Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Chelsea Petersen & Kayla Fox
  • 5.0 (64)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

  1. 1D AGO

    63. Your Most Profitable Business Strategy

    There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation. That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent. This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves. The girls discuss: ♡ Why "that's expensive" is a dream killer ♡ The difference between investing in something and just checking a box ♡ How the broke mentality silently sabotages your client experience and your referrals ♡ Why your personal brand is the ultimate wealthy agent investment ♡ How to step into the identity of your next-level self before you feel ready — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    58 min

  2. MAR 3

    62. What Wealthy Real Estate Agents Do Every Single Day

    What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed? This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit! The girls discuss: ♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas ♡ Stack wealthy mindset moments into your daily routine without adding hours to your day ♡ Sparking conversations is the fastest path to referrals ♡ Documenting your real life beats creating content from scratch every time — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Kayla’s walking pad This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    47 min

  3. FEB 25

    61. Upgrade Your Beliefs to Upgrade Your Income

    Part 2 of our Series, The Wealthy Agent Upgrade, is here! The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent. We've heard alllllll these excuses, and in this episode, we’re tackling them together. So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it. The girls discuss: ♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage ♡ The modern agent reframes to replace your limiting beliefs ♡ Parkinson's Law and how it applies to content creation ♡ Chelsea’s new morning pages strategy ♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business ♡ Book: Peak Performance by Brad Stulberg and Steve Magness ♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ IG Post: “The problem isn’t AI” by @amusedesignstudio ♡ Book: The Naked Mind by Annie Grace ♡ Book: The Artist’s Way by Julia Cameron ♡ Book: Atomic Habits by James Clear This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    1 hr

  4. FEB 17

    60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

    You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want. In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction. Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent. The girls discuss: ♡ How to stop self-sabotaging with "shoulds" and "maybes" ♡ How to define what "wealth" actually means for your business ♡ Why wealthy agents think in years, not weeks ♡ Why posting twice a day still isn't getting you conversions ♡ What to eliminate right now if you want different results in 12 months — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub.com along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Brick (to reduce screen time) ♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest ♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin Hardy This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    57 min

  5. FEB 10

    59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

    Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate. BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her. BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media. The girls discuss: ♡ Why social media beats cold calling for building authentic client relationships ♡ How to create a cohesive brand without overthinking it ♡ The difference between luxury branding and being relatable (and why you need both) ♡ BryAnn's content batching strategy with UGC-style shoots ♡ How to share your personal life without oversharing — Where to find BryAnn: ♡ Follow her on Instagram @bryannbuhlrealtor ♡ Join her newsletter ♡ Check out her Substack — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: @mollykiddstudio This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    1h 3m

  6. FEB 3

    58. My 30 Day Instagram Experiment And The Biggest Takeaways

    Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent. Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could. The girls discuss: ♡ Why the gap between idea and execution is killing your authenticity ♡ How to stop filtering yourself and start showing up as a real human ♡ Why you need hobbies ♡ What to actually put in your stories (and how to make it feel easy!) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG Post: Brock Johnson post about why people unfollow on Instagram ♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl ♡ Instagram: @btlcopy ♡ Instagram: @haleyreidtay This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    57 min

  7. JAN 27

    57. I’m Doing All the Things But Still No Conversions…Help!

    “I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?” We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy. This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop. The girls discuss: ♡ Why conversations matter more than views, likes, or followers ♡ The difference between marketing on social media vs. seriously marketing on social media ♡ How to use your stories to build real connections ♡ Why taking things personally is keeping you stuck, and how to look at it as data instead ♡ The one thing costing you more than anything else in your business — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent? ♡ Book: Atomic Habits by James Clear ♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy Sichol This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    42 min

  8. JAN 20

    56. Do I Really Need a Personal Brand as a Real Estate Agent?

    Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story. In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era. The girls discuss: ♡ Why you don't technically need a personal brand (but what it'll cost you not to have one) ♡ What Disney's pixie dusting teaches us about building a brand people want to be part of ♡ What makes content feel human vs. robotic ♡ The magic Venn diagram of your content ♡ How to pass the wine test — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG post: Adam Mosseri post about AI and the future of Instagram This episode was edited by Adrienne Cruz. Mentioned in this episode: CAMP MODERN AGENT Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals. Camp Modern Agent

    55 min
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About

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

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