More Than Real Estate

Ashley Walker
  • 5.0 (15)
  • MARKETING

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today. 📲 Follow Ashley on Instagram @heyashleywalker🎧 Subscribe for new episodes every week.

  1. 1D AGO

    🎙️ Episode 40: Why I'm Obsessed with Socially Sold

    🎙️ Episode 40: More Than Real Estate Podcast | Why I'm Obsessed with Socially Sold In this episode, Ashley breaks down exactly what makes Socially Sold different - and why agents who took it seriously crushed their 2025 goals while everyone else is still stuck guessing. ✨ The Problem Ashley Solved - For years, agents kept asking Ashley the same question: "How do I lead generate on Instagram?" She knew the answer, but there was a gap. No one had turned her Instagram mastery into a roadmap other agents could actually follow. So she built Socially Sold - an 11-module course with 45+ additional resources, done-for-you content, automation templates, and direct access to coaches who've collectively closed over $50 million from Instagram IN 2025. This isn't a $79 template membership or a $197 digital product. This is the real deal. ✨ You Learn How to Build Based on YOUR Strengths, Not Your Weaknesses - Brokerages tell you to cold call, door knock, hide your personality, be "professional." Ashley flips that script. Inside Socially Sold, you learn to build an Instagram account that generates leads AND showcases who you actually are. No robots. No scripts. Just real agents selling real houses because people feel seen and heard by their content. ✨ The Compound Interest of Showing Up - Here's what keeps Ashley up at night (in a good way): Her past students aren't just crushing it today - they're living differently. Rebekah McCracken? $15M+ projected this year with four kids and zero open houses. Riley with just 1,000 followers? $8M+ on Instagram alone. These aren't anomalies. They're the rule when agents stay visible and consistent. As Ashley says, it's like picking a good partner in marriage - it just keeps getting better with time. ✨ Four Coaches, Four Different Success Models - You don't just get Ashley's framework. You get Abby (the DM-closing beast who went from zero Instagram leads to $6.6M in 6 months), Riley (who proves follower count doesn't matter - relationship count does), Megan (a rookie outpacing her 10-year veteran husband), and Ashley (who closed $17.6M from Instagram alone in 2025). You learn everyone's special sauce. You pick what resonates with your market. ✨ The Real ROI Question - Ashley leaves you with this: "How much money are you leaving on the table by not investing in Socially Sold?" Agents inside the program are buying vacations, paying off student loans, bringing spouses home from jobs they hate, buying houses for themselves. All because they invested $5,900 in their business and showed up for 8 weeks of coaching. The people struggling? They're using outdated lead gen - cold calling, door knocking, open houses. The people winning? They're on Instagram building digital market share. Ready to stop leaving money on the table? Join Socially Sold - the complete system that's helped hundreds of agents close millions in production while working less. What's Included: 11 comprehensive modules (A-Z on how to sell 1-2 houses per month)45+ done-for-you resources (templates, guides, email flows, automations)Small group branding call to dial in your ideal client and messaging8 weeks of group coaching with 4 real agentsAccess to Suzie (your custom AI bot trained on Ashley's $30M+ playbook)30-day content calendars specific to your brand archetypeLifetime access to all updates and new resourcesNext cohort is starting soon!

    22 min

  2. FEB 17

    🎙️ Episode 39: Selling $15M+ while in Carpool Line With Rebekah McCracken

    🎙️ Episode 39: More Than Real Estate - Selling $15M+ while in Carpool Line With Rebekah McCracken In this episode, Ashley sits down with Rebekah McCracken, a mom of four in the Twin Cities who went from juggling kids, hockey practice, and open houses to closing $15M+ in just 20 months - spending 1-2 hours a week on Instagram. ✨ The Mom of Four Who Lost Her Excuses - Rebekah spent nine years in real estate doing fine. Until fine meant packing her kids up every Sunday for open houses, paying for leads she wasn't sure about, and never knowing where her next deal would come from. She'd taken multiple Instagram courses. Nothing stuck. But when she joined Socially Sold in January 2024, everything changed. Last year was $12M. This year she's projected to hit $15M-plus, with 75% coming directly from Instagram - while managing four kids, hockey tournaments, and carpool line. ✨ One Closing in 1.5 Months Changed Everything - Rebekah didn't wait a year to see results. Her first Instagram closing came in late February, just six weeks after implementing the course strategies. That win proved to her it was real. From there, she stuck to the formula: five days a week of consistent posting, talking directly to her ideal client (families relocating to Minnesota), and letting the algorithm do the heavy lifting. Now leads come to her without open houses, without mailers, without begging her sphere. ✨ The Hockey Algorithm Nobody Expected - One of Rebekah's four boys plays hockey. She posts about hockey life, the backyard rink, hockey families in Minnesota. The Instagram algorithm figured it out before she did. Now hockey families moving back home to raise their kids are finding her. Her lifestyle IS her lead magnet. She's not performing. She's just living, posting, and letting the right people discover her. ✨ Three Things No Agent Should Skip - First: Know your ideal client inside and out. For Rebekah, it's relocation families who want to know what Minnesota life looks like. Second: Only post content that serves them. Not "Merry Christmas from my kids" - instead, "Here's where relocated families love to spend fall weekends." Third: Build the backend systems. Email flows, intake forms, lead nurturing - these automate the 80% so you can spend time closing. Ready to master Instagram without leaving your family behind? Join the Instagram For Realtors Bootcamp - 5 live trainings packed with the exact strategies these top agents use to generate consistent leads. Standard Access: $97 | VIP (includes 5 bonus strategy calls): $147 | PLATINUM (includes 5 bonus strategy calls and direct access to Ashley): $297 Limited spots available. [Click here to join the bootcamp]

    37 min

  3. FEB 10

    🎙️ Episode 38: Selling houses on Instagram With Socially Sold Coach Abby Young

    🎙️ Episode 38: More Than Real Estate -  Selling houses on Instagram With Socially Sold Coach Abby Young In this episode, Ashley sits down with Abby Young, a coach inside Socially Sold who went from zero Instagram leads to closing 17 houses in 6 months ($6.6M), then hitting $16M in production by July - her entire best year doubled in just 12 months. ✨ The 18-Year Realtor Who Finally Got It Right - Abby spent 18 years in real estate doing fine. Until fine wasn't enough. She had 943 Instagram followers and one lead from the platform in 18 years. But when she joined Socially Sold in July 2024, everything changed. By December, she'd closed $6.6M from Instagram leads alone. By July 2025, she had $16M booked or closed - with 80% coming directly from Instagram. ✨ Why Systems Beat Volume - After her first viral reel sent dozens of random DMs flooding in, Abby realized she needed structure. No systems. No process. Just chaos. Ashley told her to "slow down to speed up." Abby hired a transaction coordinator, built an intake form, and automated her follow-up. Once the backend was solid, the leads didn't scare her - they excited her. ✨ The Compound Interest Nobody Talks About - She now has 80+ people in her pipeline from Instagram - some won't buy or sell for 1-2 years. But when they do, they're hers. Ashley told her: "You don't even know what your business will look like in 3 years when all these Instagram clients come back." ✨ Three Things Every Agent Needs - Confidence: Abby went from "would they want to work with me?" to owning her results without apology. Consistency: For two years she was afraid of Reels. Once she committed, everything changed. Authenticity: She's a busy mom of three in Pennsylvania posting real life. Her clients connect with that. Ready to master Instagram before your competitors do? Join the Instagram For Realtors Bootcamp - 5 live trainings packed with the exact strategies these top agents use to generate consistent leads. Standard Access: $97 | VIP (includes 5 bonus strategy calls): $147 | PLATINUM (includes 5 bonus strategy calls and direct access to Ashley): $297 Limited spots available. [Click here to join the bootcamp]

    39 min

  4. FEB 3

    🎙️ Episode 37: Mastering Instagram for Client Attraction

    🎙️ Episode 37: More Than Real Estate -  Mastering Instagram for Client Attraction  In this episode, Ashley Walker sits down with Shannon DiBiasi, a Socially Sold student who went from struggling on a real estate team to generating $5.4M from Instagram leads in just 5 months. Shannon's story is about more than numbers - it's about reclaiming her time, being present for her family, and proving that you don't need a massive following to build a thriving Instagram-driven business. Here's what you'll discover: ✨ From Radio Personality to Real Estate Failure - Shannon had an unfair advantage going into real estate: she built a massive Instagram following as co-host of the nationally syndicated iHeart show "John Jay and Rich." But followers didn't equal sales. She spent years struggling because she didn't understand how to actually convert her audience into clients. ✨ The Team Lead Trap - When Shannon joined a team, she got fed leads. Sounds good, right? Wrong. She was closing 20 houses per year but only keeping 30% of commissions (giving away 70%). The leads weren't hers. The relationships weren't hers. She was barely breaking six figures despite massive volume. ✨ Why Team Leads Will Never Beat Instagram Leads - On the team, clients came via "turn and burn" - 5-minute call windows, no rapport, no connection. She was showing houses an hour away to people she didn't choose. Results: transactional relationships, zero referrals, zero repeat business. Instagram leads? Completely different. They find her. They've binge-watched her content. They choose her. She sells in her backyard. The transactions are smoother because clients already know and trust her. ✨ The Fear Factor - Shannon admitted she leads with fear. When she considered leaving the team to go all-in on Instagram, she was terrified. But her kids going into full-time school became the turning point. She realized the cost of staying the same was higher than the cost of investing in herself. ✨ Results That Prove It Works - Shannon joined Socially Sold in March 2025. First lead came in May. By September, she had closed $5.4M from Instagram leads. One month on Instagram equaled her last seven months on the team. Her mindset shifted from "I can't do this" to "How am I going to handle all these leads?" ✨ Why Suzie the Socially Sold Bot Changed Everything - When Ashley introduced Suzie, Shannon thought, "What is this?" And then it clicked. Shannon filled out her Ideal Client Avatar (something she'd never done before). She uploaded it to Suzie. Now, when she needs content ideas or motivation, she opens Suzie and gets custom captions, Reel hooks, and carousel outlines in seconds - tailored to her exact ideal client. No more blank screens. No more guessing. ✨ The Authenticity Breakthrough - Coming from radio where everyone knew everything about her, Shannon swung the opposite direction - she didn't want to be on camera anymore. She felt self-conscious. But Socially Sold's coaching pushed her to lean in. She started showing her face. She started being vulnerable. And here's what she realized: People don't judge her the way she judges herself. They just see Shannon being Shannon. And they want to work with her. ✨ Consistency is Everything - When asked what agents should do to master client attraction, Shannon had one word: Show up. For two years, she was scared of Reels. She'd post a story here and there but never committed. The algorithm doesn't care if you're famous. It cares if you're consistent. ✨ The Real Win - Better Clients, Better Life - This isn't just about money. Shannon now: Works 1-2 hours per week on content, picks her kids up from school every single day, attends their events and school functions, is a present, engaged mom (not a stressed-out, absent one) AND sells only in the areas she loves.

    31 min

  5. JAN 27

    🎙️ Episode 36: All things Assist+ CRM and why you need to use it

    🎙️ Episode 36: More Than Real Estate - All things Assist+ CRM and why you need to use it In this comprehensive episode, Ashley walks through her custom-built Assist CRM - a platform she spent 18 months developing specifically for real estate agents building on Instagram. Here's what you'll discover: ✨ Why Ashley Built Assist from Scratch - She explains her frustration with existing CRMs that weren't built BY agents FOR agents. Most CRMs are built by tech gurus who don't understand the real estate hustle. So she partnered with a dev team and hand-drew every feature over 18 months. ✨ Pipeline Management That Actually Works - You'll see how the pipeline (pre-list, active buyer, active seller, under contract, closed) includes sub-accounts so you can task things out to team members in seconds. Every action triggers automatic notifications and due dates. ✨ Birthday & Home Anniversary Automation - Assist automatically sends birthday and home anniversary emails to your clients every year, plus reminds you to reach out personally. It's one of those small touches that keeps clients connected long-term. ✨ Custom Checklists for Every Stage - Different phases of transactions need different checklists. You can customize them, assign them to team members, and watch tasks complete in real time without nagging anyone. ✨ The Link in Bio That Changes Everything - This is the centerpiece of Assist. Your link in bio lives inside the CRM (not a third-party tool). When someone downloads your guide or books a call, they automatically drop into your pipeline. No Zapier. No bouncing between 5 software platforms. ✨ Email Templates Built-In - Send templated emails straight from the lead card. First email comes from Assist, but replies go to your personal email so you're not tied to another inbox. ✨ Forms That Feed Your Pipeline - Your buyer-seller intake form and free guide form both live in Assist. Leads fill them out, get your guide automatically, and start a 6-month nurture email sequence without you doing anything. ✨ One-Click Email Automation - Set up email flows (like the 6-month nurture sequence) and watch them run on autopilot. New leads get followed up with consistently and nothing slips through the cracks. ✨ Sub-Accounts for Your Team - Add up to 3 team members (buyer's agent, TC, partner, etc.). They get their own login, see only what you assign them, and get notifications when tasks are due. ✨ Real Cost Savings - Most agents are paying $300+ per month for link in bio tools, Calendly, form builders, email software, and calendars separately. Assist does all of it for $99/month (using the code HAW20) ✨ Monthly Group Coaching Calls Included - You're not buying software and leaving it to figure out alone. Every month you get a group coaching call with Ashley's team or industry guests (tax people, portfolio optimization experts, etc.). ✨ Assist is Made By a Real Estate Agent - Every single feature was tested and refined by Ashley doing actual transactions. She's not guessing what agents need - she knows. ✨ The Code HAW20 Gets You 20% Off Forever - That's 20% off every single month for lifetime use.

    28 min

  6. JAN 20

    🎙️ Episode 35: My Story: From 1500 Followers to $14M in Production with over 65,0000 followers

    🎙️ Episode 35: More Than Real Estate - My Story: From 1500 Followers to $14M in Production with over 65,0000 followers In this inaugural solo episode, Ashley opens up about her full journey from digital marketing to real estate, and why Instagram became her most profitable (and fastest) lead source. Here's what you'll discover: ✨ The Path That Led to Real Estate - Ashley shares how a chance phone call during a YouTube break led to a development opportunity, which led to her eventual jump into real estate (and her three failed license attempts). She also reveals what her first broker told her that motivated her forever. ✨ How 1,500 Followers Turned Into $30M+ in Production - In 2021, Instagram Reels launched and everything changed. She had no ideal client, no messaging strategy, and it was messy. But she kept showing up, figured it out, and scaled her business to close deals from people who had never met her before. ✨ Why Instagram Is Her Favorite Lead Source - It's one-to-many, not one-to-one. She reaches 4,000+ people in her stories daily while cold calling agents would take hours. Plus, people already know and trust her before the first showing—sometimes they tell her "I feel like I already know you." ✨ The Time Investment is Shockingly Small - In her heyday of building, she spent 2-3 hours per week on content. Now that she has compound interest working for her (people finding year-old posts), she's down to 1-2 hours weekly. And she knows exactly what to post and why. ✨ Being a Mom + Entrepreneur is Possible Because of Instagram - Ashley runs multiple companies and is still a priority parent. That's not a flex—it's proof that Instagram can give you back your time if you do it right. ✨ This Podcast is Different - Two interviews with industry guests per month + two solo teaching episodes per month. Real conversations about real life—not just real estate. She's going to be more vulnerable here than she ever has in 7-15 second content. ✨ The Real Estate Agents Who Work Hard Still Win - You have to put in the reps. But pair hard work with the right strategy, and results happen fast. This is what Socially Sold teaches.

    14 min

  7. JAN 13

    🎙️ Episode 34: Money Mindset - Why money isn't bad

    🎙️ Episode 34: More Than Real Estate - Money Mindset: Why money isn't bad  In this powerful solo episode, Ashley breaks down her personal relationship with money, inherited from her grandfather's abundance mindset. She explores how family beliefs shape your financial reality, the truth about money energetics, and why holding too tightly to cash actually stops it from flowing to you. Here's what you'll discover: ✨ The Grandfather Effect: How Family Money Narratives Shape Your Future - Ashley reveals the exact moment her money mindset was born, watching her grandfather spend freely without stress. She contrasts this with her husband Mike's scarcity upbringing and how combining two opposite money energetics forced them to find a healthy balance. ✨ Money Energetics Are Real (And They Work) - Everything is energy and frequency. When you hold money tightly out of fear, it repels abundance. But when you trust that more is coming as you do the work, money flows differently. This isn't magic—it's neuroscience. ✨ The Guilt Around Making Money as a Woman - Why many realtors (especially women) feel guilty for outpacing their families or partners. How to reframe earning more money as a blessing tool to help others instead of something shameful. ✨ Hard Work + Visualization = Results - Ashley's not one of those "manifest money from the universe without doing anything" people. You have to put in the reps, do your lead gen, build your business. But pairing hard work with visualization and abundance thinking actually rewires your brain to see opportunities faster. ✨ Money Is a Freedom Tool, Not Evil - Money isn't the root of all evil. The LOVE of money obsessively can be. Money itself is neutral—it buys back your time, makes life easier, funds vacations with your family, and allows you to bless others. That's it. ✨ The 10-Minute Visualization Practice - How Ashley visualizes money-related goals (like a new house) by feeling into every detail. She doesn't just think it, she feels what it's like to walk through the door, see the kitchen, experience the freedom. This neurological rewiring happens whether your eyes are open or closed. ✨ Be Realistic With Your Money Goals - Don't jump from $100k to a million-dollar business in your mind. Increase by 30-50%. Then 50-100%. Let it feel possible so your brain actually believes it and works toward it. ✨ Money Likes a Place to Go - Her and Micah's golden rule: money needs direction. Create a budget, reverse engineer your goals, decide where every dollar goes. When money has a purpose and a home, it flows better and builds faster. ✨ Rebuild Your Money Story - Identify your first money trauma or belief. Was there a field trip you couldn't afford? Did you grow up paycheck to paycheck? Once you identify it, you can rewrite it so your kids (and your business) don't inherit the same blocks.

    25 min

  8. JAN 6

    🎙️ Episode 33: Vision Boards & Goal Setting for 2026

    🎙️ Episode 33: More Than Real Estate - Vision Boards & Goal Setting for 2026  In this solo episode, Ashley breaks down her 10-year tradition of vision boarding—moving past the "woo-woo" to explain the neuroscience of repetition and why cutting out magazine pictures isn't enough without the "reps." She shares her personal strategy for creating a board that actually rewires your brain to spot opportunities and hit massive goals in the new year. Here's what you'll discover: ✨ The "Aesthetic Girly" Strategy: Why your vision board needs to be visually appealing (think custom Canva prints and high-quality markers) to actually trigger your brain to pay attention—and why generic magazine cutouts might not be enough. ✨ The Toilet Room Technique: Ashley's unconventional placement strategy that ensures she sees her goals multiple times a day (literally every time she uses the restroom) to rewire her neurotransmitters through constant repetition. ✨ Vague Goals vs. Specific Targets: Why writing "sell more houses" is a recipe for failure, and how to reverse engineer specific numbers (like "10 clients at $3M") to make your vision board attainable rather than just a wish list. ✨ The Steph Curry Analogy: Why visualization without action is useless. Ashley explains that you can't just manifest a 3-pointer—you have to put in the "reps" and practice the trade to earn the results you see on your board. ✨ The Reality Behind the Highlight Reel: A look back at Ashley and Micah’s early days mowing 30 yards a weekend, proving that the "dream life" on the vision board is built on the back of unglamorous, consistent hard work. ✨ Business AND Life: Why your board shouldn't just be production numbers—the importance of including mental health, family vacations, and personal milestones (like a new baby) to build a well-rounded life, not just a bank account. ✨ Neuroscience Over Magic: Understanding that vision boards aren't just spiritual fluff—they are a data-backed tool for preconditioning your brain to identify the path to your goals, provided you're willing to walk it.

    22 min
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Ratings & Reviews

5
out of 5
15 Ratings

About

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today. 📲 Follow Ashley on Instagram @heyashleywalker🎧 Subscribe for new episodes every week.

Information

  • Creator
    Ashley Walker
  • Years Active
    2025 - 2026
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © 2026 More Than Real Estate
  • Show Website
    More Than Real Estate

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