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The Bright Balloon

Sara Meyer
  • 5.0 (107)
  • ARTS
  • UPDATED WEEKLY

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

  1. Million dollar panel

    1D AGO

    Million dollar panel

    Get ready for tons of inspiring lessons in this episode! It's a panel discussion with four million dollar balloon business owners, all who came on the podcast out of the goodness of their hearts & I'm so grateful. We talk about: What impacted their growth the most What positions they suggest hiring first Some big mistakes they've made along the way Owning / leasing their various spaces Loans, assets and investments Staying motivated Their biggest pieces of advice Thank you so much to our guest panelists: Erin, Blenda, Brian and Chris. I would also like to thank this month's sponsor, Joette of Balloon Coach. In fact, two of the panelists (and myself), will all be on staff at her Balloon Boss Summit this year. So if you like this conversation, just imagine experiencing it in person. Summit is really special for that reason, and it's intentionally kept small to help attendees create relationships. In the UGlu Hotline, hear a tip from one of the panelists on what she sends to clients in the mail. Unlock three free bonus episodes!  RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  More with Erin More with Blenda More with Brian More with Chris - - - - On the Bright Side Apple | Patreon The Bright Balloon on YouTube

    49 min

  2. 6D AGO • SUBSCRIBERS ONLY

    Stop being imprisoned by your own rules

    Sharing the mental rollercoster I've been on for the past month and why I'm sending emails to myself in the future.

    21 min
  3. Advocating for Balloons: The CRC's Mission

    JAN 20

    Advocating for Balloons: The CRC's Mission

    Imagine if tomorrow your city decided to close your business, and before you could even start a conversation, it was too late. It was already written into the law.  Right now, our industry is being talked about without us in the room. Decisions about balloons are being made by people who don't understand how professional balloon artists actually work, the care we take, the standards we follow, or the businesses and families that depend on this industry.  The Coalition for Responsible Celebrations is trying to make sure that we have a place in that room and that we stay informed about the discussions taking place without us.  This month's presenting sponsor is Balloon Coach, and one of the many ways Joette supports our industry is by advocating for the CRC so that none of our businesses are impacted by hasty legislation.  This interview took place in person at the 2025 International Balloon Convention, where Joette attended to advocate for the CRC. I hope you'll consider becoming a member so you can be part of these conversations, too.  In the UGlu Hotline, hear one listener's tip for finishing up her stuffed balloons.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  CoalitionForResponsibleCelebration.org - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    19 min
  4. Using AI in your balloon business

    JAN 13

    Using AI in your balloon business

    Most of us, myself included, are using ChatGPT as a writing assistant or Google on steroids. "Proofread this, write me an Instagram caption for that, what's this rash on my kid's arm?" But we know it's capable of more, especially when it comes to managing a small business. But how? How do we tap into the greater capabilities without wasting time? How do we build systems that are organized or repeatable? Well, we ask an expert.   Cue Emily from Utah Balloon Creations. Emily has been on the podcast before where she shared spreadsheets, pricing calculators and tech tips that blew my mind. So I knew that she was the perfect guest to teach us about AI in a practical, usable way.   Hear about why she thinks of her AI as a person, the customizations she recommends for your AI, how she avoids rabbit holes with it and the five best practices for using it.   In the UGlu Hotline, hear how Erin of Young and Wild Balloon Co. labels everything that leaves her warehouse.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  @utahballooncreations  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Ep. 159 - Precision Pricing | Emily of Utah Balloon Creations  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    47 min

  5. JAN 11 • SUBSCRIBERS ONLY

    Mistakes I made last year and how I plan to fix them

    The areas where I fell short or screwed up in 2025 and how I plan to fix them in 2026!

    41 min
  6. Setting goals in a way that actually works

    JAN 6

    Setting goals in a way that actually works

    If you have ever sat down to set goals and immediately felt overwhelmed or like you're just rewriting the same goals you didn't quite hit last year, this episode is for you. I'm joined by Joette of Balloon Coach and we discuss how most business owners don't have a goal problem, they have a clarity problem. Too many ideas, too much pressure, and not enough structure to actually follow through. So in this episode, we are going to help you set goals in a way that actually works, allowing you to make more money without adding more stress to your life. We're talking about fewer goals, better focus and a plan that supports your real life, not a fantasy version of it. By the end of this episode, you'll have a clear direction for the year ahead and a simple way to move forward with confidence without burning out or over-complicating things. In the UGlu Hotline, I share how I label my rental items to help make sure they get back to me.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    37 min
  7. Annual audit & rebooking strategies

    12/23/2025

    Annual audit & rebooking strategies

    In this episode, I'm talking about the importance of doing an annual audit for your balloon business. Analyzing past events, tracking potential repeat clients and setting goals for the upcoming year… it's all included! Listen in for tips on: Using your calendar and CRM to find data. Focusing on repeatable events for future bookings. Manually tracking important details. Creating a simple rebooking workflow. Setting realistic sales goals based on past performance. In the UGlu Hotline, hear why I make cards for my installation kits.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  2026 Bright Balloon Planner  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    22 min
  8. Protecting your creativity

    12/16/2025

    Protecting your creativity

    What would you do if something you invented went viral? Like, 400 million views viral? Carolynn Hayman, the creator behind Conrad the Unicorn (America's favorite balloon costume) learned the hard way that when the internet blows up your work, everyone suddenly wants to copy it.  In this episode she shares with us Conrad's origin story and breaks down the real problem most creators never think about: protecting your intellectual property. How do you protect your creativity? Should you trademark?  Carolynn shares all the details of her experience… what she wishes she knew sooner, how a publicist helped and how it's time to start planning Conrad's 10th birthday! But that's not all… we also talk about her experience with product collaborations and how competitions and conventions can change your career. I loved having Carolynn on the show to share her really unique balloon world experiences! In the UGlu Hotline, I share how I use white-out in my business.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @popdesignsandcreations | @conradtheunicorn Other sponsors & resources: 2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    26 min
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5
out of 5
107 Ratings

About

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

Information

  • Creator
    Sara Meyer
  • Years Active
    2020 - 2026
  • Episodes
    397
  • Rating
    Clean
  • Show Website
    The Bright Balloon
  • Provider
    Sara Meyer

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