Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Chelsea Petersen & Kayla Fox
  • 5.0 (66)
  • Marketing
  • Updated Weekly

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

  1. 1d ago

    76. Enjoy a Marketing Girl Summer (and still have leads this fall)

    Never take advice from someone whose life you wouldn't want. Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what success costs. And we are here to tell you: it is not. There is another way, where the people who already know you are sending you referrals, where you're not convincing strangers to trust you, where your summer actually feels like summer, and your pipeline is still full come fall. That way is a personal brand (surprise, surprise). And this episode is basically our love letter to what that can look like, starting right now, this summer! The girls discuss: ♡ Summer is the best season to let your personal brand do the heavy lifting ♡ The conversion triangle and what actually gets someone to hire (and refer) you ♡ How to use the COAST method to create content no other agent can copy ♡ What to do when you're too busy for reels ♡ A simple weekly game plan: email, photo-a-day, and one local thing on repeat — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram account: @itsmesaramartinez ♡ Past episode: 24. Turn Instagram Into a Referral Magnet This Summer This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    58 min

  2. May 26

    75. Content Ideas for Real Estate Agents who want to Stand Out

    Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through some of the most scroll-stopping content I've been finding in the wild and how to make it work for their own marketing. I like to call this skill “marketing girl eyes,” that instinct for spotting a good idea and asking yourself how you can put your own twist on it. Kayla discusses: ♡ How to look at any piece of content and ask, "how can I make this work for me?" ♡ Your camera roll is already full of personal brand gold ♡ What a lifestyle blogger, a rom-com author, and a running account can teach you about real estate marketing ♡ The "hold something up" strategy that stops the scroll ♡ Journey-style content creates a following — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — — Mentioned in this episode: ♡ Book: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam ♡ Instagram posts mentioned during the call: @elasmarketingservices, @susividal, @the.daily.balance, @dr.rileycluck, @pearlrb, @alanawinchester.photography, @ugcshubhii, @ariannecamila, @amyporterfield ♡ Instagram accounts worth noting: @noavko, @lisahoogendoorn, @cariwilliamson, @authorsarahadams, @miasrunningagain — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    52 min

  3. May 19

    74. What Nobody Tells You About Building Momentum in Real Estate

    Did you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy. Chelsea, of course, had to link this fact to marketing: Most agents give up before they ever get off the ground because the results in the beginning are invisible. You're burning all this fuel and you can't even see it happening. And that's exactly when most people decide to try something else, pivot, or just "see what happens" with a different approach. In this episode, we're talking about the difference between being committed and being curious, why momentum is way more fragile than it feels, and what it actually looks like to go all in on your brand, even when nothing seems to be working yet. The girls discuss: ♡ The difference between being curious and being committed, and why it matters more than strategy ♡ Momentum is more fragile than you think ♡ Common objections agents have about joining Modern Agent ♡ Why the results of building your brand are invisible at first — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Podcast: School of Sales by The Salesgirls (Macy McNeely’s podcast) This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    1h 2m

  4. May 12

    73. Claude, Templates, and What the Future of Your Real Estate Biz Depends On

    Kayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal brand. Not kidding. And she has felt that fire in her bones, because it is so validating to know that the stake in the ground Chelsea and Kayla have always planted, personal brand first, everything else second, is exactly right. Today Kayla is talking about AI, the sea of sameness swallowing up social media, why "very good" content is actually killing your growth, and what it actually looks like to build something that lasts. Because you know what gets the likes and the saves and the shares, but marketing girls know that's not what's going to change your life. Your personal brand will, and Kayla wants to show you why! I discuss: ♡ Why AI tools and prompts only work when they're built on a personal brand foundation ♡ What a flower bulb and a too-big pot taught me about room to grow ♡ The difference between "very good" content and remarkable content ♡ Why Chelsea and I will always choose the harder road over the shortcut ♡ What Camp Modern Agent is, who it's for, and why you should bring a friend — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Purple Cow by Seth Godin This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    38 min

  5. May 6

    72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)

    Surprise! We're back with Part 2 of our Mother's Day interviews! Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to everyone else and just keep going. The girls discuss: ♡ How an agent built a boundary-first real estate business after a decade as a social worker ♡ How one mom runs a relationship-driven business with three kids under four, and the daily non-negotiables that keep her from feeling behind even on the most chaotic days ♡ How an agent navigated sharing her teenage boys online as they started having opinions about it ♡ A mom who is thriving in the almost-empty-nest season, and what she wants younger moms to know about how fast it all goes — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Follow our Modern Agent members featured in this episode: ♡ @caseylevrich.realtor ♡ @howdybrittanyb ♡ @shoopthereitismi ♡ @dayton_oh_realtor This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    53 min

  6. May 5

    71. How Real Estate Mamas Build Brands AND Legacies

    Happy Mother's Day from the Marketing Girls! We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club. You'll hear from agents at every stage of motherhood and business, from brand new mamas to seasoned agents who've figured out how to build a legacy while raising their kids. We see what's possible inside this community every single day, and we want you to see it too! The girls discuss: ♡ How niching down on a specific town transformed one agent's social media reach, even with a newborn at home ♡ Why themed content days are a game-changer for moms who don't have time to overthink it ♡ How a military spouse and new mom balances showing up for clients and community with a baby in tow ♡ The power of setting boundaries with clients, and why your availability windows are actually better for everyone ♡ Why documenting your real life (messy playrooms and all) beats perfectly curated content every time ♡ How one agent built a referral-based business through golf leagues, local restaurants, and just being a real person online ♡ The systems, CRM habits, and support teams that help agent moms stay present without dropping the ball — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Follow our Modern Agent members featured in this episode: ♡ @kailynnkellett ♡ @caelyn.jpeg ♡ @mrs.melissastory ♡ @a.short.realtor This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    56 min

  7. Apr 28

    70. Build Your Personal Brand In Just 5 Days - Here's Exactly What To Do

    When people mention your name in a room, they're going to feel something. The question is — what do you want them to feel? That's the whole heartbeat of personal branding, and in this episode, we’re walking you through our Personal Brand by Friday guide: a step-by-step plan to get your brand off the ground in just five days. And before you think "I already have a brand" or "I don't really need one," we're talking to you especially. Listen through to the end, and we promise you won't leave empty-handed. The girls discuss: ♡ What a brand menu is and how to build yours ♡ The one-word exercise that gives your brand a North Star ♡ Why iPhone photos outperform polished headshots on Instagram ♡ How to organize your content so you're always ready to post — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Balanced with Britt ♡ Instagram: Margo Lloyd ♡ Past episode: 69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    57 min

  8. Apr 21

    69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison

    She walks into a local boutique, and they already know her name. Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place. And her content feels like hanging out with a friend, not watching a boring sales pitch. We have a special Modern Agent guest on the podcast today — Emma Jordison (aka DSM Home Girl) to talk about what it looks like to build a real estate business on authenticity, local content, and the kind of consistency that compounds over time. Emma shares how she went from throwing things together on social media to reaching over 65,000 accounts in her first 90 days in the membership, and why she believes social media is a long game worth playing. The girls discuss: ♡ Why Emma built her brand around local content ♡ Showing up consistently when you have three boys, a full pipeline, and a life ♡ The DSM Homegirl brand — how she coined it, why niching down works, and how she handles serving multiple areas ♡ Her brand photos that feel like Instagram pics ♡ Her 30-day listing prep series — Emma’s links: ♡ Instagram: @emma.buyiowa ♡ Join her email club! ♡ Check out her other links — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    55 min
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About

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

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