The STR Sisterhood

Hospitality.FM
Hospitality.FM
  • 5.0 (28)
  • Entrepreneurship
  • Updated Weekly

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

  1. 1d ago

    From England to Texas: How Joanna Woods Built a Purpose-Driven STR Business Across Continents

    How do you turn one of the hardest seasons of your life into the catalyst for a hospitality business that changes not just your family’s future, but your guests’ experience too? In this episode, I sit down with Joanna Woods, a British short-term rental host and co-host who manages properties in Grapevine, Texas, all the way from her home an hour north of Liverpool. We talk about: Navigating a life-altering family shift when her son became a wheelchair user, discovering wheelchair motocross (WCMX), and purchasing a home in Grapevine, Texas, to support his international athletic competitions.Reinvesting property cash flow into high-impact experiential amenities—like transforming an acre of land to include a game barn, outdoor cinema, pool table, and cowboy pool.Managing transatlantic operations by building an elite local team and creating a family "shift pattern" to ensure 24/7 guest support despite a six-hour time difference.Leveraging the Airbnb co-host network to scale, optimizing listings by restricting calendars to three-month windows, and actively analyzing daily search and pricing data.Using AI to mine guest reviews for exact phrasing, updating property copy to speak directly to both human guests and search algorithms, and making data-driven pricing adjustments during seven-day booking windows. Joanna pulls back the curtain on how she transitioned from seeing a property as a way to cover family travel bills to operating a high-performing hospitality brand. You'll hear how she balances market metrics with heart-led hospitality, constantly refining her listings to address missing guest needs while building a business that gives her family total flexibility. If you are a high-achieving professional wondering how to turn personal adversity into a thriving hospitality enterprise and manage operations remotely without losing quality, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:56] A short introduction about our guest Joanna Woods, shares how an unexpected family journey led her from long-term rentals in the UK to discovering short-term rentals in Texas [05:40] Joanna recounts the whirlwind journey of launching her first U.S. short-term rental while supporting her son's wheelchair motocross world championship competition [08:28] Joanna reveals what made her fall in love with hospitality after launching her first short-term rental [10:44] How Joanna’s family manages overseas short-term rental operations across time zones with strong systems and a trusted local team [13:10] Joanna explains how co-hosting created a path to grow her short-term rental business without traditional financing options [15:16] Why co-hosting became the ideal path for growing her short-term rental business without the financial pressure of property management [17:44] Joanna shares how saying yes to an unexpected opportunity helped her land her first co-hosting clients from across the world [20:24] How Joanna maintained Airbnb visibility and optimized a part-time vacation rental impacted by owner stays [23:06] Joanna and I discuss how small listing updates, guest feedback, and AI analysis can transform Airbnb performance [27:44] Why AI requires human oversight, clear instructions, and careful review when used in short-term rentals [29:31] Joanna shares how tracking revenue, conversion metrics, and Airbnb insights helped her make smarter pricing decisions and maximize property performance [33:05] Joanna shares how she balances pricing data, market experience, and intuition when making revenue management decisions [36:03] Joanna shares the mindset shift that transformed her from someone who simply listed properties on Airbnb into a true hospitality business owner [39:55] The lightning round Golden Nuggets: “Co-hosting is a wonderful way for folks who want to grow their portfolio and grow their experience and expand their team.”“If I had to start over again, I would absolutely move into co-hosting first because as a property manager, I didn't realize early on how cash intensive the property management business is.”“Whether you tell yourself you can or you can't, you're right. So let's tell ourselves we can.”“We can all benefit by hearing someone else's story.” Let’s Connect: Website : https://www.pathfindervacations.co/ Facebook : www.facebook.com/p/Pathfinder-Vacations-LLC-100095005793929/ Instagram : https://www.instagram.com/pathfindervacationsllc/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  2. Aug 4

    When Growth Stops Serving You: The STR Pivot That Changed Everything with Leah Yuhasz

    How do you know when it’s time to stop pushing through and finally pivot—even when everything you’ve built looks successful from the outside? Most professionals assume scaling is a one-way street and that stepping back means giving up. In this episode, I sit down with Leah Yuhasz, a former nurse, mom, real estate agent, and short-term rental operator from Santa Rosa Beach, Florida. We’re unpacking what it really looks like to scale a management business, hit a personal breaking point, and intentionally choose a new season that puts family and sanity first. We talk about: Transitioning from a high-stakes nursing career into real estate, leveraging cost segregation and bonus depreciation tax strategies to scale a portfolio across Destin, Panama City Beach, and Asheville.The operational shift from managing personal assets to handling client properties using management software like Hospitable and OwnerRez to streamline guest communication and owner relations.Facing the invisible emotional load of property management—nonstop guest messages, constant maintenance logistics, and the silent strain it puts on a marriage and family life.Unwinding a business with intention by transitioning clients to trusted boutique managers, selling a primary investment asset, and utilizing house hacking along Florida's Emerald Coast to maintain wealth creation with far less friction.Navigating the psychological aftermath of a business pivot, including overcoming the impulse to constantly produce and learning how to reclaim personal energy without feeling guilty. Leah pulls back the curtain on the moment she realized her growing business was pulling her away from being present with her kids. You'll hear how she and her husband shifted their entire strategy away from high-volume operations and toward a sustainable, family-first model that honors their long-term wealth goals without sacrificing their daily peace. If you are a high-achiever wondering how to step off the hamster wheel of endless growth, realign your business with your true priorities, and make a courageous pivot, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:59] A short introduction about our guest Leah Yuhasz, and shares how early motherhood, financial curiosity, and exposure to investing conversations go her into short-term rentals [05:49] Leah explains how one investment property became the foundation for a short-term rental management business [10:09] Leah walks through how her portfolio expanded from managing her own arbitrage property and one additional owner relationship into a 10-property management portfolio [13:22] The hidden pressure that comes with managing multiple properties and the challenge of balancing high standards, business growth, and personal relationships [20:41] Leah shares the moment she realized she needed to slow down and rethink how she wanted to grow [23:43] Leah opens up about the difficult decision to step away from her management company after years of growth [28:08] Leah reflects on the emotional adjustment of life after stepping away from her management business [30:11] Leah shares how her pivot created space to be more present for her family while continuing to serve others in a new way [31:28] How stepping away from daily property management helped Leah transform years of short-term rental experience into a new opportunity to serve investors [35:00] Leah shares her advice for anyone who is questioning whether it is time to make a change in their business or personal life [35:31] The lightning round Golden Nuggets: “Working with your spouse is very different from raising a family with your spouse, or being married to your spouse.”“To grow carefully is to do yourself and your property owners a favor.”“When we're giving other people our energy and we're not able to recharge ourselves, we're draining our own battery, and eventually it's going to give out.”“You're having to pivot, that's not failing at all, that's simply making a change. So many people look at pivoting as failure.”“I look at pivoting as a beautiful thing. It's an opportunity for us to, to change and also to grow and stretch in different ways, and oftentimes to recharge as well.” Let’s Connect: Website : https://www.savvy.realty/meet-the-team Instagram : https://www.instagram.com/leah.yuhasz/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  3. Jul 28

    From Zero STR Experience to 27 Properties: Building a Co-Hosting Business with Maddie Malik

    How do you go from having zero experience in short-term rentals to running a thriving, 27-property co-hosting business built almost entirely on word of mouth? Most people assume they need years of corporate hospitality experience before they can successfully scale. In this episode, I’m joined by Maddie Malik of Nomad Vacation Rentals. We’re digging into how she went from brand-new and admittedly clueless to becoming the go-to co-host in her Greensboro, North Carolina market—simply by being honest, obsessed with learning, and relentlessly committed to high standards. We talk about: Starting a co-hosting career before feeling "ready," leveraging an initial opportunity with an owner's two properties to learn the business entirely through real-world trial and error.Identifying the professional gap for high-touch operators in local markets, and turning a relentless focus on guest satisfaction and property condition into a powerful organic referral engine.Building a lean, specialized internal team—including an administrator, a systems-focused operations manager, and two dedicated quality inspectors who audit cleanings to catch maintenance issues before guests arrive.Structuring a simple back-office ecosystem using Hostaway for owner statements alongside basic expense-tracking tools, prioritizing functional systems over operational over-engineering.Embracing the operational chaos of peak-season crises, like mid-summer AC failures, as a direct mechanism for expanding personal problem-solving thresholds and building resilience. Maddie pulls back the curtain on the mindset shift required to transition from "helping out" a friend to running a multi-property family enterprise. You'll hear how she established strict client boundaries—learning to charge appropriately for renovation management, and confidently saying no to misaligned owners who don't share her exact property standards. If you are a high-achieving professional wondering how to break into the short-term rental industry from scratch and build a respected brand through sheer execution and honesty, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [01:28] A short introduction about our guest Maddie Malik, and what it was like getting her very first client while openly admitting she had no prior experience in short-term rentals [05:03] Maddie recalls the moment she realized co-hosting was solving a real need in her market and could become a sustainable business [06:52] Maddie attributes her early business growth to a relentless commitment to learning, improving, and delivering exceptional service [08:58] How continuous learning, personal accountability, and a growth mindset have fueled Maddie’s expansion to 27 properties [10:58] Maddie shares that fear and overwhelm have been a consistent part of growing her co-hosting business, learned to view discomfort as a sign that she is expanding her capabilities [17:20] Maddie talks about her systems, team structure, and quality control processes that support her growth to managing 27 properties [20:42] Maddie shares the referral-driven growth strategy that helped her build a 27-property co-hosting portfolio [22:45] The importance of financial transparency and evolving systems as her co-hosting business grows [29:24] How staying motivated as an entrepreneur comes from recognizing that Maddie’s work impacts real people who rely on her [31:27] The lightning round Golden Nuggets: “You have to want that growth.”“There is no growth in comfort. If you are comfortable, you're not growing.”“It's okay to sit and not know, and then go learn what you can.” Let’s Connect: Facebook : https://www.facebook.com/MadelaineMalik Instagram : https://www.instagram.com/nomad.elaine/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  4. Jul 21

    The Hardest Business Decision I’ve Made This Year with Stacey St. John

    What do you do when something in your business is still making money, still getting attention, and still looks like a success from the outside… but deep down, you know it’s no longer the right fit for where you’re headed? In this solo episode, I’m taking you behind the scenes of one of the hardest business decisions I’ve made recently: retiring the STR Virtual Summit for Women. On paper, it was working. But the more I looked at what my audience actually needed, the more I realized the summit wasn’t the best vehicle to help women in this industry create real momentum. It was delivering a ton of information—but not enough implementation. And if you’ve ever bought a course, joined a summit, or downloaded the freebie only to never fully use it… you know exactly what I mean. In this episode, I’m sharing: why I chose to walk away from something that looked successful from the outsidehow I knew it was time to stop offering more information and start creating more implementationthe three questions I’ve been using to evaluate whether something in my business still deserves a placewhat it looks like to strategically prune offers, projects, or commitments that are pulling focus from your bigger goalshow I’m rebuilding the STR Sisterhood around a simpler, more actionable model with monthly challenges, focused trainings, and live support I’m also sharing the thought process behind the new pricing model and why I intentionally wanted the most hands-on, implementation-focused option to be the easiest one to say yes to. If you’ve been holding onto a property, a service, a marketing strategy, or even a business model that technically “works” but doesn’t feel aligned anymore, this episode is for you. We’re talking about how to make smart pivots, clear out what’s no longer serving your next level, and build a business that actually supports the life you want to live—not just one that looks good on paper. HIGHLIGHTS AND KEY POINTS: [00:01] My decision to retire the STR Virtual Summit for Women and embrace a new direction for serving the community [01:21] Why courageous pivots require letting go of what no longer serves your mission [02:23] I share the real reason behind my decision to retire the STR Virtual Summit for Women, and it comes back to the women I created it for [03:31] The difficult realization that the biggest barrier was never a lack of information—it was the ability to actually implement what was being learned [04:22] The concept of Strategic Pruning as the lesson I want listeners to carry with them beyond this episode [05:34] My three questions for identifying what to eliminate and refocusing your business priorities [06:04] My vision for rebuilding the STR Sisterhood into a year-round community focused on action, connection, and meaningful growth [07:16] I share the boundary I’m putting in place as I reshape the STR Sisterhood and my commitment to creating a hands-on STR Sisterhood experience for women [08:49] My reassurance that the STR Sisterhood community remains open while my deeper support shifts toward women ready to take action Golden Nuggets: “You get in life what you have the courage to ask for.”“Having to pivot does not mean you have failed; it means you're paying attention. Real failure isn't changing course. Real failure is staying loyal to something that has quietly stopped working just because you're afraid of what people will think if you let it go.”“Letting go of something good, so something better has room to grow, has a name. It's called Strategic Pruning, and it's one of the hardest disciplines there is for a high achieving woman to practice.”“A good thing that pulls your focus is more dangerous than a bad thing you could easily walk away from.”“Pruning what you love is not failing, it is how you make room for what comes next.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  5. Jul 14

    How Branding and Marketing Turn Ordinary STRs into Premium Listings with Ali Haney

    How do you turn what feels like an “ordinary” property into a brand that guests connect with, remember, and actively choose over everyone else’s? In this episode, I’m joined by branding and marketing strategist Ali Haney. We’re unpacking how she transitioned from a long-term rental disaster into remote short-term rental management across multiple states, eventually blending her photography background with her hospitality experience to help hosts build true brand equity. We talk about: Flipping perceived property weaknesses into powerful market differentiators, like turning a Gatlinburg cabin's lack of internet into an intentional, off-the-grid romantic reset complete with analog experiences.Building a foundational brand strategy from scratch by defining core messaging pillars, identifying a hyper-specific guest avatar, and establishing values that serve as concrete criteria for hiring and firing your team.Utilizing ChatGPT and AirDNA as a market research "cheat code" to analyze competitor specs, summarize guest review trends, and spot high-impact amenities missing in your local market.Designing property features around guest origin data, such as installing an EV charger at a Catskills rental specifically to attract higher-income, eco-conscious travelers driving up from the city.Executing a deep property rebrand that goes beyond a logo tweak, using your brand strategy as a daily filter for social content, listing updates, and team briefs to eliminate decision fatigue. Ali pulls back the curtain on how to use your brand strategy as the literal backbone of your guest experience and long-term business scaling. You’ll hear how to shift your mindset to view marketing as structured testing and learning rather than a verdict on your worth, allowing you to "do it scared" and out-position your competition. If you are a short-term rental / Airbnb host wondering how to stop competing on price alone and start engineering an unforgettable hospitality brand that commands premium rates, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [01:07] A short introduction about our guest Ali Haney, and how she got into the world of short-term rentals [03:12] Ali talks about using branding strategy to move beyond photography and create marketing that connects with ideal guests [06:50] Ali explains how defining a property's personality and turning perceived limitations into unique selling points creates a memorable brand that attracts the right guests [09:32] How identifying a property's natural differentiators helps build a stronger and more memorable brand [10:49] Ali shares how operators can decide between separate property brands or a unified brand strategy when managing multiple listings across different markets [12:39] Ali outlines portfolio-level values as the foundation for aligning multiple property brands while preserving each listing’s individuality [15:40] Ali defines brand strategy as the foundational framework that aligns mission, guest targeting, differentiation, and messaging to guide every part of a short-term rental business [21:14] How the core value of excellence creates clear operational boundaries and simplifies decision-making across hospitality and property management [24:33] Ali highlights branding as a profit-driven strategy that turns one-time OTA guests into repeat direct bookings while improving long-term ROI [27:51] Ali frames rebranding as a full strategic reset that goes beyond visuals to ensure alignment between guest targeting, design, and business goals [30:16] Ali distinguishes between legacy brands and STR assets while outlining when rebranding makes sense and how to use guest data to guide the decision [32:52] How competitor and review analysis can uncover actionable differentiators that directly shape STR brand strategy and guest experience design [34:56] Ali reframes STR marketing as a data-driven cycle of testing and learning, separating performance outcomes from personal identity to support better decision-making [37:31] Ali shares how short-term rental owners can begin building a brand strategy by using existing performance data and evaluating properties through a differentiation-first mindset [40:07] The lightning round Golden Nuggets: “You're giving the house essentially a personality, so that people can start to feel like they know that property before they even step foot into it.”“We took what she thought was a weakness and instead tailored the entire property's brand and made it their superpower.”“If we don't have a strategy that we want to enact within our business and we just build pretty things on top of it, it's probably going to fall down at some point.”“Create an experience that people want to return to, because it's much easier to nurture a client or a guest that already trusts you, versus having to consistently acquire new ones.”“If we just take a small step each and every day, and we do that scared, that is still a huge amount of progress over six months time, nine months time, 12 months time.” Let’s Connect: Website : https://brandandmarket.co/ Instagram : https://www.instagram.com/brandandmarket.co/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  6. Jul 7

    Why She Left the Fortune 500 World for Hospitality with Katie Wanzer

    How do you find the courage to take on a project that feels way bigger than you—and turn it into something you’re genuinely proud of? In this episode, I sit down with Katie Wanzer, a corporate PR crisis expert turned boutique hotel operator and co-host. We’re unpacking how she transitioned from Fortune 500 communications into running an expanding boutique hotel portfolio and co-hosting company across Door County, Wisconsin. We talk about: Buying a historic motel sight unseen during a corporate crisis, only to face massive infrastructure nightmares like dry wells and lifting entire buildings off their foundations.Co-operating a growing hospitality portfolio as a four-way partnership between two couples by establishing rigid role boundaries, structured monthly board meetings, and a dedicated leadership team.Leveraging a deep background in strategic PR to pitch local media, partner with tourism bureaus, and use nostalgia to put a revived 1940s roadside motel on the map.Launching simple, community-minded marketing tactics like local food drives and media stays, while using AI tools to polish press releases and discover the unique story behind a property.Battling peak-season burnout by scheduling non-negotiable self-care blocks, utilizing tech-boundaries like the Brick app to disconnect, and leaning on a steady support system. Katie pulls back the curtain on the intense emotional realities of stepping into true hospitality leadership, including the exact moment the scale of the project hit her. You’ll hear how she and her partners divide responsibilities based on individual strengths to keep the business humming without sacrificing their personal lives. If you are a high-achieving professional wondering how to scale from a single short-term rental into a multi-property commercial hospitality brand without losing your sanity, this conversation is your blueprint. Get ready to learn how to face the unexpected and start leading your business with absolute resilience. HIGHLIGHTS AND KEY POINTS: [00:55] A short introduction about our guest Katie Wanzer, and shares her evolution from corporate communications professional to short-term rental operator and boutique motel owner [03:58] Katie shares how purchasing and renovating a boutique motel transformed her perspective from managing rentals to building a full-scale hospitality business [08:11] How overcoming unexpected renovation setbacks strengthened her resilience and confidence as an entrepreneur [10:31] Katie shares how having partial construction experience helped—but didn’t eliminate the learning curve in large-scale hospitality renovations [12:09] Katie’s approach to overcoming overwhelm by grounding decisions in long-term vision, resilience, and support systems [14:37] Katie on navigating real estate investing and construction projects with both a spouse and business partners while maintaining alignment and boundaries [16:41] Katie outlines how a four-owner STR and boutique motel business is governed through structured meetings, defined roles, and consistent operational communication [20:38] How Katie balances hands-on short-term rental operations with seasonal support while adapting daily focus across multiple hospitality businesses [21:52] Katie describes how she uses PR to turn storytelling, nostalgia, and renovation strategy into earned media that drives early bookings and demand [29:16] How short-term rental operators can identify PR-worthy stories through community impact, relatability, and persistence in earned media strategy [34:42] Katie shares how intentional PR outreach, personalized journalist targeting, and strategic multi-channel follow-ups help turn hospitality stories into consistent earned media and sustained visibility [38:33] The lightning round Golden Nuggets: “Even with failures, we fail forward, right? Everything that we go through, whether positive or negative, I believe is a learning opportunity.”“Sometimes giving up a little bit of that revenue for a gain elsewhere can, can really help you long term.”“You're already everything to everyone: you’re finance, you’re accounting, you’re marketing, you’re everything. But you can't forget that you're also yourself and you have to do things for yourself, and you still have to go and do the things that make you happy.”“Nobody can advocate for you more than yourself.” Let’s Connect: Instagram : https://www.instagram.com/katetheinnkeeper/ Website : https://freshcoastmotel.com/ https://spruceandshoremotel.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  7. Jun 30

    From Medicine to STR Investing: Building a Thriving Airbnb Portfolio with Dr. Christina Kendrick

    How do you grow a thriving short-term rental portfolio, protect your family life, and still keep a demanding career from taking over your entire identity? Most professionals assume they have to choose between their career and building wealth. In this episode, I sit down with Dr. Christina Kendrick, a pediatric anesthesiologist turned short-term rental investor. We’re unpacking how she and her husband transitioned from accidental long-term landlords into active operators of an 11-property STR business across Sedona and Cornville, Arizona. We talk about: Hunting for properties that have sat on the MLS forever, negotiating the price down, and uncovering hidden income streams like forgotten RV pads.Using sweat equity and buying at the right price to keep fixed expenses low enough that a property only needs 10 to 12 booked nights a month to cover costs.Moving past vague rules to implement explicit, direct guest messaging after a close call with a guest's grill on a wooden deck near propane tanks.Transitioning 50 existing reservations into independent hosting profiles and scaling a portfolio through a mix of solo ownership and co-ownership with other families.Leveraging MBA marketing principles to revamp a direct booking platform, optimize for AI search, and launch email campaigns that actually convert. Christina pulls back the curtain on how she manages her time and energy while balancing medicine, an MBA program, and parenthood. You’ll hear how she applies the hospital philosophy of "only do what only you can do" to her personal life—outsourcing house cleaning and grocery shopping, and shifting her medical schedule to build a dedicated business admin day. If you are a high-achieving professional wondering how to buy back your time and build a generational family enterprise without burning out, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:49] A short introduction about our guest Christina Kendrick, and she shares how a series of practical real estate decisions evolved into a self-managed short-term rental portfolio [06:37] Christina explains how disciplined risk-taking and value-add investing have shaped her real estate decision-making process [09:08] Christina reveals how overlooked properties and strong neighborhood relationships have become key drivers of her portfolio’s success [13:26] Christina discusses how proactive neighbor relationships help mitigate conflicts and support long-term short-term rental success [19:12] How delegation, role clarity, and structured time blocks allow her to balance medicine, family, education, and real estate investing [22:47] Christina’s approach to outsourcing everyday responsibilities to create more time for high-value work and personal priorities [25:58] Christina shares how lessons from her MBA program have directly influenced the way she markets and operates her short-term rental business [29:21] Christina talks about how running a short-term rental business with her husband has naturally evolved into a clear division of strengths [32:16] How Christina and her husband handle feedback between each other after real-world guest situations that expose gaps in communication and house rules [36:14] The importance of intentional communication and structured check-ins in maintaining a strong business and personal partnership while scaling together [40:19] The lightning round Golden Nuggets: “You don't create wealth by saving, you create wealth by taking risks and investing.”“One of the keys to having a successful STR is having nice neighbors.”“The biggest life hack is outsourcing stuff that other people can do.”“As long as it's getting done, and nobody's getting hurt, and everything's happening the way that it should happen, it doesn't have to be perfect.”“You have to take that first step, otherwise you're going to be stuck where you are.” Let’s Connect: Website : www.stargazersedona.com Instagram : https://www.instagram.com/stargazervacation Proudly sponsored by strsisterhood.steadilypartner.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  8. Jun 23

    The Demand Generation Strategy Every Airbnb Host Needs with Amber Knight

    Are you truly in control of the demand for your short-term rentals, or have you quietly outsourced it to the OTAs without even realizing it? Relying solely on large platforms means you don’t actually own your customer base; the hosts who master true demand generation are the ones who will thrive in the next phase of our industry. In this episode, I sit down with Amber Knight, the founder of Bookings Cloud and a seasoned veteran of vacation rental heavyweights like Vacasa, Rented, Inhabit, and LiveRez. We’re unpacking what it really means to build a direct guest acquisition engine for your properties and step into true ownership of your business. We talk about: How public booking platforms control the narrative using your listing content, and why reclaiming that control is vital for long-term business survival.Why a beautiful direct booking website means nothing if it breaks guest trust by kicking them over to an unbranded, clunky PMS engine at the final step.Utilizing true paid social ads, not just boosted posts, to feed rich property data into algorithms that match your stay with the perfect guest.Why clicks on Meta can be pennies compared to dollars on Google, why you should never put pricing in your ads, and how to automate property-level campaigns at scale.Clear guidance on when to focus strictly on guest communication versus when your portfolio size justifies a full website investment. We pull back the curtain on the messy reality of data tracking and attribution in a world of privacy laws and GA4. You’ll hear why diversifying your booking sources isn't just a quick fix for the low season, but a long-game retirement strategy that compounds over time and builds a business with real enterprise value. If you are ready to move from hoping bookings show up to intentionally creating your own demand, this conversation will give you the playbook. Get ready to stop letting other platforms dictate your revenue and start engineering your own growth. HIGHLIGHTS AND KEY POINTS: [01:03] A short introduction about our guests Amber Knight, and journey from growing up around vacation rentals to building a career focused on strengthening local hospitality businesses and destination communities [04:12] Amber reflects on how intentionally building a life and business through consistent daily actions creates opportunities that once seemed out of reach [06:10] Amber explains how owning guest demand has become a critical competitive advantage as short-term rental operators can no longer rely solely on OTAs to drive bookings [10:58] Amber emphasizes that successful demand generation starts with building trust and creating a direct-booking experience that converts website visitors into guests [18:24] How demand generation moves beyond simply having a trusted website and focuses on actively driving qualified traffic to it [21:07] Amber breaks down Meta advertising as a layered system—from organic content to fully automated, property-level ads—designed to turn raw property data into targeted demand at scale [28:15] Amber explains when paid social becomes viable for STR operators based on ad spend consistency and unit economics versus OTA commissions [30:40] What are the effective Meta ads for STRs rely on high-intent, property-specific visuals and structured data feeding rather than pricing-driven creatives [33:35] Amber explains that attribution is imperfect and long-term direct booking growth should be measured through influence, pacing, and consistent investment rather than immediate ROAS results [42:16] The lightning round Golden Nuggets: “It's really empowering that we each have the ability to build a business around a life that we love.”“If every day you make another step to get to the life you want, the career you want, in the place that you want, eventually you’ll get there.”“A business that is sellable does not require the owner to be in the day to day.”“You can't change what happens to you, you can change how you respond to it.” Let’s Connect: Website : www.bookingscloud.com Instagram : https://www.linkedin.com/company/bookingscloud/ Email : aknight@bookingscloud.com Proudly sponsored by PriceLabs Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

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5
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28 Ratings

About

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

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