The Family Practice Podcast

Dr. Tony Ebel

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

  1. 2d ago

    119. Stay Connected to Why You Started: Leadership Lessons for Growing Practices

    Dr. Tony Ebel introduces The Family Practice podcast and presents a live, raw recording from a business mastermind hosted by Dr. Josh Axe for health and wellness entrepreneurs. He argues audiences want to feel understood, so leaders must stay closely connected to the people they serve as they scale through associates, teams, and tools like AI and automation. Sharing his path from an Iowa farm kid to building a million-dollar chiropractic practice that plateaued, he explains a breakthrough came from better mentors who revealed the need for real leadership and organizational structure, not more tactics.  ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  07:31 Origin Story Farm Kid To Chiro 10:28 Success Trap And Plateau 13:52 Mentorship And Going Far Fast 15:36 Scaling The Business Ecosystem 18:16 Redefining What Winning Means 19:15 Mission Fueled NICU Story 21:40 Multipotentiality And Team Roles 24:38 Who Not How Hiring Lesson 25:22 Business Flywheel Weak Spots 27:36 Big Picture Daily Action 30:46 Staying Connected To Patients 36:24 Avoid Bad Influences 38:52 Who Not How Hiring 42:01 Metrics Dashboards Leadership 44:24 Invest In Mentors Team ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

  2. Oct 6

    118. Go All Cash: 9 Steps to a More Profitable, More Impactful Practice

    Dr. Tony Ebel explains why he left insurance to build a subluxation-based, nervous system-focused pediatric, perinatal, and family all-cash practice, and shares the nine-step checklist he used to make the transition: lean into frustration, follow insurance rules while you exit, use congruent language, shift your brand toward pediatrics and perinatal care, increase retention and transition patients to wellness auto-debit plans, drop small insurers first, clearly communicate the benefits of the change to patients, expect some initial patient loss, and run the real profitability math.  He shares his own numbers: losing 50 to 100 patients, overhead dropping about $480,000, collections falling from $1.2M to $800K, and returning to $1.2M within about two and a half years, this time with lower overhead and higher profit. ------  Links & Resources:  PAIN TO PEDIATRIC COURSE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  1:12 Insurance Burnout Story 14:15 Step One: Frustration Fuel 19:45 Step Three: Congruent Language 21:21 Step Four: Brand Positioning 26:49 Step Five: Retention Leaks 37:13 Step Seven: Clear Exit Plan 44:30 Profitability and Time Gains 47:01 The Exact Financial Math ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony on Instagram

  3. Sep 29

    117. The Fourth Trimester: Don't Let the Postpartum Mom Get Overlooked

    In the final episode of the pregnancy series, Dr. Allie Wright discusses postpartum (“fourth trimester”) chiropractic care with a focus on being realistic about each family’s situation and keeping postpartum moms and newborns from being overlooked. She emphasizes acknowledging the mother, monitoring for postpartum anxiety/depression and related HPA-axis stress, and building community referral support (lactation, pelvic floor PT, meal help). ------  Links & Resources:  THE PERINATAL EXPERIENCE COURSE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:08 Fourth Trimester Reality 04:23 Acknowledge The Mom 07:30 Co Regulation Basics 10:30 Scans And Care Plans 13:26 Co Regulation Science 17:05 Postpartum Depression Support 18:28 Physical Healing And Relaxin 22:33 Postpartum Office Systems 28:35 Milk Supply Story ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

  4. Sep 22

    116. The Marketing Shift That Actually Gets Ideal Patients Through Your Door

    Dr. Matt Hill interviews Kristina Ebel, co-founder of PX & PWC, on building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. Kristina explains that effective marketing is every patient touchpoint—from social media "window shopping" and branding consistency to the first call, follow-up, in-office environment, and community events—all aimed at building trust and certainty for parents.  They discuss balancing personality-driven content with education, why views matter less than action, and how consistent systems let the whole team carry marketing—not just the doctor. Kristina also outlines the PX Marketing Engine, a tool aligning attract, nurture, wellness, and reactivation content with clinical care. ------  Links & Resources:  LEARN MORE ABOUT THE PX MARKETING ENGINE  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:53 Mom First Marketer Later 05:16 Branding That Matches 08:22 Marketing Is Touchpoints 10:42 Pick Channels Wisely 14:18 Long Form Converts 22:35 Team Lift Marketing 26:05 Content Builds Certainty 35:21 Inside PX Marketing Engine 39:36 Marketing Mindset Advice ----- Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

  5. Sep 15

    115. Why Your Adult Patients Need More Than Structural Pain-Based Care

    Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but worn out”). He contrasts aggressive structural correction, which can improve X-rays but temporarily worsen HRV/EMG in depleted patients, with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion so scans, symptoms, and structure improve progressively. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:58 Adults Need Neurotonal Care 05:06 Three Stages of Dysfunction 06:38 Wound Up But Worn Out 10:33 Corrective Care vs Neurotonal 18:42 Neurotonal Adjusting Sequence 22:34 Care Plans and Patient Wins ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

  6. Sep 8

    114. Preparing Mom's Nervous System for Birth: A Third Trimester Communication Guide

    Dr. Allie Wright continues the pregnancy series by focusing on third-trimester and birth communication. Dr. Allie outlines changes to education to expand goals beyond pain and pelvic alignment into co-regulation and gas-and-brake nervous system patterns in birth to promote adaptability for unpredictable outcomes. ------  Links & Resources:  THE PERINATAL EXPERIENCE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:09 Third Trimester Focus 02:04 Why Moms Switch 10:08 Day One Nervous System 10:59 Scans And Goals 16:27 Care Plan Through Postpartum 19:17 Gas And Brake In Birth 23:50 Polyvagal And Resilience 26:31 Stop Pain Based Planning ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

  7. Sep 1

    113. What Every Mom Is Really Asking You in the Consult Room (And How to Answer It)

    Dr. Allie Wright interviews Dr. Sam Grimes of Foundations Chiropractic in Wisconsin on how becoming a mom reshaped her communication with moms in practice. Dr. Sam shares her shift from a pain-based model to pediatrics and perinatal care after two difficult births, and how her daughter Wren's seizures resolved quickly once INSiGHT scans revealed a C1 to C2 pattern, prompting her to go all-in on PX and neurotonal care. She covers addressing shame around birth outcomes, leading consults by listening first, building hope through neuroplasticity and co-regulation, and the team systems that keep goals and wins on track while balancing ownership with family life. ------  Links & Resources:  Foundations Chiropractic:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  1:11 Meet Dr. Sam 3:45 From Pain to Peds 9:15 Finding PX Answers 10:14 Seizures Stop Fast 13:19 Day One Consult Hope 16:05 Better Intake Questions 25:47 Mom Story Builds Trust 39:47 They Need Someone Who Cares ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow [Host] on Instagram Follow Dr. Sam Grimes on Instagram

  8. Aug 25

    112. Decompression and Shockwave in a Family Practice? Here's My Honest Answer

    Dr. Tony Ebel introduces the Family Practice Podcast and answers a chiropractic student’s question about whether a pediatric and family, subluxation-based cash practice needs to add decompression and shockwave to be financially viable. He explains why many practices add these services. He argues a true family practice doesn’t need them because it benefits from low-cost referrals, lower lead acquisition costs, high retention, and monthly recurring revenue from long-term family wellness plans. He invites listeners interested in converting models to his Pain to Peds program and a free webinar. ------  Links & Resources:  PAIN TO PEDS Program FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:08 Student DM Dilemma 05:01 Family Practice Math 11:44 Marketing Cost Reality 14:36 Purpose Over Profit 19:49 Retention And MRR ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

See All (119)

Trailer

5
out of 5
41 Ratings

About

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

Information

  • Creator
    Dr. Tony Ebel
  • Years Active
    2025 - 2026
  • Episodes
    119
  • Rating
    Explicit
  • Copyright
    © 2026 The Family Practice Podcast
  • Show Website
    The Family Practice Podcast

You Might Also Like