The Family Practice Podcast

Dr. Tony Ebel
  • 5.0 (38)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

  1. 3D AGO

    88. How to Build a Magnetic Chiropractic Brand

    In this episode, Dr. Allie Wright interviews Jalisa Reitz, head of brand and content marketing at The Pediatric Experience/PX Docs, about branding for chiropractors. Jalisa defines brand as the gut feeling and trust people have before meeting you, emphasizing that branding is always happening and should be intentional, rooted in mission, and consistent across marketing and patient experience. They discuss the cost of unclear branding (confusion, hesitation, slower growth, exhaustion), the importance of niching and psychographics, avoiding shiny-object dilution, using stories to build hope and trust, and protecting the brand (including with AI). Jalisa previews the PX Marketing Engine with staged tiers for brand foundation, content output, and full-funnel growth for PX members. ------  Links & Resources:  LEARN MORE ABOUT THE PX MARKETING ENGINE  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:58 Meet Jalisa - Brand Expert 03:21 What A Brand Really Is 10:57 Cost Of Unclear Branding 18:18 Find Your Practice Niche 24:15 Stay Consistent Under Pressure 32:44 Consistency Builds Trust 34:08 Expand Message Through Nervous System 35:58 Rebrand Success Story 42:51 Personal Brand In Community 49:11 Associate And Student Branding 50:30 Three Brand Moves Now 51:06 Niche Down On One Thing 54:53 Stories And Consistency 58:12 AI And Message Clarity 59:28 PX Marketing Engine 01:02:59 Three Tier Growth System ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

    1h 10m

  2. MAR 3

    87. The Philosophy Fueling Today’s Top Family Practices with Miracles

    On this episode of The Family Practice Podcast, Dr. Tony Ebel shares a live “philosophy night” recording for chiropractic students through Club PX. He teaches the “Perfect Storm” sequence—maternal stress, birth trauma, and resulting nervous system dysregulation—stating autism/ADHD don’t begin in the brain but end there, and healing should prioritize nervous system function, then sleep, motor, gut, respiratory, and immune issues before higher brain changes. He contrasts chiropractic with functional medicine and chiropractic neurologists, criticizes supplement-heavy and expensive programs, stresses certainty, communication, care plans, and tracking progress via scans and parent reports, shares patient stories including his son Oliver’s recovery, and outlines a practice-growth model centered on clinical results, marketing, team-based success, and supportive associate pathways. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:18 Chiro School To Practice 08:04 Certainty Builds Trust 11:50 Culture Shift In Healthcare 20:36 Root Cause Case History 23:08 The Perfect Storm  27:08 Birth Trauma And Sequence 34:08 Maternal Stress And Neurodevelopment 44:23 Functional Medicine’s Missing Layer 47:08 Nervous System Simplified 57:16 Autism Starts In Nervous System 01:08:09 Healing Order Explained 01:10:21 Care Plans and Scan Metrics 01:16:12 Oliver NICU Miracle Story 01:23:13 Practice Growth Framework 01:27:18 Content and Communication Skills 01:31:18 Team Building and Career Paths ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    1h 41m

  3. FEB 24

    86. Addition by Subtraction: When Long Term Growth Requires a ‘Team’ Break Up

    In this episode, Dr. Matt Hill interviews Dr. Lauren Mansolf of Sprouting Life Chiropractic in Chattanooga, TN about leadership and team culture during practice growth. She describes early warning signs of team misalignment—pushback on schedule changes, eye rolls, negativity, dropped responsibilities, declining KPIs, and staff no longer bringing their kids in for regular care—along with her gut discomfort walking into her own office. She explains how trying to compromise to keep the team together led to hiring a part-time role that became her COO, Brooke, whose buy-in came from personal experience as a patient’s mom. That hire raised expectations and triggered major team turnover, but helped reset hiring, onboarding, training, and communication around clear expectations, core values, vulnerability, and introducing prayer in the office. Dr. Lauren defines success as sustained community impact and patient stories rather than revenue goals, and closes with advice to listen to your gut, stay aligned with purpose, and follow the vision even through difficult seasons. ------  Links & Resources:  FREE PX Training The Proven Path to a Thriving Family PracticeJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  04:26 Lauren’s Origin Story: From Chronic Illness to Pediatric-Focused Practice 07:52 First Culture Red Flag: Pushback, Eye Rolls, and Resistance to Growth 11:16 Leader’s Dilemma: People-Pleasing, Compromise, and Hiring Help 13:04 Spotting the Real Issue: Vision vs Buy-In (Growth vs Complacency) 16:01 Warning Signs You Miss at First: KPIs Drop, Negativity, and Gut Discomfort 20:41 Stop Doing It ‘Because We Always Have’: Embracing Change in Practice 21:18 Hiring for Vision: The Brooke (COO) Story 22:46 Onboarding & Interviewing Differently: Mission Over Money 26:02 The ‘Launch Point’ Isn’t Easy: Leveling Up Triggers Turnover 26:53 Rebuilding Culture: Training, Prayer, Vulnerability & Clear Expectations 29:00 From Toxic to Thriving: KPIs Up, Meetings Better, Team Engaged 31:54 Advice for Owners: Spot the Soft Signs Before They Turn Toxic 33:27 Support Systems Matter: Masterminds, Mentors, and Trusting Your Gut 34:59 Defining Success: Community Impact Over Revenue Milestones ------  Want more of The Family Practice Podcast? Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram Follow Sprouting Life Chiropractic on Instagram

    42 min

  4. FEB 17

    85. Is Fertility Care Too Complicated for Chiropractors? Or is it Time to Step Up

    In this heartfelt episode, Dr. Allie Wright addresses the topic of fertility and the real struggles faced by the now-grown 'perfect storm' generation. This discussion centers around the increasingly complex challenges in women's health, from PCOS and endometriosis to mold and histamine intolerance. The episode emphasizes the vital role that chiropractors play in understanding and addressing these issues through a nervous system-focused approach, urging practitioners to step up and be the detectives in healing. With candid stories and raw emotion, Dr. Allie highlights the importance of consistent, repetitive care and the power of the nervous system in overcoming modern health crises. The episode seeks to empower chiropractors to rise to the challenge and support families facing these unprecedented struggles. ------  Links & Resources:  THE PERINATAL EXPERIENCE COURSE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  05:41 From Simple Cycle Tracking to Complex Modern Diagnoses 07:41 Perfect Storm Kids, Now Adults: The Heartbreak Showing Up in Practice 10:39 Your Role in the Case: Step Back, Become the Detective, Find the Root 13:33 The Nervous System Lens: Rebuilding the Whole Puzzle 15:50 How to Communicate It: Strip Everything Back to the Nervous System 22:34 Be the Broken Record: Repetition, Care Plans, and Coaching Through the Noise 25:14 2026 Nervous Systems Need Repair (Not Just Regulation) 27:40 Closing: Be Brave, Step Into Women’s Health, and Stay Connected ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

    31 min

  5. FEB 10

    84. Dr. Tony in the Hot Seat: How to Build Without Burning Out

    In this episode, Dr. Tony Ebel is interviewed by PX COO Maggie White and they discuss the essentials of running a successful chiropractic practice. They emphasize the importance of aligning team pace, maintaining a strong 'why,' and fostering a growth mindset. Dr. Tony provides practical insights on how to structure your week, maintain work-life balance, and stay connected with your mission. The episode features a deep dive into overcoming limiting beliefs, effective team communication, and leadership strategies that prevent burnout. Dr. Tony also shares personal experiences and stories that illustrate the power of staying true to one's core values, while continually inspiring and leading a high-performing team. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:00 The Importance of World-Class Clinical Results 02:41 Developing Leadership Skills 03:38 Deep Dive into Leadership Q&A 06:07 Overcoming Limiting Beliefs 15:46 Balancing Growth and Personal Life 21:02 Practical Tips for Time Management 28:35 Communicating Clear Expectations 29:35 Empowering Leaders with Decision-Making 31:30 Self-Awareness in Leadership 32:50 Hiring for Organizational Fit 37:17 Maintaining Connection to the Mission 46:56 Practical Tips for Team Meetings ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    56 min

  6. FEB 6

    83. BONUS EPISODE | The Woman Behind the Mission (And the Lessons She Taught Me)

    In this special episode, Dr. Tony Ebel honors his wife, Kristina, sharing seven invaluable lessons he has learned from her, which are essential for running a successful and impactful chiropractic practice. As a chiropractic spouse, business manager, and relentless advocate for pediatric and family chiropractic, Kristina exemplifies attributes that are vital for personal and professional growth. From being fully committed to chiropractic, demonstrating tenacity, excelling in organization and project management, to possessing unmatched discernment skills, Kristina’s contributions have been crucial. Dr. Tony also highlights the importance of loving your work and maintaining a balance between professional ambitions and family life. This episode is not just a tribute but a guide for chiropractors and their teams, emphasizing the need for partnership, alignment, and relentless pursuit of excellence. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:44 Introducing Kristina: The Unsung Hero 07:05 The Importance of Being All In 12:12 Do Whatever It Takes 15:10 Organization and Project Management 20:06 The Power of Discernment 28:21 Loving the Work You Do ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    38 min

  7. FEB 3

    82. How to Communicate Neurological Chiropractic to Autism & Special Needs Families

    In this episode, Dr. Matt Hill emphasizes the importance of deep, effective communication strategies for chiropractors working with children with special needs, particularly autism. He outlines the necessity of moving beyond simple symptom-based measures and integrating a nervous system-focused approach. The podcast dives into understanding parental perspectives, keeping families engaged through care plans, and utilizing visual tools like scan results to demonstrate progress. Dr. Matt shares a comprehensive framework for managing expectations, acknowledging plateaus, and collaborating with other healthcare providers. Listeners are encouraged to harness consistent, neurologically focused communication to build trust and ensure long-term family wellness. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:16 Communication Strategies for Special Needs Parents 07:28 The Neurological Hierarchy of Healing 14:18 The Importance of Consistent Communication 19:04 Deep Table Talk: Going Beyond Small Talk 21:13 The Five-Step Framework for Chiropractic Care 22:10 Addressing Parental Concerns and Common Questions 23:08 Identifying Reasons for Plateaus in Healing 24:32 The Role of Environmental and Emotional Factors 25:27 Managing Multiple Therapies and Medications 27:04 Increasing Adjustment Frequency for Better Results 27:50 Effective Communication with Parents 31:44 Building a Collaborative Network with Other Therapists 33:53 The Importance of Communication in Chiropractic Care ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

    40 min

  8. JAN 27

    81. AI, Trust, and Consistency: What’s Working in Chiropractic Marketing Right Now

    In this episode, Dr. Allie Wright, alongside guest John Price, Chief of Marketing at The Pediatric Experience, dive deep into effective marketing strategies for chiropractors. They discuss the importance of doing what you're great at consistently, improving confidence and communication skills, and the significance of trust in the healthcare sector. The conversation also covers the rising impact of AI and automation in marketing, sharing insights on how these tools can aid chiropractors in patient education, engagement, and retention. They introduce the PX Marketing Platform, designed to streamline marketing efforts with conditional-based follow-ups and content distribution, making it easier for chiropractors to integrate advanced marketing strategies without losing the human touch. The episode is packed with practical tips for both newcomers and established practitioners looking to elevate their marketing game while staying true to their mission of providing outstanding chiropractic care. ------  Links & Resources:  PX MARKETING ENGINE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:19 Meet John Price: Marketing Expert 02:40 John Price's Career Journey 05:16 The Impact of AI on Marketing 15:17 Trust and Human Connection in Marketing 19:33 Content Creation Tips for Chiropractors 22:27 The Power of Consistency in Marketing 25:16 Engaging Existing Followers vs. Chasing New Ones 29:34 The Role of AI and Automation in Chiropractic Practices 34:00 Introducing the PX Marketing Platform 38:16 Top Marketing Tips for Startups ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

    42 min
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Trailer

5
out of 5
38 Ratings

About

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

Information

  • Creator
    Dr. Tony Ebel
  • Years Active
    2025 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © 2026 The Family Practice Podcast
  • Show Website
    The Family Practice Podcast

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