The Bad Therapist Show

Felicia Keller Boyle | Business Coach for Therapists
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Are you a private practice therapist tired of ‘good therapist conditioning’ b******t, who wants to make more money and enjoy being a therapist again? Welcome to The Bad Therapist Show! This podcast is the go-to resource for current and aspiring private practice therapists who want to attract more clients, increase their revenue and scale their practice - all without burning out or hustling 24/7. Join your host, Felicia Keller Boyle, aka The Bad Therapist®, a six-figure private practice owner turned business coach as she challenges the status quo and helps therapists in private practice earn more money, increase their impact, and expand beyond the one-to-one practice model. Using Felicia’s proven Liberated Business™ method, therapists at all stages of business have been able to grow their income while becoming even better therapists and she’s on a mission to help you do the same! Tune in each week for answers to questions such as: 👉🏽 How can I grow my private practice? 👉🏽 How can I attract more clients to my private practice? 👉🏽 How do I market myself as a private practice therapist? 👉🏽 What are the best marketing strategies for therapists? 👉🏽 How can I optimise my website to attract more clients? 👉🏽 How to create a scalable offer as a private practice therapist? 👉🏽 How can I raise my rates in private practice? 👉🏽 Do therapists need to network to grow their practice? Subscribe and follow the show wherever you listen to podcasts and start growing a practice custom-made for you so you can live the life you truly desire. Because bad therapists make the best therapists.

  1. 6D AGO

    3 Ways To Scale Your Therapy Practice If You Don’t Want To Start A Group Practice [Ep 164]

    Scaling your therapy practice doesn't have to mean hiring a team of clinicians, dealing with HR headaches, or becoming a group practice owner overnight. If you've hit an income ceiling with one-to-one sessions but the idea of running a group practice makes you want to run in the opposite direction, this episode is going to feel like a long-overdue exhale. I'm walking you through three fun, doable ways to scale your therapy practice without ever managing a single employee. We're talking therapy intensives that let you earn more without stacking more weekly sessions, retreats that open up a completely different way of working with people, and workshops that help you test ideas and reach clients your therapy license can't reach. Most therapists think their only options are staying solo forever and running a full group practice. But there’s a third option that lets you serve more people, make more money, and keep your business lean and values aligned. One of these paths might surprise you. I jumped in headfirst and made a mistake I’d want you to avoid before you try it yourself. Topics covered on Scale Your Therapy Practice: Therapy intensives are the easiest first step to scale your therapy practice without adding more weekly sessions to your scheduleRetreats let you work with people in ways the traditional therapy container simply does not allow and there are a few things you need to have in place before you lead oneOffering workshops is one of the smartest ways to test a bigger idea before you fully commit to itHere's how therapists with a growing online audience are serving people outside their licensed area without providing therapyYou can still be a company of one even as you scale your therapy practice and what that looks like in real life is probably not what you are imagining Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusiness Related episodes: Replace One Month of Private Practice Income by Leading One High-Ticket Retreat Per Year [Ep 64]Essential Legal Tips for Therapists Planning Wellness Retreats with Lisa Fraley [Ep 68]How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119]The Anatomy of a $20K Month for Solo Therapists (It's Simpler Than You Think) [Ep 149]Hosting a Profitable Retreat: How Sarah Lazarewicz Added $3,000 To her Income With Her First Retreat [Ep 150]Therapy Intensives Might Be the Income Solution You're Sitting On When You're Booked Out [Ep 158]Grow Your Private Practice with Me in Your Corner:How Rio Doubled Her Monthly Revenue [Ep 80] Quote: "You are not boxed into the either stay solo forever or start a group practice binary. You have options." - Felicia

    16 min

  2. APR 27

    How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]

    Building a cash pay practice while you're still fully dependent on insurance can feel like trying to jump off a moving train. In today's episode, I'm walking you through how to make that jump without blowing up your income in the process. I break it down into three stages - prep, process, and pipeline - and walk you through a simple framework for modeling exactly how much money you stand to lose before dropping a single insurance panel. The numbers might surprise you! I also get into why so many therapists take insurance in the first place - and it has far less to do with values than we like to tell ourselves. Plus, I reveal the marketing truth insurance has been quietly covering up and what happens when that safety net disappears. If you've been waiting for a sign to finally start moving toward a cash pay practice, consider this your no-guilt permission slip to make the move. Topics covered on this episode: The real reason so many therapists end up on insurance panels has nothing to do with valuesBefore you drop a single insurance panel, there are three financial scenarios every therapist needs to model for their cash pay practice transitionThe de-paneling process takes longer than most therapists expect and there are rules still binding you to insurance even after you've submitted your noticeInsurance has been doing a lot of heavy lifting for you and switching to cash pay practice will expose exactly where your marketing gaps areThe three marketing channels that cash pay practices are quietly building right now to stay consistently full Resources from this episode: Get my freebie & join the email list: The Magic SheetsLiberated Business: www.thebadtherapist.coach/liberatedbusiness Connect with Felicia: Instagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: 4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7] Quote: “The cleanest transition is not to just drop insurance and pray. It's to prepare financially, exit strategically, and build demand intentionally.” - Felicia

    20 min

  3. APR 20

    The Private Practice Marketing Strategy I'd Use to Scale to Multi-6 Figures From Scratch [Ep 162]

    Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple six figures as fast as possible, here's exactly what I'd do. In today's episode, I'm walking you through the four-part marketing strategy I'd use right now to fill my caseload with premium fee clients. We're talking about where I'd invest, where I wouldn’t waste a dime, and the one thing most therapists are completely overlooking that gives you a huge advantage in Google and AI search. I also share what I noticed when I recently searched for a therapist myself - and honestly, we need to do better. Potential clients are landing on your website every day and leaving because the most basic information is buried or missing altogether. And there’s a fourth strategy I almost didn’t include but it may be the thing that makes the biggest difference when someone visits your site and isn’t ready to book just yet. Topics covered on Private Practice Marketing: Most therapist websites are losing premium fee clients before those clients even finish reading the homepageThe one offline move that gives your private practice marketing a massive edge on Google and in AI searches that most fully virtual therapists can't touchNetworking vs on-page SEO, which one actually fills your caseload faster and which one is quietly draining your energy for nothingTwo or three referral partners could change everything about the way your private practice growsThe fourth private practice marketing strategy I almost didn't mention, and why it might be the one that does the most work for you Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessBuilding a StoryBrand by Donald MillerSquarespace: https://www.squarespace.com/Fiverr: https://www.fiverr.com/Google Business Profile: https://business.google.com/en-all/business-profile/Place Digital: https://www.therapieseo.com/Hold Space Creative Related episodes: SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]Marketing for Therapists: How to Connect with Clients by Addressing Their Problems [Ep 58] Quote: "You really only need maybe two or three really solid referral partners to ensure that you're getting a steady stream of clients." - Felicia

    19 min

  4. APR 13

    3 Things to STOP Doing Right Now to Grow Your Private Practice to Multi-6 Figures [Ep 161]

    You're doing everything right and still feel like you're running on empty. If you want to grow your private practice to multi-six figures, the problem probably isn't what you need to add. It's what you need to stop doing. In today's episode, I'm sharing three things that are quietly draining your time and energy right now, even though they feel productive or even responsible, but are actually getting in the way of you scaling your practice and adding thousands of dollars of revenue every single month. We're talking about where your energy is leaking, why the emails you keep writing from scratch are taking up way more real estate in your week than they deserve, what happens to all those leads coming to your website when you don't have something in place to capture them, and why managing your own inbox might be one of the most expensive habits in your business right now. None of these are complicated fixes. But they will challenge how you think about your time and your energy. And one of them might bring up some unexpected feelings about hard work, worth, and who you think you need to be in your business. Topics covered on Grow Your Private Practice: The one place most therapists are leaking energy every single week without realizing it, and why it's preventing you from being able to grow your private practiceWhat needs to be in place on your website before your private practice gets full so you stop losing warm leads you worked incredibly hard to attractThe inbox habit that feels responsible and thorough but is one of the first things you need to let go of if you want to grow your private practice to multi-six figuresThe unexpected emotional resistance that comes up when you start reallocating tasks in your business and why it's worth paying attention to Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessBuy Back Your Time by Dan Martell Quote: "If you keep piling on new things without letting go of the things that are quietly draining your energy, you are going to burn out before you ever hit your goal." - Felicia

    19 min

  5. APR 6

    Marketing for Therapists Who Hate Marketing (A Completely Different Way to Think About It) [Ep 160]

    Marketing for therapists feels icky - and not because you're doing it wrong. You were trained to be boundaried, ethical, and non-transactional. Then you’re told to post on Instagram and ask complete strangers to book a call. No wonder you're feeling conflicted about it. In today's episode I'm offering you a completely different way to think about marketing your private practice, one that doesn't require you to abandon your values or pretend you love the hustle. We're talking about why the discomfort is so real, why waiting until it ‘‘feels better’’ is the wrong move, and what happens when you stop treating your marketing like a necessary evil and start treating it like a devotional practice. I also walk you through a simple intention setting practice I created for one of my clients, so you have something to come back to every single time you sit down to do your marketing. This is one to save and come back to! Topics covered on Marketing for Therapists: The ick around marketing for therapists is real and it goes deeper than most business coaches will tell youWaiting until marketing feels better before you start is the exact thing keeping your practice stuckTreating your marketing like a devotional practice instead of a necessary evil changes everything about how you show up for itBeing misunderstood in your marketing is not a sign you're doing it wrong, it is part of the processA marketing practice for therapists to use when you're dreading sitting down to create content Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusiness Quote: "Done consistently beats done perfectly every single time." - Felicia

    18 min

  6. MAR 30

    4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]

    Let's talk about building a therapist website that converts (one of my favorite topics). Your homepage copy has about three seconds to convince someone to stay. Three seconds. And most therapists are wasting them on "welcome to my website" and a stock photo of stacked rocks. That's why in today's episode I sat down with Monica Kovach, former therapist turned website designer for private practice therapists, to break down exactly what belongs on your therapist homepage and what needs to go immediately. Monica shares the simple what, who, and where framework for your above the fold section that most therapists are overcomplicating. We get into the copy mistakes that make every therapy website look the same, why your stock photography might be working against you, and how good therapist conditioning is showing up in your website design in ways you probably haven't noticed. If your website isn't converting the way you want it to, there's one section you need to look at before anything else and it's probably not the one you think. More about Monica Kovach: Monica is the Founder and Designer at Hold Space Creative; a Squarespace website design agency. She's a former art therapist and coach, and uses her 10+ years of experience in marketing and design to help therapists and coaches connect with their best-fit clients online. Topics covered on Therapist Website: Why "welcome to my website" is still showing up on therapist websites in 2026 and why it needs to stopMost therapists flip the relationship between copy and design on their homepage and it costs them clientsWhere location info actually needs to live on therapist websiteThe stock photography trap that makes every therapist website look identicalYour bio section doesn't belong where you think it does on your homepageGood therapist conditioning makes you hide behind credentials instead of showing your personalityThe call to action mistake that overwhelms visitors and stops them from bookingYour website copy should speak to where clients are today, not where you want them to be Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessBuilding a StoryBrand by Donald MillerWebsite templates for therapists: https://hold-space-creative-affiliates.peachs.co/a/felicia-feliciathebadtherapistcoach Connect with Monica: Website: Hold Space CreativeInstagram: @holdspacecreative Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153] Quote: "Your copy should speak to where your clients are right now, and your design should speak to where they want to be." – Monica Kovach - Monica Kovach

    43 min

  7. MAR 23

    Therapy Intensives Might Be the Income Solution You're Sitting On When You're Booked Out [Ep 158]

    A therapy intensive can be one of the best ways to work with new clients when your private practice is full and inquiries keep rolling in. Most therapists default to a waitlist or refer people out, but this third option could seriously increase your monthly income. In today's episode, I talk about how one of my clients used a therapy intensive to convert a consult call into a same-month booking, without the potential client feeling disappointed or misled. I share the exact language you can use on a 10-minute consult call to present a therapy intensive as the obvious best fit, why your energy and attitude when delivering this information matters more than you think, and what happened when my client implemented this strategy the very same day I coached her on it. If your private practice is full but your inquiries aren’t slowing down, this episode will completely change how you think about your next consult call. Topics covered on Therapy Intensive: The third option nobody talks about when new inquiries keep coming in and you have zero weekly spotsTherapy intensive can get clients faster results without the long term commitment of weekly therapy sessionsThe exact way I coach my clients to pitch a therapy intensive on a 10 minute consult call without apologizing or overexplainingThe one mindset shift that will completely change how potential clients react to you on consult callsAssuming your client will be disappointed is the fastest way to guarantee they actually will be Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusiness Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56] How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119] Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89] Quote: "If you show up like you're delivering bad news, your client is going to receive it like bad news. Leave your weirdness at the door and watch what happens." - Felicia

    14 min

  8. MAR 16

    The No-Guilt Plan for Taking Time Off From Your Private Practice (Without Losing Clients) [Ep 157]

    Do you ever worry that taking regular time off from your private practice will cause your business to fall apart? Therapist work-life balance is something I hear from therapists all the time and in today's episode, I’m sharing how to build a private practice that supports you so you can take more time off as a therapist. I walk you through how to prepare your clients before you take time off, how to handle the "but is that fair?" guilt that creeps in when you start setting boundaries around your schedule, and how to use my free tool to run the numbers so you can actually afford the time off you want. I also get real about why not setting these boundaries leads to burnout and resentment toward your clients, and why your cancellation policy and your personal time off policy are two very different things. If you've been wanting more freedom in your private practice but don't know where to start, this episode will show you how to get there. Topics covered on Therapist Work-Life Balance: How one of my clients takes an entire week off every single month from her therapy practiceHaving honest conversations with your current and new clients about your time off without losing their trustWhy some clients might actually welcome your time away and how your modality plays a role in determining what schedule works bestBreaking down why therapist work-life balance doesn't happen by accident and why you need a concrete plan to get thereThe Magic Sheets, my free tool that helps you simulate changes in your business so you can figure out exactly what needs to shift for you to take more time offYour time off policy and your client cancellation policy are two completely separate things, and they do not need to be equal or fairMy story about missing a session with a client and what my supervisor told me that changed how I think about therapist work-life balance and setting boundaries in private practice Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessGet my freebie & join the email list: The Magic SheetsThe Fee Formula: https://www.thebadtherapist.coach/feeformula Connect with Felicia: Instagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19] Quote: "Achieving your goals does not happen by accident. Therapists who are wildly successful in their private practices do not end up there by accident. They planned for it." - Felicia

    19 min
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About

Are you a private practice therapist tired of ‘good therapist conditioning’ b******t, who wants to make more money and enjoy being a therapist again? Welcome to The Bad Therapist Show! This podcast is the go-to resource for current and aspiring private practice therapists who want to attract more clients, increase their revenue and scale their practice - all without burning out or hustling 24/7. Join your host, Felicia Keller Boyle, aka The Bad Therapist®, a six-figure private practice owner turned business coach as she challenges the status quo and helps therapists in private practice earn more money, increase their impact, and expand beyond the one-to-one practice model. Using Felicia’s proven Liberated Business™ method, therapists at all stages of business have been able to grow their income while becoming even better therapists and she’s on a mission to help you do the same! Tune in each week for answers to questions such as: 👉🏽 How can I grow my private practice? 👉🏽 How can I attract more clients to my private practice? 👉🏽 How do I market myself as a private practice therapist? 👉🏽 What are the best marketing strategies for therapists? 👉🏽 How can I optimise my website to attract more clients? 👉🏽 How to create a scalable offer as a private practice therapist? 👉🏽 How can I raise my rates in private practice? 👉🏽 Do therapists need to network to grow their practice? Subscribe and follow the show wherever you listen to podcasts and start growing a practice custom-made for you so you can live the life you truly desire. Because bad therapists make the best therapists.

Information

  • Creator
    Felicia Keller Boyle | Business Coach for Therapists
  • Years Active
    2023 - 2026
  • Episodes
    166
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Felicia Keller Boyle | Business Coach for Therapists
  • Show Website
    The Bad Therapist Show

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