The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. The Truth About Being Married to a High-Achieving Therapist

    1D AGO

    The Truth About Being Married to a High-Achieving Therapist

    Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-FigureTherapy Practice in 3 Years  → https://mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/WUfVeDSbfes In this episode, I’m getting real about what it’s actually like to be married or partnered with a high-achieving therapist. I share personal stories from my own marriage, the blind spots that can show up when we’re building big things, and how easy it is to unintentionally neglect our partners while chasing growth. If you’re ambitious, independent, and building a business you love, this one might hit close to home. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Why high-achieving therapists are “not normal” and how that impacts relationships [04:28] How independence and ambition can unintentionally create emotional distance with your partner [07:17] The moment my husband admitted he felt lonely and neglected and why that was a wake-up call [09:26] Building a business for freedom… but forgetting to bring your partner along for the ride [13:28] Why couples therapy became a non-negotiable connection ritual for us [14:49] The “ungifted box” at home: rediscovering closeness, softness, and deep love Links From The Episode: Episode #120: Scaling Stories: How Real Therapists Built 6- and 7-Figure Practices → https://mccancemethod.com/episode-120-scaling-stories-how-real-therapists-built-6-and-7-figure-practices/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    18 min
  2. How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice)

    FEB 10

    How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice)

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I sit down with Uriah Guilford from The Productive Therapist to talk all things AI! We dive into how using an AI receptionist can help you stop missing calls, book more clients, and support your admin team. This tech might just be the key to streamlining your practice and saving your sanity! Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:39] What an AI receptionist actually is and how it helps therapists [03:34] How AI can identify and handle crisis calls appropriately [05:10] Oversight and quality assurance features, including call sentiment tracking [07:01] How to use the AI receptionist alongside your current admin team [08:13] The surprisingly affordable pricing and how to determine if it's worth it [11:19] What the full intake process looks like using the AI receptionist Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO SimpleIntake - Your new AI Receptionist: https://productivetherapist.com/simpleintake/?am_id=nicole7034 More about Uriah: Uriah Guilford is a licensed therapist and a group practice owner. He's also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. He's a technology nerd, a minimalist travel packer and a rock drummer. Want to Connect with Uriah? The Productive Therapist – https://productivetherapist.com/ YouTube - https://www.youtube.com/@productivetherapist Podcast - https://pod.co/the-productive-therapist-podcast Facebook: https://www.facebook.com/productivetherap Instagram: https://www.instagram.com/productivetherapist/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    25 min
  3. Behind the Scenes of My Group Coaching Program: The Clinic Growth Map

    FEB 3

    Behind the Scenes of My Group Coaching Program: The Clinic Growth Map

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I'm sharing a behind-the-scenes look at my six-month coaching program, the Clinic Growth Map. If you're feeling stuck and wondering how to scale beyond solo practice, this one's for you. I break down what’s inside, how it works, and what to expect if you join us. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:37] Why I created the Clinic Growth Map and how I scaled to 55 therapists [05:04] The three biggest roadblocks to scaling and how to overcome them [08:28] What’s included in the Content Hub and how it’s a lifetime business asset [12:09] How one-on-one coaching, accountability, and peer support work inside the program [20:23] A full walkthrough of done-for-you templates, manuals, and hiring systems [27:14] All the expert support available each month, from marketing to HR and legal Links From The Episode: Learn more about The Clinic Growth Map by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/  Take a peek at some of our amazing member's success stories → https://mccancemethod.com/testimonials/ and live testimonials → https://mccancemethod.com/member-feedback/ The McCance Method → https://mccancemethod.com/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    35 min
  4. How to Handle Risk, Fear, and the Unknown When Growing Your Therapy Practice

    JAN 27

    How to Handle Risk, Fear, and the Unknown When Growing Your Therapy Practice

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/xOkNBJA4xjQ In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and strategies that helped me build a thriving group practice, even when the path ahead felt unclear. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:43] Why stepping into the unknown is essential for practice growth [04:25] The mindset shift that helped me overcome fear of risk [06:59] How your upbringing impacts your relationship with fear and risk [08:46] Building your “tolerance” for uncertainty and taking action anyway [12:44] Transforming your family legacy through business success [15:31] The truth about hard work, resilience, and figuring things out Links From The Episode: EP135: The Time I Almost Went Bankrupt EP31: How I Become Confident (This May Surprise You) EP142: Meditation: 2026 The Year Your Receive With Ease Secrets of the Millionaire Mindset by T. Harv Eker: https://amzn.to/49oLdJg (CAD) https://amzn.to/4pOTwTz (US)  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    22 min
  5. The Dashboard You Need to Track Your Metrics

    JAN 20

    The Dashboard You Need to Track Your Metrics

    Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/nmtoAQflQKI  In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many therapists are unintentionally flying blind, which numbers actually matter and how the right dashboard can help you make confident hiring, compensation, and leadership decisions. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:41] Why guessing your practice’s health doesn’t cut it anymore [05:52] The top metrics you need to be tracking (even if you’re not a numbers person) [06:57] What utilization rate is and why it matters before you hire or give raises [09:46] How to track true client retention and why most practices are getting it wrong [14:59] How to get clinician buy-in around metrics without micromanaging [18:33] Why newer clinicians often struggle with churn and what you can do about it Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Learn more about Practice Vital and get $30 off your first month using code McCanceMethod → https://www.practicevital.com/?ref=mccancemethod  Take the Kolbe:  https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1 More about Tory Krone: Tory Krone, AM, LCSW Tory Krone is a licensed clinical therapist, the owner of a group therapy practice, and co-founder of PracticeVital. With over 15 years of experience as a therapist and over a decade owning and operating Proactive Therapy in Chicago, Tory has seen just how hard it is for practice owners to easily access and understand the data they need to run a successful business. In 2023, recognizing a major gap in the industry, she set out on a mission to make data easier to understand and more actionable for group practice owners. What began as an automated dashboard for her own team quickly evolved into PracticeVital—the first-ever automated dashboard built specifically for therapy practices. Tory is passionate about taking the guesswork out of growth and helping fellow practice leaders build sustainable, values-driven businesses with clarity and confidence. Want to Connect with Tory?  Practice Vital: www.practicevital.com Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    28 min
  6. CEO Leadership: How to Lead Without Being Your Team’s Friend

    JAN 13

    CEO Leadership: How to Lead Without Being Your Team’s Friend

    Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/  In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:25] The tricky balance between being yourself and stepping fully into your CEO role [06:43] Why it’s okay and even important to reward high performers, as long as it’s performance-based [11:34] The 90-day check-in strategy that can help you lead more effectively [16:00] What types of communication should happen in person vs. team-wide [19:39] Why sensitive leaders make the best CEOs  Links From The Episode: Want my Watch List? DM me @nicole.mccancemethod on Instagram with just two words “Watch List” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Google Workspace: https://referworkspace.app.goo.gl/EtJ2 Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/ualmhYtKQ7U  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    22 min
  7. Your 2026 Roadmap for Practice Growth

    JAN 6

    Your 2026 Roadmap for Practice Growth

    Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/  In this episode, I walk you through how to create your 2026 roadmap to grow your practice with intention. I share reflections from 2025 and help you plan out your ideal year, personally and professionally, so you can step into the CEO role with clarity and purpose. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:02] Setting a powerful intention for 2026 to lead your life and business with purpose [05:23] Learning to enjoy your progress before chasing the next big thing [09:42] Using your 2025 data and metrics to build a stronger, more strategic plan for the year ahead [13:01] Planning your year based on personal and professional ebbs and flows, including vacations and spa days! [14:46] How to delegate, automate, and eliminate tasks so you can operate in your zone of genius [16:09] Building white space into your calendar to reduce overwhelm and allow space for CEO-level decisions Links From The Episode: Episode 91: What Metrics Should You Track? https://mccancemethod.com/episode-91-what-metrics-should-you-track/  Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    23 min
  8. Meditation: 2026 The Year You Receive with Ease

    12/30/2025

    Meditation: 2026 The Year You Receive with Ease

    In this episode, I’m guiding you through a calming meditation to help you align with ease, abundance, and trust as you step into 2026. This practice is all about letting go of hustle and embracing a new chapter where receiving replaces striving. Find a quiet space, breathe deeply, and let yourself soften into the leader you’re becoming. Want more? Nicole has 10 Money Manifestation Meditations for Group Practice Owners →  https://mccancemethod.com/money-manifestation-meditations/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    13 min
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

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