Small Business PR

Gloria Chou
  • 5.0 (280)
  • Entrepreneurship
  • Updated Weekly

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.  Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required. Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts. Get her free AI visibility prompts and PR training you won’t find anywhere else.  gloriachoupr.com/masterclass 

  1. 1d ago

    How products can get featured in magazines w/Yasmine Singh

    Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications? In this episode, Gloria sits down with freelance shopping writer Yasmin Singh, whose work has appeared in BuzzFeed, Bustle, Elite Daily, Scary Mommy, and more. She shares exactly how commerce editors decide which products make the cut—and the biggest mistakes small businesses make when pitching. You'll learn: • Why gift guides aren't the only (or even the best) PR opportunity  • What shopping editors actually look for in product pitches  • How to make your brand stand out in a crowded inbox  • Whether product samples and affiliate links really matter  • The surprising importance of before-and-after photos  • How to pitch products without sounding generic  • Why "our product is for everyone" is hurting your chances  • Website mistakes that can cost you media coverage  • The simple tweaks that make editors more likely to feature your brand If you sell a physical product and want to earn more media coverage without paying for ads, this episode is packed with practical advice directly from someone who chooses products for major publications every day.  Want your business to become the one AI recommends? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to increase their AI visibility, earn press without hiring a PR agency, and get discovered by customers at the exact moment they're ready to buy. 🎓 Watch the free masterclass: 👉 https://www.gloriachoupr.com/masterclass 💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, and AI visibility strategies. 📩 DM "PITCH" on Instagram to get my free pitching guide: https://www.instagram.com/gloriachoupr 🤝 Connect with me on LinkedIn: https://www.linkedin.com/in/gloriaychou

  2. Jul 20

    How to Get ChatGPT to Recommend Your Business

    What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist? Millions of people now ask ChatGPT, Claude, Gemini, and Perplexity which products, services, and businesses they should choose. If your business isn't being recommended, you're invisible at the exact moment customers are ready to buy. In this episode, PR expert and former U.S. diplomat Gloria Chou shares the five biggest ways to increase your AI visibility—without spending thousands on SEO agencies, paid ads, or complicated software. You'll learn:  Why ChatGPT recommends some businesses but not others  The difference between traditional SEO and AI visibility  Why PR is becoming more important than ever for getting discovered  How media mentions influence AI recommendations  Website changes that help AI better understand your business  Free ways to check whether AI is already recommending you—or your competitors  Simple steps you can take today to become more visible in AI search If you're a small business owner, Shopify brand, Etsy seller, coach, consultant, or entrepreneur, this episode will help you understand how customers are finding businesses in 2026—and what you need to do to become the one AI recommends. In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to become the businesses AI recommends. You'll learn how to earn press without hiring a PR agency, increase your AI visibility, and get discovered by customers at the exact moment they're ready to buy. Watch the free masterclass: 👉 www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group for weekly PR tips and media opportunities. DM "PITCH" on Instagram to get my free pitching guide: https://www.instagram.com/gloriachoupr Connect with Gloria on LinkedIn:  https://www.linkedin.com/in/gloriaychou

  3. Jul 13

    Why ChatGPT Isn't Recommending Your Small Business (And How to Fix It)

    Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results. So why isn't AI recommending your business? In this episode, Gloria Chou explains the biggest shift happening in marketing today—and why earned media and PR have become one of the strongest signals AI uses when deciding which businesses to recommend. You'll learn: ✅ Why traditional SEO alone is no longer enough  ✅ How ChatGPT, Google AI Mode, and AI shopping are changing customer behavior  ✅ Why PR and editorial features matter more than ever for AI visibility  ✅ Why one press feature isn't enough anymore  ✅ How to become a business AI recommends instead of ignores  ✅ The biggest opportunity small businesses have before everyone catches on If you're relying only on Instagram, Google rankings, or your website to attract customers, this episode will completely change how you think about marketing in the AI era. Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

  4. Jul 6

    How to Find Fresh PR Angles Journalists Actually Want to Cover

    Think your story has already been covered? That doesn't mean you've missed your chance to get featured. I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morning America, The View, Rachael Ray, and Kelly and Mark. She shared one simple piece of pitching advice that was so good, I had to share it with you. The lesson? Don't pitch a journalist the exact story they just covered. Find the adjacent angle that extends the conversation. In this episode, I break down how small business owners, product founders, and experts can find fresh PR angles without constantly reinventing the wheel. You'll learn how to turn one topic into multiple media opportunities by connecting your expertise or business to trends, seasons, data, research, policy changes, consumer behavior, and your own unique point of view. In this episode, you'll learn: ✨ Why pitching the same angle a journalist just covered usually doesn't work ✨ How to find an adjacent story angle instead of starting from scratch ✨ How product founders and experts can connect their businesses to timely trends ✨ Why even “obvious” topics can still earn major media coverage ✨ How to use seasonal, data-driven, regulatory, and trend-based hooks to keep pitching all year long Your story doesn't have to be completely new. It needs a relevant perspective, a timely reason to care, and your willingness to press send. Want help finding and pitching the stories hiding inside your business? This July, I'm celebrating my 40th birthday by giving new Get Featured PR Accelerator members over $1,000 in exclusive Birthday Bonuses when they join by July 31. Keep reading to learn how to find your next angle—or join us inside GFA and let's build your PR strategy together. Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

  5. Jun 29

    Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors

    🎁 Want Your Product Featured in Holiday Gift Guides? What do shopping editors really want when they're putting together holiday gift guides? In this episode, you'll hear shopping editors from Forbes, the New York Post, Brides, Byrdie, Brit + Co, and more answer the most common Gift Guide PR questions I get from product founders. We cover everything from pitching pre-orders, books, gift cards, and services to whether you need to send samples, how to position products that aren't traditional gifts, and what actually catches an editor's attention. In this episode, you'll learn: ✨ Can you pitch pre-orders for gift guides?  ✨ Do journalists need product samples?  ✨ Are gift cards and services good gift guide pitches?  ✨ How to pitch products that aren't "gift" products  ✨ Should you include statistics in your pitch?  ✨ Can you mention previous media coverage?  ✨ How to repitch for Valentine's Day, Mother's Day, and other seasonal gift guides. If you're planning your holiday PR strategy or want to land more shopping features this year, this episode is packed with practical advice directly from the editors making the decisions.  Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

  6. Jun 23

    How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works

    In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really looking for. After reviewing hundreds of thousands of media pitches, Jason shares why most founders pitch themselves the wrong way—and what actually gets his attention. You'll learn why journalists don't care about your product until they understand how it helps their readers, why paid media placements often aren't worth the investment, and how even the smallest business can earn meaningful press without hiring a PR agency. Whether you're pitching your first story or looking to land bigger media features, this episode will completely change the way you think about PR. In this episode, you'll learn:  Why most media pitches get ignored  What Entrepreneur Magazine editors actually look for  How to pitch journalists without sounding promotional  The biggest mistake founders make when telling their story  Why your "why" matters more than your revenue  How to find the right publications for your business  Why paying for press usually isn't worth it  The difference between publications with real audiences and pay-to-play media  How small businesses can earn national media coverage organically If you've ever wondered how journalists choose which stories to feature, this conversation is packed with practical advice you can use immediately. Resources mentioned: • Jason Feifer's book: Build for Tomorrow • Jason's website: https://jasonfeifer.com Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

  7. Jun 15

    How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works)

    Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency? In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides. Trae has written for MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day, and more. She shares behind-the-scenes insights on how journalists evaluate products, why small brands have an advantage, and what founders need to know about affiliate marketing, samples, pricing, packaging, and holiday gift guide opportunities. In this episode, you'll learn: • How to pitch gift guide editors and commerce writers • What journalists actually look for in product pitches • Whether you need affiliate links, Amazon listings, or a large social media following • How to stand out in crowded categories like beauty, wellness, food, fashion, and home goods • The biggest mistakes founders make when pitching products • Why your packaging, positioning, and brand story matter more than you think • How to build relationships with journalists before you pitch • What makes a product worthy of a holiday gift guide or product roundup Whether you sell skincare, food, fashion, jewelry, wellness products, home decor, or consumer goods, this episode will help you understand how gift guide editors think and how to increase your chances of earning media coverage. Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou  #HolidayGiftGuides #ProductRoundups #ProductPR #GiftGuidePitching #MediaPitching #SmallBusinessPR #EcommercePR #AffiliateMarketing #JournalistOutreach #ProductPublicity

  8. Jun 8

    5 PR Pitch Hacks That Get Journalists to Open Your Emails

    Want more journalists to actually read your pitches? In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage. You'll learn: • How to write subject lines journalists actually want to open • Why email tracking can change your entire PR strategy • The best days and times to send your pitches • How to use DMs to boost your pitch visibility • Why adding your phone number can increase responses Whether you're a product-based business, service provider, coach, consultant, or founder, these practical PR tips will help you build relationships with journalists and get more eyes on your pitches. 🎧 If you're trying to get featured in podcasts, magazines, TV segments, online publications, or major media outlets, this episode is packed with actionable advice you can implement today. Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency? In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass Join the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder

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Trailer

5
out of 5
280 Ratings

About

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.  Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required. Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts. Get her free AI visibility prompts and PR training you won’t find anywhere else.  gloriachoupr.com/masterclass 

Information

  • Creator
    Gloria Chou
  • Years Active
    2021 - 2026
  • Episodes
    250
  • Rating
    Clean
  • Copyright
    © 2026 Copyright 2021 Small Business PR All Rights Reserved
  • Show Website
    Small Business PR

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