The Marketing Misfits

The Marketing Misfits
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. 4d ago

    Your Influencer Strategy is Dead (Copy This) | Janvi Shah

    Are you tired of paying creators for generic, overly polished videos that look great but fail to convert? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most brands believe that high-production video is the key to stopping the scroll, but in the world of AI search and UGC (User-Generated Content), authenticity is what actually drives sales. In this episode of Marketing Misfits, Kevin King flies solo to sit down with Janvi Shah, the Harvard-educated co-founder of Hue. Janvi breaks down exactly why her platform manages over 4,000 vetted micro-influencers to help top Fortune 500 brands and e-commerce companies turn authentic video into a massive conversion tool. She reveals why you need to stop scripting your creators, why slightly critical 4-star reviews actually perform better, and how "Answer Engine Optimization" (AEO) is completely changing the way AI platforms like ChatGPT and Perplexity find and recommend your brand. If you are an e-commerce seller trying to figure out how to scale video content without wasting your budget on the wrong influencers, you need to hear this episode. 📌 Main Topics Covered In This Episode From Google Search to Video AI: Janvi discusses her early career working on Google’s Knowledge Engine and how that inspired her to build an AI-powered video platform. The Power of Micro-Influencers: Why working with everyday people (instead of massive celebrities) provides the authentic product validation that both human shoppers and AI algorithms crave. Stop Scripting Your Creators: How to brief UGC creators using "questions and prompts" instead of rigid scripts to ensure the content remains trustworthy and natural. Why Critical Reviews Convert Better: The fascinating data proving that slightly balanced, non-perfect reviews actually drive higher conversion rates and build stronger AI trust signals. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  2. Aug 26

    The Harsh Reality of Sourcing in 2026 | Henrik Johansson

    Are you still trying to build an e-commerce business by slapping your logo on generic Alibaba products? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Henrik Johansson, co-founder and CEO of Gembah and former founder of the $100M+ promotional products company Boundless. Henrik breaks down why simple white-labeling is dying and why custom, differentiated product development is essential to building a defensible e-commerce brand today. He shares the brutal realities of trying to source in the US, Mexico, Vietnam, and India, and explains how AI tools like Alibaba's Accio and Gembah's "Scout" are disrupting initial factory discovery. Plus, discover why on-the-ground factory inspections, Triple-N agreements, and pre-launch customer validation are critical to preventing costly manufacturing nightmares. 📌 Main Topics Covered In This Episode The Evolution of Sourcing: Why generic reselling and private labeling are increasingly difficult, and why custom product development creates real brand moats. US vs. Global Manufacturing: The hard reality of why US manufacturing costs roughly 3x more for consumer goods, and the honest pros and cons of sourcing in Mexico, Vietnam, India, and China. Design for Manufacturing (D2M): How iterating quickly with existing factory machinery reduces time, risk, and tooling costs when developing unique products. How AI is Changing Sourcing: Exploring AI B2B sourcing tools and why human expertise, design engineering, and on-the-ground quality control are still irreplaceable. Protecting Your Intellectual Property: How Chinese Triple-N agreements (Non-compete, Non-disclosure, Non-circumvent) and design patents protect your product ideas from copycats. True Landed Costs & Validation: Common hidden costs sellers miss—from tariffs and tooling to compliance and Amazon storage fees—and why pre-testing willingness to pay prevents failed launches. This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  3. Aug 18

    Take Your Amazon Brand to Retail (Here's How to Do it)

    Are you fighting for just 17% of the market? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Korie Minkus, the founder of Rock Your Product, to discuss how successful Amazon and Shopify brands can confidently make the leap onto physical retail shelves. Korie breaks down her proven 5-step Retail Operating System, explaining exactly what buyers at major retailers are looking for, why your current packaging will probably fail in stores, and how to solve the massive cash flow challenges that come with fulfilling large purchase orders. 📌 Main Topics Covered In This Episode The 83% Rule: Why offline retail still dominates consumer spending and how e-commerce brands are leaving massive amounts of money on the table. The 5-Step Retail Operating System: Korie explains her exact framework for getting brands retail-ready: Position, Prove, Prepare, Pitch, and Prosper. Fixing Your Packaging: Why packaging that converts well on Amazon is almost never the right packaging for a physical store shelf. 🛠️ Mentions & Resources Links Rock Your Product Website: rockyourproduct.com ⏱️ Timestamps0:00 - Why 83% of Retail Spending is Still Offline 1:03 - Welcome to Marketing Misfits2:58 - Meet Korie Minkus (Rock Your Product) 7:05 - When is a Brand Ready for Retail? 13:11 - Selling One Unit vs. Selling Case Packs 14:42 - The 5-Step Retail Operating System 18:20 - Why Most Brands Fail When Pitching to Retail Buyers 22:12 - Building Unshakable Confidence with Retailers 34:25 - How to Finance Massive Retail Purchase Orders 39:25 - Why Your Amazon Packaging Won't Work 41:13 - Using Geo-Targeted Ads 46:04 - Using Consignment Deals to Build Retail Proof 52:17 - How Buyers Use Amazon to Vet Your Brand 1:00:53 - Distributors vs. Direct Retail 1:04:44 - The Importance of Personal Branding 1:10:43 - The Retail Confidence Architecture Pitch Deck 1:14:30 - Outro This episode is sponsored by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  4. Aug 11

    The AI Scam That Stole 1 Billion Views From My Brand | Manuel Suarez

    What happens when AI scammers clone your brand, create 277 deepfake channels, and steal nearly 1 billion views? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Manuel (Manny) Suarez, CEO of AGM Agency and President of Natural Slim. Manny Suarez breaks down his grueling 6-month legal war with YouTube to shut down the imposters and save his late father's 9-figure legacy. But the story doesn't stop there. Manny reveals how he bootstrapped his company with just $20,000, dominated the underserved Latino market, and grew to over 50 million social media followers. Plus, he shares a game-changing "god-mode" AI workflow, syncing Claude and ChatGPT through shared cloud folders, that will completely transform how you operate your business. 📌 Main Topics Covered In This Episode Immortalizing a Legacy: How Manny grew Natural Slim's social media presence from 8 million to 53 million followers after his father’s passing. The Deepfake War: The intense David vs. Goliath legal battle to force YouTube to shut down 277 AI-generated channels impersonating his father and selling fraudulent products. The Power of the Latino Market: Why focusing on the Spanish-speaking demographic in the U.S. and Latin America created a massive "blue ocean" opportunity for brand expansion. Chapters 0:00 Intro 2:00 Meeting Manny Suarez 6:03 Building a 9-Figure Empire 8:41 53 Million Followers & 400M Views/Month 15:27 Shutting Down Fraudulent YouTube Accounts 21:51 Finding a Blue Ocean 29:35 The "Educate First" Marketing Formula 33:23 Partnering with The Dog Whisperer 38:04 Kevin & Norm Reveal Dragonfish 42:18 There is No "AI Slop," 46:06 Transforming Customer Service 56:48 How to Make Claude and ChatGPT Collaborate 1:07:30 Using Whisper Flow to Voice-Record High-Converting Emails 1:11:15 Manny’s Free AI Prompts 1:15:32 Outro - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing Misfits Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  5. Aug 4

    Meta's AI is Ruining Your Ads (Turn These Settings OFF) | Victoria Griggs

    Are your Meta (Facebook) ads burning through your budget with little to no return? 🔥 Join the Marketing Misfits Newsletter https://misfits.newsMost ad agencies take your retainer, send traffic to a generic page, and blame "bad leads" when sales don't happen. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Victoria Griggs, founder of Straightline Marketing and a 14+ year Facebook advertising specialist. Victoria breaks down why real ad success happens outside of the Ads Manager. From leveraging AI to build 12-page tone-of-voice documents to uncovering the hidden Meta settings that secretly ruin your creative assets, this episode is a masterclass in full-funnel paid traffic optimization. Check out Victoria's website - https://victoriagriggs.com/📌 Main Topics Covered In This EpisodeThe Full-Funnel Fallacy: Why ads are only one piece of the puzzle and how pre-qualifying traffic with mini-sites drastically improves conversion rates. The 5-Pack AI Input Framework: How Victoria uses 5 core documents—including off-the-cuff audio transcripts—to generate laser-focused avatars and authentic copy. Meta's Hidden AI "Traps": The default settings in Ads Manager (like Website Highlights, Personalization Destinations, and Site Links) that you MUST turn off so Facebook stops pulling random site icons or sold-out banners into your ads. Chapters 0:00 Intro 1:35 Meta Ads Are the Ultimate Marketing Engine 5:15 From Consultant to Facebook Ads Master 8:22 Pre-Qualifying Traffic 13:11 How to Build High-Converting Avatars With Just Your Voice 16:26 The 3-Step AI Prompt for an Authentic Voice 19:19 Leveraging Multiple AI Brains 24:09 AI Image Fail 30:06 Meta’s "Rebellious Teenager" AI 34:10 Disaster Ad Creatives 38:14 Hidden Meta Settings 43:23 Sneaky AI Defaults 52:03 Huge Red Flags to Watch For 56:53 High-Ticket Webinar Funnels 1:05:41 Outro - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  6. Jul 28

    Stop Losing E-Com Customers (Here's What To Do) | Ezra Firestone

    How do top e-commerce brands maintain profitability when customer acquisition costs rise every single year? 🔥 Join the Marketing Misfits Newsletter https://misfits.newsIn this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with e-commerce legend Ezra Firestone (Founder of Smart Marketer and Zipify) to break down the exact strategies working in modern e-commerce today. Ezra reveals why relying solely on new customer acquisition is a quick path to going out of business, how to build a brand around customer experience, and why every physical product brand must also operate as a product development and media company. Plus, Ezra shares how he leverages AI agents without losing brand soul, why SaaS tools aren't dying, and where the "battle for checkout" is heading next. 📌 Main Topics Covered In This Episode The Amazon-to-Shopify Spillover Effect: Why opening a Shopify store with branded Google Search ads automatically captures roughly 5% of your Amazon revenue from existing brand searches. The Death of Pure Info-Products: How Smart Marketer pivoted from 90% static course revenue to 80%+ done-for-you agency services and software in response to free content and AI. Monetizing Small Audiences: How Ezra generates ~$20M in annual revenue across Zipify and Smart Marketer with a modest, highly engaged sphere of influence. The 20% Repeat Revenue Rule: Why customer acquisition costs mean you must keep repeat customer revenue above 20% to survive long-term. Segmenting Traffic & Avatars: Case studies on how brand messaging must be tailored to specific customer entry points (e.g., SafeSleep EMF protection) before moving buyers into broader community content. Product Development & Media Company Mindset: Why brands must continuously launch new product variations/bundles while curating relevant niche media content (email/SMS) to retain customers. AI Agents & the "Gary" Bot: How Smart Marketer built an AI brain on top of Nvidia/Hermes frameworks to handle CRO and email flow execution with human oversight. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing Misfits Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  7. Jul 21

    How to Hack Google’s AI Search in 2026 | Jason Barnard

    If you are still obsessing over getting backlinks to rank higher on Google, you are playing a game that ended in 2015. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Jason Barnard, the "Brand SERP Guy" and founder of Kalicube, to discuss how AI engines like ChatGPT, Gemini, and Perplexity are completely changing the way consumers discover and buy products. Jason explains why you need to stop thinking of AI as a search engine and start treating it as an "untrained sales force". If you do not actively educate these algorithms on who you are, what you do, and why you are the best, they will simply recommend your competitors. Whether you run a local brick-and-mortar store or a massive e-commerce brand, Jason breaks down exactly how to control your narrative across Google's Knowledge Graph, structure your product pages for machine readability, and use AI as an orchestrator for your content. Main Topics Covered In This Episode The AI Funnel: Why the traditional marketing funnel is now happening inside the AI engine itself—and how to ensure your brand is the final recommendation before the "perfect click". E-Commerce vs. Service Brands: Jason breaks down the exact starting points for different business models: why e-com brands must focus on unique perspectives on product pages, while service brands must focus heavily on their "About" page. The Power of Google Maps: Why Google Maps is the most complex knowledge graph in human existence, and how Android tracking creates "implicit bad reviews" if a customer visits your store once and never returns. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  8. Jul 15

    Your Conversion Rate Doesn’t Matter... | Matthew Barnes

    Are you artificially lowering your store's profitability just to increase your conversion rate? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most e-commerce founders obsess over top-of-funnel conversion metrics or acquiring cheap email leads, but they are ignoring the single most important number: Customer Lifetime Profit (CLP). In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Matthew Barnes, an earthquake engineer turned e-commerce conversion scientist. Matthew explains why traditional A/B testing and basic conversion rate optimization (CRO) are completely backwards. He breaks down how he built The Tool (Proteus Digital Lab) a highly advanced testing and intelligence platform that connects Shopify data, Meta ad touchpoints, and Klaviyo data to prove which customers actually generate profit and which ones you are acquiring at a loss. If you run an e-commerce brand and want to understand how to optimize your store like an engineer, do not miss this technical, deep-dive episode! 📌 Main Topics Covered In This Episode Engineering Better Profit Margins: How Matthew took first-principle engineering tactics from his seismic background and applied them to e-commerce customer acquisition. The Problem with Standard Conversion Rates: Why simply dividing revenue by marketing costs is a fundamentally flawed way to run a business. Customer Lifetime Profit (CLP) Explained: The exact metrics you need to combine (returns, discounts, ad cost, repeat purchases) to find the actual profit an acquired customer generates over their lifetime. The Dangers of Free Shipping Offers: A real-world case study on how a shoe brand lowered their return rate, increased repeat purchases, and boosted lifetime profit by removing their blanket free shipping offer. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing Misfits Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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About

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    The Marketing Misfits
  • Years Active
    2024 - 2026
  • Episodes
    117
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Marketing Misfits

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