The Marketing Misfits

The Marketing Misfits
  • 5.0 (7)
  • Entrepreneurship
  • Weekly

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. 5d ago

    I turned down Dragon's Den... Then grew my business 400% | Simon Booth

    What do you do when your e-commerce business gets crushed by Amazon sellers, COVID shutdowns, and skyrocketing overhead? You completely rewrite the rules of your industry.🔥 Join the Marketing Misfits Newsletter https://misfits.newsIn this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Simon Booth, the founder of Kiddimoto, a company that single-handedly invented the wooden balance bike market 23 years ago. Simon shares his wild journey from hand-building 120 bikes in his backyard workshop to surviving a brutal grilling on BBC's Dragons' Den (the UK's Shark Tank).Discover how a massive surge in TV publicity led to a nightmare of big-box retail demands and ruthless Amazon knockoffs, and the ultimate "epiphany" that saved his brand: ditching direct-to-consumer e-commerce entirely to secure exclusive licensing deals with Ducati, Honda, and Kawasaki.If you are burnt out on Amazon PPC, dealing with Chinese copycats, or trying to figure out how to build a true lifestyle brand, Simon’s licensing playbook will change how you view product development.📌 Main Topics Covered In This EpisodeThe Invention of the Balance Bike: How Simon went from cutting plywood in his garage to selling out his entire inventory at his first motorcycle show.Surviving Dragons' Den (Shark Tank UK): Behind the scenes of a 2.5-hour unscripted grilling by billionaire investors, and why you should always know your balance sheet.The Big Box Retail Nightmare: Why landing Toys "R" Us nearly killed the passion of the brand by forcing 120-day payment terms and endless accessory development.The Problem with Amazon: Simon holds nothing back in a hilarious (but painfully true) rant about why Amazon's seller ecosystem is designed to squeeze brand owners dry.The Licensing Epiphany: How abandoning traditional e-commerce to partner directly with massive brands (Honda, Kawasaki, MotoGP) created an un-copyable moat against knockoffs.Storytelling & Brand Empathy: Why a Harley-Davidson rider will never buy a Chinese knockoff, and how to tap into the powerful psychology of personal identity brands.This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/- Sellerboard: https://sellerboard.com/misfits- House of AMZ: Elevate your brand today at https://www.amazonseo.com/- 8fig: Get 25% off 8fig off at https://8fig.co- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/*All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  2. Oct 20

    The 48-Hour TikTok Shop Hack That Drives Millions in Sales | Jordan West

    TikTok Shop is on track to do $100 Billion globally this year, but thousands of brands are still failing on the platform because they treat it like an Amazon PPC campaign. You cannot "slowly get into the channel", you must go all in.🔥 Join the Marketing Misfits Newsletter https://misfits.newsIn this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Jordan West, founder of Social Commerce Club, to break down the exact strategies top brands use to dominate TikTok Shop. Jordan explains why treating creators like a "media buy" is a guaranteed path to failure, how to execute the "Blitz Method" to force the algorithm to push your product, and why using AI-generated UGC is the ultimate trust-killer that will destroy your brand. If your TikTok Shop sales have flatlined or you are struggling to get creators to respond to your DMs, this episode provides the exact blueprint to fix it.📌 Main Topics Covered In This EpisodeThe Rise of Social Commerce: Why TikTok Shop is the biggest shift in marketing since Google Ads and why it's generating new demand rather than just capturing latent demand (like Amazon). The "Blitz Method" for TikTok Shop: The exact 48-hour posting strategy you must use to flood the TikTok algorithm, trigger GMV Max ad spend, and force your product to go viral. The Anti-AI Creator Stance: Why Jordan believes AI-generated UGC is the "snake eating its tail" and why treating human creators with status and respect is the only way to win long-term. Chapters0:00 - The TikTok Shop Singularity 2:15 - A $100k Taco Franchise Lesson 6:10 - Dropshipping Hoverboards in 2015 11:50 - Why TikTok is the New Google 16:00 - Influencers vs. True Creators 19:40 - The Sydney Sweeney Viral Shoe 22:00 - How to Pitch Creators Successfully 27:20 - Stop Treating Affiliates Like Media Buys 34:30 - Why Top-Down Brand Messaging Fails 35:50 - Why AI UGC Will Destroy Trust 40:30 - The Sub-$10M Founder Blueprint 43:50 - Hacking "GMV Max" Ads with Silico 47:30 - The 48-Hour "Blitz Method" Hack 56:10 - Driving $200k/Day Off-Platform 1:01:18 - The Biggest TikTok Shop Mistakes This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/- Sellerboard: https://sellerboard.com/misfits- House of AMZ: Elevate your brand today at https://www.amazonseo.com/- 8fig: Get 25% off 8fig off at https://8fig.co- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/*All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  3. Oct 16

    The 5K Rule: How the Top 1% of Brands Scale TikTok Shop Affiliates | Sohun Sanka

    Most brands completely fail on TikTok Shop because they treat it like an Amazon PPC campaign. They throw money at ads, send out a few samples, and give up when it doesn't immediately work. But the top 1% of sellers, the ones driving 60% of all TikTok Shop revenue are using a completely different playbook. In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King sit down with Sohun Sanka, an e-commerce growth expert and the founder of Clankers. Sohun breaks down the exact strategies top brands use to find, recruit, and coach high-performing TikTok affiliates. He also reveals how to use AI tools like Claude to automate the grueling process of creator prospecting, track competitors' content, and run hyper-personalized affiliate marketing campaigns. If you are a brand owner wondering why your TikTok Shop isn't scaling, or you're a creator trying to figure out how the top 1% make millions in commissions, this episode is a masterclass in social commerce strategy.📌 Main Topics Covered In This EpisodeThe TikTok Shop Failure Trap: Why Amazon sellers struggle on TikTok Shop when they treat affiliate marketing like a predictable slot machine, and why the real ROI comes from seeding out hundreds of samples. The 5,000 Video Rule: How top brands work backwards from generating 5,000+ creator videos per month to consistently hit $1M+ in monthly GMV. TikTok Shop Margins Explained: A complete breakdown of the hidden fees, why you need at least an 80% gross margin, and how commission structures and GMV Max campaigns shave down your profits. How "GMV Max" Ads Actually Work: Why TikTok ads calculate success on a blended ROI (not ROAS) and how the algorithm tests and scales your best-converting creator content automatically. Using AI for Affiliate Management: How to use Claude to build custom automated workflows (so you don't need a $150k/year affiliate manager) to scrape competitors, score creators, and run personalized outreach. The Power of Creator Coaching: Why the most successful brands treat creators like employees—hosting group coaching calls on lighting, audio, and neuromarketing to guarantee their videos convert.This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/- Sellerboard: https://sellerboard.com/misfits- House of AMZ: Elevate your brand today at https://www.amazonseo.com/- 8fig: Get 25% off 8fig off at https://8fig.co- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/*All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  4. Oct 6

    Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026 | Jono Alderson

    90% of e-commerce websites are beautifully designed, incredibly expensive, and completely invisible to Google and AI search bots.🔥 Join the Marketing Misfits Newsletter https://misfits.newsFor the last two decades, Search Engine Optimization (SEO) was about stuffing keywords and building links to rank on Google. Today, artificial intelligence has completely rewritten the rules. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with technical SEO mastermind Jono Alderson (former head of SEO for Yoast). Jono breaks down the brutal reality of what Google and AI engines (like ChatGPT and Claude) actually look for in a website today. Discover why 90% of business websites are technically broken, why your "483 cookie-cutter blog posts" are destroying your rankings, and why Answer Engine Optimization (AEO) means AI is no longer just crawling your site, it's judging your brand's entire reputation across the web. 📌 Main Topics Covered In This EpisodeThe Evolution of Search: From the keyword-stuffing days of the 90s (Lycos, AltaVista) to the modern era of Answer Engine Optimization (AEO). Why 90% of Websites Are Broken: Why building websites using heavy JavaScript applications and 30MB images is destroying your PageSpeed and costing you sales. The Death of the SEO "Tactic": Why cookie-cutter blog posts and guest-blogging link schemes no longer work, and why true SEO now looks exactly like good marketing strategy. AEO (Answer Engine Optimization): How ChatGPT, Google, and LLMs synthesize the internet, and why what people say about you on TikTok or Reddit now dictates your AI ranking. Schema Markup & Structured Data: Do you need two versions of your website (one for humans, one for AI)? Jono breaks down how schema text communicates with AI bots. The Future of Publishers: Why recipe blogs and informational sites are losing all their traffic to AI overviews, and how businesses must pivot to hyper-niching and owned email lists to survive.This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/- Sellerboard: https://sellerboard.com/misfits- House of AMZ: Elevate your brand today at https://www.amazonseo.com/- 8fig: Get 25% off 8fig off at https://8fig.co- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/*All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  5. Sep 29

    How to Build an 8-Figure Hot Sauce Brand | Chris Lang

    Can you scale a $10.95 jar of sauce into an 8-figure e-commerce empire? In this episode of Marketing Misfits, Kevin King sits down with serial entrepreneur Chris Lang (founder of Fresh Chile Co. and Move FWD agency) to unpack how he bootstrapped a family Hatch green chile recipe into a massive $10M+ DTC brand. Chris shares his raw journey of managing 10 businesses simultaneously, why he shut them down to focus purely on e-commerce, and the exact 4-pillar system he uses to scale Shopify stores to 7, 8, and 9 figures. Learn how to turn your Product Detail Pages (PDPs) into a 300-post organic content engine, navigate Meta's aggressive P&L cuts, and avoid the dangerous traps of relying on AI without real operator experience. 📌 Main Topics Covered In This EpisodeFrom 10 Businesses to 1 Core Focus: How Chris transitioned from running wineries, restaurants, and apparel brands to doubling down on DTC e-commerce. The Fresh Chile Co. Story: How a local New Mexico family recipe grew into a multi-million-dollar bootstrapped brand. Treating Chile Like Wine: The product differentiation strategy that positioned varietals (Big Jim, Sandias) to build authority and insane customer demand. The 300-Post Organic Content Engine: Why most brands make a massive mistake ignoring Facebook organic posts, and how to repurpose PDP data into viral social content. The 4 Pillars of 7 to 9-Figure Brands: The essential levers required across CRO website design, email automation, organic social, and media buying. Meta Ads & Real P&L Realities: Why relying solely on platform attribution numbers will lie to you, and how to measure true blended ROAS. Operator Experience vs. AI Traps: Why AI tools can supercharge an experienced operator but ruin a business when turned on without context.This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/- Sellerboard: https://sellerboard.com/misfits- House of AMZ: Elevate your brand today at https://www.amazonseo.com/- 8fig: Get 25% off 8fig off at https://8fig.co- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/*All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  6. Sep 22

    Targeted by the FTC: The $56M Comeback Story | Mary Dee

    What happens when you build a hyper-growth digital marketing agency from $0 to $56M in two years, only to wake up one morning and find your bank accounts frozen by the Federal Trade Commission (FTC)? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King sit down with Mary Dee, a high-level business advisor and self-proclaimed "Chief Fun Officer." Mary shares her harrowing journey of losing millions of dollars to an FTC civil lawsuit, battling breast cancer at the exact same time, and completely rebuilding her life and business philosophy from scratch. She breaks down the "shades of gray" in digital marketing compliance, why scaling too fast puts a massive target on your back, and how shifting your definition of "retirement" can save you from entrepreneurial burnout. If you sell information products, operate multiple LLC entities, or struggle to delegate control to your team, this episode is a wake-up call you cannot afford to miss. 📌 Main Topics Covered In This Episode The FTC Takedown: Mary explains the exact compliance issues that triggered her lawsuit, including how operating multiple "shell" LLCs for different products created massive red flags for federal regulators. The "Least Sophisticated Consumer" Rule: Why low-ticket front-end offers (like a $49 "How to Make Six Figures" guide) attract the most regulatory scrutiny and FTC complaints. The Myth of "Retirement": Why hustling to a specific financial finish line usually leads to burnout, and how to start sprinkling your passions into your life today. Breaking the Control Habit: How the hyper-vigilance developed in childhood traps entrepreneurs in a cycle of micromanagement, and how to finally let go and empower a performance-based team. The "Cosmic Obligation": Mary breaks down why ignoring your deepest entrepreneurial or creative urges will leave you with regrets, and how to embrace the discomfort of pursuing them. Building Company Culture: Why ice cream Thursdays and flexible hours often motivate non-revenue-generating employees more than simple cash bonuses. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  7. Sep 16

    The Psychology of YouTube Titles (Stop the Clickbait) | Jake Thomas

    Are you spending hours creating videos only to get terrible click-through rates? 🔥 Join the Marketing Misfits Newsletter https://misfits.news The harsh reality is that if your title fails, your entire content strategy fails. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Jake Thomas, founder of the Creator Hooks newsletter and a leading expert on YouTube title psychology. Jake breaks down why changing just one or two words can be the difference between a thousand views and a million views. He explains how to leverage the three "click-worthy" emotions, curiosity, fear, and desire, to craft irresistible titles that deliver on their promise. Whether you are trying to capture browse traffic or rank in search, this episode provides a masterclass on writing titles that actually convert. 📌 Main Topics Covered The Three Click-Worthy Emotions: How to trigger curiosity, fear, and desire to force viewers to click your videos without resorting to deceptive clickbait. The Thumbnail vs. Title Debate: Why Jake believes the title is actually more important than the thumbnail for closing the sale and getting the click. The 20-Title Rule: Why you should brainstorm 20 to 30 title variations before you ever hit record, and how to use competitor and inspiration lists to find winning formats. Optimal Title Lengths: The exact character counts you need to target for browse traffic (45-55 characters) versus search ranking (65-75 characters). This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  8. Sep 9

    Why 99% of Amazon Sellers Fail on TikTok Shop

    How do you survive a devastating Amazon account suspension that wipes out a $35M business and leaves you $6M in debt? You negotiate that debt down to 11 cents on the dollar, pivot your entire strategy, and rebuild a $50M/year e-commerce empire. In this episode of Marketing Misfits, Kevin King flies solo with Fernando Campos (Co-Founder of Hive HQ) to expose why the exact strategies that win on Amazon will actively bankrupt you on TikTok Shop. Fernando breaks down the massive difference between "demand capture" and "demand creation," revealing why you need at least $15k/month to realistically test the waters on social commerce. If you are an Amazon seller wondering why your TikTok Shop sales are flatlining despite sending out hundreds of free samples, this episode breaks down the exact math, affiliate strategies, and video hooks you are missing. In this episode, we cover: - The $6M Debt Comeback: How Fernando survived a catastrophic Amazon suspension that wiped out a $35M/year business, negotiated debt down to 11 cents on the dollar, and rebuilt to $50M/year. - Demand Creation vs. Demand Capture: Why traditional Amazon keyword strategies fail on TikTok Shop and how to interrupt the scroll with problem-solving content. - The 1% TikTok Rule: Why 1% of sellers drive 60% of TikTok Shop revenue and why testing wide catalogs fails compared to hyper-focusing on single-SKU angles. - The REAL TikTok Shop Budget: Why you need $12k–$15k/month for sampling, creators, and ad spend, plus how to unlock higher affiliate outreach tiers using tools like Silico and JoinBrands. - The "Left-Handed Bat" Positioning Trick: How to instantly differentiate saturated products by hyper-targeting specific customer avatars. - Commission Structure Breakdown: How to properly split organic creator commissions (15–30%) versus ad-driven commissions (8–15%) to protect your margins. Resources & Links: Hive HQ (TikTok Analytics & Agency): hivehq.ai This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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About

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    The Marketing Misfits
  • Years Active
    2024 - 2026
  • Episodes
    125
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Marketing Misfits

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