The Way with Best Era

Brittany Green
  • 4.4 (7)
  • Management

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.

  1. Jun 27

    The Biggest Law Firm Mistakes (And How to Avoid Them)

    What separates thriving law firms from the ones that constantly struggle? In this episode of The Way, Ryan McKeen and Brittany Green break down the biggest mistakes law firm owners make and, more importantly, how to avoid them. From defining a clear vision and building core values to creating systems, mastering marketing, hiring strategically, and understanding your firm's finances, Ryan and Brittany share the lessons they've learned from working with hundreds of law firms. They also discuss why the wrong partnership can derail a business, how great client experiences start long before a case is signed, and why investing in yourself is one of the highest-return decisions you can make. Whether you're just starting your firm or looking to scale to the next level, this episode is packed with practical strategies to help you avoid costly mistakes and build a business that lasts. Join thousands of lawyers inside the Best Era community: https://bestera.com Ready to build a law firm that runs like a business? Join Ryan McKeen for The Revolutionary Era, an immersive one-day law firm entrepreneurship workshop on July 21, 2026, at Suffolk University in Boston. Reserve your seat here: https://bestera.zohobackstage.com/RevolutionaryEra

  2. Jun 22 ·  Bonus

    Law Firm Leadership in the AI Era

    This talk by Ryan McKeen explores the anthropological challenge posed by technological advancements, the courage required to embrace change, the human element in law firms, the excitement and fear surrounding AI, leadership and change management, adapting to change, building trust in the post-AI era, empowering and educating the team, and the importance of trust in the technological age. Takeaways Courage is essential in embracing change and uncertainty.Building trust and empowering the team are crucial in the post-AI era. Chapters 00:00 The Anthropological Challenge06:32 The Excitement and Fear of AI13:34 Building Trust in the Post-AI Era20:22 Living and Leading with Technology

  3. Jun 10

    Travel Smarter: Summer Travel Hacks That Actually Work

    Whether you're heading to a conference, a family vacation, or your next big adventure, Ryan McKeen and Brittany Green share the travel tips they swear by after years of life on the road. From rental car strategies and airport shortcuts to packing hacks, tech essentials, and avoiding common travel headaches, this episode is packed with practical advice you can use immediately. Ryan and Brittany discuss why choosing the right rental car company matters, how to navigate airports more efficiently, what to pack (and what to leave behind), and the small habits that make travel less stressful and more enjoyable. They also explore the importance of unplugging during vacations, finding authentic local experiences, and making the most of every trip. Whether you're a frequent flyer or planning your first getaway of the season, this episode will help you travel with more confidence, less stress, and a few extra tricks in your carry-on. Looking to connect with other growth-minded legal professionals? Join the Best Era community at https://bestera.com Interested in taking your law firm to the next level? Tickets are now available for The Revolutionary Era, Ryan McKeen's one-day law firm entrepreneurship intensive at Suffolk University in Boston on July 21, 2026. Learn more and reserve your seat here: https://bestera.zohobackstage.com/RevolutionaryEra 🎙️ Key Takeaway: The best travel experiences don't happen by accident. A little preparation, the right tools, and a few smart habits can make every trip smoother, more enjoyable, and far less stressful.

  4. May 28

    The Marketing Playbook for Modern Law Firms

    What does it take to go from working inside a law firm to helping build one of the fastest-growing communities in the legal industry? In this episode of The Way, Brittany Green shares her journey from legal professional to co-founder of Best Era and the lessons she’s learned about marketing, leadership, confidence, and business growth along the way. Ryan and Brittany dive into the biggest marketing mistakes lawyers make, why consistency matters more than perfection, and how small, intentional actions can completely change the trajectory of a business. They also discuss overcoming self-doubt, building trust through authentic relationships, and why a “bias for action” is often the difference between people who dream about growth and people who actually achieve it. From practical marketing advice for small law firms to a behind-the-scenes look at the future vision for Best Era, this episode is full of real conversations and actionable takeaways for legal professionals at every stage of growth. 🚀 Join the Best Era community here: https://bestera.com #TheWayPodcast #LegalMarketing #LawFirmGrowth #Entrepreneurship #Leadership #BusinessGrowth #BestEra #LawFirmOwner #ProfessionalDevelopment #LegalIndustry

  5. May 22

    The AI Era Is Already Here

    AI isn’t coming someday. It’s already reshaping how we work, think, create, and even define our value as humans. In this episode of The Way, Ryan and Brittany dive deep into the rapidly evolving world of artificial intelligence and the massive questions it raises for lawyers, businesses, and society as a whole. From the collapse of traditional search and the rise of AI-driven communication to the future of jobs, identity, and human purpose, this conversation explores both the excitement and the unease surrounding the next wave of technological change. They also discuss the ethical challenges of AI development, the role of law in a rapidly automated world, and why community, creativity, and authentic human connection may become more important than ever. Whether you’re energized by AI, overwhelmed by it, or somewhere in between, this episode offers a thoughtful and grounded conversation about what the future could look like and how legal professionals can prepare for it. 🚀 Want to stay ahead of the AI conversation in the legal industry? Join the Best Era community here: https://bestera.com 🎟️ And don’t miss AI Era this November in Charleston, where legal professionals, innovators, and industry leaders will come together to explore the future of AI and law. Get your tickets here: https://bestera.zohobackstage.com/AIEra2o #TheWayPodcast #ArtificialIntelligence #AI #LegalTech #FutureOfWork #Leadership #Innovation #LawFirmGrowth #AIera #BestEra

  6. May 15

    The Traits That Build Great Law Firms

    What separates the law firm owners who thrive from the ones who stay stuck? In this episode of The Way, Ryan and Brittany break down the key traits they see again and again in the most successful attorneys and entrepreneurs they work with. From grit and consistency to humility, vision, and continuous learning, they explore what it really takes to build a sustainable business in the legal industry. Along the way, they share stories from the growth of Best Era, lessons from law firm leaders they admire, and why “letting go to grow” might be the hardest but most important shift a founder can make. Whether you’re building a law firm, scaling a business, or just trying to become a stronger leader, this conversation is packed with practical insight and honest perspective. Plus, tickets are now LIVE for Revolutionary Era on July 21 at Suffolk University in Boston, where Ryan will spend the day teaching the systems, leadership principles, and business strategies behind scaling a successful law firm. Grab your ticket here: https://bestera.zohobackstage.com/RevolutionaryEra And if you’re looking to connect with other growth-minded legal professionals, join the Best Era community here: https://bestera.com

  7. May 5

    Build Your “Ride or Die” Team

    What if your biggest growth unlock isn’t more leads… but who’s sitting at your table? 👀 In this episode of The Way, Ryan and Brittany break down why the best firms aren’t built by one “brilliant” lawyer—they’re built by trusted voices, honest feedback, and a team that actually challenges you to be better. From ditching ego to building a leadership team that tells you the truth (even when it stings), this one’s a masterclass in scaling without losing your sanity. If you’ve ever felt like everything depends on you… this is your sign to rethink that. 🎯 🚀 Join our community: https://bestera.com 🎟️ Tickets are LIVE for Revolutionary Era: https://bestera.zohobackstage.com/RevolutionaryEra

  8. Apr 29

    Stick Season Strategy: Small Moves, Big Wins

    What if the biggest wins in your business didn’t come from massive changes but from small, intentional actions done consistently? In this episode of The Way, Ryan McKeen and Brittany Green break down how community engagement, authenticity, and strategic focus can drive real growth across industries. From the rise of Noah Kahan to lessons in law firm marketing and business development, they highlight a simple truth: genuine connection and value-driven content will always outperform noise. They explore how small moves build momentum, why showing up consistently matters more than chasing perfection, and how to stay true to your message while still evolving your strategy. Whether you’re growing a firm, a brand, or a platform, this episode is all about doing the right things, over and over again. And if you’re ready to take that mindset into action, join us live on July 21, 2026, at Suffolk University for The Revolutionary Era—a full-day, hands-on experience led by Ryan McKeen, designed to teach lawyers how to actually build and scale a law firm as a business. With only 65 seats available, this is an opportunity to dive deep into the systems, strategy, and structure behind real growth. Grab your ticket here: https://bestera.zohobackstage.com/RevolutionaryEra and learn more about joining our community at https://bestera.co/best-era-community

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4.4
out of 5
7 Ratings

About

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.

Information

  • Creator
    Brittany Green
  • Years Active
    2024 - 2026
  • Episodes
    40
  • Rating
    Explicit
  • Copyright
    © 2026 Brittany Green
  • Show Website
    The Way with Best Era

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