion

    What's actually working for balloon business marketing, and what's a waste of money? In this panel episode, I'm joined by Renisha of Chic Balloons and Alex of Blown Away Decor for a candid conversation about finding clients, spending wisely and what they'd tell someone just starting out. You'll hear our discussion about each of these marketing methods: Word mouth and local Facebook groups Chamber of Commerce Paid advertising Vendor events and bridal expos Van wraps Printed goods Websites and social media We also talk about how to get your first clients when you have no portfolio and why making what you want to sell is the fastest way to build that portfolio. And thank you to this month's presenting sponsor, Grow My Balloon Biz!   In the UGlu Hotline, hear how one listener labels all of her equipment.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Grow My Balloon Biz  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  blownawaydecor.com @chicballoonsdtx  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    31 min
See All (431)

5
out of 5
108 Ratings

About

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

Information

  • Creator
    Sara Meyer
  • Years Active
    2020 - 2026
  • Episodes
    431
  • Rating
    Clean
  • Show Website
    The Bright Balloon
  • Provider
    Sara Meyer

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