The Retail Whisperer

Michelle Sherrier
  • 4.9 (49)
  • Arts
  • Weekly

Welcome to The Retail Whisperer Podcast by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whisperer, a show that entertains and educates!

  1. 2d ago

    EP 258: WHEN THE PACKAGE SELLS BEFORE THE PRODUCT WITH KELLEY KEMPEL

    Kelley Kempel is a packaging designer with over 20 years of experience, including in-house roles at Dick’s Sporting Goods and Kohl’s. She has seen firsthand how packaging impacts buying decisions long before a customer reads the About page. Today, she helps product-based businesses move from “good enough” packaging to packaging that’s clear, confident, and built to sell. Her work blends strategy and design to make sure packaging does its job. Communicating what the product is, who it’s for, and why it’s worth buying. In this episode, Michelle sits down with Kelley Kempel, founder of Hidden Path Creative, to talk about why packaging can make or break a product's success on the shelf. Kelley shares behind-the-scenes stories from her years designing for Dick’s Sporting Goods and Kohl’s, the importance of creating packaging that reflects the product inside, and how branding influences buying decisions. They also dive into everything from shopping bags and logos to AI-generated designs, creative challenges, and why even the smallest retail details matter. What's Inside: Why great products can get overlooked when their packaging doesn't match their quality.Behind-the-scenes lessons from designing packaging for major retailers like Dick’s Sporting Goods and Kohl’s.How thoughtful branding, packaging, and visual storytelling can attract customers and build lasting brand recognition.Hidden Path Creative Website Your Guide to Packaging That Sells Podcast Instagram Support the show

  2. Nov 4

    EP 257: WHEN GREAT RETAIL GOES BEYOND THE MERCHANDISE WITH MARC & RICK

    Marc and Rick are husbands and owners of nook in Mt. Juliet, TN. Marc's first store, also called nook, was located in Rochester, NY and was phenomenally decimated by the recession of 2008. Marc is a trained scientist, former librarian and current hospice nurse who has worked at Entertainment Weekly and People magazines, taught at the University of Michigan and worked as a Senior Content Strategist at a global digital ad agency. He loves helping new wholesale vendors get their feet wet and is all about supporting the local community and creating a safe space for all that enter nook. Rick and Marc have been married for 8 years. Rick’s role at Nook focuses on business operations and management, product research and customer service. Rick has an LL.M. in Taxation from Georgetown and is a retired Air Force JAG. Rick is in love with tabletop + Marc loses it over stationery and books. They are most proud of being the home of Wilson County's Pride, holding the first ever pride event in the county in 2025. They also host art shows for school age kids in the county and produce a handmade goods show twice a year that benefits the band program at Green Hill High School. In this episode, Michelle sits down with Marc and Rick to talk about rebuilding nook after the 2008 recession, curating unique products from independent makers, and creating a retail space where everyone feels welcome. They share their experiences navigating the challenges of independent retail, sourcing products from around the world, and supporting their community through meaningful events. From hosting Wilson County's first Pride celebration to investing in local organizations instead of traditional advertising, Marc and Rick show how staying true to your values can shape a retail business. What's Inside: Rebuilding a retail business after the 2008 recession and creating a store with purpose.Finding unique products, supporting independent makers, and navigating wholesale sourcing challenges.Building customer loyalty through community events, inclusivity, and giving back.Nookliving Website Instagram Facebook Support the show

  3. Oct 28

    EP 256: FOLLOWING YOUR INSTINCTS AND BUILDING A MAGICAL RETAIL BUSINESS WITH KRISTA NESTORUK

    Krista Nestoruk has always loved design and decorating. Twelve years ago, her dream of opening a shop became reality when she founded Tweedside Road in a seaside tourist town. Two years later, she opened a second location in the capital city of her province. Tweedside Road has also been a spiritual journey for Krista, and the shop has evolved alongside her over the years. Two years ago, she opened another shop in the neighboring city of Saint John called Emporia. Krista and her husband are entrepreneurs. He is a contractor and carpenter, and together they own six rental units and are working on renovating a cabin into a vacation rental. They work together on their businesses and love to travel, escaping a few times a year. In this episode, Michelle sits down with Krista to talk about leaving a career in dentistry to pursue her passion for retail, building two unique stores in New Brunswick, Canada, and learning to trust her instincts when buying merchandise. From creative displays and sourcing challenges to unforgettable customer events like the sold-out Witch Bus, Krista shares how she keeps her stores fresh, embraces new ideas, and stays true to her brand. What's Inside: How Krista turned her creative passion into a retail business and developed two distinct store identities.Trusting your instincts when buying, navigating sourcing challenges, and keeping merchandising fresh.Creating memorable shopping experiences and building community through unique retail events.Tweedside Road Website Instagram Facebook Tiktok Support the show

  4. Oct 21

    INSPIRING STORES, THOUGHTFUL DETAILS & RETAIL DISCOVERIES — SHELF TALK WITH CO-HOST SUSAN ESAYIAN

    In this episode, Michelle and Susan Esayian are sharing inspiration from their recent travels, from Michelle's retail adventures in Seattle to Susan's shopping experiences in London and Paris. They explore what makes a store unforgettable, the importance of thoughtful merchandising, and how small details can create an incredible customer experience. From beautifully curated displays and creative store layouts to finding fresh ideas outside your everyday routine, they're reminding retailers why stepping away and getting inspired is so important. What's Inside: Finding retail inspiration through travel, store visits, and exploring new places.How thoughtful merchandising, color stories, and creative displays elevate the shopping experience.The little details that make stores memorable and keep customers coming back.Support the show

  5. Oct 14

    EP 255: THE JOURNEY THAT MADE ME THE RETAIL WHISPERER

    In this episode, Michelle opens up about the emotional journey behind rebranding The Retail Whore Podcast to The Retail Whisperer. She takes us back to her days owning three stores at Fred Segal, the devastating experience of losing everything, and the lessons that shaped her career in retail. From overcoming failure and letting go of past shame to finally embracing her experience and accomplishments, Michelle shares why this new chapter is about more than just changing a podcast name. It's about growth, confidence, and owning who she's become. What's Inside: The story behind the podcast rebrand and why Michelle decided it was time for a change.Lessons from owning and losing three retail stores and rebuilding a career in the industry.Letting go of past failures, embracing personal growth, and finding the confidence to own your success.Support the show

  6. Oct 7

    EP 254: WHEN A TEENAGE BUSINESS IDEA BECOMES A RETAIL CAREER WITH MATT TRIEST

    Matt Triest is an entrepreneur, retailer, and small business owner with more than 15 years of experience in retail and e-commerce. He is the owner of Be Charmed, an independent gift shop in Medfield, Massachusetts, where he has spent almost a decade creating a unique shopping experience. Throughout his entrepreneurial career, Matt has owned and operated businesses across several industries, including a toy store, a pet store, and an online and wholesale clothing and jewelry business. He also successfully later sold his toy store. Matt is passionate about small business, retail, merchandising, customer experience, e-commerce, and finding new opportunities to grow and bring ideas to life. In this episode, Michelle sits down with Matt to explore his journey from opening his first toy store at just 16 years old to building multiple retail businesses and growing Be Charmed. Matt shares his experiences with buying, merchandising, inventory management, and customer service, along with the lessons he's learned about taking risks, adapting to change, and finding new opportunities in retail. What's Inside: How Matt started his first retail business at 16 and turned his passion into a career.The challenges and lessons of building multiple businesses, managing inventory, and selling his toy store.How Matt continues to grow Be Charmed through thoughtful merchandising, customer experience, and new retail opportunities.Instagram Facebook Youtube Be Charmed Website Support the show

  7. Sep 30

    EP 253: WHAT IT TAKES TO CREATE A STORE CUSTOMERS REMEMBER WITH BARBARA & JILLIAN

    For more than 22 years, Barbara Mooney has been building Daisy’s Mercantile in Alameda, California, into a retail experience rooted in creativity, storytelling, and discovery. Now, her daughter Jillian is bringing her own perspective to the family business after growing up in the store, attending trade shows from a young age, and eventually stepping into a full-time role alongside her mom. Together, Barbara and Jillian approach Daisy’s almost like a magazine, transforming the store through immersive seasonal themes while keeping its familiar personality intact. From thoughtfully planned buying and merchandising to elaborate handmade displays, classes, community events, and holiday installations, every detail is designed to tell a larger story and give customers a reason to keep exploring. In this episode, Michelle catches up with Barbara and Jillian to dive into the creativity and strategy behind Daisy’s Mercantile. They share how their mother-daughter partnership has evolved, how they turn big creative ideas into organized buying and merchandising plans, and what goes into producing their unforgettable seasonal installations. Barbara and Jillian also take us behind the scenes of their holiday process, including their Christmas on the Silver Screen concept, where different areas of the store were inspired by classic Christmas movies. They discuss creating clear gift niches within larger themes, giving their team visual tools to understand each concept, planning months ahead, and why they’re willing to close the store for several days to create a true reveal for their customers. From balancing vision and execution to finding inspiration outside the four walls of the store, this conversation is packed with ideas for retailers who want to make shopping feel more personal, immersive, and memorable. What's Inside: Turning seasonal merchandising into storytelling: How Barbara and Jillian develop themes, displays, gift niches, and buying plans that make the entire store feel connected.The strategy behind unforgettable holiday retail: From planning months in advance and hand-making props to closing the store for installation and creating that magical reveal for customers.Growing a family business together: How Barbara and Jillian balance different ideas, divide responsibilities, learn from each other, and evolve Daisy’s for its next generation.Instagram Facebook  Pinterest Support the show

  8. Sep 23

    EP 252: BUILDING A RETAIL EXPERIENCE THAT KEEPS CUSTOMERS COMING BACK WITH CHRISTINA VAN BLAKE

    Owner/Interior Designer Christina Van Blake is a prominent designer serving the Maine and NH Seacoast area for over 22 years. Christina truly enjoys her work, her clients and design of all kinds. Her enthusiasm for the art of this business ensures each client fully understands the options and choices, why they work, and how they reflect their personal taste with the end result being a carefully curated space that feels uniquely personal and beautifully functional. Christina graduated with a BFA in Design from Savannah College of Art & Design and currently holds 3 separate degrees in Advertising, Graphic & Interior Design. Her specialties in color, pattern and texture come from 3 generations of designing women. Christina has received numerous awards and accolades for her art and design work as well as her charitable contribution through ‘Design it Forward’; a non-profit effort to bring interior design services to anyone willing to do 3 charitable acts in return. She has been featured in various media outlets as well as a guest speaker and teacher locally, nationally and internationally. In this episode, Michelle sits down with Christina to talk about the journey behind her two businesses, HOME and house & HOME, and how she created two distinct experiences for two very different types of customers. Christina shares how house & HOME grew into a 9,000-square-foot retail destination filled with furniture, housewares, gifts, and carefully curated displays, while HOME remains focused on full-service interior design and custom furniture. What's Inside: Building two distinct businesses and creating the right experience for interior design clients versus retail shoppersCurating, buying & merchandising with intention, from market finds to creating displays around a lifestyle and a storyTurning customer service into customer loyalty through personal connection, memorable events, and experiences that keep shoppers coming backInstagram for HOME Instagram for House & HOME Home Designer Website Support the show

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Trailer

4.9
out of 5
49 Ratings

About

Welcome to The Retail Whisperer Podcast by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whisperer, a show that entertains and educates!

Information

  • Creator
    Michelle Sherrier
  • Years Active
    2021 - 2026
  • Episodes
    271
  • Rating
    Explicit
  • Copyright
    © 2026 The Retail Whisperer
  • Show Website
    The Retail Whisperer

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