Up In My Business

Lex Lancaster
  • 4.5 (22)
  • Entrepreneurship
  • Updated Weekly

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. 3d ago

    Episode 185: Legal Documents Your Website Needs And What They Mean

    Summary In this episode, I'm keeping things light and talking about something I get asked about all the time- legal documents for your website. Before diving in, I share a quick life update: it's August and I'm already planning ahead for fall, which always brings a wave of inquiries. Most of my business is retainer clients at this point (some since 2021!), so spots are limited, and I'm booking into October and November. The main topic is the four legal documents most website owners need, what they do, and why they matter. This comes with a big disclaimer that I'm not a lawyer and everything I share is from experience building websites and learning from legal professionals over the years. Consult with your own lawyer accordingly. What I Talked About Fall business planning and booking timelinesThe nature of my retainer client relationships and why clients stay long-termThe Bear and Ted Lasso as my current TV watchesThe four legal documents every website owner should consider: Privacy Policy — legally required; tells visitors what data you collect and how you use itTerms & Conditions — not legally required but highly recommended; protects you and sets rules for how people interact with your siteMedical Disclaimer — important if you publish health/PT content and don't want readers to mistake it for medical adviceAccessibility Statement — an emerging area of legal risk; shows good faith effort toward an accessible websiteAccessibility plugins (ElfSite and UserWay) as practical toolsWhy I don't recommend using AI to write legal documentsHow to add legal pages to your website (blank page + footer link)Course terms and conditions as an additional document if you sell digital products Legal Template Links  Please note: these are affiliate links. Sam Vander Wielen  General templates linkWebsite Bundle (privacy policy, terms and conditions, disclaimer)Accessibility templateThe Creative Law Shop They offer website legal documents as well as a portal where contracts can be built for you. Use the code LEX10 to save 10%. Check out their templates here. Accessibility Tool Links Elfsight (use the code LEX30 to save 30%!) - I also use this for the Google Review pluginUserway Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 185: Legal Documents Your Website Needs And What They Mean

  2. Aug 3

    Episode 184: Building a Business Around Your Body: My Autoimmune Journey

    Summary In this episode, I'm pulling back the curtain on my personal history with autoimmune and chronic inflammation symptoms, and how that journey has shaped the way I run my business. I share how years of grinding through survival mode, taking calls at 5:30 AM, working multiple jobs, and building businesses while navigating huge life transitions, kept my body in a suppressed state for over a decade. Once my nervous system finally settled and I felt emotionally safe and calm, my body started speaking up. I've spent the last couple of years learning to actually listen. I walk through what managing a flare looks like for me, the specific habits and supplements I rely on, and why I've built my schedule and client relationships around protecting my capacity. The business lesson: design your work to support your body, not the other way around, and never throw your past self under the bus, because that version of you got you here. What I Talked About My history with chronic autoimmune symptoms (gut, skin, joints, rosacea) and family history of Crohn'sHow survival mode suppressed my symptoms for over a decade and what happened when my nervous system finally settledThe grind era of my business (2018–2023) and how a major life transition changed everythingThe "threat bucket" concept and how compounding triggers add upHow I manage a flare: liver rolling, lifting, supplements, diet modifications, and nervous system regulationHow I've redesigned my schedule, client work, and communication habits to protect my capacityWhy honoring your past self matters because the grind version of you made the current version possible Links I Mentioned Lextromind WaitlistBetsy Foster / Foster Strong on InstagramShanté (The Movement Maestro) on the complete comparison concept The Facility Denver (functional medicine) on InstagramMissy Bunch (threat bucket concept)Emma Jack (business conversation)Anna Hartman / Movement Rev (liver rolling with Yoga Tune Up ball)The Brick device Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 184: Building a Business Around Your Body: My Autoimmune Journey

  3. Jul 27

    Episode 183: An Important Addition to Your Blog Page

    Summary I'm fresh off a beach weekend cheering on Shante's mentor's (owner of Fringe Red Light) daughter while she played volleyball. The main topic today: one thing your website is probably missing if you're publishing content: a search bar on your blog page. I also talk about why sending people to your full website matters, and why writing your own content (not AI-generated) is more important than ever right now. What I Talked About Beach weekend watching volleyball with Shante's mentor, owner of Fringe Red Light Stumbling into old grad school files and a podcast series idea brewing in my Notes app Evaluating my client load and how grateful I am for the people I work with Why you should send people to your full website, not just a landing page Adding a search bar to your blog page and why it matters Writing your own content around the topics you treat — and why AI-generated blogs are a hard no for me Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 183: An Important Addition to Your Blog Page

  4. Jul 20

    Episode 182: Switzerland, Bad Pod Review, and My Thoughts About Patient Drop-Offs

    Summary I'm back from eight days in Switzerland watching volleyball, eating great food, and playing tour guide since we went last year too. Before getting into the main topic, I share a nine-month-old negative Apple Podcast review I stumbled across and why it reminded me that not everyone is your person and that's a good thing. I also ask you to leave a written review on Apple if you enjoy the show. Then I get into patient drop-offs: why I think they're not as negative as we treat them, why automated texts and emails are the wrong move, and why a personalized check-in will always beat a triggered sequence. What I Talked About Recapping eight days in Switzerland watching volleyballFinding a nine-month-old negative Apple Podcast reviewWhy your art is not a transactional resourceAsking you to leave a written review on Apple PodcastsTwo PT stories about patients who stopped comingWhy patient drop-offs deserve a reframePersonalized check-ins vs. automated drop-off sequences Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 182: Switzerland, Bad Pod Review, and My Thoughts About Patient Drop-Offs

  5. Jul 13

    Episode 181: Why AI-Built Websites Are a Trap

    Summary In this episode, I'm getting real about the AI website problem. I break down why AI-built websites are a bad long-term investment for business owners, not because I'm biased as a website designer, but because they trap you into retainers, can't grow with you, and leave you unable to manage your own site. I also share a personal story about using AI as a brainstorming tool for a friend's website outside my niche and how I took that inspiration into Squarespace to actually build it out. At the end, I leave you with the key questions to ask before hiring anyone to design your website. What I Talked About Why AI websites all look the same (and okay, I have a style too)AI-built sites aren't designed to grow with your businessWhy a stagnant website hurts your SEOWhy all-in-one software is never the best optionHow clients get locked into retainers they never neededHow I used AI as a brainstorming tool, then built the actual site in SquarespaceThe questions you should ask before hiring a website designer Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 181: Why AI-Built Websites Are a Trap

  6. Jul 6

    Episode 180: The Truth About Google Ads for Solo and Niche Practices

    Summary In this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific situations where running ads might actually be worth it. I also talk through when you simply don't need ads at all and why building organic search now sets you up for the future. What I Talked About Why SEO has to be your first priority, alwaysWhat Google Ads actually are (and are not)Four situations where running Google Ads makes sense for a small practiceUsing ads to fill a new clinician's schedule fasterRunning ads for a new service while your SEO catches upWhen you don't need Google Ads at allMy Google Ads beta course and how to get on the waitlist Links I Mentioned in This Episode Google Ads course waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 180: The Truth About Google Ads for Solo and Niche Practices

  7. Jun 29

    Episode 179: Can You Reuse Your Newsletter as a Blog Post?

    Summary I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts as an SEO strategy or just good trust-building content. What I Talked About The listener question: can newsletters double as blog posts?What "SEO optimized" actually means (hint: it's about golden keywords)Why reusing newsletters is totally fine, with conditionsHow to reformat newsletter content for your blog (headings, scannable structure, URL hygiene)The "two blogs" concept: informational vs. letters-style blogWhy Google probably won't index these posts, and why that's okayThe difference between trust-building content and an actual SEO blogging strategy Links I Mentioned in This Episode Blogging Bootcamp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 179: Can You Reuse Your Newsletter as a Blog Post?

  8. Jun 22

    Episode 178: How I Beat Overwhelm When I Have a Million Things to Do

    Summary This week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do lists without losing my mind, including why I still swear by a written brain dump, how I prioritize tasks by size, and the timer trick I use to push through the stuff I keep avoiding. I also share a recent change I made to how I handle email and Voxer, and why protecting your energy is really at the root of beating overwhelm. What I Talked About A personal update on vacation prep and current booking capacityAnswering a listener question: how do I manage overwhelm?Why I keep a written brain dump list instead of going digitalPrioritizing tasks by size to build momentum fastThe timer trick I use for tasks I keep putting offHow I time block client work to protect my mental bandwidthChecking email and Voxer only once a dayHonoring how your brain actually works instead of forcing someone else's system Links I Mentioned in This Episode Caliber NotebookShands S637 Pen Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 178: How I Beat Overwhelm When I Have a Million Things to Do
See All (185)

4.5
out of 5
22 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    185
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

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