The Bad Therapist Show

Felicia Keller Boyle | Business Coach for Therapists
  • 4.8 (63)
  • Entrepreneurship
  • Updated Weekly

Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place. The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life they’re building. Each week, you'll hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business. Whether you're growing a solo practice, leading a group practice, or building revenue streams beyond the therapy room, you'll learn how to think like a CEO, scale sustainably, and build a business that supports your life—not the other way around. Tune in for answers to questions such as: 👉🏽How do I grow my private practice without sacrificing my personal life? 👉🏽What are the best marketing strategies for established therapists? 👉🏽How do I raise my rates with confidence? 👉🏽How do I grow my income beyond one-to-one therapy? 👉🏽What does it take to transition from therapist to CEO? 👉🏽How do I build a business that supports the life I actually want? You don't have to choose between being an exceptional therapist, a successful business owner, and a whole human. Follow the show wherever you listen to podcasts and start building a business that gives you more income, more freedom, and more of what matters most. Because bad therapists make the best therapists. --- Learn more about Business Coaching for Private Practice Therapists at www.thebadtherapist.coach.

  1. 5d ago

    How to Find Your Niche as a Therapist [Ep 183]

    I've had two recent conversations with therapists at opposite stages of business. One had a full caseload and worried their website copy was too narrow. The other hadn't launched a website because they wanted the perfect niche first. Both were treating a niche like a permanent identity decision, caught in the same demand for certainty. To find your niche as a therapist, I want you to treat it like a hypothesis: choose a good-enough direction, put it into the world, gather data, and refine it live. I’ll show you how a niche can support both sides of your marketing: helping relevant people find you and helping the right visitors recognize themselves in your message once they arrive. If your therapist website isn’t bringing in inquiries, how do you know what needs to change? With too few visitors, you may not have enough evidence to judge whether it’s working. This episode explores how to assess demand in the states where you’re licensed, what keyword tools can tell you, and how client language and audience feedback can help you describe your services. You can stop polishing a niche in private and start learning from what happens when you test it. Topics covered on how to find your niche as a therapistWhy a niche can evolve, even when choosing one feels like a permanent identity decisionThe two jobs of a niche: attracting relevant traffic and helping ideal clients take the next stepWhy low website traffic can leave you with too little evidence to diagnose conversionThe difference between total and serviceable addressable markets, and where licensing geography fitsHow dedicated keyword data and real audience language give you two different ways to test a nicheWhy a general chatbot is not enough on its own, while AI tools connected to dedicated datasets can still support research Resources from this episodeKeysearchAhrefsSemrushLiberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practice Connect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodesHow to Pick a Therapy Niche Without Overthinking It for Months [Ep 133]How to Pick a Therapy Niche That Makes You Happy [Ep 4] Quote“You don't need certainty. You just need a hypothesis that is good enough to start testing.” - Felicia

  2. Sep 7

    Three Smart Financial Planning Moves For Private Practice Therapists [182]

    Money comes into your practice, the bills come out of one account, and whatever remains becomes your pay. There’s a better system for managing your wealth and putting your money to work. If you've ever felt stressed during tax season, wished you were making faster progress toward your financial goals, and want to give back without decreasing your own financial security, this episode is for you. Today I’m celebrating my 40th birthday! And I’m looking back at ten years with money, from student debt and skipped weddings to giving each dollar a purpose. This is financial planning for therapists through the lens of my own business. I’ll share why I give every dollar that comes into my business a specific job, how an accountant who understands our industry helps me make tax decisions without holding all the information myself, and what changed when I stopped letting a good month inflate the account I used for ordinary expenses. We’ll also talk about S corp filing, giving back, and high-yield cash cash savings. Topics covered on financial planning for therapistsHow a Profit First structure separates money for taxes, expenses, pay, and future opportunitiesHow to never be behind on taxes again and why I think every therapist needs an accountantWhen you should transition to S corp statusHow a prudent reserve helped me fund a $15,000 business investment without draining monthly operations fundA way to give back that does not require therapists to under-earn or overworkWhy I keep some cash in a high-yield account instead of checking or investments Resources from this episodeWealthfront, the high-yield cash account I use to separate earmarked money into categories, with a 0.75% interest boost for both of us when you use my referral linkLiberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practice Connect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote“Over the course of your career, over the course of running your private practice, millions of dollars will actually flow through your hands.” - Felicia

  3. Aug 31

    Networking for Therapists: How to Stop Feeling Salesy and Start Building Referrals [Ep 181]

    How do you network without being awkward, salesy, or draining your energy? In today's episode, I'm sharing a version of networking for therapists that feels less transactional and a lot more powerful: hosting your own networking event. When you create the event, everything changes. You have a clear reason to reach out to colleagues, you get to choose the kind of gathering that fits your energy, and you make it easier for other people to remember who you are and what you do. And believe it or not, this can be simple and easy. We'll talk about why local referrals still matter while online marketing and algorithms keep changing, what makes networking feel so uncomfortable in the first place, and why a full practice is not a reason to disappear from your local community. I’ll also give you ideas for making an event fit your actual energy, whether you would rather host six people over dinner or invite a bigger group somewhere casual. If networking has always felt salesy or exhausting, this episode will help you create a version that feels generous and realistic enough to keep doing. Topics covered on Networking for TherapistsWhy therapist networking can feel transactional before the first conversation even startsWhat it feels like to be the person who can make exactly the right referralHow to approach another practitioner when you want to build a referral relationshipWhy hosting your own event can feel easier than asking strangers to meet one on oneHow to choose a gathering that fits your energy, capacity, and appetite for planningWhy local relationships still matter when algorithms and online buyer behavior keep changingWhy a full caseload is not a reason to stop building your referral communityHow group practice owners can help local providers get to know the clinicians in their teamHow to secure wins in your first events, even if they feel small Connect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes5 Ways to Feel Less Lonely in Therapy Practice (Without Joining Another Facebook Group) [Ep 167]: a companion episode on building the professional relationships and support your practice needs Quote"And remember that hosting the room means that you're the first name multiple providers think of rather than one of many that they might not even remember." - Felicia

  4. Aug 24

    How to Market Yourself as a Therapist Without Relying on Instagram: Using SEO and Podcasting to Get Consistent Inquiries [Ep 180]

    When Brittney Scott first came on The Bad Therapist Show, she was still in the early stages of producing her podcast, Mother Daughter Relationship Show, and figuring out what kind of marketing she could keep doing without forcing herself to become an Instagram person. A lot has changed since then. In this episode, Brittney is back to talk about what happened when she gave her marketing enough time to work. We get into the reality of publishing when almost no one is listening, the mindset that helped her stay with it, and why she approaches problems in her business so differently now. Brittney also shares how her podcast, website, email list, and social media started working together. We talk about what she needed to understand before she felt ready to hand parts of the process to someone else, and why understanding the craft and knowing what sounds like her made that handoff possible. We also talk about a much bigger change in her business: creating a coaching offer alongside her therapy work. Brittney explains why that shift made sense for her life, what she had to do to make the coaching offer genuinely different from therapy, and her advice if you’re considering the same move. If you have been wondering whether to keep going with your marketing, build a new offer, or finally delegate so you can get some of your time back, this conversation is for you. More about Brittney ScottBrittney Scott is a therapist and mother-daughter relationship coach. She helps mothers and daughters improve their relationships through a clearly defined coaching program, and she hosts the Mother Daughter Relationship Show. Brittney is also a two-time graduate of Liberated Business. Topics covered on Coaching for TherapistsWhat helped Brittney keep publishing before her podcast had an audienceHow giving herself permission to be a beginner changed the way she worksWhy podcasting and SEO felt like a better fit than relying on social mediaWhat happens when your marketing channels begin supporting one anotherHow Brittney knew she was ready to hand off more of her podcast productionWhy learning a process first can make you much better at hiring for itHow being a military spouse informed what Brittney needed from her businessThe work involved in making coaching genuinely different from therapyWhy adding coaching is not the obvious next step for every therapistWhat customized business support gave Brittney that a rigid formula could not Resources from this episodeThe Liberated Business Program: https://www.thebadtherapist.coach/liberatedbusinessReference book: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Connect with Brittney Scott: Website: www.brittneymscott.comPodcast: Mother Daughter Relationship ShowInstagram: @theBrittneyScottThreads: @thebrittneyscott Related episodes Finding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114]How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163] Quote“I think if you're not interested in marketing at all, you're not interested in having a business at all.” - Brittney Scott

  5. Aug 17

    Your Therapy Cancellation Policy May Be Costing Your Private Practice Money [Ep 179]

    Your calendar can look packed while your income tells a different story. Clients come every other week, summer cancellations open holes you can't replace, and a crowded roster creates more admin. On paper, your therapy practice looks successful. In reality, it may not support the life you built it for. In today's episode, I'm asking you to look past client count and assess what's actually happening in your business. We'll examine the gap between a busy practice and a profitable one, why another income stream won't repair a leaky foundation, and what to consider before changing your fees or therapy cancellation policy. Those changes can feel wasteful after you've worked so hard to attract clients. They also involve real uncertainty. Some clients may leave, others may stay, and you can't predict every response. You can assess the risk, communicate clearly, and use your clinical skill without pushing anyone toward a choice that isn't right for them. If the end of summer brings enough relief that you stop looking at the problem, this episode will help you see the cycle before another year passes. Press play to decide what a more stable practice requires from you now. Topics covered on this episode: Why a packed calendar can create a false sense of safety when income remains unstableWhat client count misses about attendance, pricing, admin load, and the health of your practiceThe risk questions to ask before changing your fees or therapy cancellation policyWhy passive income won't repair a practice that keeps leaking revenueHow “good therapist” conditioning and sunk-cost thinking make necessary business changes feel wasteful or uncaringUsing clinical skill to hold honest money conversations while respecting each client's choice Resources from this episode: The Fee Formula: Felicia's course on setting fees, strengthening policies, and building a more stable private practice Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]: Felicia's framework for assessing financial risk before leaving insurance Quote: "More clients don't necessarily equal more money, especially if they're low frequency or low fee." - Felicia

  6. Aug 10

    The Real Reason Your Therapy Practice Feels Stuck at Great and You've Been Wondering "Why Am I Not More Motivated?" [Ep 178]

    The more you've built, the harder it gets to want the next thing. You've crossed milestones a past version of you only dreamed of and instead of momentum you're finding yourself busy with the safe stuff, the tasks you've already mastered, while the thing that would actually move your practice forward keeps waiting. If you've been asking yourself, "Why am I not motivated?" this episode is for you. I’ve seen the pattern in myself and some of my most successful clients: the mundane, comfortable tasks robbing us of our next level goals. Today I'm showing you why the old fuel that got you here won't get you to the next level. We'll look at why the urgency that pulled you out of scarcity isn't available anymore and how hiding in mastery can look exactly like productivity. The strategies that built your first six figures were built for different stakes, and that mismatch is fixable. By the end of this episode, you'll choose the one move that matters this week for that next-level goal and know how to keep busyness at bay so you can make real progress. Tune in! Topics covered on why am I not motivated: Why the next goal feels harder to want than the last one, even when you're more resourced than everHow low motivation disguises itself as busyness: the mundane, already-mastered tasks that feel urgent but aren'tThe stages from resistance to boredom, and how hiding in mastery keeps you coasting instead of growingWhy the strategies that built your first six figures were built for different stakes, and why external accountability matters more now, not lessThe one awareness exercise that starts the shift: name the scary goal you're circling and the task you're substituting for it Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessIncome and Emotional Well-Being: A Conflict Resolved: the PNAS study by Killingsworth, Kahneman and Mellers behind the money and happiness research Felicia references Related episodes: A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177]: the calendaring episode to revisit when you're ready to make the changeThe Five Growth Stages Every Successful Therapist Goes Through [Ep 171]: the stages episode that maps moving from resistance to mastery to boredom Quote: "You need different fuel to move you to your next level of goals, not just more of the old fuel, because that's just not gonna work anymore." - Felicia

  7. Aug 3

    A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177]

    Your caseload is full, but the idea for your next offer has been living in your notes app for months. You think about it in the shower or while walking the dog, but it still isn’t real. That may feel like a time problem. It’s usually a decision problem. In today’s episode, I’m sharing a time blocking method that helps you see what it will actually take to build your next offer. I’ll show you why thinking about a course, group program, intensive, or retreat can feel like progress without producing any, and why putting the project on your calendar makes every compromise visible. We’re also looking at the business underneath the calendar. If you’re underpricing your therapy, granting reschedules, or saying yes to work you decided was off the table, your practice may not have enough room to support the next thing. A new offer can’t rescue a practice you’re not yet willing to optimize. This episode will help you see where your time goes, protect space for experimentation, and make the pricing and boundary decisions that create more freedom. You don’t need perfect clarity before you begin, you need a block on the calendar and the willingness to show up. Topics covered:Why thinking about your next offer can feel like progress without making you accountable to a calendarHow a protected project block makes you choose whether to move it, delete it, or defend itWhat putting client work, admin, and life obligations on the calendar reveals about your actual capacityWhy underpricing, client reschedules, and broken boundaries prevent your practice from making room for something newHow showing up to create and experiment moves the offer out of your head and into the world Connect with FeliciaGet my freebie and see how much money you can make (and vacation you can take) with my revenue stimulator: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals (Ep 110)Grow Your Private Practice with a 90 Day Sprint (Ep 101) Quote“The freedom you want is actually downstream of the discipline that you’ve been avoiding.” - Felicia

  8. Jul 27

    3 Questions to Ask Yourself Before Opening a Group Practice [Ep 176]

    Opening a group practice can feel like the obvious next step once your private practice is full and you’re turning away potential clients every week. But too often, therapists make that decision from a place of scarcity instead of strength, and that’s exactly why it backfires. In today’s episode, I’m sharing the three questions I wish every therapist would answer before hiring their first clinician. If you can’t confidently say yes to all three, opening a group practice probably isn’t your next best move—at least not yet. I'm diving into whether you genuinely have an abundance of time and money (or just enough demand to feel busy and stretched), what consistent long-term demand really looks like, and the identity shift from clinician to business owner that catches so many therapists by surprise. If you’re thinking about expanding into a group practice, these three questions will help you decide whether you’re truly ready and give you a roadmap for what needs to happen first. Topics covered on Opening A Group Practice: The one financial question that decides whether you're expanding from strength or scarcityFull private practice isn't always the green light for opening a group practiceThe uncomfortable gut check: would you feel excited or a little sick handing your favorite clients to someone elseThe identity shift nobody warns you about, and why it lights some therapists up and wrecks others Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessWebsite: www.thebadtherapist.coach Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapist Related episodes: Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124]What You Need to Know Before Hiring a Team Member for Your Private Practice [Ep 17] Quote: "A group practice adds complexity, it adds responsibility, and it adds overhead before it adds freedom." Felicia

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Ever felt like being a great therapist, having a successful practice, and living a life you love are somehow mutually exclusive? If so, you're in the right place. The Bad Therapist Show is the go-to resource for established solo therapists and group practice owners who want to grow profitable businesses, lead with confidence, and create more freedom, flexibility, and fulfillment in their lives. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, LMFT, former six-figure private practice owner, therapist business coach, and creator of the Liberated Business™ method, this show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. Through her coaching, courses, and innovative private practice fee calculator, The Magic Sheets™, Felicia has helped hundreds of therapists build more profitable practices, create additional income streams, and step into true business ownership—without sacrificing the work they love or the life they’re building. Each week, you'll hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business. Whether you're growing a solo practice, leading a group practice, or building revenue streams beyond the therapy room, you'll learn how to think like a CEO, scale sustainably, and build a business that supports your life—not the other way around. Tune in for answers to questions such as: 👉🏽How do I grow my private practice without sacrificing my personal life? 👉🏽What are the best marketing strategies for established therapists? 👉🏽How do I raise my rates with confidence? 👉🏽How do I grow my income beyond one-to-one therapy? 👉🏽What does it take to transition from therapist to CEO? 👉🏽How do I build a business that supports the life I actually want? You don't have to choose between being an exceptional therapist, a successful business owner, and a whole human. Follow the show wherever you listen to podcasts and start building a business that gives you more income, more freedom, and more of what matters most. Because bad therapists make the best therapists. --- Learn more about Business Coaching for Private Practice Therapists at www.thebadtherapist.coach.

Information

  • Creator
    Felicia Keller Boyle | Business Coach for Therapists
  • Years Active
    2023 - 2026
  • Episodes
    186
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Felicia Keller Boyle | Business Coach for Therapists
  • Show Website
    The Bad Therapist Show

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