Beauty Business School

Kimberley Haworth
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Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

  1. 1d ago

    E83. How To Launch A Premium Service Without Slashing The Price

    Send us Fan Mail Want to sell more expensive services without slashing the price to get bookings? If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is. High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business. In this episode, Kimberley breaks down: Why high ticket packages need a longer runway before they sellThe self belief check before you put a price on anythingHow to seed a new service for weeks before launch so clients are already asking about itEarly bird bonuses that build demand without discountingWhat to say when a client goes quiet on priceIf you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!! Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    24 min

  2. Jun 7

    E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society

    Send us Fan Mail Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers. Renee is the founder of Salon Society and one of the most practical, data-backed social media educators in the beauty industry. In this episode, she brings the kind of clarity that most salon owners desperately need but rarely get, and she does it with warmth, zero fluff, and a lot of real talk. We cover: Why vanity metrics are ruining your marketing mindset, and what to track insteadThe one question to ask every new client that will tell you exactly where your bookings are coming fromWhy AI search is already sending clients to salons, and how to make sure yours is one of themHow to make content that attracts your ideal client without reinventing the wheel every weekWhy fully booked salons still need to keep showing up onlineHow Renee turned a publicly difficult moment into one of the most defining chapters of her business journey, and what emotional resilience actually looks like for a business ownerRenee is the kind of guest who makes you want to open your booking system and your notes app at the same time. This episode is equal parts strategy and soul. Find Renee at @salonsocietyaus on Instagram or on her website . Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    1h 3m

  3. May 31

    E81. Before You Run That Giveaway, Listen to This

    Send us Fan Mail Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks. In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways fail. Spoiler: it's not the giveaway. It's the lack of strategy around it. Covered in this episode: Why visibility, not bookings, should be your actual goalHow to design a giveaway that filters in your ideal client and naturally filters out everyone elseChoosing collaboration partners who actually share your audienceWhat a real follow-up plan looks like, including how to convert people who didn't winBuilding a retention plan so new clients from the giveaway actually stick aroundWhether you've done a giveaway before and felt like it went nowhere, or you've been too scared to try one, this episode gives you the full picture so you can do it right. Retention Ebook: https://beautybusinessschool.com.au/ebook-rebooking/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    24 min

  4. May 24

    E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)

    Send us Fan Mail Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't) My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once she is trained. I told her to do exactly that. Then she asked if she could charge me. And I hesitated. That hesitation is exactly what this episode is about. I have spent years telling beauty business owners to stop discounting, to charge their worth, to hold the line with family and friends. And the second my own daughter picked up a nail file and started practicing on me, I felt that same pull that I know you feel. The "but she's my kid" justification. The "I'm paying for her course, so surely..." logic. The very thing I coach against, sitting right in my chest. In this episode, I am owning it completely and using it to show you why this pattern is so much deeper than pricing. It is a self-worth issue, and it is costing your business more than you realise. In this episode we cover: The real dollar figure you are giving away each year when you discount even one client by $20 a week (spoiler: it is over $10,000 if five people are getting it). Why gratitude for your early loyal clients very quickly turns into resentment, and what to do before you get there. The specific messaging problem that happens when friends and family refer you at your discounted rate, and why it builds the wrong kind of clientele. Why the stranger who finds you on the internet and books without question is the most important evidence you have that you are worth your prices. How to have the conversation with friends, family, and long-term clients when you are ready to stop discounting. The friends and family policy that actually protects you, and the script to make the transition without drama. The question that changed how I look at this: Would you walk into your friend's workplace and ask them to stay back late, earn half their wage, and not be able to afford their groceries this week? Of course not. So why do we let people do that to us, and why do we do it to ourselves? If you are sitting on a roster right now where some clients pay full price and others pay what you were charging three years ago, today is the day that changes. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    33 min

  5. May 18

    E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi

    Send us Fan Mail Your nervous system is running your business. And not in a good way. If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt worse after, this episode is going to hit close to home. Kimberley sits down with Sherri Ponisi, breathwork facilitator, former hairdresser of 20 years and ex-salon owner, to talk about what's actually going on in your body when you're stressed, burnt out and still trying to run a business. In this episode: Why fear is just an emotion stored in your body (and what to actually do with it)The difference between burnout and needing to slow down (they are not the same thing)Why doomscrolling is making your anxiety worse, not betterWhat breathwork actually is, explained simply with zero intimidationA grounding exercise you can do in your car after a horrible phone callHow to audit the people around you the same way you audit your businessWhy the decisions you make when your nervous system is dysregulated are almost always the wrong onesIf you've been running at 100 miles an hour and wondering why nothing feels right, this episode will make a lot of things click. Find Sherri at @connectedbeingco on Instagram and her podcast Connected Combos wherever you listen. www.connectedbeingco.com  Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    42 min

  6. May 10

    E78. ADHD & Autism In Your Beauty Business

    Send us Fan Mail What if the thing you’ve spent your whole life trying to “fix” is actually your superpower? In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as an adult while navigating motherhood, business, burnout, perfectionism and the pressure to keep it all together. From feeling “different” as a child… to struggling with self-worth, hyper-fixation, comparison, relationships, and running multiple successful businesses this episode is an unfiltered look inside the mind of a beauty business owner with a “spicy brain.” Kim shares: The emotional moment that led to her diagnosisHow ADHD + autism actually show up in womenThe business superpowers no one talks aboutWhy she chose not to medicateThe hidden battle between hyper-productivity and burnoutThe mindset shifts helping her stop fighting herselfThis episode will either deeply trigger you, deeply heal you… or both. And if you’ve ever felt “too much,” “too emotional,” “too disorganised,” “too intense,” or like your brain works differently to everyone around you this conversation might change the way you see yourself forever. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    42 min

  7. May 3

    E77. Keeping Clients Long Term In Your Salon

    Send us Fan Mail If you are always looking for clients.. You have a retention problem. It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie. In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season.  It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else. This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies. If your books aren't as full as you need them to be, start here. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    37 min

  8. Apr 26

    E76. Scaling To 20K Months With Less Hours With Jordan From Wildfire Haus

    Send us Fan Mail Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort. Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, to 32 hours a week, books closed, waitlisted, and consistently hitting $20K months doing only the one thing she loves. Brows. She let go of lashes even though they were 60-70% of her income. She let her team go even though one of them was her best friend. She closed her books even when salons around her were shutting down and she felt the pull to fill the gaps. Every single decision was terrifying. Every single one paid off. And what makes this story hit different? Jordan didn't have some overnight breakthrough. She had resistance at every level and she did the work anyway. In her own time, at her own pace, until the identity finally caught up with the strategy. Here's the truth: the strategy was never the hard part. Believing she was worth it was. This is what it looks like to go from busy to profitable.  The difference wasn't talent. It was the decision to stop holding herself back. If you're working too many hours for an income that still doesn't feel worth it, this one will hit. You can find Jordan HERE Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?   https://beautybusinessschool.com.au/beauty-business-foundations/

    53 min
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About

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

Information

  • Creator
    Kimberley Haworth
  • Years Active
    2024 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © 2026 Beauty Business School
  • Show Website
    Beauty Business School

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