The Buyerside Chat

Kristin Fisher
  • 4.9 (42)
  • Entrepreneurship
  • Updated Biweekly

Wholesale strategy and Faire growth for product-based brand founders — from former corporate and independent retail buyer Kristin Fisher, with 18+ years buying for Urban Outfitters, nationwide retailers, and her own multi-six figure gift shop. Get buyer-backed strategies to grow your wholesale business, master the Faire platform, pitch retailers with confidence, and build a profitable product brand on your terms. Whether you're building your wholesale foundation or scaling your Faire presence to the next level, every episode gives you direct access to how retail buyers actually think — and what they're looking for when they decide which brands to stock.Topics include: wholesale strategy, Faire platform mastery, retail buyer psychology, pitching indie retailers, product assortment strategy, pricing for profitability, and the mindset shifts that separate scaling brands from stuck ones.

  1. 6d ago

    How to Use Faire Email Automations to Grow Wholesale Sales | Episode 113

    There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on. In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week. I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about.  WHAT YOU'LL LEARN: - What Faire email automations are and exactly where to find them in your portal - Why these automations are completely separate from your campaign send limits (yes, really) - The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you - The 4 automations to prioritize before Summer Market opens - Why automated emails convert at a dramatically higher rate than broadcast campaigns - How to write your automation copy so it actually sounds like you and converts RESOURCES MENTIONED: > Watch the free Faire Success Blueprint Workshop: kristinfishercoaching.com/faireblueprint (or DM me "BLUEPRINT" and I'll send the link straight to you) > Grab the free Market Prep Planner: kristinfishercoaching.com/mar > Join the Faire Bootcamp: kristinfishercoaching.com/fairebootcamp | DM “BOOTCAMP” on Instagram > Listen to Episode 90 for your 3-step summer market framework: Listen on Apple: https://podcasts.apple.com/us/podcast/replay-one-thing-you-should-focus-on-now-to-prep-for/id1648564568?i=1000714152265 Listen on Spotify: https://open.spotify.com/episode/2IHKztFhLtxK6J0AcCE9ud?si=1mIM84HwTCW3rvUmj2Qs6Q LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    43 min

  2. May 25

    The Real Reason Great Product Brands Plateau | Episode 112

    You already have the strategy. So why aren't you using it? That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you. This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck. WHAT YOU'LL HEAR: - Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself) - The real reason you keep buying courses and never finishing (or implementing) them - How your subconscious brain is running a protection program that keeps you exactly where you are - The difference between a strategy gap and a belief gap - and why only one can be solved with information - A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months - Three questions to ask yourself right now that will reveal what you're truly avoiding - What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more - Why subconscious reprogramming (not another course) is what actually breaks the cycle - What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work RESOURCES MENTIONED: - Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here! - Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here  - Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU) Listen on Apple Listen on Spotify LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    51 min

  3. May 11

    The One Mindset Shift Blocking Your Next-Level Growth | Episode 111

    Sit with this: Are you leading for the business you have right now... or the one you're building? If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business. We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business.  I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now. Here’s what you’ll learn in this episode: What it means to lead from your future self instead of your current stuck versionHow your subconscious could be keeping you in protection mode (and how to break the cycle)The sneaky ways fear shows up in product decisions, pricing, and hiringA real-life example of how one client increased her profit by letting go of “just okay” products10+ signs you’re leading from the wrong mindset—and how to shiftWhat future-you actually does differently day-to-dayThe #1 question to ask before every business decision moving forward Ready to make this kind of change in your own business? Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy. https://kristinfishercoaching.com/rewiredretail  Or Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you: https://www.instagram.com/kristinfishercoaching LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    31 min

  4. Apr 27

    Is Your Product Biz Running The Show? Take Your Power Back. | Episode 110

    Your Business Is Not the Boss of You (But It Might Be Acting Like It) Have you ever looked up and realized, “Wait... how the hell did my business start running me?” This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece. This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business. Inside this episode, you’ll learn: Why hustle culture is still running your subconscious—even if you think you’ve “moved on”What subconscious programming has to do with your burnout (and how to rewire it)The beliefs that are silently sabotaging your growthWhat it really means to step into your role as the leader of your businessThe power of creating white space in your calendar (and life)Why your version of success must be defined by you (and no one else) Resources Mentioned in this episode: Episode 92: Define Your Version of SuccessJoin the Rewired Retail Mastermind HEREOR DM me “REWIRED” on IG @kristinfishercoaching to chat:  Enjoy the chat!  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    37 min

  5. Apr 13

    Two Levers to Boost Your E-Commerce Sales | Episode 109

    E-commerce sales feeling stuck? You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts. In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras.  I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking. You'll Learn: The 2 key levers that actually drive e-commerce revenueWhat most brands are getting wrong about blog traffic and conversionThe pop-up and email sequence strategy that finally started converting cold trafficHow to create sticky, bingeable blog content that builds trust and drives revenueWhy meeting your customer where they are is the name of the game to optimize your efforts Mentioned in this Episode: Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE RESOURCE RECOMMENDATIONS: Need help with your Email Automations? Check out Email Badassery HERE Need to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HERE Feeling lost with Pinterest? Check out The Pinterest Marketing Toolkit HERE Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE.  **Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!) LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    23 min

  6. Mar 30

    Navigating Overseas Sourcing: A Chat with Rebecca Woolbright | Episode 108

    In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright. For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout. This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business. In this episode, we cover: How Rebecca built her brand from a nap-time side hustle to a thriving businessLessons from 10 years of manufacturing and product developmentWhat most people miss when sourcing overseas (and how to avoid it)How tariffs and global changes are impacting small product-based businessesThe mindset of launching a new product (and even an app) from scratchThe importance of letting yourself be a scrappy beginner again and again Whether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start. Enjoy the chat!  CONNECT WITH REBECCA: Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com   Manufacture Awesome: https://www.manufactureawesome.com/ Connect on Instagram: @rebecca_jane_woolbright @manufacturer_awesome CHECK OUT REBECCA’S COURSES & RESOURCES: Manufacture Awesome Mini Course to Use Streak for your Wholesale CRM: Automate & Scale Map out your product launches: Launch Line App LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    46 min

  7. Mar 16

    [REPLAY] How to Edit Your Line Like a Retail Buyer | Episode 107

    An absolute must-listen if you’re serious about scaling your product business profitably. While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion. When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers. In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product. We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers. If you’ve ever: Felt overwhelmed by how many products you carryStruggled to let go of a once-beloved bestsellerWondered why sales feel stagnant despite adding more SKUsOr felt stuck between creativity and profitability This episode will give you the framework and the confidence that you need to edit with intention. In this episode, we cover:Why editing is one of the most important buyer skills you can learnHow emotion sneaks into product decisions (and how to remove it)Why fewer choices often lead to higher conversionThe 80/20 rule and how it applies to your product lineHow to identify “dead weight” SKUs in your assortmentWhy bestsellers sometimes need to replace—not sit next to—older productsHow edited collections improve profit, clarity, and buyer confidenceWhen more SKUs make sense (and when they absolutely don’t) Enjoy the chat!  FREE RESOURCE FOR YOU! Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business).  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min

  8. Mar 2

    [REPLAY] Fine-Tuning Your Collections: What (& When) to Launch | Episode 106

    I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time. This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy!  If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you. We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel. Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand. Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator. What you’ll learn in this episode: Exactly how many collections you need per yearThe ideal timing for your major and mini product dropsHow to balance launch energy to avoid burnoutWhat wholesale buyers and retailers actually want from your newnessHow to evaluate whether your product ideas are adding real value5 questions to ask before adding a new product to your lineWhy bestsellers deserve a second (and third) spotlightWhat needs to go away before you bring something new in Enjoy the chat!  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min
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Trailer

4.9
out of 5
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About

Wholesale strategy and Faire growth for product-based brand founders — from former corporate and independent retail buyer Kristin Fisher, with 18+ years buying for Urban Outfitters, nationwide retailers, and her own multi-six figure gift shop. Get buyer-backed strategies to grow your wholesale business, master the Faire platform, pitch retailers with confidence, and build a profitable product brand on your terms. Whether you're building your wholesale foundation or scaling your Faire presence to the next level, every episode gives you direct access to how retail buyers actually think — and what they're looking for when they decide which brands to stock.Topics include: wholesale strategy, Faire platform mastery, retail buyer psychology, pitching indie retailers, product assortment strategy, pricing for profitability, and the mindset shifts that separate scaling brands from stuck ones.

Information

  • Creator
    Kristin Fisher
  • Years Active
    2022 - 2026
  • Episodes
    102
  • Rating
    Explicit
  • Copyright
    © 2026 Kristin Fisher Coaching All Rights Reserved.
  • Show Website
    The Buyerside Chat

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