Influencer Confidential

Sidewalker Daily
  • 4.8 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

  1. 2D AGO

    5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291

    If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram team itself. No guessing, no trends, no opinions. In this episode, I’m breaking down the 5 ways to grow your reach based on what Instagram has directly told creators to focus on. AND more importantly, showing you exactly how to apply each one to your content strategy! ✨ AI Prompt to Generate Instagram Hooks: https://drive.google.com/file/d/1UBPLYDqTerT2mFdXYCsXTdgQAD9D-3sF/view?usp=sharing 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/Q7rO-1L3Rk4

    13 min

  2. MAR 26

    Want To Hire An Influencer Manager For Brand Deals? Listen To This First! #290

    Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it actually looks like to work with a creator manager, when it does make sense to get one (and when it doesn’t), plus what managers are really looking for before they even say yes to working with you! This will help you make a smarter, more informed decision for your business. Because at the end of the day… this is your business. And how you choose to run it matters. Free Guide: Questions To Ask Before Hiring a Manager https://sidewalkerdaily.kit.com/0e95560a97 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/q9uUr4v9JLY

    14 min

  3. MAR 19

    Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289

    If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them! In this episode, I’m sharing some of my favorite places creators can look for UGC partnerships, paid creator jobs, and brand collaborations — including a few spots that many creators completely overlook. This will help you think more strategically about where opportunities actually live (and how to go after them). Because the creators who get paid consistently? They’re searching, pitching, networking, and building systems that bring opportunities to them. Want our team to design your creator portfolio? https://sidewalkerdaily.com/design-studio/ Use code NINA500 at checkout for our Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/vsEOWSSO7Yk

    10 min

  4. MAR 12

    If You Make $50k As A Creator Watch This #288

    There’s a big difference between making money as a creator… and building a sustainable, scalable creator business. And once you hit that $50K mark, the strategy, mindset, and legal + financial structure need to shift - fast. In this episode, I’m breaking down what creators at this income level need to think about differently. How you position yourself and price your work, to the backend decisions that protect your growth as you scale. If you’re considering electing S-Corp status and need a simple payroll system, Gusto is our go-to: https://gusto.pxf.io/55XYOn If you want strategic support growing your creator business, book a call with our team: https://calendly.com/sidewalkerdailyteam/discovery 🧮 Gusto for Payroll: https://gusto.pxf.io/55XYOn 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/b9m1Anh5iAc

    9 min

  5. MAR 10

    From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24]

    You Can Follow Kristen Here: Instagram: https://www.instagram.com/kbousq/ TikTok: https://www.tiktok.com/@kbousq YouTube: https://www.youtube.com/c/KristenBousquet Website: https://www.yoursoulcialmate.com/ Podcast: https://www.yoursoulcialmate.com/podcast Join Soulcialmate: https://www.yoursoulcialmate.com/membership In this episode of Influence Confidential, I sat down with Kristen Bousquet — Creator Monetization Coach, founder of Your Soulcialmate, and Contributor at Forbes — to talk about what it really takes to build a profitable, sustainable Creator business. After generating over $500,000 as a micro-influencer and selling her first business at 25, Kristen brings real-life experience to the monetization conversation. We unpacked the difference between chasing money and building long-term sustainability, why great content alone isn’t enough anymore, and what brands are actually looking for today — authority, positioning, and a community that truly trusts you. Kristen also shared her perspective on burnout, the CEO vs. manager mindset shift, and how Creators can better evaluate the ROI of their time (especially when it comes to pitching). If you’re already monetizing but want to grow smarter — not just harder — this episode is your reminder that influence is a business, and sustainability should be the goal. Want to join our Inner Circle? Email: team@sidewalkerdaily.com to learn more! This episode can be seen on YouTube: https://youtu.be/y6Dpjc0ZFAw

    42 min

  6. MAR 5

    What Brands Will and Will Not Pay Creators For #287

    I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In this episode, I’m breaking down what brands will and will not pay creators for, and where I see negotiations get messy (or unnecessary) because expectations weren’t clear from the start. We’re talking about what’s typically fair to charge for in brand deals, sponsorships, UGC, and influencer partnerships, etc. My goal is simple: help you create a win-win partnership where you get paid like a pro, and the brand feels confident investing in you again. If you’ve ever wondered, “Wait… should I charge for this?” This episode will give you a clearer framework. Work with me / Get support with pricing + packages + pitching: https://calendly.com/sidewalkerdailyteam/discovery 🎉 Read Our Success Stories Here: https://sidewalkerdaily.com/success-stories/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/FS0pDWuZa6s

    14 min

  7. FEB 26

    Why Pitching Outside Your Niche Gets Creators Paid #286

    Think you can only pitch brands in your niche? Think again! Limiting your pitches to one category might be the very thing capping your income as a creator. In this episode, I’m sharing why pitching outside your niche can actually help you land bigger (and better-paying) brand deals - plus real examples of creators getting paid when they expand their angles. Remember: brands care about ideas and storytelling just as much as they care about niche. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/Ewq6xNRkY2Y

    12 min

  8. FEB 24

    Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23]

    You Can Follow Laura Here: Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website: https://www.paragonacct.com/ Portal del Cliente & Acceso a Recursos: https://www.paragonacct.com/recursos Client Portal & Access to Resources: https://www.paragonacct.com/en/recursos Tools Mentioned: Influencer Taxes 101 Masterclass: https://sidewalkerdaily.com/influencer-taxes-101/ Gusto: https://gusto.pxf.io/55XYOn Monarch Money: https://monarchmoney.sjv.io/DyjnDy QuickBooks: https://quickbooks.partnerlinks.io/poygo9t2u82p In today’s episode of Influencer Confidential, we did things a little differently. I invited my CPA, Laura Grajales, to join me for a live Q&A all about Influencer Taxes, where Creators from our Inner Circle community were able to ask their real questions in real time. This episode was all about breaking down the things Creators are most confused (and stressed) about when it comes to money and taxes, in a way that actually makes sense. We covered topics like how much Creators should be setting aside for taxes, paying quarterly estimates, understanding tax brackets, and when it makes sense to form an LLC or S-Corp. Laura also cleared up common misconceptions around brand trips, gifted collaborations, reimbursements, and what actually counts as taxable income. If you’re a Creator who wants to feel more confident managing your money and running this like a real business, without fear or overwhelm, this episode is a must-listen. Want to join our Inner Circle? Email: team@sidewalkerdaily.com to learn more! This episode can be seen on YouTube: https://youtu.be/bLpAfdV0NMc

    56 min
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4.8
out of 5
21 Ratings

About

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

Information

  • Creator
    Sidewalker Daily
  • Years Active
    2021 - 2026
  • Episodes
    316
  • Rating
    Clean
  • Copyright
    © Copyright Sidewalker Daily
  • Show Website
    Influencer Confidential

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