Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Chelsea Petersen & Kayla Fox
  • 5.0 (66)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

  1. 5D AGO

    66. Elevating Your Content, Instagram Edits, and On-Brand Props

    We hear it all the time: "I want to look professional, but I also want to show my personality." And every single time, our answer is the same: you can absolutely do both! In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it. Our whole point is that randomness is unprofessional. And when you start stacking these small, intentional choices on top of each other, something clicks. Your content starts to feel cohesive, and people start to recognize it. Instead of blending into generic real estate posts, you become the agent they remember. The girls discuss: ♡ How to choose fonts, colors, and filters that make your content look cohesive and on-brand ♡ The psychology of color and how to pick one that actually feels like you ♡ Why on-brand props (even your Stanley) are doing more for your brand than you think ♡ Tips for posts, stories, and reels that are intentional and memorable ♡ How signature series and strategic content can turn casual scrollers into loyal followers — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Brighten Made (Bri Summers) ♡ Instagram: Jessica Garvin ♡ Instagram: Savannah K Barry ♡ Instagram: Balanced with Britt ♡ Instagram: Shop Etta and East ♡ Instagram: Cheese Gal (Cortney LaCorte) ♡ Instagram: Bryann Buhl ♡ Podcast: Build with Leila Hormozi, Ep. 302 — "Courage Comes First, Confidence Comes Later" ♡ Article: Brighten Made — How to Choose Your Brand Color Palette This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    54 min

  2. MAR 24

    65. Ditch the Default and Get in the Right Rooms

    Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right. Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a personal brand just doesn't land. This is the final episode of the Wealthy Agent Upgrades series, and we’re wrapping it up with the factor that ties everything together: getting yourself in the right room. It's really hard to get different results if your environment doesn't change. When everyone around you is saying "just pay for the leads" or "don't bother with social media," it's nearly impossible to build the belief that showing up online could actually transform your business. The right room changes that. It raises your standards and surrounds you with a community of agents whose wins and lessons help you skip ahead faster than you ever could on your own. The girls discuss: ♡ Why your environment is either expanding you or making excuses for you ♡ Why community helps you learn faster, borrow confidence, and stop quitting too soon ♡ What it really means to raise your standards ♡ How to know if Modern Agent Social Club is (or isn't) the right fit for you — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: The Naked Mind by Annie Grace ♡ Podcast: Working Hard with Grace Beverley This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    55 min

  3. MAR 20 ·  BONUS

    Mini Episode: From Confused and Inconsistent to Clear, Confident, and Converting.

    Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right? That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand. Camp kicks off Monday March 23. You can register for free today. Invite a friend and we will see you at Camp! www.modernagentsocialclub.com/camp Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday, here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    5 min

  4. MAR 17

    64. Could this be the Missing Ingredient in your Marketing?

    PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say? No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the part of personal branding that so often gets overlooked: intentionally living a life worth sharing. The most magnetic agents are the ones who bring pizzas on closing day, host supper clubs, try watercolor on a Saturday morning, and let all of it spill into their content in a way that's 100% uncopyable. They’re not necessarily the ones with the most perfectly polished and curated feeds. This episode will make you slam your laptop shut and go do something fun. The girls discuss: ♡ Why "busy" is not a personality or a brand ♡ How adding fun to your everyday life makes your content uncopyable ♡ The novelty effect of time and why new experiences make life feel richer ♡ Use micro-moments, rituals, and fun to become the agent people can't stop talking about ♡ Why play is not a waste of time (we promise!) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Create Anyway: The Joy of Pursuing Creativity in the Margins of Motherhood by Ashlee Gadd ♡ Instagram: @siececampbell ♡ Instagram: @rosemary_beachrealty ♡ Reel: The “crud” sandwich ♡ Instagram: @jlgarvin ♡ Past episode: 62. What Wealthy Real Estate Agents Do Every Single Day (the episode about the Modern Agent protocol) This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    1h 2m

  5. MAR 10

    63. Your Most Profitable Business Strategy

    There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation. That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent. This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves. The girls discuss: ♡ Why "that's expensive" is a dream killer ♡ The difference between investing in something and just checking a box ♡ How the broke mentality silently sabotages your client experience and your referrals ♡ Why your personal brand is the ultimate wealthy agent investment ♡ How to step into the identity of your next-level self before you feel ready — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    58 min

  6. MAR 3

    62. What Wealthy Real Estate Agents Do Every Single Day

    What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed? This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit! The girls discuss: ♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas ♡ Stack wealthy mindset moments into your daily routine without adding hours to your day ♡ Sparking conversations is the fastest path to referrals ♡ Documenting your real life beats creating content from scratch every time — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Kayla’s walking pad This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    47 min

  7. FEB 25

    61. Upgrade Your Beliefs to Upgrade Your Income

    Part 2 of our Series, The Wealthy Agent Upgrade, is here! The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent. We've heard alllllll these excuses, and in this episode, we’re tackling them together. So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it. The girls discuss: ♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage ♡ The modern agent reframes to replace your limiting beliefs ♡ Parkinson's Law and how it applies to content creation ♡ Chelsea’s new morning pages strategy ♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content) — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business ♡ Book: Peak Performance by Brad Stulberg and Steve Magness ♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ IG Post: “The problem isn’t AI” by @amusedesignstudio ♡ Book: The Naked Mind by Annie Grace ♡ Book: The Artist’s Way by Julia Cameron ♡ Book: Atomic Habits by James Clear This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    59 min

  8. FEB 17

    60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

    You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want. In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction. Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent. The girls discuss: ♡ How to stop self-sabotaging with "shoulds" and "maybes" ♡ How to define what "wealth" actually means for your business ♡ Why wealthy agents think in years, not weeks ♡ Why posting twice a day still isn't getting you conversions ♡ What to eliminate right now if you want different results in 12 months — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub.com along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Brick (to reduce screen time) ♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest ♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin Hardy This episode was edited by Adrienne Cruz. Mentioned in this episode: Personal Brand by Friday

    57 min
See All (69)

Trailer

5
out of 5
66 Ratings

About

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

Information

You Might Also Like