The Buyerside Chat

Kristin Fisher
  • 5.0 (42)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

  1. JAN 5

    The 4 Biggest Wholesale Pitching Mistakes (& How to Fix Them) | Episode 104

    This Might Be Why Your Wholesale Pitches Aren’t Converting… Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them. With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting. In today’s chat, I’m sharing: The biggest mistakes I see brands making in their pitchesWhat to do instead to actually get a buyer's attentionHow to tailor your pitch (without rewriting it from scratch every time)Why NOT following up is killing your wholesale strategyAnd a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies. Let’s make your pitching process faster, better, and way more effective. Here’s what you’ll learn in this episode: Why buyers can spot a copy/paste template a mile awayHow to stop making your pitch all about youThe structure that makes your pitch skimmable and clearHow many follow-ups you actually need to be sendingThe biggest mindset shift you need to pitch like a proHow to know when to let a dream retailer go (yep, really) Mentioned Resources: Grab the pre-sale Buyerside Pitch Kit for $20 OFF with code BPKEARLYBIRD until January 15th: https://learn.kristinfishercoaching.com/buyerside-pitch-kit/BPKEARLYBIRD Enjoy the chat!  LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    26 min

  2. 12/22/2025

    The Energy Edit: How Doing Less Will Grow Your Product Biz Faster | Episode 103

    You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried. Let’s fix that. In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing. You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity. This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want. Let’s dive in. ✨ What You’ll Learn:Why January energy can trick you into overcommittingThe 3 questions I always ask myself before setting business goalsHow to factor your real life (yes, the messy parts) into your strategic planWhat to do before you set revenue targetsWhy less is more when it comes to your 2026 strategyHow to make your plan feel good—not like a pressure cooker Resources mentioned in this episode:The self-paced Goal Setting Workshop: kristinfishercoaching.com/goalsettingworkshopOptional Add-On the LIVE Strategic Planning Session (Jan 9, 2026): Available at checkout!Already purchased the Goal Setting Workshop? Check your email for the invite link! Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    26 min

  3. 12/08/2025

    Behind the Scenes at Faire: Visibility, Retailer Trends & AI with Faire CRO Jennifer Burke | Episode 102

    If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for. Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an independent brand, a retailer, or both. We’re talking: What’s actually working on Faire right nowHow AI is changing the platform (and what it means for visibility)How to prepare for Winter MarketHow to build trust through fulfillment, reviews, and performanceWhy Faire is betting big on tools that help both sides of the marketplace win This is the most up-to-date insight you’re going to get into how the platform is evolving and what you can do to grow your sales and visibility - today. Resources mentioned: Download the 6-Week Faire Market Planner: www.kristinfishercoaching.com/fairemarketplannerWatch the Free Faire Success Blueprint Workshop: www.kristinfishercoaching.com/faireblueprintJoin the Faire Bootcamp: www.kristinfishercoaching.com/bootcamp Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    52 min

  4. 11/24/2025

    How to Prep for Your Major Retail Buyer Meeting | Episode 101

    You got in. Now what? Landing a big box retail conversation is a huge win — but the real game starts now. In today’s episode, I walk you through the exact mindset shift, prep work, and follow-up strategy you need when you're stepping into conversations with major retailers (and not just indie shops). We’ll cover: The mindset you have to adopt with big buyersHow to think like a buyer (so you speak their language)What happens behind the scenes after your first pitchThe metrics, terms & lingo that'll make you look legitHow to lead the conversation to the data, not just your brand storyWhy follow-up is non-negotiable (and how to do it well) Whether this is your first major retail conversation or your tenth, you’ll walk away feeling confident, clear, and ready to show up differently. Resources mentioned: Download the FREE Retail Industry Terms & Formulas Cheat Sheet HERE  COMING SOON for PRE-SALE during the Cyber Week Promo: Wholesale Pitch Playbook Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    37 min

  5. 11/10/2025

    You’re at 6+ Figures - So Why Does It Still Feel Scrappy? | Episode 100

    We made it to 100 episodes (!!) and I’ve got two huge things to celebrate with you in today’s episode: 1) We’ve officially hit the 100th episode of The Buyerside Chat 2) And… The Buyerside Chat is now officially Trademarked!  This podcast started as a scrappy idea (literally recorded in my closet) and has turned into such a powerful way to serve you with no-fluff strategy, behind-the-scenes honesty, and now… deeper leadership and mindset work to help you grow. Inside today’s episode, we’re talking about what it means to lead your business differently as you grow and scale.  I’m sharing how real leadership comes from YOU - not more to-do lists, content, or courses, but from how you’re showing up, regulating your nervous system, and holding space for the version of your business you actually want. And what’s really blocking you from stepping into that next level of leadership. Whether you're in a season of quicksand or craving that early-days energy again, this episode will help you reconnect with the CEO version of you that your business needs. What you’ll hear:Why the biggest breakthroughs don’t come from new strategies, but from how you lead yourselfHow to realign your vision, especially when growth starts to feel heavy instead of excitingThe common turning point most founders hit around year 5 (and how to navigate it with less chaos)How to recognize when your business is asking you to evolve and how to respondWhat the “calm in the storm” version of leadership actually looks like And at the end I drop some BIG NEWS: A sneak peek at what’s launching on Dec 1 (psst: it’s not a course…) Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min

  6. 10/27/2025

    Your Q4 Holiday Profit Plan: Focus, Flexibility & Less Hustle | Episode 99

    Let’s talk about how NOT to burn yourself to a crisp this Q4. If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not. In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year. I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy. Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process. Here’s what we’re diving into: Why Q4 magnifies what’s working (and what’s not)The biggest mindset shift I want you to make this seasonHow to audit your promos and marketing to align with what’s actually sellingWhat metrics you need to track post-Cyber Monday (and why!)Tactical tips to protect your energy AND boost your revenueWhat wholesale buyers are doing right now—and how you can support themWhy doing less but better is the vibe for the rest of the year Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet. Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    39 min

  7. 10/13/2025

    A Brand Chat with Amita Nair of Ami Creative | Episode 98

    Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown.  In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design. From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales. This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU. Let’s dive in. What you’ll learn:How Amita blends her Indian heritage with Pacific Northwest vibes to create a distinct brand voiceWhy mugs were a wholesale nightmare for her, where she over-invested, and what product swaps worked betterThe mindset shift she’s embracing while scaling her biz (spoiler: it’s uncomfortable but worth it)How she evaluates what products to keep, cut, or pivot based on performance and gut instinctThe truth about sourcing both domestically and internationally (and how tariffs are forcing change)Why transitioning to a fulfillment center is changing the game for her businessThe balance between creative spark and the business “grind” ABOUT AMITA NAIR: Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian. Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul. Resources & Links:Shop: www.shopamicreative.com Portfolio: www.amitanairportfolio.com Connect on IG! @amitanair Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops. LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    46 min

  8. 09/29/2025

    From Burnout to Alignment: My Year of Growth (& a big secret!) | Episode 97

    It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now. This is not an episode about “burn it all down.” It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust. I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.” If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you. What you’ll learn in this episode: Why overthinking is a giant time-suck (and how to stop doing it)The truth about fear, and how it builds self-trustHow simplifying can actually amplify your impact and your successWhy success doesn’t have to feel like a constant grind (and how we can stop thinking that “hard work = success”)How alignment actually fuels growthThat grief + gratitude can co-exist - and why it’s okay to mourn a good decisionThe life-changing power of choosing your next chapter on purpose Mentioned in this episode: 2024 Episodes going behind the scenes on WHY I closed my own product based business: Episode 70Episode 71 Private Mentorship is VERY limited (listen to the end of the episode to hear why!) If you’re ready to get support inside your own next-level growth season: → Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first. → Or DM me at @kristinfishercoaching to chat and see what is the right fit for you! LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp NEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE 2) Explore private mentorship with Kristin HERE (limited spots available) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    42 min
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About

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

Information

  • Creator
    Kristin Fisher
  • Years Active
    2022 - 2026
  • Episodes
    93
  • Rating
    Clean
  • Copyright
    © 2026 Kristin Fisher Coaching All Rights Reserved.
  • Show Website
    The Buyerside Chat

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