Beauty Business School

Kimberley Haworth
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Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

  1. 1d ago

    E96. You Have 5 Seconds To Convince A Client You're Worth It - Client Journey

    Send us Fan Mail Getting clients through the door is the easy part. Keeping them is where most beauty businesses lose money. If your clients stay for two or three appointments and then go quiet, that is not bad luck and it is not the economy. It is a gap in your client journey and it is showing up at the same point every single time. In part two of the client journey series, Kimberley breaks down the 10 areas that decide whether a client stays with you for years or leaves at the seven month mark without telling you why. This is the same review she runs on her own businesses every three to six months, straight off the back of a Beauty Expo panel with Emily (The Cosmetic Industry Coach) and Kelly (The Skin Queen) that sent her back to her own gaps. Inside this episode: The 5 second rule: what someone decides about your brand before they ever message youWhat people say about you when you are not in the room, and how to control itWhy "who is this for" is a business decision, not a marketing exerciseThe identity your clients are actually buying (it is rarely the treatment)Greeting and entry: why hugging a corporate client was the right callThe nervous system moment that makes someone feel safe enough to spend money with youHow you speak to clients, and why second-guessing yourself out loud kills your authorityEducating at the start, not the checkout, so you never feel like a salespersonThe feeling they came in for, and what happens when you miss itThe details that carry the brand: colours, music, scent, snacks, robesAre you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  2. 6d ago

    E95. Half Booked to Booked Out - Client Optimisation

    Send us Fan Mail This is the FREE RESOURCE I promised "I need more clients" is the number one thing beauty business owners say to Kimberley. It is almost never the actual problem. Most of the businesses she works with sit at 50 to 60% booked. That gap is not a marketing problem. It is an optimisation problem, and it is far cheaper to fix than finding new people. Katie added $10,000 a month to her business without a single piece of external marketing, purely by looking at the clients she already had. In this episode Kimberley walks through the five numbers that move a beauty business from 50 to 60% booked up to 80 to 90%: your rebooking rate, your retention rate, your average client spend, your visit frequency and your retail percentage. She covers what to do before you touch any of them, which is pricing, and finishes on the client journey, which decides whether any of it sticks. If you are constantly chasing new clients, this is the episode that tells you why. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  3. Sep 6

    E94. Bonus Episode - Post Beauty Expo Debrief

    Send us Fan Mail This one was meant to be about optimising the client journey. It turned into a full debrief instead. Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came out. What travelling every two to four weeks for a year actually costs. Why she was nervous going into Sydney again, and what made this year completely different. The students who walked into expo, got overwhelmed and went home. Then it turns into something else. A woman walked up to her at the Circadia awards and said she joined Beauty Business School four weeks ago, binged the content, put her prices up, moved into a new clinic and is now booked four weeks in advance. Kimberley pulls up the number she says most coaches will never show you. The industry average completion rate for an online course sits at 12 to 15%. Beauty Business School sits at 31%. She talks through what that number does to her head, why she ties her worth to it, and what the students who finish have actually gone on to do. If you have ever paid for an event and left feeling worse than when you arrived or bought a course that is still sitting in your logins, this is the one. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  4. Aug 30

    E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400

    Send us Fan Mail Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days. She did not arrive with a client base. She did not know a single person there. She built the demand months before she unlocked the door. In this episode we pull the whole launch apart. The waitlist she opened on a whim that hit 11 signups on day one and 92 by launch. The local Facebook groups she posted into three times a week. The emails she sent to strangers about who she is, before she ever asked them to book. Changing her location and SEO while she was still trading in Queensland. And the decision most people get wrong: she did not run an opening special. She raised her prices. Three weeks in, her book runs into October and her clients are rebooking. If you have ever told yourself your town is too small, this one is for you. You can find Rhi on instagram HERE Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  5. Aug 23

    E92. How I Doubled My Price And Signed 2 Clients In 48 Hours

    Send us Fan Mail This one was by request, and there was no plan. I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word. So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of it. I talk about the comparison spiral I have been stuck in, the trap of believing I have to keep giving more value to be valuable, why I doubled the price of Beauty Business School after teetering on it for far too long and the decision I made to stop travelling to speak unless I am paid. What we cover The comparison spiral and why comparing yourself to someone 11 years ahead of you is a trapStarting over in a new field still means putting in the reps. It does not accelerate just because you have experience elsewhere"The universe has put you in a waiting room and you're not allowed to leave"Why simplicity is the thing standing between where you are and where you want to beThe value trap: constantly adding more so you feel worthy of the moneyHow over-delivering robs your clients of proving to themselves that they can do itWhy 600 members was the wrong goal and 200 engaged members is the right oneDoubling the price of BBS, and the two aligned clients who signed up within 48 hoursRedesigning the ideal client by looking at the best people already inside the communityReleasing control, and why controlling every outcome was the thing keeping her stuckThe decision to stop speaking for freeThe one filter she now runs every business decision through: will this add more work for me?Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  6. Aug 16

    E91. The Client Complaint That Built A Waxing Empire With Lilliane Caron

    Send us Fan Mail I have never sat across from a guest and forgotten my interview questions before. This episode did that to me. Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms and sees around 2,000 clients a week. She's waxing third generations of the same families. Then at the same time build one of the biggest waxing supply businesses in Australia (which is also in the UK and USA) In this episode she tells me how it actually happened. Buying the business with money her family trusted her with. Making sugar wax at the back of the salon at night. Driving to massage parlours to teach the girls how to wax because she needed a bigger audience than one front door at a time, then coming home at 4am with wads of cash to fund her product development. Getting her products into pharmacies and supermarkets, then getting deleted after five years and learning the hard way what retail loyalty really looks like. She also shares the client complaint that could have ended everything and instead became the reason her clients now fall asleep during Brazilians. That story alone is worth the listen. We talk staff retention (she keeps her team for 10 years in an industry that struggles to get three), why she runs her salon like McDonald's, what she'd tell anyone starting a product line today and the part nobody posts about: how lonely building something really is. If you've ever felt like you're too far behind, too unqualified or too unsupported to build something that lasts, this is your episode. You can find Lilliane's incredible products here: https://caronlab.com.au/  Stalk the Smooth and Tan salon here: https://smoothandtan.com.au/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  7. Aug 9

    E90. Doubling Her Income in 4.5 Months From a Home Studio (with Rebecca MacArthur)

    Send us Fan Mail Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring. Four and a half months after joining Beauty Business School she is on track to double her income, she has a minimum of five people on her waitlist and she has not added a single hour to her week. In this episode Rebecca walks through the whole thing: failing business class in year 12, winning State Therapist of the Year twice, burning out in a high pressure salon, learning connection in a salon she still gets emotional about  and finally sticking a sign up across the road from a school. What's covered Why a home-based business is not the lesser option (lower overheads, more control, better wage)What "ticking along" actually looks like, and why steady is a warning signGetting specific about the ideal client, and why that was the single biggest lever in her businessHow to market an intimate service like Brazilian waxing without putting vaginas all over your feedTwo Brazilian specialists, two completely opposite marketing directions, both workingRebooking, retail, and the client journey lessons she carried out of two very different salonsTrusting the process before you have proof it worksWhy the goal does not have to be a team, a second location, or education Rebecca is what I call a silent assassin. No live calls, no noise, just implementation. You can fine Rebecca here: https://www.instagram.com/rebeccamacarthur.wax/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  8. Aug 2

    E89. How To Get 30 New Clients From Your Next Offer

    Send us Fan Mail My students are getting 30 to 60 new clients within days or months, at full price, with no discounting. In this episode I pull back the curtain on exactly how we do it inside Beauty Business School. You'll hear the real numbers behind three students: Rhi, who moved to a town of 1400 people, put her prices up and booked 38 clients in three days with a 90% retention rate. Kayla, who consistently brings in 30 to 60 new clients from her offers. And Shanna, who built her audience before she ever opened and hit 69 bookings in her first three months. Then I break down what they all have in common: visibility, community and multi-channel marketing. Plus the ideal client work that has to happen first, how to build an offer that solves a real problem and why your email list will out-convert your Instagram every time. This one comes with a warning. If you have to go and find 30 new clients every single month, something is broken in your retention, not your marketing. Sort the client experience and the rebooking first. There is no get-booked-quick scheme. There is a plan. This is it. What's covered: Why "I'm for everyone" is the reason you're struggling to fill your booksThe three student case studies and the exact numbersVisibility, community and multi-channel marketing (the pattern behind every result)Why small town does not mean small pricesBuilding an offer that solves a real problem instead of discountingOptimising the clients you already have before chasing new onesSignature premium service as the starting point for every new clientSocial media is visibility. Email is conversion. Ads are volume.The 3 emails a week structure: social proof, education, communityPosting in Facebook groups to educate, not sellThe seven days of my own launch where nobody boughtWhy gratitude for one new client changes your energy and your referralsAre you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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About

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

Information

  • Creator
    Kimberley Haworth
  • Years Active
    2024 - 2026
  • Episodes
    96
  • Rating
    Explicit
  • Copyright
    © 2026 Beauty Business School
  • Show Website
    Beauty Business School