Up In My Business

Lex Lancaster
  • 4.5 (22)
  • Entrepreneurship
  • Updated Weekly

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. 2d ago

    Episode 193: Near Me Keywords (It's Not About Putting "Near Me" on Your Website)

    Summary In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then I get into the main topic: why stuffing "near me" or your town name all over your website reads as spam to Google, how Google actually uses proximity, relevance, and prominence to rank you for near me searches, and three introductory things you can do right now to improve your chances of showing up locally. What I Talked About Hosting our families and why I build my business to be flexibleMy plan to put out more free and lower ticket educationWhat near me keywords are and why you should never add them to your websiteHow Google ranks near me searches using proximity, relevance, and prominenceWhy stuffing your town name everywhere hurts your credibilityThree things to do now: consistent name, address, and phone number, a "where to find us" section, and geotagged photos Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 193: Near Me Keywords (It's Not About Putting "Near Me" on Your Website)

  2. Sep 28

    Episode 192: Instagram Link-In-Bio Suggestions

    Summary In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment. What I Talked About Building your link in bio on your own website instead of LinktreeKeeping it updated and removing outdated buttonsAlways including a homepage button, even during a launchGiving people the autonomy to explore beyond your current offer Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 192: Instagram Link-In-Bio Suggestions

  3. Sep 21

    Episode 191: Blogging Can Help You Get Other Media Inquiries

    Summary In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down. What I Talked About How a body of work on your website gets you found by journalists and larger publicationsA client story: blog posts that led to two feature requestsMaking your posts personal, not genericCommon blocks: no time, no capacity, "blogging is dead"Why you don't need to be a "good writer" to startMy Monday Minute journey to 100 newslettersBlogging as written patient educationBlog vs. social media for brick-and-mortar and online businessesWhy I recommend two blog posts a monthBlogging as a long-term investment Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 191: Blogging Can Help You Get Other Media Inquiries

  4. Sep 14

    Episode 190: A Phrase I Love to Help Me Say No (Or Yes!)

    Summary In this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and I am not okay), share that I started a ceramics class, and give a business update. I'm fully booked, taking on new projects into January and February, and thinking through ways to potentially serve more people. What I Talked About The heat wave hitting our area and why it's a bigger deal here than you'd thinkStarting a ceramics wheel class and possibly switching to hand-buildingTrying to make friends at an art studio (everyone has their AirPods in, of course)Business update: fully booked, waitlisted for new websites, booking into Jan/Feb for Google Ads, Meta Ads, and web projectsThe frustration of not having capacity to help people who've been burned by bad workIdeas I'm noodling on: live webinars and live SEO teachingMy time with Emma Jack in 2021 and how she helped me go all-in on my digital businessThe framework: every time you say yes to something, you're saying no to something elseHow I actually run through this question: time, energy, mental load, hobbies, finances, and peaceWhy predictability and energy exchange are always my top prioritiesA reminder that you get to decide what your business looks like Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 190: A Phrase I Love to Help Me Say No (Or Yes!)

  5. Sep 7

    Episode 189: Discounted Evals and Meta Ads

    Summary In this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and honestly mirrors the kind of healthcare experience most cash-based owners say they left behind. You'll hear my take on the goal of a Meta ad and how it isn't to sell a cheap eval, what happens when you pitch a full-price package after a discounted first visit, and why locking people into a landing page takes away their ability to make an informed healthcare decision. You don't have to discount your services to make ads work, and I'll tell you exactly what to do instead. What I Talked About Personal updates: pottery class, finishing Yesteryear, reading The Wedding PeopleBeing at max capacity and why I'm scheduling clients into the new yearMy Brick app auto-schedule and why I love having hard stops on work accessWhat the actual goal of a Meta ad is, and what it isn'tWhy a discounted eval pulls in the wrong people and creates a transparency problemThe disconnect between a discounted first session and then pitching a full-price packageWhy locking people into a landing page takes away their ability to make an informed decisionWhat to do instead: awareness-focused ads, transparent pricing, and letting clients come to you ready Links I Mention My Amazon storefront (full camera, lighting setup, mic)Kajabi — affiliate link for 3 months for $99Descript (transcription and captions)The LextroMind (mentorship program with Shante — enrollment opens end of year) Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 189: Discounted Evals and Meta Ads

  6. Aug 31

    Episode 188: Tech & Set-Up You Need to Record An Online Course

    Summary This week I'm sharing everything I use to record my online courses, from my camera and mic setup to the software I use to record, edit, caption, and host. I also give a quick business and personal update before diving in, and I share why recording a course is actually the easiest part of the whole process. What I Talked About Business update: closed to new clients until 2027Health update: navigating unexplained allergic reactionsWhy building an audience comes before recording a courseThe LextroMind  (enrollment opens end of year)Camera, mic, lighting, room treatemnt, software, editing, and moreHosting your course on Kajabi You don't need a perfect setup to begin Links I Mention My Amazon storefront (full camera, lighting setup, mic)Kajabi — affiliate link for 3 months for $99Descript (transcription and captions)The LextroMind (mentorship program with Shante — enrollment opens end of year) Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 188: Tech & Set-Up You Need to Record An Online Course

  7. Aug 24

    Episode 187: When Moving Your Website Actually Makes Sense

    Summary In this episode, I'm diving into the topic of moving your website from one platform to another and why it's not always the right move. I share which platforms I recommend, why Squarespace is my top pick for health and wellness practitioners, and what it really means when switching platforms feels easy. The short version: if your website is easy to move (energetically and financially), it probably needs more work on it. What I Talked About Which website platforms I actually recommend and whyWhen moving your website does and doesn't make senseThe "forever home" concept and why your platform choice matters long-termWhy a price increase is not a good reason to switch platformsHow content and SEO work tie directly to committing to your platform Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 187: When Moving Your Website Actually Makes Sense

  8. Aug 17

    Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For

    Summary In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year. What I Talked About Why word-of-mouth and SEO should come before paid adsGoogle Ads vs. Meta Ads for brick-and-mortar clinicsWhy Meta ads are interruption marketing, not intent-basedThe real purpose of Meta ads: brand and service awarenessHow multiple marketing channels work together to actually fill your schedule Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 186: Meta Ads for Brick-and-Mortar Practices & What They're Actually For
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4.5
out of 5
22 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    193
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

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