The Terra Harvell Show

Terra Harvell
  • 4.6 (34)
  • Entrepreneurship
  • Updated Weekly

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

  1. May 11

    The Real Reason Stylists Leave High-Performance Salons

    Are high-performance workplaces actually toxic or just misunderstood? In this episode, I’m breaking down a conversation that every salon owner, leader, and high performer needs to hear. Because if you are building a business with real standards and a clear vision, not everyone will stay. And some of them will have something to say on their way out. This is an honest conversation about leadership, culture, and what actually happens inside high-performance environments. The truth is, intensity is often mislabeled as toxicity, and growth is often mistaken for pressure. But those are not the same thing. In this episode, I cover: The difference between a toxic workplace and a high-performance cultureWhy the best companies are intentionally intenseWhat’s really happening when employees leave and blame the environmentHow to handle team members leaving (and talking) as a leaderWhy high performers thrive in environments others rejectHow to build a salon culture that attracts the top 1% talentIf you’re building a salon, leading a team, or trying to create something that actually produces results, this conversation will challenge the way you think about standards, leadership, and what it takes to win long-term. Follow along for more conversations on salon leadership, building a high-performance team, scaling a salon business, and creating a real culture inside the beauty industry. Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems

    20 min

  2. Apr 22

    The Truth About Scaling a Salon Business

    If you walked away from your salon tomorrow… would it survive? This is the question most salon owners avoid, but it’s the one that determines everything about your business. In this episode, I’m breaking down the real reason most salons are not scalable, not sellable, and ultimately not built to last. We’re talking about the hard truth behind booth rent salons, commission salon models, and why both are broken when it comes to building real wealth, profitability, and freedom. After over a decade as a salon owner, I had to face this reality myself. What I built wasn’t something I could walk away from, and it definitely wasn’t something I could sell. So I spent the last five years building a different model. In this video, I’m walking you through: Why booth rent is not a scalable salon business model The hidden flaws in commission-based salons What it actually means to build a profitable salon How to create a salon that runs without you And how Strata Salon Systems™ is changing the future of the beauty industry This is for salon owners and stylists who are ready to stop playing small and start building something that actually works long term. Follow along for more conversations on salon business growth, scaling a salon, salon profitability, leadership, and building wealth in the beauty industry.

    28 min

  3. Mar 20

    The $10M Salon Formula with Kati Whitledge

    In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market.Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry.This episode covers:· Why 97% of salons fail and what separates the ones who scale· The retention crisis in beauty and how to fix it· How to create predictable client demand instead of hoping for referrals· The mindset shift from stylist to true salon CEO· Why you cannot afford to ignore sales and marketing under $3M in revenue· No-nonsense leadership and holding your team to a higher standardIf you’re a salon owner who is tired of flatlining revenue, stressed payroll, or inconsistent growth, this episode will challenge you to think bigger and operate differently.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kati Whitledge | @katiwhitledge | @beyondthetechnique | @join_maya

    39 min

  4. Mar 13

    A Live Podcast with Melissa Schleicher

    In this episode of The Terra Harvell Show™, Terra did a live podcast with Melissa Schleicher, founder of Parlour 3 Beauty, for a raw conversation about what it really takes to build a business that doesn’t run you into the ground. From betting on yourself and taking risks that feel terrifying, to navigating walkouts, building teams, and staying focused when doubt creeps in, this episode is a real look behind the scenes of growth in the beauty industry. Terra and Melissa talk leadership, longevity, and what separates salon owners who stay stuck from the ones who scale with intention. This episode unpacks:· The real risks that changed everything (and what it cost emotionally)· What to do when your team walks out and how to rebuild stronger· Why leadership gets lonely and how to keep growing anyway· Social media confidence, haters, and showing up even when you don’t feel ready· How to reverse-engineer your income goals and build a business plan that actually makes sense If you're serious about building a business you can one day step away from (without it all falling apart), this episode is your blueprint. Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Melissa Schleicher | @melissaschleicher | @parlour3beauty

    1h 27m

  5. 12/19/2025

    Built to Exit: The Salon Owner's Playbook with Ronit Enos

    In this episode of The Terra Harvell Show, Terra sits down with Ronit Enos, founder of Salon Cadence, and her Brand Manager Nicole, for a powerful conversation about what it really takes to build a business that doesn’t run you into the ground. From burnout and broken systems to building wealth and planning an exit, this episode is a masterclass in scaling your salon with intention. Ronit and Nicole share the real stories, mindset shifts, and strategic tools that helped them—and now hundreds of salon owners—create seven-figure businesses that operate with ease and freedom. This episode unpacks: · Why most salon owners are working two full-time jobs without realizing it · How to build a team that thinks like investors, not just employees · The leadership skills required to grow beyond the chair · How to reverse-engineer your business around personal, professional, and financial goals If you're serious about building a business you can one day step away from (without it all falling apart), this episode is your blueprint. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems Guests: Ronit Enos + Nicole | @saloncadence | saloncadence.com

    43 min

  6. 09/05/2025

    Life Changes: Why Every Salon Owner Needs an Exit Plan with Kristin Stutz

    In this episode of The Terra Harvell Show, Terra sits down with Kristin Stutz, former stylist and salon owner turned Certified Financial Planner, for a candid and eye-opening conversation about what happens when life throws you a curveball, and your business isn’t prepared for it.Today, through Illume Financial Strategies, she helps salon owners and stylists build financial plans that protect their future and create true wealth, even if they can’t work behind the chair.This episode unpacks:· How Kristin’s salon survived a full year without her in it· Why most salon owners are one crisis away from closing their doors· The truth about “freedom” in booth rent and suite models — and why it can cost you everything· How to build an exit strategy that turns your business into a sellable asset· The financial blind spots that keep stylists from building real wealthIf you’ve ever told yourself, “That could never happen to me,” this episode is the wake-up call you need.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kristin Stutz - Facebook: Illume Financial Strategies | LinkedIn: Kristin Stutz, CFP® | www.illumefs.com | Click to schedule a meeting with KristinKristin Stutz is a Financial Adviser with Eagle Strategies LLC, a registered investment adviser and a New York Life company. illume Financial Strategies, LLC is not owned or operated by Eagle Strategies LLC

    35 min

  7. 08/15/2025

    Your Business Plan Is Sh*t – How Sydney Tripled Her Salon Revenue in 10 Months

    In this episode of The Terra Harvell Show, Terra sits down with salon owner Sydney Vakilzadeh for a brutally honest conversation about the day that completely changed her business, and why hearing “Your business plan is sh*t” was the best thing that ever happened to her. Sydney went from running a booth-rent mindset to building a thriving Strata™-structured salon, The Social Owasso, where stylists scale faster, earn more, and actually have a future inside the business. In just 10 months, she tripled her monthly revenue and created a culture that stylists are lining up to join. This episode unpacks: Why she ditched booth rent(and will never go back)How to create a team culture where everyone winsThe numbers-first mindset that took her from emotional decision-making to scalable growth If you’re a salon owner who’s tired of feeling stuck or scared to make changes, this conversation will make you rethink everything. Follow & Connect:  Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems  Guest: Sydney Vakilzadeh | @sydthestylist_ | @thesocialowasso

    46 min

  8. 08/08/2025

    What Stylists Really Want (and Why Most Owners Miss It) with Ashley Thomas

    In this episode of The Terra Harvell Show, Terra sits down with salon owner Ashley Thomas for a raw conversation about what it really takes to scale a multimillion-dollar salon, and why most owners are getting it dead wrong.Ashley built a $2.2M commission-based salon in a town of just 3,000 people,  without booth rent, without burnout, and without losing her team.  This episode unpacks: Why most salon owners confuse “freedom” with lack of structureThe real reason stylists leave (and it’s not about money)How to scale without being stuck behind the chairThe difference between culture and chaos, and how to fix it when it all feels offIf you're tired of fighting fires, feeling stretched thin, or scared to make the hard calls, this episode is for you. Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Ashley Thomas | @hbic.sixten

    42 min
See All (43)

4.6
out of 5
34 Ratings

About

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

Information

  • Creator
    Terra Harvell
  • Years Active
    2023 - 2026
  • Episodes
    43
  • Rating
    Explicit
  • Copyright
    © Terra Harvell
  • Show Website
    The Terra Harvell Show

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