Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Stalker

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

  1. 1d ago

    What Real Estate Agents Can Learn From Successful Creators with Katelyn Rhoades

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. What do successful creators understand that so many real estate agents are still missing? In this episode, I'm joined by Katelyn Rhoades, CEO of Enfluence Marketing Studio and host of the Call Her Creator podcast. We talk about why chasing trends keeps so many agents stuck, why real growth comes from small, consistent actions, and how to stop waiting until everything feels perfect before you show up online. You'll walk away with a simpler way to think about building your brand, more confidence to take messy action, and a reminder that you don't have to do what everyone else is doing to be successful. So if you want to get out of your own way and start building real momentum, hit play and let's get into it. 02:27 – How a scarcity mindset from childhood still shapes how many entrepreneurs approach success 09:30 – The “money walk” habit that can help you think, learn, and grow 14:28 – How to pinpoint what's actually keeping you stuck and start moving forward 17:32 – A perspective shift that makes delegating your time feel a whole lot easier 22:02 – How the 1% rule creates more momentum than waiting for a big breakthrough 28:13 – Why showing up online matters more than following the latest social media trends 44:10 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community EPISODE LINKS: Connect with Katelyn: Website | Instagram Check out Katelyn’s podcast: Call Her Creator OTHER EPISODES YOU’LL LOVE: 🎙️Episode 21: How Much Time Should Real Estate Agents Spend on Social Media? 🎥 Watch the podcast on YouTube: https://youtu.be/sW9ADcWYpV0 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  2. Jul 16

    What Real Estate Agents Are Asking About Content, Branding, and Confidence

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. Why does content feel so much harder than everyone else makes it look? We asked you what we can yap about, cry about, or solve together, and you delivered. Today, I'm answering your biggest questions, from comparing yourself to other real estate agents and feeling awkward on camera to finding your way back after time away or wondering if your story is interesting enough to stand out. You'll walk away with more confidence, a fresh perspective, and the reminder that you're not alone in what you're navigating. So if you want to stop overthinking your content and start showing up like yourself, hit play and let's get into it. 00:45 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community 02:35 – Why copying what every other real estate agent is posting could be holding you back 04:55 – How to come back with confidence after taking time away from your real estate business 08:28 – Why your real estate story doesn't have to be dramatic to build a memorable brand 10:43 – The mindset shift that finally helps you stop comparing yourself to other real estate agents 13:11 – Why you become a completely different person on camera and how to sound like yourself 16:38 – The simple recording trick that instantly makes your videos feel more natural OTHER EPISODES YOU’LL LOVE: 🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand 🎥 Watch the podcast on YouTube: https://youtu.be/XqmEip8p5ns 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  3. Jul 9

    If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If you were a brand new real estate agent today, where would you even start? In this episode, I'm sharing exactly what I'd focus on if I were building a real estate brand in today's market. So much has changed since I got started, and that means my advice has changed too. We'll talk about what actually matters when you're starting from scratch, the mistakes I'd avoid, why I care more about frameworks than rules, and where I'd spend my time and energy if I were building a brand today. If you've been feeling like there's only one right way to build a real estate brand, this episode might change the way you think about it. So if you want to build a brand that feels like yours from the very beginning, hit play and let's get into it. 01:18 – What I'd focus on if I were a brand new real estate agent today 03:15 – Why showing more of yourself might be the missing piece in your brand 08:00 – Why I stopped following social media rules and started thinking differently 14:51 – The content mistake that's keeping too many agents stuck 19:37 – Why the little details in your content matter more than you think 20:47 – How to build a brand people actually want to connect with 22:12 – Why starting over isn't always the answer when your brand isn't growing 25:10 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community 🎥 Watch the podcast on YouTube: https://youtu.be/wCm6qBxbPf0 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  4. Jul 2

    How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. Is your real estate brand actually memorable or are you just adding to the noise? In this episode, I'm joined by Wendy Forsythe, Chief Marketing Officer at eXp Realty, to unpack the framework behind identifying your unique advantage. As AI changes the way agents build their brands, we dive into what really separates the agents people remember from the ones who blend in, along with the mindset and systems that lead to long term growth. So if you want to stand out for the right reasons and build a real estate brand people actually remember, hit play and let's get into it. 03:18 – Why agents have more opportunity than ever to build a personal brand 05:56 – What inspired Wendy to write her book about leveraging your unique X-factor as an agent 10:14 – How successful agents lose their spark and how it shows up in their content 17:35 – Why AI content makes agents sound the same 21:15 – The real game-changer for standing out as an agent 31:01 – How to build a personal brand that lasts EPISODE LINKS: Connect with Wendy: Website | Instagram Check out Wendy’s book: Leverage Your X-Factor Listen to Wendy’s podcast: X-Factor Marketing with Wendy Forsythe 🎥 Watch the podcast on YouTube: https://youtu.be/FJvC5Ye5h-M 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  5. Jun 25

    How Much Time Should Real Estate Agents Spend on Social Media?

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. A lot of agents think social media takes too much time. But most people quit before they ever get to see what that effort can turn into. In this episode, I'm answering one of the biggest questions agents ask me. How much time should you actually be spending on social media, and when can you realistically expect results? We're getting into why so many agents quit right before things start working, the hidden payoff most people completely miss, and how to think about content creation in a way that feels sustainable instead of overwhelming. You'll walk away knowing where your time is best spent, what consistency really looks like, and how to build momentum without feeling like social media has become a full-time job. So if you want to stop wondering whether social media is worth the effort and start building momentum that compounds over time, hit play, and let's get into it. 00:50 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community 01:46 – Why most agents quit before content pays off 06:27 – What agents get wrong about instant social media results 11:20 – The reason content creation needs a real spot on your calendar 13:06 – Why building the skill of content creation gets easier with practice 17:42 – How to batch content and simplify your workflow 21:08 – Why your content skills and effort compound over time 25:32 - A realistic breakdown of how to spend your time creating content OTHER EPISODES YOU’LL LOVE: 🎙️ Episode 18: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz 🎥 Watch the podcast on YouTube: https://youtu.be/6xurg2bqnRM 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  6. Jun 18

    What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If you've ever felt like you're showing up consistently and posting the content but people still aren't reaching out, this episode is going to give you a huge lightbulb moment. The problem might not be your content strategy. It might be that people still don't know who you actually are. In this conversation with brand strategist Candice Carcioppolo, we unpack what personal branding really means for real estate agents, why it's so much bigger than logos and colors, and the reason some agents become unforgettable while others blend into a sea of sameness. We also get into attracting clients who genuinely fit you, building trust before someone ever reaches out, and why trying to copy someone else's brand will always leave you feeling stuck. By the end of this episode, you'll look at your brand differently and walk away with a clearer understanding of how to stand out as yourself instead of trying to be what everyone else is doing. If you want to build a business that feels more aligned, attracts better clients, and actually feels like you, hit play and let's get into it. 1:18 – Why building a personal brand goes way beyond logos and social media presence 3:59 – Why agents confuse social media presence with having a personal brand 6:35 – A common mistake realtors make when creating their brand identity 9:17 – The real difference between visual branding and brand experience 13:04 – Why agents should focus on building a personal brand rather than relying on brokerage branding 17:43 – What new real estate agents should invest in learning 25:22 – Why consistency alone won’t help your brand grow EPISODE LINKS: Connect with Candice Carcioppolo: Website | Instagram Check out the Brand Starter Kit HERE 🎥 Watch the podcast on YouTube: https://youtu.be/H-SHxYaCEwQ 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  7. Jun 11

    Has Instagram Stopped Trusting You Because of This?

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If your reach has been dropping lately, it might not be because your content is bad. It might be because Instagram has stopped trusting you. In this episode, I'm sharing a lesson I learned from my own account after going through a season of inconsistency and watching my reach take a hit. We all know consistency matters, but I don't think most people realize how much repeated inconsistency can affect the way Instagram distributes your content. We'll talk about why consistency matters more than posting every day, how Instagram decides who gets pushed to new audiences, and the simple shift that's helping me rebuild momentum. You'll walk away with a better understanding of how consistency, engagement, and reach actually work together on Instagram. So if you want to get more eyes on your content without feeling like you need to post every day, hit play and let's get into it. 1:38 – How transitioning your personal account to a real estate account takes time and strategy 3:23 – Why niching down is key for the algorithm 5:33 – How repeated inconsistency actually kills your reach 7:23 – Why the “trust score” matters for Instagram growth 12:24 – A simple strategy to help boost your reach 16:10 – Why building trust is more important than posting daily 🎥 Watch the podcast on YouTube: https://youtu.be/xNCSi-XQoDM 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  8. Jun 4

    Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If you've ever felt like you're doing everything right on social media but it's still not turning into real conversations or clients, this episode is going to hit. Because the problem might not be your consistency, your content strategy, or the algorithm. It might be that people still don't know who you actually are. That’s why I invited Chelsea Peitz, a social media educator, best-selling author, and keynote speaker to break down the psychology behind trust online, why posting more isn't always the answer, and the biggest mistake real estate agents make when they're trying to build a brand that stands out. We get into why people follow your content without ever reaching out and what to do differently if you want to change that. By the end of this episode, you'll have a completely different perspective on what makes people trust you online and how to create content that actually builds connection, not just visibility. So if you're ready to stop wondering why your content isn't converting and start building a brand people remember, hit play and let's get into it. 00:47 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community 02:04 – The real estate trust factor hasn’t changed but the way we build relationships has 06:43 – The disconnect between online and offline behavior when it comes to building trust 10:38 – How our brains decide to trust someone we've only seen on a screen 15:01 – Why most agents don’t actually have a content problem but a content balance problem 19:24 – The three Ps that form an uncopy-pasteable personal brand: person, personality, perspective EPISODE LINKS: Connect with Chelsea: Website | Instagram 🎥 Watch the podcast on YouTube: https://youtu.be/RZX_8JaDDxI 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

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About

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

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