🎙️ Register for the next live masterclass with Ivy and me, where we teach body composition, fat loss and strength after 50 on a whole food plant based lifestyle: https://mavywellness.com/live?utm_source=podcast-apps&utm_medium=podcast&utm_campaign=ep464&utm_content=masterclass 📘 Grab a free guide for plant-based strength after 50: https://mavywellness.com/free Every few years the fitness industry gets a new shortcut. Fat burners, Atkins, keto, and now AI generated workouts and GLP 1 medications. In this solo episode I share my honest perspective after 21 years in the fitness industry. Yes, I use AI tools inside our own course, and I will tell you exactly why that does not worry me. A workout plan was always available for anyone who wanted one. What was never available in a download is the identity, the habits and the coaching that make a person actually follow it. The same is true of weight loss medication. It can quiet your hunger. It cannot teach you how to eat at a restaurant, travel, or win your next meal, and those lessons are the whole transformation. You will learn: Why AI workouts are simply what Google workout plans were 10 years ago The one thing AI workout plans almost always miss, progressive overload Why disciplined people were never the ones who needed a coach, and why the rest of us do Why I still hire coaches myself every time I start something new When a GLP 1 genuinely makes sense, and what it cannot do for you Why shortcuts move in waves, and what has actually produced lasting results for the last 21 years Chapters: 00:00 Why I Recorded This Episode 01:20 The Question Coaches Keep Asking Me About AI Workouts 03:30 The Real Problem With AI Workout Plans 05:10 Why Plans Fail Until Fitness Becomes Your Identity 06:15 Why I Still Hire Coaches, and What I Am Really Buying 08:25 GLP 1s: The Strongest Shortcut Yet 09:00 When a GLP 1 Actually Makes Sense 10:00 The Insurance Story: What Happens When the Hunger Comes Back 11:00 The Shortcut Cycle: Fat Burners, Atkins, Keto, Now This 12:35 Peptides, and the Lessons You Still Have to Learn 13:45 Why a Holographic Coach Would Still Not Be Enough 14:20 Why We Built Mavy Wellness the Way We Did 15:05 Fitness Builds the Body, Nutrition Reveals It 15:50 Win the Next Meal 16:25 Trends Die Down, Service Stays 17:50 The Work That Actually Keeps Weight Off Forever 19:25 Join the Next Live Masterclass Resources: 📖 Read my writing and get the weekly newsletter on Substack: https://maximesigouin.substack.com 📘 Get my book, Forever Fit: https://mavywellness.com/foreverfitbookoffer 🤝 Want to work with our coaching team? A few spots are open: https://mavywellness.com/?utm_source=podcast-apps&utm_medium=podcast&utm_campaign=ep464&utm_content=book-call Forever Fit Podcast, Episode 464. We help people over 50, all the way up to 87, lose fat, build muscle and improve their body composition on a whole food plant based lifestyle, with over 1,200 transformations and counting.