The Sonoma Spiel

Sonoma Valley Visitors Bureau
  • 5.0 (22)
  • Places & Travel
  • Updated Weekly

California’s Sonoma Wine Country is known as a feast for the senses - amazing food and wine, beautiful mountains and redwood forests, and charming small towns. Go deeper into the best of Sonoma Wine Country with the Sonoma Spiel, where we talk about what’s happening in and around Sonoma Valley with guests like farmers, chefs, wine makers, artists and interesting guest stars. Plus, we answer YOUR questions about visiting California’s famed wine country during our recurring feature, ”We Get Questions.” Send us a question via email (info@sonomavalley.com) or tag us on one of our pages (From Facebook to IG to TikTok) and we might just answer your question

  1. 3d ago

    Feeling Like A Local: Kendall Comfort on 30 Years at Sonoma Valley Hotel

    What makes a hotel feel like part of its hometown? For Kendall Comfort, General Manager of Sonoma Valley Inn, it starts with the people. This week on The Sonoma Spiel, Kendall joins Tim Zahner for a conversation about growing up in Sonoma, building a hospitality career, and helping visitors feel at home in wine country. Approaching 30 years with the same hotel, she shares how a front desk job became a career spanning meetings, events, and hotel management. Kendall takes us behind the scenes at Sonoma Valley Inn, discussing its family ownership, walkable location near Sonoma Plaza, and place within Hilton’s Tapestry Collection. We also talk about guest reviews, communicating special requests before arrival, and the joys—and occasional surprises—of welcoming travelers with pets. In “We Get Questions,” we tackle Thanksgiving visits, quieter-season travel, ferry connections for a Sonoma trip, California state park careers, stops in Forestville, and ideas for a Sunday in Sonoma. There’s also an unexpected detour into Kendall’s love of horses. Expect practical travel ideas, local stories, and a few very memorable animal encounters. IN THIS EPISODE • Travel inspiration from Rick Steves • Kendall’s journey from front desk to general manager • Staying near Sonoma Plaza and exploring on foot • Family ownership and Hilton’s Tapestry Collection • Making your hotel stay smoother through communication • Thanksgiving travel and quieter-season opportunities • Ferry travel and onward connections to Sonoma • Forestville stops and Sunday activities • Horses, hospitality, and hometown connections Plan your visit: https://www.sonomavalley.com/ Explore the Sonoma Tasting Pass: https://bit.ly/SonomaTastingPass Send us your Sonoma questions: Call or text 707-996-1090 Email info@sonomavalley.com The Sonoma Spiel is presented by the Sonoma Valley Visitors Bureau. Follow the podcast for more conversations with the people who make Sonoma Valley special.

  2. Sep 30

    Bruncherias & Where Else to Eat in Sonoma: Restaurant Discoveries with Heather Irwin (plus Milkshakes!)

    Come hungry: Sonoma Magazine dining editor Heather Irwin returns to The Sonoma Spiel for a lively conversation about Sonoma Valley and Sonoma County restaurants, food trends, and the people behind the plates. Heather and host Tim Zahner sip milkshakes from Smash while talking about Spread Kitchen’s dirty fries, burgers at Little Lou’s, Swiss Hotel’s back patio, and the pleasures of discovering a restaurant you’ve overlooked for years. Is brunch really dead? Heather makes the case for the “brunchería,” where Mexican-inspired breakfast dishes, family gatherings, and mimosa flights keep the brunch spirit alive. We also discuss early dinner reservations, later dining, and why Sonoma’s farms and local ingredients remain at the heart of its food scene. Heather shares the story of founding Sonoma Family Meal after the 2017 wildfires and its evolution into culinary training. She also explains why her food writing focuses on people and stories—and why supporting local journalism matters. In “We Get Questions,” we tackle seafood stops, restaurant ideas for a group of 10, and a wine-country outing that begins with the ferry and SMART train before meeting a local driver. One question remains: Where are the great nachos? Send us your recommendations! Read Heather’s work: https://www.sonomamag.com/ https://www.pressdemocrat.com/ Plan your visit and find Sonoma Valley restaurants, events, lodging, and special offers: https://www.sonomavalley.com/ Explore the Sonoma Tasting Pass: https://bit.ly/SonomaTastingPass The Sonoma Spiel is hosted by Tim Zahner, CEO of the Sonoma Valley Visitors Bureau.

    Bruncherias & Where Else to Eat in Sonoma: Restaurant Discoveries with Heather Irwin (plus Milkshakes!)

  3. Sep 24

    Jimi Good of Oak Hill Farm: Pumpkins, Produce & a Trebuchet

    Jimi Good grows food at Oak Hill Farm in Glen Ellen, but around October, well all know him as “the pumpkin guy.” Jimi joins The Sonoma Spiel to tell the story of Pumpkin Day, including how a harvest gathering with pumpkins and fresh-pressed cider acquired a trebuchet. The conversation wanders through Oak Hill Farm’s history, Jimi and Melissa Bucklin’s approach to farming, New Mexico green chiles, winter squash, and a beloved fingerling potato. Jimi also joins Tim for “We Get Questions,” answering visitor questions about Sonoma Valley. Find Oak Hill Farm, its Red Barn Store hours, and event information at https://www.oakhillfarm.net/. Plan a Sonoma Valley visit at https://www.sonomavalley.com/.

  4. Sep 15

    Behind the Bell of the Sonoma Valley Wine Trolley with Paul Hendricks

    What does it take to drive a trolley full of wine tasters around Sonoma Valley—and keep everyone informed and entertained along the way? Paul Hendricks of the Sonoma Valley Wine Trolley joins The Sonoma Spiel to talk about his 11 years as a trolley driver and guide. His unconventional journey includes living in Germany, working around the Los Angeles music scene, studying improv in Chicago and leading international travelers on multiweek adventures through America’s national parks. Paul explains how the Sonoma Valley Wine Trolley combines local history, winery visits, lunch and plenty of humor. He also shares advice for new wine tasters, discusses the appeal of Sonoma’s family-owned wineries and answers practical visitor questions about shipping wine home, evening dining, nonalcoholic options, children at tastings and tipping a tour guide. Learn more or reserve a tour: https://sonomavalleywinetrolley.com/ Plan your Sonoma Valley visit: https://www.sonomavalley.com/ Save up to 25% with the Sonoma Tasting Pass: https://bit.ly/SonomaTastingPass Questions about Sonoma Valley? Email info@sonomavalley.com or text 707-996-1090.

    Behind the Bell of the Sonoma Valley Wine Trolley with Paul Hendricks

  5. Sep 9

    Sonoma Pumpkin Spice Episode 2026: The Revenge of AllSpice + Fall Preview | Michelle & Mark

    Pumpkin patches, grape stomps, haunted wineries—and a pumpkin-spice taste test nobody asked for! Michelle Lacy of the Sonoma Valley Visitors Bureau and Mark Bodenhamer of the Sonoma Valley Chamber of Commerce join Tim Zahner for a lively guide to fall in Sonoma Valley. Discover seasonal events, harvest experiences, fall hikes, Halloween celebrations and pumpkin patches around Sonoma, Glen Ellen and Kenwood. The group also shares recommendations for restaurants, breakfast, coffee, pastries and the best places to see fall colors. Meanwhile, Tim challenges Michelle and Mark to sample an increasingly questionable assortment of pumpkin-spice coffee, pretzels, rice cakes, snack cakes and protein bars. Plan your Sonoma Valley getaway: https://www.sonomavalley.com/ Learn more about the Sonoma Valley Chamber of Commerce: https://sonomachamber.org/ Save up to 25% on wine tastings with the Sonoma Tasting Pass: https://bit.ly/SonomaTastingPass The Sonoma Spiel is produced by the Sonoma Valley Visitors Bureau. Visit one of our two visitor centers, email info@sonomavalley.com or text 707-996-1090 for personalized recommendations. Listen and follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sonoma-spiel/id1634467429 Spotify: https://open.spotify.com/show/4UuskGhmJ3EkWQk8DObR9b

  6. Sep 4

    BONUS! 2026 Valley of the Moon Vintage Festival Guide with Robyn Sebastiani

    The Valley of the Moon Vintage Festival returns September 24–27, 2026, and Robyn Sebastiani of the Sonoma Valley Vintners & Growers Alliance joins Tim Zahner with everything you need to know. Sonoma’s signature harvest celebration includes a communal Harvest Dinner around City Hall, dueling pianos, a 5K and one-mile fun run, the Blessing of the Grapes, the historic grape stomp, a free daytime festival, live music, local artisans, family activities and the Sonoma Valley Grand Tasting at the historic Sonoma Barracks. Robyn also explains the festival’s “Year of Community” theme, its support for local nonprofits and student scholarships, limited-edition Sonoma Valley wines and the Lighted Tractor Parade coming after Thanksgiving. Festival details and tickets: https://valleyofthemoonvintagefestival.org/ Plan your Sonoma Valley getaway: https://www.sonomavalley.com/

    BONUS! 2026 Valley of the Moon Vintage Festival Guide with Robyn Sebastiani

  7. Sep 4

    Vintner, Vendor, Soldier, Spy: Peter Sichel's Journey from Nazi Germany to CIA to wine merchant | Bettina Sichel

    Peter Sichel escaped Nazi Germany, joined the U.S. Army after Pearl Harbor, worked for the OSS during World War II and became a CIA station chief in Berlin at the dawn of the Cold War. He later returned to his family’s wine business and helped turn Blue Nun into an international phenomenon. His daughter, Bettina Sichel of Laurel Glen Vineyard, shares the extraordinary story behind the documentary “The Last Spy”—from her father’s work with the French Resistance and early Cold War intelligence operations to his growing concerns about the CIA’s involvement in overthrowing foreign governments. Bettina also explains why she created Laurel Glen’s PS Riesling as a tribute to her father, complete with a tiny blue nun on the label. The conversation also covers: • Peter Sichel’s Jewish family and their escape from Nazi Germany • His recruitment into the OSS, the predecessor to the CIA • The birth of the Cold War and his leadership in Berlin • The remarkable discovery of 250,000 cases of family wine beneath wartime rubble • His criticism of dangerous CIA covert operations • The marketing campaign that made Blue Nun famous • Laurel Glen Vineyard, Cabernet Sauvignon and PS Riesling • How winemakers use Brix measurements to decide when to harvest • Winery reservations, hidden-gem tasting rooms and Sonoma dining recommendations “The Last Spy,” directed by Katharina Otto-Bernstein, will be presented at Sonoma’s historic Sebastiani Theatre on October 22 and 23, 2026, with live Q&A programs. THURSDAY, OCTOBER 22: https://events.sebastianitheatre.com/the-last-spy/ FRIDAY, OCTOBER 23: https://events.sebastianitheatre.com/the-last-spy-with-live-qa/ WATCH THE OFFICIAL TRAILER: https://www.youtube.com/watch?v=fX0DRUJ7pi0 LEARN MORE ABOUT THE FILM: https://www.menemshafilms.com/the-last-spy VISIT LAUREL GLEN VINEYARD: https://laurelglen.com/ PLAN YOUR SONOMA VALLEY VISIT: https://www.sonomavalley.com/ SAVE UP TO 25% ON WINE TASTING: https://bit.ly/SonomaTastingPass Listen to The Sonoma Spiel: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sonoma-spiel/id1634467429 Spotify: https://open.spotify.com/show/4UuskGhmJ3EkWQk8DObR9b #TheLastSpy #PeterSichel #SonomaValley

    Vintner, Vendor, Soldier, Spy: Peter Sichel's Journey from Nazi Germany to CIA to wine merchant | Bettina Sichel

  8. Aug 26

    Pickles & Fermentation with Sam Paone of Golden State Pickle Works

    What turns a cucumber into a naturally fermented pickle—and how is that different from simply adding vinegar? Sam Paone, founder of Golden State Pickle Works and Collective Cultures, joins Tim Zahner for a delicious tour of pickles, probiotics and Sonoma County farmers market culture. Sam shares how growing up in Hawaii, working in Bay Area kitchens and cooking with just-picked Sonoma produce inspired her to start preserving vegetables instead of wasting them. She also walks Tim through an impressive tasting menu: deli-style half-sour cucumbers, fermented ranch potato salad, Pepperonata Slaw, Allium Aioli, fermented strawberry-cucumber relish and probiotic gazpacho. They also discuss: • How salt, water and beneficial bacteria transform vegetables • The difference between fermented and vinegar pickles • Why pickling cucumbers can be surprisingly difficult for small producers to find • Sam’s hands-on fermentation workshops • Her food series, Jarring Everything • The best way to shop at a farmers market • The secret trades vendors make at the end of market day During “We Get Questions,” Sam helps answer visitor questions about places to eat before Broadway Under the Stars, boutique Sonoma Valley wineries, bringing children to wineries, the 30th anniversary of Scream and where to find fermented foods around Sonoma. SHOP, LEARN AND FIND WORKSHOPS Golden State Pickle Works: https://goldenstatepickleworks.com/ Watch Jarring Everything: https://www.youtube.com/@goldenstatepickleworks PLAN YOUR SONOMA VALLEY GETAWAY Events, lodging, wineries and special offers: https://www.sonomavalley.com/ Save up to 25% on wine tasting with the Sonoma Tasting Pass: https://bit.ly/SonomaTastingPass LISTEN TO THE SONOMA SPIEL Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sonoma-spiel/id1634467429 Spotify: https://open.spotify.com/show/4UuskGhmJ3EkWQk8DObR9b #SonomaValley #Fermentation #Pickles

    Pickles & Fermentation with Sam Paone of Golden State Pickle Works
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5
out of 5
22 Ratings

About

California’s Sonoma Wine Country is known as a feast for the senses - amazing food and wine, beautiful mountains and redwood forests, and charming small towns. Go deeper into the best of Sonoma Wine Country with the Sonoma Spiel, where we talk about what’s happening in and around Sonoma Valley with guests like farmers, chefs, wine makers, artists and interesting guest stars. Plus, we answer YOUR questions about visiting California’s famed wine country during our recurring feature, ”We Get Questions.” Send us a question via email (info@sonomavalley.com) or tag us on one of our pages (From Facebook to IG to TikTok) and we might just answer your question

Information

  • Creator
    Sonoma Valley Visitors Bureau
  • Years Active
    2022 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    The Sonoma Spiel

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