🎙️ Episode 79: More Than Real Estate Podcast — Motherhood and Messaging Gigi Fournier was postpartum, barely pulling in leads, and watching her mom carry most of the weight on their team. Eight months later she has three million in pipeline, a million dollar buyer under her belt, a $450K close already paid for the course, and a seller who asked her to come film their listing even though it was listed with another agent. This episode is a live messaging map build, raw and unscripted, showing exactly how clear messaging and a simple personal brand can give a mom in real estate her business and her life back at the same time. ✨ The Messaging Map: Refine, Simplify, Create Cohesion, Bring Your Personality — Ashley builds Gigi's messaging map live on this episode and four pillars emerge. Refining: if you are trying to speak to everybody you are speaking to nobody. Simplicity: Gigi uses one font, barely moves the camera, and lets the shot create the motion. Cohesion: her reels, carousels, and stories all speak to the same person so the algorithm knows exactly who to send her content to. Personality: Instagram stories is where people fall in love with you, not just your listings. ✨ Three Million in Pipeline. Months Out of the Course. — Gigi enrolled in the May/June cohort and by end of July had already closed a $450K deal from Instagram, had a million to multi-million dollar buyer in her pipeline, and was sitting on three million total with another $550K pending. "One closing and it's paid for itself." Her husband's verdict when she asked if it was worth it: "You should have done it sooner." ✨ The Seller Who Asked Her to Film Their Listing — Gigi did not door knock. She did not cold call. She posted consistently, kept her aesthetic clean, and kept saying Amelia Island until the algorithm knew exactly who to send her to. A homeowner whose property was listed with another agent reached out and asked Gigi to come film a video because her marketing was that good. That same seller is now thinking about buying on Amelia Island. With Gigi. "Hopefully that agent is listening. It is just a wake-up call for real estate agents." ✨ Chick-fil-A Has Said Eat More Chicken for 25 Years and It Still Works — One of the biggest mental blocks agents hit mid-program is feeling like they are saying the same thing over and over. That is the point. Chick-fil-A does not sell beef. They refined one message, said it for 25 years, and became one of the largest fast food companies in the world. Gigi repeats the same B-roll, the same font, the same Amelia Island message, and people message her asking who the best photographer on the island is before they have even moved there. ✨ Motherhood and Messaging Are the Same Skill — Ashley makes a connection on this episode that lands hard. Overthinking your messaging is the same as overthinking your motherhood. Both will keep you up at night convinced you are doing it wrong. Gigi's approach to both is the same: keep it simple, be consistent, show up as yourself. She cranks out content during daycare hours, has automations running so she is not on her phone when her son gets home, and is present for bedtime every night. "It is not just the hook on screen. It goes so much deeper and people do not realize that." ✨ Small Town, Big Results: It Works Everywhere — Gigi is in Amelia Island, Florida. Not a major metro. Not a relocation hotspot most agents would think to target. She stayed hyper-specific, kept saying her city name over and over, and watched buyers from Jacksonville and beyond still reach out because she had become the obvious expert for one place. "My town is pretty small and it is working for me too. There is literally not a town size, a region of the country, or a season that I do not see it work." Gigi Fournier is a real estate agent based in Amelia Island, Florida, five and a half years in the business and a Socially Sold graduate. She works on a team with her mom and is building her personal brand as the go-to relocation expert on Amelia Island while raising her son. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She is a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready to build your real estate business on Instagram? Join Ashley's signature coaching container Socially Sold here. join.socially-sold.com/podcast
