Candle Business PRO

Sabastian Garsnett
  • 4.8 (48)
  • Entrepreneurship
  • Updated Weekly

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.

  1. Jul 16

    Five Essentials For A Candle Business

    #058. We break down the five essentials that turn candle making from a hobby into a business with consistent sales. We explain how we build trust with a safe product, a strong website, smart social media, an email list that drives revenue, and a real brand that goes beyond a logo.  • testing for a safe candle product with no shortcuts  • getting candle business insurance as added protection  • using a website to build trust beyond transactions  • choosing only the social platforms your customer uses  • creating content pillars so you are not always selling  • treating social media as top-of-mind marketing  • building an email list as a consistent sales driver  • using website pop-ups with strong signup incentives  • capturing emails at markets by framing the ask  • understanding one-click unsubscribe requirements  • building a real brand with why, customer, USP, story, visuals, voice, and experience  I would love for you to subscribe to us leave a review if you'd like to that'd be fantastic  Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    Five Essentials For A Candle Business

  2. Jul 15

    You'll Never Succeed at Wholesale Until You Know This

    #057. We break down what it really takes to get your candles into retail stores through wholesale without wrecking your schedule or your margins. We walk through readiness, the exact assets buyers expect, simple wholesale math, and the follow-up system that turns first orders into steady reorders.  • checking wholesale readiness by planning for a 100-candle order and a realistic turnaround time  • setting shipping expectations and learning constraints like USPS weight limits and box planning  • deciding how to approach stores and why emailing can be cleaner than walking in unannounced  • building a wholesale catalog that answers buyer questions fast without overexplaining  • defining minimum opening orders, reorder minimums, and product quantity multiples that protect production  • pricing for wholesale using the 4x retail rule and keystone wholesale terms to avoid losing money  • reducing costs by consolidating supply orders and managing shipping fees  • tracking true cost of goods and margins with tools that factor in shipping and supplier changes  • driving reorders with a nurture sequence plus merchandising tips, promos, and seasonal deadlines  Grab those free resources in the notes below. You can also check out more information about our wholesale course if that's of interest to you. Um, but just grabbing that free download at uh candle businesspro.com slash wholesale.  The other thing I recommend is our software, which is makersmanager.com. I have a free trial if you want. Uh, you can get that in the show notes below as well.  If you have any questions, comments, definitely drop them in the notes below. DM me on Instagram if you would like, just at Candle Business Pro.  Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

  3. Jul 1

    The Candle Branding Mistake That Makes You Look Cheap

    #056. Thermal printer or full-color label printer? Craft fairs or wholesale? SEO or social? If you’re building a candle business or wax melt business, the “right next step” can feel confusing fast, so we answer six real questions submitted by listeners and lay out what actually works when you’re trying to grow. We start with thermal label printers and get specific about why they’re ideal for shipping labels yet a risky choice for candle jar labels that sit near heat, especially if you care about shelf-ready quality.  From there, we zoom out to the bigger challenge: getting your name out there when you live in a small town. We talk through website basics and why SEO takes time to build, then share practical ways to sell locally even if your town is small, including craft shows, juried markets, wholesale into local shops, and fundraising partnerships with schools, humane societies, churches, and more. We also cover corporate gifts and private label opportunities, plus a simple mindset shift: you don’t have to rely only on direct-to-consumer sales.  If online sales are the goal, we dig into search engine optimization, why “message me to order” slows growth, and how to drive every channel back to your website. We name SEO resources like Ahrefs and SEMrush, explain backlinks in plain English, and share a smart approach to blog swaps that can boost your rankings. We also answer a branding question for a 1940s film noir candle theme and wrap with a clear 10-step roadmap, including pricing based on your target store and working backward from what that customer expects.  Subscribe so you don’t miss future Q&A episodes, share this with a maker who needs a clearer plan, and leave a review to help more candle business owners find the show. What question should we answer next? Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    The Candle Branding Mistake That Makes You Look Cheap

  4. Jun 30

    Everything to Run Your Maker Business, Finally in One Place

    #055. Your maker business can be creative and still run on clean numbers. We walk you through Makers Manager, the inventory and costing software we co-founded, and show how it’s designed to replace the messy stack of spreadsheets, notes, and half-finished systems that creep into candle businesses and other handmade brands over time. We start with the dashboard view that tells you what matters right now: inventory value, profit, open orders, and alerts for low material stock versus low product stock. Then we get practical about pricing. If you’ve ever wondered whether you’re actually making money after wax, fragrance, labels, vessels, and overhead, you’ll hear how a target profit multiplier or margin setting can drive a consistent pricing calculator and even support wholesale pricing without doing the same math over and over. From there, we tour the day-to-day workflow: suppliers and saved notes like discount codes, supply orders you can enter manually or speed up by importing a receipt, and detailed material records so you stop searching supplier websites for specs. We also cover product templates, production runs for batching, and Maker Labs for candle testing, pour journals, and research and development costs that can roll straight into a finished product. If you sell in person, you’ll love the markets calendar and performance tracking, plus flexible sales tracking that can include Shopify imports. We wrap with the financial reporting makers need for bookkeeping and taxes, including key inventory numbers that support Schedule C preparation. If you’re ready for clearer pricing, smarter inventory management, and a calmer production plan, listen now, subscribe for more maker systems, and share this with a friend who’s still running their business out of a spreadsheet. Leave a review and tell us which feature you want to try first. Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    Everything to Run Your Maker Business, Finally in One Place

  5. Jun 30

    The Candle Mistakes Quietly Killing Your Profit Margins

    #054. Most candle businesses don’t struggle because the product is bad. They struggle because the systems behind the product are shaky. We’re answering listener-submitted questions that hit the real pressure points: candle safety testing, how to avoid costly mistakes, how to reduce cost per unit, how to stay consistent when you’re doing everything alone, and how to find wholesale accounts that actually respond. We walk through our wick testing method step by step, including why we test three candles at a time, why every fragrance oil blend can change burn performance, and what “passing” really means when you’re trying to prevent overwicking and serious hazards. We also talk about documentation, four-hour burn increments, and how photos and notes help you make decisions you can repeat confidently across collections. From there we get practical about candle business profitability. We break down landed cost, why shipping often hurts margins more than materials, and where you can trim packaging without hurting the customer experience. We share examples like swapping lids for dust covers, simplifying labels, and buying in bulk only after a product proves it can sell. Finally, we share time blocking and a simple wholesale outreach workflow: build a list, personalize your hook, and write emails that focus on how the retailer makes money, not how much you love your candles. If you found this helpful, subscribe, share it with a maker friend, and leave a review so we can keep putting out practical candle making and candle business content. Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    The Candle Mistakes Quietly Killing Your Profit Margins

  6. Jun 10

    60+ Ways to Sell Candles

    #053 We lay out a practical selling roadmap for candle makers who feel confident making products but unsure how to find customers. We break 60+ sales ideas into 12 categories so we can choose the right channel for our time, margins, and goals.  • building online and direct sales through Shopify, Etsy, Amazon, Facebook and Instagram shops, and TikTok Shop  • positioning Etsy listings for gift buyers and using the Etsy Seller Handbook as a guide  • expanding through wholesale with line sheets, catalogs, and pricing that can sustain 50% of retail  • starting local with boutiques, gift shops, decor stores, florists, garden centers, and specialty grocery programs  • using Faire for exposure and letting big accounts find us  • growing revenue with private label for boutiques, bands, podcasters, realtors, breweries, distilleries, and wineries  • creating events and experiences through pop-ups, markets, pouring parties, and Airbnb Experiences  • landing corporate and B2B gifting orders for onboarding kits and client holiday boxes  • building recurring revenue via monthly or quarterly subscriptions and VIP memberships  • driving seasonal sales with gift guides, PR outreach, and Black Friday and Cyber Monday planning  • multiplying reach with collaborations, bundles, and limited edition artist partnerships  • using fundraising and cause campaigns to build community and volume  • selling custom and personalized candles for weddings, memorials, retirements, birthdays, and milestones  • pitching hospitality partners like boutique hotels, spas, salons, vacation rentals, and upscale restaurants  If you have other ways that you are selling your candles, I would love for you to drop those in the comments below. Also, if you find this episode helpful, I would love it if you would like and subscribe. Grab the free 60+ Ways to Sell Candles Worksheet here: https://www.candlebusinesspro.com/60ways Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    60+ Ways to Sell Candles

  7. Jun 3

    What I Wish I Knew Before Growing My Candle Business

    #52. We answer the question we get nonstop: what we would do differently if we had to restart our candle business today. From product focus to SEO to wholesale, we lay out the exact moves that save time, cash, and years of trial and error.  • leading with candles to build cash flow, delaying room sprays and most accessories until demand is proven  • treating accessories as add-ons, avoiding bulk buys that trap cash in slow-moving inventory  • starting on Etsy for built-in shoppers while building Shopify early for owned data and long-term growth  • using SEO basics across Shopify and Google tools, focusing on titles, metadata, and search intent  • pricing by choosing a clear customer avatar, then working backward from shelf fit and value expectations  • setting margins that fund ads, promos, and email incentives, avoiding the pain of raising prices later  • pursuing wholesale early with boutiques that already serve the target buyer, using a seasonal outreach plan  • avoiding SKU overload at launch, keeping scents and vessel options tight until customers guide expansion  • learning from a bulk label purchase mistake, validating demand before investing heavily  • keeping retail staffing lean, paying well to retain talent, and choosing locations built for foot traffic  • tracking simple business data consistently so scaling becomes repeatable instead of guesswork  If it has, I would love it if you wanted to hit that like, subscribe button.  Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    What I Wish I Knew Before Growing My Candle Business

  8. May 27

    Stop Guessing And Start Selling After Your Candle Tests Pass

    #51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candle brand from zero customers by getting specific about niche and ideal buyer. • Knowing you are done testing when the same candle recipe burns perfectly more than once  • Re-testing wick, wax, and oil combinations to confirm safe repeatable results  • Fixing fragrance fade with cooler pours, proper stirring, and avoiding an overly hot wick  • Calculating fragrance oil by percentage and starting tests around 8%  • Setting realistic hot throw expectations for soy wax versus paraffin or coconut blends  • Choosing reputable suppliers and avoiding unreliable sourcing that breaks consistency  • Building brand awareness by defining a niche and designing for one ideal customer  If you could do me a huge favor, that would be just to like and subscribe to this. Then if you want to have a question of yours answered on an upcoming episode, please put it in the comments below. Send us Fan Mail SPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    Stop Guessing And Start Selling After Your Candle Tests Pass
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Trailer

4.8
out of 5
48 Ratings

About

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.

Information

  • Creator
    Sabastian Garsnett
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 2026 Candle Business PRO
  • Show Website
    Candle Business PRO

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