Small Business PR

Gloria Chou
  • 5.0 (262)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Small Business PR

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

  1. 4D AGO

    STOP making content 24/7. Do THIS instead

    In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes. If you’re tired of the content hamster wheel, this episode gives you a clear, stress-free roadmap to create long-lasting, sales-driven content without chasing trends or relying on Instagram Lives. Why Content ROI > Content Quantity Gloria shares why content should be repurposable, strategic, and aligned with your business goals. From her podcast workflow to skipping Instagram Lives altogether, she shares what actually works when you’re building a business—not trying to be an influencer. The 3 Golden Rules for Smarter, Sales-Driven Content: Lifespan + ROI: Don’t make content that dies in 24 hours. Gloria explains how to maximize each piece by repurposing it into emails, blogs, carousels, and more.Start with Long-Form: Why every high-leverage content plan begins with one long-form asset—like a podcast, blog, or newsletter—and how to use it to fill your content calendar with ease.Boost Shareability: Gloria walks through how to leverage co-creation and strategic tagging to get others to promote your content—without paying for reach.What You’ll Learn in This Episode: Why she skips Instagram Lives and what she does insteadHow to create 20+ pieces of content from one podcast episodeA smarter way to pitch co-hosted content that builds relationshipsHow to get on the radar of “out of reach” experts and influencersThe real reason your content should convert, not just entertainFinal Takeaway: You don’t need to go viral or hire a content agency to get results. You just need: ✅ One long-form content asset ✅ A smart repurposing system ✅ A share-first mindset If you're building content to sell and not to influence, this is your tactical blueprint. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

    12 min

  2. JUL 7

    Selling on Etsy in 2025? Here’s What You Need to Know

    In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success. From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to stand out on Etsy—even without a big budget or paid ads. Whether you’re just starting out or looking to grow your store, this episode is your crash course in the new Etsy algorithm and the real reasons why some shops rise to the top. What’s New on Etsy in 2025—and How to Take Advantage Dylan breaks down Etsy’s newest policies, creative standards, and how AI is now being used to verify sellers and product listings. Learn how to stay compliant and take advantage of underutilized categories like “Handpicked by Seller.” How to Actually Get Seen on Etsy (Without Paying for Ads) Why your SEO and product photos matter more than everHow pricing affects conversion rate and search rankingWhy fewer options = higher conversionsHow to spot and ride trends before they hit Etsy The New Strategy for Competing with Bestsellers Want to compete with top-performing Etsy shops even if you're brand new? Dylan walks through how to: Use AI product photos to elevate your listingsCurate trendy, seasonal mockupsBuild a value-forward product experience that stands out in search Post-Purchase Strategy: How to Wow Customers and Get Repeat Buyers Learn how to deliver a premium customer experience after the sale—including automated messages, helpful content, and how to get customers from Etsy to your Instagram and email list (without breaking Etsy’s rules). Tools to Make Etsy Work for You etSEO: Dylan’s custom AI tool for optimized, mobile-friendly, customer-centric listingsVela: Mass-update tool for syncing Shopify and Etsy listingsInstagram + TikTok: Dylan’s secret to growing her audience from 0 to 50k in 2 monthsFinal Takeaway You don’t need to pay thousands for ads or offer deep discounts to succeed on Etsy in 2025. What you do need is: ✅ Trend-savvy product listings ✅ Smart SEO and pricing strategies ✅ A memorable customer experience If Dylan can help thousands grow profitable Etsy shops, you can too. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Dylan Jahraus:Instagram:

    22 min

  3. JUN 30

    Want To Get Booked on Podcasts? DO THIS!

    In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before. If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional. The Three-Step Podcast Pitching Strategy That Works Most people overthink podcast pitching or believe they’re not “ready.” I’m here to show you how to start today using a simple, proven process: Build your podcast media listWrite your pitch using the CPR MethodRepurpose and share your interview for months of content Why You Don’t Need Fancy Credentials to Land Podcast Interviews You don’t need: ❌ A massive following ❌ A polished website ❌ Insider connections What you do need: ✅ A unique story ✅ Clear speaking topics ✅ A value-driven pitch that centers the host’s audience How to Use the CPR Method to Pitch With Confidence  CPR = C: Credibility (who you are + your story) P: Point of View (your unique insight or prediction) R: Relevance (why now + why this podcast) This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it’s the same framework I teach inside my PR Starter Pack. Avoid These Common Podcast Pitching Mistakes 🚫 Including “pitch,” your name, or company name in the subject line 🚫 Writing long-winded, me-focused emails 🚫 Pitching to shows that recently interviewed someone in your niche 🚫 Forgetting to follow up Podcast Outreach Tips That Actually Work ✅ Leave a 5-star review before you pitch ✅ Reference a specific episode (not just “I love your show”) ✅ Use email tracking to see when your message is opened ✅ Follow up once a week via email and DM How to Repurpose Your Interview for Maximum Visibility Don’t just do the interview and disappear. I share ways to turn one podcast feature into weeks of content, including: Audiograms for Instagram + TikTokBlog posts for SEONewsletter contentShort clips for LinkedIn and YouTubeFinal Takeaway Getting featured on podcasts is one of the most powerful ways to build visibility, credibility, and connection—without ads or algorithms. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

    27 min

  4. JUN 23

    How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg

    In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed. Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be good on camera with the right mindset, skill set, and practice. If you’ve ever frozen up during a Reel, dreaded pitching yourself on video, or wondered what to say in your elevator pitch—this episode is for you. Mindset Shifts to Overcome Camera Shyness Kim debunks the myth that only extroverts or TV-ready personalities can be confident on camera. Her framework helps you shift from “supermodel mode” (focused on appearance) to “teacher mode” (focused on message)—so you stop worrying about how you look and start focusing on what you’re saying. Her 4S Framework to Shine on Video You’ll learn Kim’s powerful 4S method: ✅ Soothe your nervous system through breathwork ✅ Strengthen your voice and posture ✅ Get Silly to shake off stiffness ✅ Smile to connect instantly with your audience The ABCs of a Killer Elevator Pitch Gloria and Kim break down the A-B-C method for crafting an unforgettable pitch: Accomplishments: What makes you credible?Business: What do you actually do (in plain English)?Confidence: Say it like you mean it—then practice it until it flows.Kim’s Top Tools and Resources ✅ Freebie: 10 Tips to Make Amazing Videos ✅ $37 On-Camera Challenge: Get confident fast with low-stakes practice ✅ Podcast: The Exit Interview with Kim Rittberg Final Takeaway Confidence isn’t reserved for celebrities or influencers—it’s built. If you want more visibility, clients, and impact, learning how to own your voice on camera is non-negotiable. You don’t need a fancy setup or a viral script—just clarity, practice, and your authentic self. Listen now and start showing up like the expert you already are. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/gr

    22 min

  5. JUN 16

    Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg

    In this episode of the Gloria Chou PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to reveal how small business owners can create and train their own AI assistant to sound exactly like their brand voice. If you’ve ever wondered how to use AI for content creation, social media, or email marketing—but felt overwhelmed by prompts or disappointed with generic-sounding outputs—this episode is your go-to guide for building a custom AI workflow that feels human. Why You Don’t Need Perfect Prompts to Use AI for Your Business Kinsey introduces the concept of “Procrasta-Prompting”—getting stuck trying to perfect prompts instead of just starting. Her solution? A human-first approach. Brain-dump your raw, unfiltered thoughts into your AI tool like you’re talking to a real assistant or coach. The more human and natural your input, the better AI can mirror your brand’s tone. How to Train Your AI Assistant on Your Brand Voice One of the biggest mistakes entrepreneurs make is expecting AI to “get it” without any training. Kinsey breaks down a repeatable process for building a branded AI system using her AI Brand Blueprint. She shows how to train ChatGPT (or any AI tool) with your brand’s: Mission, vision, and core valuesIdeal customer personas (beyond demographics)Signature brand tone, humor, and writing styleFavorite content formats, emojis, and real-world examplesOnce trained, your AI assistant can produce content that sounds like you in seconds. What to Include in Your AI Brand Blueprint To get AI content that feels aligned and authentic, Kinsey recommends including: Core Identity – Your mission, vision, beliefs, and positioningCustomer Clarity – Pain points, desires, and specific psychographicsBrand Voice – Your tone, humor, formatting style, and writing preferencesScreenshots + Samples – IG captions, emails, or posts you admireBonus Personality Layer – Add Human Design, Myers-Briggs, or astrology traits to guide toneThis document becomes your AI’s “user manual”—saving hours each week while ensuring brand consistency. How to Use AI in Your Small Business Right Now Kinsey shares practical ways to implement AI today—without overhauling your entire business: Treat ChatGPT like a business coach or VAUse voice memos to capture ideas on the goUpload client call MP3s or brainstorming transcriptsScreenshot IG posts for style inspirationFeed in your customer journey or brand strategy Top AI Tools for Entrepreneurs and Content Creators ChatGPT – Best for creative copywriting and tone alignmentPerplexity – Real-time web research and content inspirationGoogle Docs – To create and store your AI Brand BlueprintAI Note-Takers – For fast transcription and team meeting summaries AI Strategy Tips: What to Do (and Avoid) When Using AI for Content DO start small—like captions or emailsDO experiment with a human-first mindsetDO edit and personalize all AI outputs before publishingDON’T try to automate your entire business overnightDON’T rely on random generic promptsDON’T skip brand training before assigning tasks Final Takeaway Learning how to train AI on your brand voice doesn’t require a tech background or hours of prompting practice. With the right system, you can save time, write content faster, and finally feel like your AI assistant “gets you.” What you need is:  A strong brand foundationA reusable AI Brand BlueprintA human-first, strategic mindset

    25 min

  6. JUN 9

    Why I Am Being Unapologetic AF in My Content This Year

    In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content. You’ll learn how Gloria’s radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond. Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025 Why template marketing strategies don’t work anymore in the saturated digital landscapeHow to shift from approval-seeking content to a values-first marketing approachWhy emotional resonance and identity alignment matter more than credentialsHow to use your personal story and brand values to attract ideal clientsWhy rejection and unsubscribes are signs of strong messaging, not failureHow personal healing and self-awareness can fuel powerful brand positioningThe difference between authority-based PR and values-aligned visibility In a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn’t come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution. Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

    23 min

  7. JUN 2

    Want PR Features? Don't Make These Mistakes

    In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn’t working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more. If you’ve ever felt like your pitches are getting ignored, you’re stuck in the PR friend zone, or you’re not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency. Whether you’re a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results. Why Your PR Isn’t Working – 3 Hidden Reasons and How to Fix Them Why PR isn’t a one-and-done task – and how to build a repeatable, season PR strategyHow to create relevant pitch angles that align with journalists’ editorial calendars (without changing your product)What to do when you get ghosted—and how follow-up emails can build long-term media relationshipsHow to use the CPR Pitching Method to land media featuresWhy DIY PR often fails—and how to stop guessing and start pitching like a PR pro If you’re a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction. No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking). Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

    15 min

  8. MAY 26

    How to Build a Loyal Community Around Your Product

    Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing. Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team. Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads  Why community drives recurring revenue, customer retention, and organic referralsThe difference between transactional vs. relationship marketing—and why younger buyers care3 actionable ways to build a loyal brand community around your physical productHow to use Instagram Stories to foster emotional connection and boost engagementWhy marketing means repeating your brand message a thousand different waysCreative examples like step challenges, polls, and value-based missions that convert In a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn’t optional—it’s essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth. Whether you’re just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.    Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Madison Page :Instagram: @thisismadisonpage

    14 min
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About

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

Information

  • Creator
    Gloria Chou
  • Years Active
    2021 - 2025
  • Episodes
    198
  • Rating
    Clean
  • Copyright
    © 2025 Copyright 2021 Small Business PR All Rights Reserved
  • Show Website
    Small Business PR

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