Roofing Insights Podcast

Dmitry Lipinskiy
  • 5.0 (24)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Frank conversations with Dmitry Lipinskiy and roofing industry leaders.  Watch video episodes and more on our YouTube channel: https://bit.ly/RoofingInsights

  1. 12/24/2025

    Private Equity Is Easy to Beat” | Mark Easton

    In this episode, Dmitry talks to Mark Easton of Buccos Roofing.  ============================ Book a Demo with JobNimbus:  https://jobnimbus.me/4mQCNO2 Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Today's guest: Mark Easton: https://www.facebook.com/buccosroof/ https://www.instagram.com/buccosroofing/ https://www.linkedin.com/company/buccos-roofing/ ============================ 00:00 – Intro: "Success Is Not Just Money – Roofing Is a Business, Not a Trade" 01:07 – The Aha Moment: "First Big Check – This Isn't a Trade, It's a Company" 03:29 – Branding Bombs: "Yellow Shorts Everywhere – That's How We Stand Out" 06:48 – "Fake It Till You Make It Actually Works – Here's Proof" 10:15 – Clean Sites Win Jobs: "People Judge You by Your Job Site First" 13:45 – Team Culture: "I Want My Guys to Make Money – Not Just Me" 18:20 – "I Dress Up for Interviews – It's Respect for the Craft" 22:15 – Hiring Truth: "I'd Rather Wait Than Hire the Wrong Guy" 25:40 – Growth Trap: "Big Revenue Doesn't Mean Rich – Change That" 28:10 – Faith in Business: "God Gave Me This – Now I Give Back" 31:50 – "I Don't Want to Compete – I Want to Help Roofers Win" 35:20 – Franchise Dream: "Build Something Bigger Than Just My Company" 38:45 – "We Exposed the Scammers – Now Let's Build Real Value" 42:10 – The Missing Link: "Most Franchises Don't Care About You" 45:30 – Final Fire: "Let's Make Roofing Companies Great – Together" 48:20 – Wrap-Up ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

    1h 8m

  2. 12/22/2025

    Ex-Insurance Adjuster Reveals How Claims REALLY Get Paid | Matt Morgan

    In this episode, Dmitry talks to Matt Morgan of Chad Wilson Law Firm.  ============================ Have denied claim? Consult with https://cwilsonlaw.com/  Contractors I recommend: https://directorii.com Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Best Deals on Underlayment: https://BemDirect.com Roofing Insights T-shirts - https://roofinginsightsstore.com/ ============================ Insights 00:00 – Chad T. Wilson Law Firm 00:22 – Coming Up... 01:02 – Introductions, Background & Setting the Stage 04:18 – Getting Started in Roofing & Early Lessons 09:55 – Field Experience vs. Office Decisions 15:40 – Sales, Trust & Customer Expectations 21:30 – Hiring, Training & Building the Right Team 27:10 – Leadership Mistakes & Hard Business Lessons 33:05 – Marketing, Branding & Standing Out Locally 39:22 – Operations, Systems & Daily Accountability 45:40 – Scaling Challenges & Growing Without Chaos 52:18 – Industry Changes & Where Roofing Is Headed 58:30 – Personal Growth, Mindset & Work–Life Balance 01:05:12 – Advice for New Contractors 01:11:20 – Final Thoughts, Takeaways & Closing Remarks ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

    1h 18m

  3. 12/17/2025

    The Most Honest Roofing Interview I’ve Ever Done | Eric Oberembt

    In this episode, Dmitry talks with Eric Oberembt, owner of D&M Roofing.  ============================ Podcast Sponsor: https://novatik.us/ (Text "metal" to 786-512-9248) Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ ============================ Today's guest Eric Oberembt: https://www.linkedin.com/in/eric-oberembt-73968112/ D&M Roofing: https://dandmroofing.com Roofers in Recovery: https://roofersinrecovery.org ============================ Insights 00:00 – Novatik 01:35 – Coming Up 02:12 – Cold Plunges, Saunas & Morning Routines 04:08 – A Roofing Legacy: Starting a Company With $50 06:56 – Growing Up in Roofing & Learning the Trade 09:56 – Transitioning From the Field to Leadership 13:46 – Marketing, Visibility & Owning Your Reputation 16:36 – Building a Culture of Trust Inside the Company 20:39 – Immigration, Labor Shortages & Work Visas 25:00 – The Biggest Business Mistake as an Owner 27:08 – Why No Business Truly Runs on Autopilot 30:00 – Overhyped Roofing Trends & Industry Myths 35:06 – AI, Private Equity & The Future of Roofing 39:36 – Scaling Locations Without Losing Control 54:16 – Loyalty, Family & Cutting Off Toxic Relationships 01:05:07 – Authenticity, Relationships & Leadership Style 01:11:02 – Leading Teams Across States & Final Takeaways ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

    1h 12m

  4. 12/15/2025

    “Stop Praying for Storms.” Roofer Calls Out the Industry | Brent Tuggle

    In this episode, Dmitry talks with Brent Tuggle, owner of Tuggle Roofing.  ============================ Book a Demo with JobNimbus:  https://jobnimbus.me/4mQCNO2 ============================ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 ============================ Today's guest: Brent Tuggle: https://www.linkedin.com/in/brent-tuggle-ba6866173/ https://www.tuggleroofing.com/ https://www.facebook.com/TuggleRoofingllc/ ============================ 00:00 – Coming up 03:29 – Started Roofing at 14 with Zero Money 06:48 – Clean Site Secret: “Fake It Till You Make It – But Clean Up First” 10:15 – “You Can Be Big and Still Broke” – The Growth Trap 13:45 – “I Dress Up for My Guys – It’s All for Them” 18:20 – From “Bad Guy” to Life-Changing Thank Yous 22:15 – Faith Flip: “God Told Me – Do It for Them, Not for You” 28:10 – Insurance Chaos, Pricing Wars & Worker Problems 33:27 – “I’d Rather Lose Money Than Do a Sh*tty Job” 38:45 – Management Hell: How We Actually Run the Crews 45:20 – The Turning Point: “Let Go of Control – That’s When You Explode” 52:30 – “God Wants More for You Than You Want for Yourself” 59:40 – “Struggle Built My Character – Now I Help Others” 01:06:48 – Real Talk: Faith, Family & Roofing Life 01:13:45 – “No Way I Could Do This Without God” 01:21:15 – Insurance, Workers & Pricing in 2025 – Raw Truth 01:28:10 – “When You Realize It’s Bigger Than You…” 01:35:40 – Final Fire: “Make It Happen for Others – That’s the Cheat Code” 01:42:15 – Wrap-Up ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

    1h 49m

  5. 12/10/2025

    Is Your Chimney Slowly Poisoning Your Family? | Joel Orchel

    In this episode, Dmitry talks to Joel Orchel, founder of The Chimney Scientists.  ============================ Insights:  00:00 – Cold Open: "Carbon Monoxide in Your Basement – The Silent Killer from Chimneys" 00:54 – Branding Bombs: "Bright Yellow Trucks – Why We Stand Out in Philly" 01:07 – Services Breakdown: "Rebuilding Fireplaces, Chimneys & More – What We Really Do" 02:44 – Health Warning: "Your Chimney Could Be Poisoning Your Family – Here's How" 04:10 – Shocking Truth: "Most Homeowners Don't Realize Their Chimney Is Breaking Down" 05:20 – Backdraft Danger: "Small Leaks Turn into Carbon Monoxide Nightmares" 06:48 – Passion for Prevention: "We're Not Just Fixing – We're Saving Lives" 07:30 – Wrap-Up ============================ Today's guest: https://www.linkedin.com/in/joeochal/ https://chimneyscientists.com/ https://www.instagram.com/chimneyscientists/ ============================ Refresh your brand with Dmitry: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com

    8 min

  6. 12/08/2025

    What They Don’t Tell You About Selling to Private Equity | Jason Reisman

    In this episode, Dmitry talks to Jason Reisman of Eustis Roofing.  ============================ Sponsor: https://novatik.us/ Get $1,000 OFF your first order — just mention Dmitry. Text “Metal” to 786-512-9248 to get started! ============================ 00:00 – Intro 01:14: - Coming up 02:44 – Roofing Company of the Year SOLD to Private Equity 03:29 – Why Jason Sold His $30M Empire: "I Hit Peak and Couldn't Grow Alone" 05:20 – The Unexpected PE Boost: "My Team Got 30% Raises Overnight" 07:45 – Brutal Truth: "If You're Not Performing, PE Fires You Fast" 10:15 – What Jason Fixed Before Selling: Books, Team, and Systems 13:45 – The CEO Identity Crisis: "Who Am I If I'm Not Climbing Roofs?" 17:30 – "I Still Install Roofs... To Keep Crew Respect" 21:15 – Instagram Trap: Flashy Posts Kill Installer Loyalty 25:40 – How to Earn Respect from Your Crew Post-Sale 28:10 – "Post Roof Details, Not Vacations – That's How You Build Quality" 31:50 – The Hard Lesson: Installers See Your Social Media Too (And Judge You) 33:27 – "Invite Crews to EVERY Event – Or Lose Your Team" 35:05 – Final Fire: "Installers Control Your Quality – Treat Them Like Gold" 36:48 – Dmitry & Jason Mic Drop: Make Installers Great Again 38:20 – Wrap-Up: Jason's Message to Every Roofing Owner Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com Roofing Insights T-shirts - https://roofinginsightsstore.com/ ============================ Today's guest Jason Reisman: https://www.linkedin.com/in/jason-reisman-72484b16a/ Eustis Roofing Company: https://eustisroofing.com/ https://www.instagram.com/eustisroofingcompany/# https://www.facebook.com/EustisRoofing https://www.youtube.com/channel/UCRuMFZ4N4Sa5_sUuoxGtL9w ============================

    37 min

  7. 12/05/2025

    The SHOCKING Truth About Call Centers in Roofing Nobody Tells You | Peter Roth

    In this episode, Dmitry talks to Entrepreneur Peter Roth.  ============================ Sponsor: https://thecatchall.com/ ============================ Insights 00:00 – The Catch All 00:39 – Coming Up 01:14 – How Peter Roth entered the roofing call center world 05:02 – When Scalify Call Centers started working with roofers 09:30 – Understanding homeowner psychology on the first call 13:55 – The scripts and openers that actually convert 18:12 – Why most roofing companies fail at follow-up 22:48 – Building a call center team that works 27:30 – Handling storm leads vs. retail roofing calls 32:44 – How to fix bad lead quality and wasted marketing dollars 36:58 – Training callers to sound confident and not robotic 41:15 – Insurance claims, touchpoints, and setting proper expectations 46:40 – The systems Scalify uses to scale roofing call centers 52:18 – Advice from Peter Roth to roofing owners trying to grow 58:40 – The future of call centers in the roofing industry Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com Roofing Insights T-shirts - https://roofinginsightsstore.com/ ============================ Today's Guest Peter Roth: https://www.linkedin.com/in/realpeterroth/ Scalify Call Centers: https://www.scalifyco.com/ ============================

    1h 1m

  8. 11/25/2025

    "Nobody Outworks Me" | Landon Hammonds

    In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing.  From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry. Sponsor: https://workninjas.com/ In this interview, we cover: Landon's first day knocking doors and how the grind shaped his work ethic Balancing residential and commercial roofing Why SOPs, systems, and double-checking are essential Managing stress, workload, and rapid growth How private equity changed structure inside the company Competing in Atlanta’s crowded roofing market Why experience beats online tutorials Leadership challenges in managing 35 guys across multiple states How to know which jobs are worth your time The toxic and rewarding sides of the roofing industry Communication, integrity, and the power of saying no What keeps him grounded and sane His long-term mission to impact every person he meets If you work in roofing, sales, leadership, or any service industry, this episode delivers practical lessons built on real-world experience. Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com Roofing Insights T-shirts - https://roofinginsightsstore.com/

    1h 1m
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5
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About

Frank conversations with Dmitry Lipinskiy and roofing industry leaders.  Watch video episodes and more on our YouTube channel: https://bit.ly/RoofingInsights

Information

  • Creator
    Dmitry Lipinskiy
  • Years Active
    2021 - 2025
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © 2025 Roofing Insights Podcast
  • Show Website
    Roofing Insights Podcast

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