The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host
  • 5.0 (13)
  • Marketing
  • Updated Weekly

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

  1. 1d ago

    99: Steal This Manychat Funnel for Your Short-Term Rental

    Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (0:48) Wednesday Wins (2:15) Using Manychat (5:01) My favorite feature in Manychat (6:50) Create a local guide with insider knowledge (9:33) 20% off your annual subscription of Lodgify (13:16) Offer a discount code (14:19) Share a giveaway code (19:08) Mentioned in This Episode: Manychat: manychat.com Leave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarket Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Aligned Hospitality Management: ​​alignedhm.com Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    23 min

  2. Jun 3

    98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy

    Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (1:00) Wednesday Wins (3:26) What’s changed about marketing (5:45) The marketing spider web model (7:40) The discovery phase (10:20) The trust-building phase (17:02) 20% off your annual subscription of Lodgify (20:48) The conversion phase (31:08) Continue to market after they’ve booked (38:40) Mentioned in This Episode: Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarket Episode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-my Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Sweet Adventures: Boutique Vacation Rental Management: sweetadventures.net Seth Bolt: instagram.com/drsethbolt Tori Bolt: instagram.com/toribolt Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    43 min

  3. May 27

    97: Industrial Flex Spaces: A Passive Rental Opportunity for Short-Term Rental Owners with Yasha Wells

    Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental. Time-stamps: Meet Yasha Wells (1:47) The transition from realtor to capital raiser (3:50) Choosing to focus on industrial flex properties (6:26) Yasha’s previous experiences with short-term rentals (13:44) How private equity can create passive income (17:54) Understanding what private equity is (20:01) 20% off your annual subscription of Lodgify (21:29) How to find and connect with a potential operator (22:32) Advice on becoming someone who raises capital (28:26) One of Yasha’s best success stories (32:57) When Yasha lost access to her Instagram (35:30) How to be the best in your brand and market (41:14) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify If I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoask Connect with Yasha: Website: blueprintindustrialcapital.com Instagram: instagram.com/_yashawells LinkedIn: linkedin.com/in/yashawells Youtube: youtube.com/@yashawells Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    44 min

  4. May 20

    96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]

    How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property. Time-stamps: Wednesday Wins (2:52) The property I’m analyzing today (9:16) Researching the property on AirDNA (11:55) Accessing comparable properties (14:08) 20% off your annual subscription of Lodgify (17:46) Comparing predictions with BNBCalc (18:48) Comparable properties on BNBCalc (21:14) Broader market research (23:38) One last look at the data (32:37) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Episode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-caleb Victoria House Sevierville: victoriahousesevierville.com AirDNA: airdna.co BNBCalc: bnbcalc.com Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    36 min

  5. May 13

    95: Building a Micro-Resort: Elysian Case Study [Part 5]

    What does it take to bring our micro-resort vision to life? In today’s episode, I’m sharing a behind-the-scenes look into the next step for our Elysian property: adding another unit, Sol. Tune in to hear why the mirror house is perfect for our micro-resort, plus the potential challenges of getting it there. Time-stamps: Wednesday Wins (0:43) Background on the Elysian micro-resort and Luna (4:53) Envisioning Sol, the mirror house (6:35) 20% off your annual subscription of Lodgify (14:20) My experience at the ÖÖD House warehouse (15:23) Executing the vision: how to get Sol to Elysian (23:57) Mentioned in This Episode: Zack Metcalf on Instagram: instagram.com/zackmetcalf_ Stay INTRVL Joshua Tree: instagram.com/stayintrvl Episode 69: Buying For Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/69-buying-for-short-term-rental-opportunities-elysian Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    31 min

  6. May 6

    94: Balancing Real Estate and Hospitality: How I Create Profit By Hosting With Lodgify

    Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience. Time-stamps: Wednesday Wins (1:01) The early check-in story that inspired today’s episode (3:57) One unified inbox (10:23) 20% off your annual subscription of Lodgify (12:18) Automated messaging (13:21) Direct booking (16:47) Communication with cleaners and stakeholders (19:21) Mentioned in This Episode: Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Ian Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-out Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    25 min

  7. Apr 29

    93: A Birthday Episode with My Husband, Caleb

    Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business. Time-stamps: Perspective on our newest property, Luna (2:55) Thoughts on the interior and exterior design of Luna (21:24) Reaction to the branding and expansion of Elysian (30:39) Our short-term rental dreams (41:15) Renovations on the Kentucky property (49:00) Caleb’s favorite part of the year (56:52) Caleb’s birthday wish (1:01:00) Mentioned in This Episode: Stay at Elysian: stayatelysian.com Elysian on Instagram: instagram.com/stayatelysian Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    1h 4m

  8. Apr 22

    92: This App Is Changing How You Invest In Short-Term Rentals: Matt Sanderson of strIQ 2.0

    What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties. Time-stamps: Introducing strIQ and strIQ 2.0 (1:33) Using strIQ to compare your rental comps (4:25) The development of strIQ 2.0 (10:55) Searching for properties across markets (14:52) StrIQ success stories (19:29) Purchasing properties with capital partners (24:57) The story behind trusted partners on strIQ (26:42) Investing through a capital partner program (35:05) You don’t need a mega property to make money (38:19) Become a founding member with strIQ (44:33) Mentioned in This Episode: Become a strIQ Founding Member: striq.com/join Episode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-game Use code “ali20” for 20% off the strIQ app: striq.com/pricing Connect with Matt: Website: striq.com Instagram: instagram.com/mattsandersontx Book A Call: striq.com/contact-striq Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    48 min
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Trailer

5
out of 5
13 Ratings

About

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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