The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. Jul 14

    Therapy Website Updates to Help You Grow From Solo to Group Practice

    Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I chat with Shayah Reed from Virtual Balance about the website updates you need when growing from a solo to a group practice. We talk about how to make your website easier to navigate, improve conversions, support SEO, and help more clients book with the right therapist. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:48] Why your website needs to convert before investing in marketing. [04:38] How to update your About page for a group practice. [08:18] Why every therapist needs an individual bio page. [11:16] How direct booking links reduce friction. [17:30] Why service pages should be split up. [19:51] How SEO helps your website grow over time. Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Diagnostic Website Quiz - http://www.virtuwellbalance.com/diagnostic-website-quiz Keywords Everywhere - https://keywordseverywhere.com/ Ubersuggest - https://neilpatel.com/ubersuggest/ Google Keyword Planner - https://business.google.com/aunz/ad-tools/keyword-planner/ More about Shayah: Shayah is the Founder of Virtuwell Balance, a woman-run design and marketing agency serving therapists and health practitioners across North America. Since 2019, Shayah and her team have supported over 400 clinics in growing their revenue and expanding their impact through intentional web design and organic marketing. With a passion for mental health, holistic wellness, and mindful marketing strategies, Shayah is on a mission to help therapists attract and convert aligned clients through their websites and create meaningful change in their communities. Want to Connect with Shayah? Virtuwell Balance: www.virtuwellbalance.com Instagram: https://instagram.com/virtuwell.balance

    Therapy Website Updates to Help You Grow From Solo to Group Practice
  2. Jul 7

    Why High Achievers Can’t Relax (Even When They Have Time)

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/tU5zFSNa1qw In this episode, I talk about why high achievers often struggle to relax, even when they finally have the time. I share how mindset, nervous system safety, productivity guilt, and dopamine can all keep you stuck in “go mode,” and what you can start practicing to actually enjoy the freedom you’ve worked so hard to create. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Why free time can feel uncomfortable. [02:09] How to “do it scared” and master your mind. [06:45] Why relaxing can feel harder than achieving. [09:22] The mantra: “It is safe to relax.” [13:39] A journaling prompt for taking breaks. [14:37] Using binaural beats to support relaxation. Links From The Episode: Episode #161: Growth Stories: How Therapists Built 7-Figure Group Practices - https://mccancemethod.com/episode-161-growth-stories-how-therapists-built-7-figure-group-practices/ Solfeggio Frequencies: https://open.spotify.com/artist/5R9eOlQf7HGzD6srMeJKio Binaural Beats: https://open.spotify.com/playlist/37i9dQZF1DWSrtCzTmPimJ

    Why High Achievers Can’t Relax (Even When They Have Time)
  3. Jun 30

    Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/U8w-B7sgyu4 In this episode, I chat with Milly Feliz, a Clinic Growth Map™ graduate who scaled her practice from a solo dream in her basement to a million-dollar group practice with 14 therapists. Milly shares how building strong team trust, improving her website experience, and taking bold action as a mom helped her create more freedom, impact, and long-term legacy. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:55] Milly reflects on her practice before joining the Clinic Growth Map™. [03:32] How she scaled from a basement office to a million-dollar group practice. [05:12] The leadership strategies Milly used to build trust within her therapy team. [06:14] The website video strategy that improved the client experience. [10:37] How growing her practice created more freedom for her family. [16:41] The therapy marketing strategies that are working right now. More About Milly: Milly Feliz is a Dominican entrepreneur, mental health advocate, and leader in psychotherapy. Originally from the Dominican Republic, she is a licensed psychologist in her home country and a Registered Psychotherapist in Canada with a decade of experience in Toronto. She is the Founder and Clinic Director of The Wise Self Psychotherapy Clinic, where she leads a team of over 12 mental health professionals providing compassionate, evidence-based therapy to diverse communities. Milly specializes in evidence-based modalities including Psychedelic-Assisted Therapy and LENS Neurofeedback, has served as a clinical supervisor for universities including the University of Toronto, Yorkville University, and Wilfrid Laurier University, and has been a trainer and presenter at PESI Canada. Her work and clinic have received national and international recognition, including Top Choice Awards, a Gems of Etobicoke Business Awards nomination, recognition as a women-led business at The Forum, the Premio al Inmigrante Oscar de la Renta 2025, and the Egresado que Transforma 2026 award. Want to Connect with Milly? The Wise Self: https://www.thewiseself.ca/ Instagram: https://instagram.com/thewiseself

    Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
  4. Jun 23

    Group Practice Success Series Part 2: On the Road to $1M: Antoinette’s Group Practice Story

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCc In this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:40] Antoinette shares how her group practice journey began. [04:38] She breaks down her revenue growth. [07:47] Antoinette shares how systems and coaching helped her scale. [12:45] She reflects on gaining more family time and freedom. [16:47] Antoinette discusses what marketing is working in 2026. [21:36] She encourages therapists to trust their gut and take action. More about Antoinette: Dr. Antoinette Ibrahimi, Psy.D., is a licensed clinical psychologist, founder, and Clinical Director of Maple Leaf Counseling, a rapidly growing private-pay group practice serving Southern California through offices in Arcadia and Claremont, as well as Telehealth across California. Since opening her private practice in 2015, Dr. Ibrahimi has built Maple Leaf Counseling into a thriving multi-clinician practice grounded in high-quality, relationally focused care. Known for her warm, insight-oriented approach, Dr. Ibrahimi specializes in couples therapy, grief and loss, chronic illness, anxiety, life transitions, and prenatal and postpartum adjustments. Her clinical work is deeply influenced by differentiation, family systems, and family dynamics theories, helping clients strengthen their sense of self while building healthier, more meaningful relationships. Dr. Ibrahimi often describes therapy through the lens of the Japanese art of kintsugi, the practice of repairing broken pottery with gold, believing that people can transform life’s hardships into sources of resilience, growth, and beauty. This philosophy became the foundation of Maple Leaf Counseling’s mission: helping people reclaim hope, healing, and connection through therapy. In addition to her clinical work, Dr. Ibrahimi is passionate about ethical and sustainable practice growth. After completing Nicole McCance’s Clinic Growth Map program in 2024, she implemented systems and strategies that helped significantly expand Maple Leaf Counseling’s reach, team, and impact within the community while maintaining a strong focus on client care and therapist support. Dr. Ibrahimi has 18+ years of clinical experience and previously served at Ronald McDonald House Los Angeles for five years. She is also a former lecturer at both the University of Southern California and the California School of Professional Psychology and was a keynote speaker at the Depression and Bipolar Support Alliance 23rd Annual Conference. Outside of her professional life, Dr. Ibrahimi is a wife and proud mother of three. A former collegiate volleyball athlete on a full-ride scholarship at California State Polytechnic University, Pomona, she still carries the teamwork, discipline, and resilience of athletics into both motherhood and entrepreneurship. She also loves specialty coffee, travel, and Japanese cuisine. Want to Connect with Antoinette? Maple Leaf Counseling - www.mapleleafcounseling.org Instagram: http://instagram.com/mapleleafcounseling Facebook: https://www.facebook.com/mapleleafcounseling/

    Group Practice Success Series Part 2: On the Road to $1M: Antoinette’s Group Practice Story
  5. Jun 16

    Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice

    Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:24] How Tricia scaled from 2 to 15 therapists. [04:44] The strategic shift she made to invest in the program. [08:11] Why community support is non-negotiable when scaling. [11:38] The 6-step hiring model that fills caseloads fast. [13:01] Restructuring her schedule for work-life balance. [15:54] The SEO strategy that took her clinic to #1 on Google. More about Tricia: Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years. Want to Connect with Tricia? Arnica Counselling: https://arnicacounselling.com/ Tricia on Instagram: https://www.instagram.com/arnica_counselling Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc

    Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
  6. Jun 9

    How to Retain Therapists in a Group Practice (Without Burning Out or Overpaying)

    Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ep-DxAUwgt4?si=2c80VuPEB2ZoPo1A In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:30] What culture really means in your group practice. [05:00] How clear expectations make you a better leader. [08:00] Psychological safety is the #1 reason therapists stay. [10:30] Use 90-day check-ins to retain top talent. [14:00] Why vulnerability builds trust with your team. [18:00] The "culture cancer" that's costing you good therapists. Links From The Episode: Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/ Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle - https://amzn.to/4v60u9H (US) https://amzn.to/4uuDTnf (CAD)

    How to Retain Therapists in a Group Practice (Without Burning Out or Overpaying)
5
out of 5
99 Ratings

About

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

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