The Higher Ed Marketer

Caylor Solutions
  • 5.0 (49)
  • Marketing
  • Updated Weekly

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. 4d ago

    Leading for the Long Haul: How to thrive after 18 years at one institution

    This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Long-term leadership depends on knowing what each moment requires. Dr. Todd J. Williams, President and CEO of Cairn University, reflects on 18 years in the president’s chair and explains why leaders must sometimes push, pull, or pause. He shares how trust, honest self-examination, restorative practices, and patience help leaders act with wisdom without being ruled by urgency or morale alone. ___ What We Cover in This Episode 🔘 How long-term leadership creates room for iterative change 🔘 Why restorative interests are part of sustaining a calling 🔘 How to recognize when a moment calls for a push, pull, or pause 🔘 Why trust and character matter more than a leadership formula 🔘 How patience and honest motives strengthen difficult decisions ___ Episode Highlights 01:48 - What 18 years at one institution makes possible 06:45 - Integrating restorative interests into a leader’s life 12:40 - Reading the moment before choosing how to lead 18:43 - Why inviting input does not guarantee agreement 22:41 - Knowing when a pause serves the outcome 26:01 - Recovering when a leader misreads the moment 38:41 - Learning that patience can be its own reward ___ NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com, Where students see you first. ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions,  your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  ___ To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Leading for the Long Haul: How to thrive after 18 years at one institution

  2. Sep 29

    When the Names Run Out: Finding Students Where They Actually Are

    This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Purchased-name lists are shrinking, but the right students are still out there. Dr. Donald K. Egle, Founder + Managing Director of The Kyer Group, explains how colleges can build stronger enrollment pipelines by identifying the communities where mission-fit students already gather and committing to a meaningful presence there. Drawing on 26 years of higher education leadership, Don shares why marketing, recruiting, and institutional strategy must work together. He also challenges colleges to clarify who they are, understand what their audiences truly value, and build relationships over a multi-year horizon. ___ What We Cover in This Episode 🔘 Why clarity, a compelling case, and conviction shape student decisions 🔘 How admissions teams can build relationships across a multi-year student journey 🔘 Why marketing and recruiting need coordinated strategy and boots on the ground 🔘 How colleges can earn trust within homeschool and other student communities 🔘 Why institutional alignment is essential for sustaining a multi-year enrollment strategy ___ Episode Highlights 04:16 - What families want from colleges: clarity, a compelling case, and conviction 07:03 - How to make a college fair conversation about the student 11:11 - Why traditional enrollment structures struggle to keep pace 18:22 - Finding more of the right people through consistent presence 23:30 - Why LeTourneau invested deeply in homeschool networks 32:22 - Preparing your institution before searching for new watering holes 36:47 - The difference between value and appreciative value 41:35 - Building alignment around a multi-year enrollment strategy ___ NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com, Where students see you first. ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions, your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    When the Names Run Out: Finding Students Where They Actually Are

  3. Sep 22

    Servant Leadership: Why Leaders Who Serve Their Teams Get Better Results

    This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Leadership is more than hitting targets. Greg Aden, Owner/Founder of Aden Leadership, explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in hospitality, financial services, and executive coaching, Greg shares practical ways to create alignment, build accountability, and approach difficult conversations with courage. His advice gives higher education leaders a clear place to begin: stay curious, prepare well, honor your word, and make time for people. ___  What We Cover in This Episode 🔘 How servant leadership shifts the focus from personal performance to team success 🔘 Why alignment and communication must come before accountability 🔘 Why leaders must model the accountability they expect from others 🔘 How agreements create clearer commitments than unspoken expectations 🔘 A practical framework for preparing for courageous conversations ___ Episode Highlights 01:45 - Why success and leadership are not the same thing 04:41 - Making time for people when teams are stretched thin 06:28 - Why alignment must come before accountability 09:12 - The difference between expectations and agreements 14:52 - How to prepare for a courageous conversation 21:05 - Integrity, accountability, and honoring your word 23:07 - Curiosity and empathy as practical leadership tools ___ NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com — Where students see you first. ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions, your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Servant Leadership: Why Leaders Who Serve Their Teams Get Better Results

  4. Sep 15

    Meet Paul Bross: The Host of a Brand New Podcast Coming to The Higher Ed Marketer Network

    How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross,  Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher education creative leadership. Paul explores how clear expectations, protected creative time, and stronger collaboration can help small marketing teams do better work while staying connected to enrollment and institutional goals. He also shares how his team is using AI to reduce administrative tasks, why higher ed creatives need greater support, and the vision behind The Higher Ed Creative, a new podcast for the photographers, videographers, social media professionals, and other makers shaping higher education. ___ What We Cover in This Episode 🔘How Higher Ed creative teams can align requests, expectations, scope, and institutional strategy.  🔘Ways leaders can protect creative time and reduce burnout on small marketing teams 🔘How AI can reduce administrative tasks so creative professionals have more time to create. 🔘Why we are launching The Higher Ed Creative Podcast ___ Episode Highlights 04:59 – Moving from content creator to leading a higher ed Creative Studio 08:06 – Why good creative work gets lost between concept, approvals, and completion 17:40 – The idea behind The Higher Ed Creative podcast 18:47 – Creative burnout, isolation, and retaining talented higher ed makers 21:38 – What’s on Your Desk? Paul shares the projects currently demanding his team’s attention 24:57 – Using AI to reduce administrative work instead of replacing creativity ___ NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com — Where students see you first. ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. ___ To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Meet Paul Bross: The Host of a Brand New Podcast Coming to The Higher Ed Marketer Network

  5. Sep 8

    Why Higher Ed Leaders Need a Personal Brand on LinkedIn

    This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners. Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility. ___ What We Cover in This Episode 🔘Why personal leadership content can outperform institutional messaging 🔘How busy executives can build a consistent LinkedIn presence 🔘Ways communications teams can capture a leader’s authentic voice 🔘How to find content opportunities in a leader’s existing calendar 🔘Why executive visibility can support enrollment, advancement, and reputation ___ Episode Highlights 06:43 - Starting a LinkedIn strategy with just 20 to 30 minutes a week 09:48 - Finding content opportunities in an executive’s existing calendar 13:11 - Capturing an executive’s authentic voice and using AI to support the process 15:28 - Why a strong LinkedIn profile comes before a posting strategy 18:12 - A practical approach for leaders without a communications team 28:03 - The first steps leaders can take today ___ NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com — Where students see you first. ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Why Higher Ed Leaders Need a Personal Brand on LinkedIn

  6. Sep 1

    A New #1 Bestseller and Season 9 Preview

    This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com — Where students see you first. ___ Season 9 of The Higher Ed Marketer Podcast starts next week. Zach Coffin previews the guests on deck this fall, including Jeff Selingo, Don Engle, Todd Williams, and Aly Williams and shares two pieces of news: president and author Jamie Caridi's new book The Terra Firma Way just hit #1 on Amazon, and the Higher Ed Marketer Network is adding a new show. Zach also has an invite to the ABHE Marketing & Enrollment Conference, October 6-8 in Orlando. ___ What We Cover in This Episode 🔘Jamie Caridi's new #1 Amazon bestseller, The Terra Firma Way 🔘A first look at Season 9's guest lineup 🔘A brand-new podcast joining the Higher Ed Marketer Network this October 🔘Why the ABHE Marketing & Enrollment Conference is built differently, and why spots are limited 🔘Where to catch Bart on the road this fall ____ The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. ____ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    A New #1 Bestseller and Season 9 Preview

  7. Aug 25

    Summer Rewind: AI, Integrity, and the Next Generation of Learners

    Encore Episode: Originally Aired October 2025 ___ Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with learning. Rather than approaching AI with fear or hype, Conor encourages institutions to engage with it from a place of curiosity, conviction, and intentionality. This episode challenges assumptions and offers a hopeful, practical framework for integrating AI into both academic and personal formation. ___ Join us as we discuss: 🔘How AI is changing the way we teach, learn, and lead 🔘The role of discipleship in shaping tech ethics 🔘Why Gen Z students expect transparency, not perfection 🔘Creating campus-wide AI literacy with joy and curiosity 🔘Using storytelling to make tech feel less intimidating___ Inside the Episode  06:14 – What it means to disciple students in the age of AI 08:50 – The danger of seeing AI as “just a tool” 13:22 – How higher ed should position itself as a moral compass 16:09 – The three pillars of AI literacy at NYU Stern 30:03 – Faith, imagination, and the opportunity ahead ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  ___ To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Summer Rewind: AI, Integrity, and the Next Generation of Learners

  8. Aug 18

    Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories

    Encore Episode: Originally Aired November 2025 ___Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, who now serves as Senior Advisor to the President, shares how she redefined campus events through a framework called Eventful Branding.. This philosophy turns events from logistical tasks into meaningful, mission-driven experiences that embody the heart of an institution. Through storytelling, hospitality, and collaboration, universities can design moments that make guests feel seen, valued, and connected to something greater. Drawing from Biola’s innovative approach, this conversation explores how to transform everything from campus tours to groundbreaking ceremonies into living expressions of your brand identity. You’ll learn how to unite marketing and events under one story, foster emotional connection with Gen Z, and build brand belief through authentic, human-centered design. ___ Join us as we discuss: 🔘What Eventful Branding means and how to apply it across campus 🔘Creating immersive events that communicate mission through emotion 🔘Why hospitality is a marketing strategy, not just an act of service 🔘Building cross-departmental alignment through shared storytelling 🔘How to surprise and delight students with purpose and creativity 🔘Practical ideas for smaller institutions to elevate their event experience ___ Inside the Episode  04:37 – Defining eventful branding and how it came to life at Biola 07:44 – How a film school groundbreaking became a storytelling moment 11:16 – Bringing “unreasonable hospitality” to higher ed 33:59 – How smaller schools can create big emotional impact 37:58 – Transforming campus visits into emotional brand experiences 46:48 – Building brand belief through meaningful human connection ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.  ___ To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories
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About

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    Caylor Solutions
  • Years Active
    2021 - 2026
  • Episodes
    272
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    The Higher Ed Marketer

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