Aesthetic Pulse

Smith and Crawford Company
  • 5.0 (12)
  • Marketing
  • Updated Weekly

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 4h ago

    Your Front Desk Might Be Your Most Valuable Employee… If You Let Them Be

    Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can optimize your front desk role in your practice to enhance productivity and client experience. They’re giving you practical ways a front desk person can support your business and how you can better utilize the role even when your office is slow. Listen to this practical episode to learn how to transform the front desk role from a basic position into a powerful growth driver. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the front desk is a powerful, underutilized role 6:10Specific ways the front desk can support growth in your medspa 9:32Using checklists and expectations to structure slow time without overworking them 16:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  2. Jul 16

    The Consultation Gap That’s Costing Medspas Thousands

    Are your consultations building loyal, lifelong clients—or just one-time appointments? In this episode, Andrea and Taleesa talk about the importance of consultations in esthetic practices and give tips on how you can transform your consultations from rushed, scripted, “robotic” encounters into personalized, trust-building conversations that quietly grow revenue. Join both Andrea and Taleesa as they give you common consultation mistakes that can cost you thousands and the key questions that uncover your clients’ true motivations and goals when it comes to their skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Robotic, scripted consultations vs. real conversations 5:40Not asking enough (or the right) questions 11:13Treatment planning, education, and mentioning other services without feeling salesy 25:41 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  3. Jul 9

    Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name?

    What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns? In today’s episode, Andrea and Taleesa are sharing strategies on creating SEO-driven blog posts, optimizing your Google Business and writing educational captions packed with keywords so you can turn your online presence into content ChatGPT can confidently recommend to potential clients. Listen to this helpful episode so you can learn how to turn ChatGPT into a free, always-on marketing channel for your medspa. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: How ChatGPT actually finds and recommends your business 3:06The core content pillars that make you show up: website, blogs, reviews, and educational posts 6:42Local authority + quick-win action plan to get found on ChatGPT 17:09 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  4. Jul 2

    The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business

    How are you feeling about your medspa’s growth now that the year is halfway through? Today, Andrea and Taleesa are giving you a midyear business check-in that will help you evaluate your medspa’s performance when it comes to things like marketing, client experience, revenue, and team alignment. Join both Andrea and Taleesa for this 50‑question mid‑year quiz that helps you honestly evaluate core areas of your business so you can identify where you’re leaving money on the table and which tasks you should outsource so your medspa can grow sustainably in the second half of the year. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Marketing and visibility audit 5:14Client experience, revenue strategy, and team/leadership 10:19Systems, CEO mindset, and using your scores 24:18 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  5. Jun 25

    Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer

    Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In today’s episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also increase the overall enjoyment of the business for everyone. Listen to this episode for intentional and practical ideas for how you can make summer fun and profitable in your medspa for your clients and your team members. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Fun as a business strategy & seasonal energy 2:07Team-focused summer ideas to boost morale 7:42Client experience, summer offers & marketing 12:40 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  6. Jun 18

    Taleesa’s Moving… And These Old Habits Aren’t Coming With Us

    Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated habits and comfort-zone behaviors you need to let go of, and what you should do instead to make your medspa’s marketing, consultations, and branding more strategic and growth-focused. Join both Andrea and Taleesa to gain clarity on which patterns are quietly holding your practice back and how small, intentional shifts in how you show up online and in the treatment room can create a “fresh start” without burning everything down. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Getting out of your comfort zone in marketing & business 4:10Letting go of perfectionism and overthinking your marketing 18:38Professionalism, intentional strategy, and marketing as non‑negotiable 20:18 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  7. Jun 11

    Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments

    How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo? Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to learn practical tactics around email structure, design and topics so your emails actually get opened and lead to bookings. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why email marketing matters for your medspa 3:40Biggest email marketing mistakes med spas are making 11:44Simple, strategic email structure and planning process 16:34Design, deliverability, scheduling, and when to send more emails 23:47 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  8. Jun 4

    The Medspa Tasks You Should Fire Yourself From

    Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life? In today’s episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They’re also going over which tasks you shouldn’t outsource in your business and how to decide what to delegate. Join both Andrea and Taleesa in this episode to learn how to approach outsourcing strategically so you can protect your time, energy, and joy in both business and home life. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why outsourcing matters when it comes to motherhood, home & business 1:33Common mistakes and misconceptions about outsourcing 6:20Five key areas to consider outsourcing 9:29What not to outsource and how to decide what’s next 21:49 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

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5
out of 5
12 Ratings

About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2026
  • Episodes
    115
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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