More Than Real Estate

Ashley Walker
  • 5.0 (14)
  • MARKETING

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today. 📲 Follow Ashley on Instagram @heyashleywalker🎧 Subscribe for new episodes every week.

  1. 2D AGO

    🎙️ Episode 34: Money Mindset - Why money isn't bad

    🎙️ Episode 34: More Than Real Estate - Money Mindset: Why money isn't bad  In this powerful solo episode, Ashley breaks down her personal relationship with money, inherited from her grandfather's abundance mindset. She explores how family beliefs shape your financial reality, the truth about money energetics, and why holding too tightly to cash actually stops it from flowing to you. Here's what you'll discover: ✨ The Grandfather Effect: How Family Money Narratives Shape Your Future - Ashley reveals the exact moment her money mindset was born, watching her grandfather spend freely without stress. She contrasts this with her husband Mike's scarcity upbringing and how combining two opposite money energetics forced them to find a healthy balance. ✨ Money Energetics Are Real (And They Work) - Everything is energy and frequency. When you hold money tightly out of fear, it repels abundance. But when you trust that more is coming as you do the work, money flows differently. This isn't magic—it's neuroscience. ✨ The Guilt Around Making Money as a Woman - Why many realtors (especially women) feel guilty for outpacing their families or partners. How to reframe earning more money as a blessing tool to help others instead of something shameful. ✨ Hard Work + Visualization = Results - Ashley's not one of those "manifest money from the universe without doing anything" people. You have to put in the reps, do your lead gen, build your business. But pairing hard work with visualization and abundance thinking actually rewires your brain to see opportunities faster. ✨ Money Is a Freedom Tool, Not Evil - Money isn't the root of all evil. The LOVE of money obsessively can be. Money itself is neutral—it buys back your time, makes life easier, funds vacations with your family, and allows you to bless others. That's it. ✨ The 10-Minute Visualization Practice - How Ashley visualizes money-related goals (like a new house) by feeling into every detail. She doesn't just think it, she feels what it's like to walk through the door, see the kitchen, experience the freedom. This neurological rewiring happens whether your eyes are open or closed. ✨ Be Realistic With Your Money Goals - Don't jump from $100k to a million-dollar business in your mind. Increase by 30-50%. Then 50-100%. Let it feel possible so your brain actually believes it and works toward it. ✨ Money Likes a Place to Go - Her and Micah's golden rule: money needs direction. Create a budget, reverse engineer your goals, decide where every dollar goes. When money has a purpose and a home, it flows better and builds faster. ✨ Rebuild Your Money Story - Identify your first money trauma or belief. Was there a field trip you couldn't afford? Did you grow up paycheck to paycheck? Once you identify it, you can rewrite it so your kids (and your business) don't inherit the same blocks.

    25 min

  2. JAN 6

    🎙️ Episode 33: Vision Boards & Goal Setting for 2026

    🎙️ Episode 33: More Than Real Estate - Vision Boards & Goal Setting for 2026  In this solo episode, Ashley breaks down her 10-year tradition of vision boarding—moving past the "woo-woo" to explain the neuroscience of repetition and why cutting out magazine pictures isn't enough without the "reps." She shares her personal strategy for creating a board that actually rewires your brain to spot opportunities and hit massive goals in the new year. Here's what you'll discover: ✨ The "Aesthetic Girly" Strategy: Why your vision board needs to be visually appealing (think custom Canva prints and high-quality markers) to actually trigger your brain to pay attention—and why generic magazine cutouts might not be enough. ✨ The Toilet Room Technique: Ashley's unconventional placement strategy that ensures she sees her goals multiple times a day (literally every time she uses the restroom) to rewire her neurotransmitters through constant repetition. ✨ Vague Goals vs. Specific Targets: Why writing "sell more houses" is a recipe for failure, and how to reverse engineer specific numbers (like "10 clients at $3M") to make your vision board attainable rather than just a wish list. ✨ The Steph Curry Analogy: Why visualization without action is useless. Ashley explains that you can't just manifest a 3-pointer—you have to put in the "reps" and practice the trade to earn the results you see on your board. ✨ The Reality Behind the Highlight Reel: A look back at Ashley and Micah’s early days mowing 30 yards a weekend, proving that the "dream life" on the vision board is built on the back of unglamorous, consistent hard work. ✨ Business AND Life: Why your board shouldn't just be production numbers—the importance of including mental health, family vacations, and personal milestones (like a new baby) to build a well-rounded life, not just a bank account. ✨ Neuroscience Over Magic: Understanding that vision boards aren't just spiritual fluff—they are a data-backed tool for preconditioning your brain to identify the path to your goals, provided you're willing to walk it.

    22 min

  3. 12/16/2025

    🎙️Episode 32: It's Okay to Take a Breather in your RE Business (during the holidays)

    🎙️ Episode 32: More Than Real Estate - It's Okay to Take a Breather in your RE Business (during the holidays) In this solo episode, Ashley gives you full permission to step off the hamster wheel and stop the "24/7 hustle" that leads to burnout. She breaks down exactly how to build a business that supports your life—not one that consumes it—by implementing strategic breaks that actually help you speed up in the long run. Here's what you'll discover: ✨ The "Hustle Trap" Reality: Why the traditional male-dominated model of "grinding" 24/7 doesn't work for women (and especially moms), and why you need to reject the guilt of slowing down. ✨ The "Micro-Breather" Strategy: How to schedule non-negotiable self-care appointments—like a 90-minute massage or a 45-minute morning walk—into your calendar with the same respect and priority you give a listing appointment. ✨ The 20% Flexibility Rule: Learn how to build enough margin in your business to handle real-life moments (like a toddler refusing school) with grace, instead of stress-spiraling because your schedule is too packed. ✨ The "Mom AND" Identity: Ashley’s powerful framework for rejecting the identity crisis. You don’t have to choose between being a present mom or a successful agent—you can be a mom AND love your career, travel, and hobbies. ✨ Seasonal Permission Slips: Why the holiday season (and slow market months) is the perfect time to take a "Big Breather" of 1-2 weeks off, and how to structure this time so your business doesn't fall apart while you recharge. ✨ Sustainability Over Burnout: The hard truth that if you don't schedule rest, your body will force you to take it. Ashley explains why taking breathers is the secret to staying in real estate for the next 20 years instead of burning out in two.

    23 min

  4. 12/09/2025

    🎙️Episode 31: Mom guilt in your Real Estate Business

    🎙️ Episode 31: More Than Real Estate - Mom guilt in your Real Estate Business In this personal episode, Ashley tackles the complex challenge of balancing motherhood and a thriving real estate career. She shares her own journey of overcoming mom guilt through intentional boundaries and structured time management, offering a refreshingly honest perspective on what it takes to succeed in both roles without constant compromise. Here's what you'll discover: ✨ The Mom Guilt Reality Check: Ashley reveals why she doesn't struggle with excessive mom guilt anymore - it's not about being perfect, but about having non-negotiable boundaries that protect both her business and her family time. ✨ Childcare Strategy Framework: Learn Ashley's approach to structured childcare (Monday/Wednesday/Friday) and how this intentional schedule allows her to be 100% present as both a realtor and a mom instead of constantly half-focusing on both. ✨ The Half-Present Problem: Discover why being physically present but mentally distracted on your phone creates more mom guilt than having dedicated work time - and how to break this cycle with clear boundaries. ✨ Instagram as a Mom-Friendly Lead Source: How building your business through social media lets you generate leads during nap times, carpool lines, and other small pockets of your day - unlike traditional lead gen methods that take you away from family. ✨ The "When/Then" Communication Strategy: How to talk to your kids about work interruptions in a way that builds trust - "When mommy finishes this call, then we'll play Ocean Bingo" - rather than empty promises. ✨ The Personal Brand Advantage: Understand why sharing glimpses of your life as a mom actually builds authenticity in your real estate brand, helping clients connect with you before they ever meet you. ✨ The Tough Love Truth: Why Ashley believes many children will end up in therapy discussing their parents' phone addictions - and her practical approach to breaking this cycle in your real estate business.

    24 min

  5. 12/02/2025

    🎙️Episode 30: How to not compare yourself to everyone else in Real Estate

    🎙️ Episode 30: More Than Real Estate - How to not compare yourself to everyone else in Real Estate In this solo episode, Ashley tackles the comparison trap many agents fall into and shares her personal journey of building a successful business on her own terms. She explores how comparing your production, marketing, or lifestyle to other agents often creates unnecessary stress and limits your potential for authentic growth. Here's what you'll discover: ✨ Limiting Beliefs Breakthrough: Ashley reveals why she deliberately limits herself to working 3 days a week despite knowing she could double her production to $30M if she worked 5 days - and why that's the right choice for her. ✨ Value-Based Decision Making: Learn how to identify what truly matters to you in both business and life, and create boundaries that protect those values even when you see others taking different paths. ✨ The "Different Toolbox" Perspective: Understand why comparing yourself to agents with different time availability, resources, or priorities sets you up for frustration rather than growth. ✨ The Peach Analogy: Discover Ashley's powerful mindset shift: "You can be the juiciest peach on the tree, and some people still won't like peaches" - and why that's perfectly okay. ✨ Protecting Your Mental Space: Practical strategies for guarding your mind "like a fortress" against negative comparisons, including social media boundaries and content filtering. ✨ Support System Framework: How to identify the right accountability partner who can talk you through comparison moments and keep you focused on your unique path. ✨ Seasonal Perspective: Embrace how your business approach should shift with different life seasons rather than trying to maintain the same pace year-round.

    24 min

  6. 11/25/2025

    🎙️ Episode 29: Stop Feeling Guilty for Wanting More in Your Real Estate Business

    🎙️ Episode 29: More Than Real Estate - Stop Feeling Guilty for Wanting More in Your Real Estate Business In this solo episode, Ashley tackles the complex emotions many agents face when aspiring to grow their business. She explores why women in particular often feel guilty about wanting more success, money, or freedom in real estate, and how to overcome these limiting beliefs to create both a more profitable business and a greater positive impact. Here's what you'll discover: ✨ Money Mindset Transformation: Ashley challenges the belief that "money is evil" and shows how financial success allows agents to bless others, pay team members generously, and create meaningful impact in their communities. ✨ Sources of Guilt: Learn to identify where your feelings of guilt come from - whether it's family expectations, peer pressure, or societal conditioning - and how to address them directly. ✨ Client Impact Perspective: Understand why growing your business actually helps more clients get the exceptional service they deserve instead of ending up with agents who provide subpar experiences. ✨ Non-Negotiables Framework: Ashley shares how to establish clear boundaries and priorities in your business that align with your definition of "wanting more" - whether that's more time, systems, or income. ✨ Seasonal Goal Setting: Discover why your business goals should evolve with different seasons of life and how to embrace change without guilt. ✨ Coaching Connection: Learn how surrounding yourself with supportive mentors and communities normalizes ambition and accelerates your path to success. ✨ Daily Practices: Practical tips for silencing guilt when it appears and replacing it with productive actions that move your business forward.

    25 min

  7. 11/18/2025

    Episode 28: How to Sell Homes During the Holidays

    🎙️ Episode 28: More Than Real Estate - How to Sell Homes During the Holidays  In this solo episode, Ashley Walker tackles a timely topic for real estate agents: how to maintain and even grow your business during the holiday season. Ashley shares her personal experience of consistently having strong fourth quarters while others slow down, plus practical strategies to keep your listings moving when buyers and sellers are distracted by holiday activities. Here's what you'll discover: ✨ Holiday Market Reality Check: Ashley debunks the myth that "no one buys during holidays" and explains why motivated buyers during this period can actually be more serious and qualified ✨ Strategic Listing Approach: Learn specific tactics for marketing listings during the holidays, including how to handle Christmas decorations in listing photos and setting proper expectations about showing traffic ✨ Business Focus Options: Discover how to decide whether to focus on maintaining your current client pipeline or working on your business backend systems during slower periods ✨ Communication Strategies: Ashley emphasizes the importance of clear client communication during the holidays, including managing expectations about showing volume during specific holiday weeks ✨ Presentation Tips: Get insider advice on how to present your marketing plan to sellers during holiday listings to stand out from competitors and build confidence ✨ Personal Decision Guide: Learn how to make the right decision for your business and family about whether to scale back or push forward during the holiday season

    18 min

  8. 11/11/2025

    Episode 27: Age is just a number. How to sell houses on Instagram in your 40's and beyond

    🎙️ Episode 27: More Than Real Estate - From Nursing Back to Real Estate: How Jenn Built $4.8M in Production in 9 Months In this episode, Ashley sits down with Jenn Barnas, a licensed realtor since 2001 who took an unconventional path - leaving real estate to become an ICU nurse for five years before returning to the business in 2020. What makes Jenn's story powerful isn't just her production numbers, it's her mindset shift and how she completely transformed her real estate business in just nine months using Instagram. Jenn joined the Socially Sold program in January 2025 with 575 followers and zero Instagram-generated leads. By September of that same year (nine months later), she has: 12 closed deals, 9 of which came from Instagram$4.8M in total sales140k GCIRanked #8 individual agent in all of Georgia at EXP2,135 Instagram followers350+ leads in her CRMThis is a must-listen for any agent who feels held back by their age, doesn't love being on camera, or thinks Instagram is just for the young crowd. Here's what we dive into: ✨ The Age Advantage Nobody Talks About - Jenn is 40+ and was worried about showing her face on Instagram. Instead of seeing age as a liability, she leaned into her expertise and authenticity. Her ideal clients (families growing their family and needing more space) relate to her as a real person, not a perfect influencer. This turned what she thought was a weakness into her competitive advantage. ✨ The Licensing Legacy That Almost Held Her Back - With 24 years in real estate, Jenn had been trained the old way: cold calling, door knocking, open houses. When she returned to real estate in 2020 after nursing, she was still trying to force those outdated tactics. Instagram gave her permission to do business differently - and better. ✨ From YouTube Overwhelm to Instagram Clarity - Before Socially Sold, Jenn took another Instagram course and was disappointed. She was "done with Instagram" until she saw Ashley's ads and took a leap of faith. Within the first week of implementing the course, she got a seller lead and listing appointment. It worked because the framework was clear and actionable. ✨ The Security That Comes From Knowing Your Lead Source - This was Jenn's biggest takeaway. She no longer wonders where her next deal is coming from. When she gets busy with clients and backs off Instagram for a bit, she knows that simply posting daily will generate more leads. The consistency compounds. ✨ Backend Systems Are Non-Negotiable - Jenn emphasized that you have to implement the backend systems (email drips, CRM automation, welcome sequences) BEFORE you start getting leads. Without them, you lose people. The systems have to be in place. ✨ DMs, Email, and Your Website All Work Together - Jenn doesn't get leads only from Instagram DMs. People find her on Instagram, stalk her website, and reach out through her contact form. Others reach out via email after downloading her guide. Some respond to her email drips. The different buyer personality types need different entry points - and Jenn's funnel captures them all. ✨ The Coaching Made the Real Difference - While the modules are comprehensive, Jenn credits the coaching calls with Abby and Riley as her real turning point. Watching hot seats, seeing what worked for other agents, learning how they niched down - that's where the magic happened. She had proof it works because she saw it working for others. ✨ Niche Down and Own Your Market - Jenn's ideal client is a family growing their family who needs more space. By speaking to that ONE person in every caption, reel, and CTA, Instagram knows exactly who to show her content to. She went from being everything to everybody to being exactly what her ideal client needs.

    28 min
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Ratings & Reviews

5
out of 5
14 Ratings

About

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today. 📲 Follow Ashley on Instagram @heyashleywalker🎧 Subscribe for new episodes every week.

Information

  • Creator
    Ashley Walker
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2026 More Than Real Estate
  • Show Website
    More Than Real Estate

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