Modern Agent Marketing Girls

Chelsea Petersen & Kayla Fox

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

  1. 5D AGO

    59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

    Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate. BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her. BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media. The girls discuss: ♡ Why social media beats cold calling for building authentic client relationships ♡ How to create a cohesive brand without overthinking it ♡ The difference between luxury branding and being relatable (and why you need both) ♡ BryAnn's content batching strategy with UGC-style shoots ♡ How to share your personal life without oversharing — Where to find BryAnn: ♡ Follow her on Instagram @bryannbuhlrealtor ♡ Join her newsletter ♡ Check out her Substack — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: @mollykiddstudio This episode was edited by Adrienne Cruz.

    1h 2m
  2. FEB 3

    58. My 30 Day Instagram Experiment And The Biggest Takeaways

    Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent. Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could. The girls discuss: ♡ Why the gap between idea and execution is killing your authenticity ♡ How to stop filtering yourself and start showing up as a real human ♡ Why you need hobbies ♡ What to actually put in your stories (and how to make it feel easy!) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG Post: Brock Johnson post about why people unfollow on Instagram ♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl ♡ Instagram: @btlcopy ♡ Instagram: @haleyreidtay This episode was edited by Adrienne Cruz.

    57 min
  3. JAN 27

    57. I’m Doing All the Things But Still No Conversions…Help!

    “I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?” We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy. This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop. The girls discuss: ♡ Why conversations matter more than views, likes, or followers ♡ The difference between marketing on social media vs. seriously marketing on social media ♡ How to use your stories to build real connections ♡ Why taking things personally is keeping you stuck, and how to look at it as data instead ♡ The one thing costing you more than anything else in your business — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent? ♡ Book: Atomic Habits by James Clear ♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy Sichol This episode was edited by Adrienne Cruz.

    42 min
  4. JAN 20

    56. Do I Really Need a Personal Brand as a Real Estate Agent?

    Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story. In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era. The girls discuss: ♡ Why you don't technically need a personal brand (but what it'll cost you not to have one) ♡ What Disney's pixie dusting teaches us about building a brand people want to be part of ♡ What makes content feel human vs. robotic ♡ The magic Venn diagram of your content ♡ How to pass the wine test — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG post: Adam Mosseri post about AI and the future of Instagram This episode was edited by Adrienne Cruz.

    54 min
  5. JAN 13

    55. Our 2026 Instagram Marketing Predictions (Part 2!)

    Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!) We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action. Set your timer, pick ONE thing, and just go for it! The girls discuss: ♡ Why consistency beats constant reinvention ♡ Creating episodic and journey-style content that builds bingeability ♡ Lifestyle marketing that paints the picture of homeownership without the staging ♡ Ditching dupe photos for content only YOU can create ♡ Using AI to enhance your work, not replace your voice — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck ♡ Past episode: “16. The Content Formula That Changes Everything” ♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger Podcast This episode was edited by Adrienne Cruz.

    58 min
  6. 12/30/2025

    53. Let’s Plan Your 2025 Sequel

    The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way. Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent. But more importantly, they're breaking down what all of this means for YOU. The girls discuss: ♡ Why consistency beats perfection every single time (and how the podcast proved it) ♡ The danger of copying your competitors ♡ How to know when it's time to outsource ♡ What "data" actually means for real estate agents — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG Post: How to actually study your competitors… ♡ Past episode: 21. Raise your Standards and Grow — Our top-performing episodes: ♡ 39. Everything We Did When the Market Shifted (and what you can do, too) ♡ 16. The Content Formula That Changes Everything ♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ 17. Basic Listing Posts? We Don't Know Her ♡ 24. Turn Instagram Into a Referral Magnet This Summer ♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be ♡ a...

    1h 3m
  7. 12/23/2025

    52. Our Favorite Things of 2025 (ChatGPT, Taylor Swift, Content Hacks)

    Chelsea and Kayla are doing their own version of the "favorite things" trend. They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet). And naturally, they're connecting it all back to marketing. If you've been feeling guilty about investing in yourself, listen to this episode! The girls discuss: ♡ Their favorite books, shows, and tools of 2025 ♡ Content creation hacks that save time ♡ Why investing in yourself IS investing in your business ♡ The all-or-nothing mentality they finally kicked to the curb ♡ How to use ChatGPT strategically — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman, a...

    1 hr

Trailer

5
out of 5
64 Ratings

About

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

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