Up In My Business

Lex Lancaster
  • 4.5 (22)
  • Entrepreneurship
  • Weekly

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. 3d ago

    Episode 197: Do You Actually Hate It, or Have You Just Not Found Your Way to Do It?

    Summary This episode opens with a quick health update and a look at my 2027 availability, including how to work with me through LextroMind, the year-long program I run with Shanté. Applications open in December. After that I get into the main topic: I bought my first pair of running shoes, and it got me asking whether I actually hate running or have just never given it a fair shot. I connect that to blogging. My take is that most people don’t hate writing, they hate the blank page, and the right protocol and tools can change how it feels. What I Talked About My health update: another reaction this week, why it feels like progress anyway, and why I share this with podcast listeners and not on social mediaMy 2027 availability: my waitlist runs to mid-2027, coaching calls are Thursday only, and I’m taking one to three website or ads projects a monthLextroMind: what it is, how Shanté and I split the business coaching and tech sides, and why it’s a year-long program built around launches that don’t leave you drainedBuying my first running shoes after years of wearing only Vivobarefoot and Birkenstocks, and my brief (and kind of chaotic) high school track career doing 400-meter hurdlesAsking myself whether I really hate running or have never given it a fair shot with the right tools, like good shoes and years of strength trainingThe blogging parallel: why I think most people don’t hate writing, they hate the blank page, and how having a protocol and writing out loud with Wispr Flow make it easier **Get on The LextroMind Waitlist! **Check out WisperFlow Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 197: Do You Actually Hate It, or Have You Just Not Found Your Way to Do It?

  2. Oct 26

    Episode 196: Niches Are Getting Smaller and Why Your Specialty Needs a Subspecialty

    Summary In this episode, I’m talking about why niches are getting smaller and why having a subspecialty within your specialty can set you apart. After a few personal and business updates, including my new SEO webinar and LextroMind applications opening in December, I dive in: pelvic health or ortho/sports performance used to be the niche, but now it’s pelvic pain or ACL specialist. I share how to build content around the thing you love to treat, why AI-generated content won’t keep patients coming back, and why people will pay for the person who can make the connections they can’t make on their own. What I Talked About Personal updates and why I still can’t get used to California not having seasonsMy new two-hour SEO webinar with a checklist, launching in November or JanuaryLextroMind applications opening in December for our fourth cohortWhy niches are getting smaller and why you should “be the guy”Building service pages and blog posts for your subspecialty using Google autocomplete and AnswerThePublicWhy AI-generated content won’t keep patients coming back, and my experience seeing an MCAS specialist **Get on The LextroMind Waitlist! Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 196: Niches Are Getting Smaller and Why Your Specialty Needs a Subspecialty

  3. Oct 19

    Episode 195: My Hobby Was Work (Until It Wasn’t)- Finding Life Outside My Business

    Summary In this episode, I’m stepping away from business talk to get personal about hobbies. After a quick health update on my suspected MCAS and a heads up that my SEO webinars are coming in January, I share how reading was my biggest hobby as a kid, how school and building my business left no room for anything but work, and how I finally decided I deserve personal time. I walk through the hobbies I’ve tried since moving to California, while recognizing that not having kids gives me more time and that some seasons of life just don’t allow for hobbies. If you’re curious, this is your permission to try something, even for 10 minutes. What I Talked About My health update: a reaction after a game at UCLA and why I suspect MCASSEO webinars coming in January and a possible Black Friday pre-saleReading as my biggest childhood hobby, from library days to reading with my great-grandmaHow college, PT school, and building my business left zero room for hobbiesDeciding I deserve personal time and trying cooking, sourdough, Legos, piano, ceramics, and morePermission to start small, skip what doesn’t excite you, and honor your season of life **Get on The LextroMind Waitlist! Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 195: My Hobby Was Work (Until It Wasn’t)- Finding Life Outside My Business

  4. Oct 12

    Episode 194: What to Ask Before You Say Yes to an Agency (Or Service Provider)

    Summary In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into the main topic, which came from an Instagram post about my radius policy and why I don’t work with the same type of provider in the same town. I cover questions about AI, conflicts of interest, who owns your accounts, what happens when you part ways, ad spend, reporting, who actually does the work, communication, references, and where your assets are being built. Everyone has a different process, and that’s okay. You just have to choose the variance you’re comfortable with, and you can’t do that if you don’t know what to ask. What I Talked About LextroMind update: applications open in December for a January startBooking all big projects into 2027 and collaborating with Shante on client sitesWhy I have a radius policy and don’t work with competitors in the same townAsking about AI, conflicts of interest, and who owns your accountsWhat happens when you part ways, how ad spend is separated, and how reporting worksWhere your assets and landing pages are built, and choosing the variance you’re okay with **Get on The LextroMind Waitlist! Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 194: What to Ask Before You Say Yes to an Agency (Or Service Provider)

  5. Oct 5

    Episode 193: Near Me Keywords (It's Not About Putting "Near Me" on Your Website)

    Summary In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then I get into the main topic: why stuffing "near me" or your town name all over your website reads as spam to Google, how Google actually uses proximity, relevance, and prominence to rank you for near me searches, and three introductory things you can do right now to improve your chances of showing up locally. What I Talked About Hosting our families and why I build my business to be flexibleMy plan to put out more free and lower ticket educationWhat near me keywords are and why you should never add them to your websiteHow Google ranks near me searches using proximity, relevance, and prominenceWhy stuffing your town name everywhere hurts your credibilityThree things to do now: consistent name, address, and phone number, a "where to find us" section, and geotagged photos Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 193: Near Me Keywords (It's Not About Putting "Near Me" on Your Website)

  6. Sep 28

    Episode 192: Instagram Link-In-Bio Suggestions

    Summary In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment. What I Talked About Building your link in bio on your own website instead of LinktreeKeeping it updated and removing outdated buttonsAlways including a homepage button, even during a launchGiving people the autonomy to explore beyond your current offer Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 192: Instagram Link-In-Bio Suggestions

  7. Sep 21

    Episode 191: Blogging Can Help You Get Other Media Inquiries

    Summary In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down. What I Talked About How a body of work on your website gets you found by journalists and larger publicationsA client story: blog posts that led to two feature requestsMaking your posts personal, not genericCommon blocks: no time, no capacity, "blogging is dead"Why you don't need to be a "good writer" to startMy Monday Minute journey to 100 newslettersBlogging as written patient educationBlog vs. social media for brick-and-mortar and online businessesWhy I recommend two blog posts a monthBlogging as a long-term investment Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 191: Blogging Can Help You Get Other Media Inquiries

  8. Sep 14

    Episode 190: A Phrase I Love to Help Me Say No (Or Yes!)

    Summary In this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and I am not okay), share that I started a ceramics class, and give a business update. I'm fully booked, taking on new projects into January and February, and thinking through ways to potentially serve more people. What I Talked About The heat wave hitting our area and why it's a bigger deal here than you'd thinkStarting a ceramics wheel class and possibly switching to hand-buildingTrying to make friends at an art studio (everyone has their AirPods in, of course)Business update: fully booked, waitlisted for new websites, booking into Jan/Feb for Google Ads, Meta Ads, and web projectsThe frustration of not having capacity to help people who've been burned by bad workIdeas I'm noodling on: live webinars and live SEO teachingMy time with Emma Jack in 2021 and how she helped me go all-in on my digital businessThe framework: every time you say yes to something, you're saying no to something elseHow I actually run through this question: time, energy, mental load, hobbies, finances, and peaceWhy predictability and energy exchange are always my top prioritiesA reminder that you get to decide what your business looks like Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    Episode 190: A Phrase I Love to Help Me Say No (Or Yes!)
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4.5
out of 5
22 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    197
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

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