After The Routine Podcast

Rachelle Provost, TTB Media & Consulting Inc.
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What happens when the music stops and the routine ends? Hosted by Rachelle Provost, After The Routine dives into the real-world of professionals in cheerleading, dance, and gymnastics who have transformed their passion for the sport into meaningful careers - both on and off the floor. From coaches and choreographers to event producers, judges, and creative entrepreneurs, each episode explores how industry professionals got their start, the lessons they’ve learned, and what advice they’d give to the next generation of leaders in the sport. Whether you’re a current athlete, coach, a parent, or just starting to explore your career path, this podcast will help you discover the countless opportunities that exist beyond the competition floor.

  1. 3d ago

    More Than Cheer with Brianne Kocken and Tianna Hill - Ep. 19

    What does it actually take for a small cheer gym to build athletes and a community that you never want to leave? In this episode, we sit down with Brianne and Tianna, the leadership team at Cheer Core Jags, to talk about what over two decades in the sport have taught them about coaching, culture, and what makes a small gym thrive. From their own early days in cheer to running a program built on strong foundations, strength training, and genuine community, Brianne and Tiana bring a coach's-eye view of what it really takes to develop strong athletes for the long haul. In this episode, Brianne and Tiana walk through why progressions and foundational skills matter more than chasing the next big trick, and how injury prevention starts at the beginning of training. We get into what day-to-day life running a gym looks like, how they've built a tight-knit community around their athletes and families, and why psychological safety and mental health support have become just as central to coaching as skills and stunts. Brianne and Tiana also share how more about their new docuseries, More Than Cheer, that releases on September 20th. Check out more about the docuseries on Youtube at https://www.youtube.com/playlist?list=PLOlPYkI6LcYA In this episode, we talk about: The evolution of cheerleading over the past 25 yearsWhy foundational skills and progressions matter for long-term athlete developmentBuilding a strong, close-knit community in a small gymThe role of mental health and psychological safety in coachingUsing technology and data to improve training and prevent injuryHow a docuseries helped engage and grow their communityAdvice for other small gym owners navigating the industry today Chapters 00:00 Introduction to Cheer Core Jags and Coaches 01:54 The Coaches' Cheerleading Journeys 03:48 Evolving Passion for the Sport 06:49 Building a Strong Community in a Small Gym 09:55 Day-to-Day Operations and Challenges 14:45 Training Philosophy and Foundations 19:53 Progressions and Injury Prevention 25:08 Supporting Athlete Mental Health 29:59 Engaging the Community with a Docuseries 40:09 Launching the Series and Future Plans 50:05 Reflections on Coaching and Industry Changes 59:49 Advice for Small Gym Owners After The Routine is a podcast exploring life beyond the mats - the careers, mindset, opportunities, and lessons that carry cheer, dance, and gymnastics athletes into what comes next. Whether you're an athlete, coach, gym owner, or parent, this show is here to help you see the opportunities available to you!

  2. Sep 9

    The Goldfish Method: Blake Mattan on Building Resilience in Cheer Athletes - Ep. 18

    What actually happens in an athlete's head as they practice and why does it decide whether they stick the next skill or spiral? In this episode, we sit down with Blake Mattan, a mental performance coach who's worked with youth athletes across elite sports, to unpack what's really going on behind performance anxiety in cheerleading. From cheer athlete to coach and entrepreneur, Blake's own path through the sport shapes everything he now teaches gyms, coaches, and parents about building resilient, confident athletes. In this episode, Blake shares practical tools and mental models for helping athletes manage pressure, bounce back from mistakes, and actually enjoy the sport they've poured years into. We get into why performance anxiety shows up the way it does in cheerleading specifically, how a simple "goldfish method" can reset an athlete's mind after a mistake in seconds, and why setting intentions - not just goals - changes how athletes show up to training. Blake also breaks down the weekly reset habit he recommends for both athletes and coaches, and where the line is between normal nerves and needing extra mental coaching support. In this episode, we talk about: Performance anxiety and how to manage it in cheerleadingThe importance of mental training alongside physical trainingThe goldfish method for acknowledging and moving on after a mistakeSetting intentions and building accountability into trainingTools and habits that build resilience and confidence over timeHow coaches and parents shape an athlete's mental well-beingKnowing when it's time to seek extra mental coaching support Chapters 00:00 Introduction to Blake Mattan and his work 02:06 Blake's journey from athlete to coach and entrepreneur 04:11 The evolution of Blake's career and personal life 07:48 Understanding performance anxiety in cheerleading 10:48 The goldfish method to relax and move on from mistakes 14:58 Setting intentions and accountability in training 20:00 Tools for developing mental habits and resilience 24:51 Encouraging a positive and supportive team environment 29:59 When to seek additional mental coaching support 35:03 Resources and advice for aspiring cheer coaches After The Routine is a podcast exploring life beyond the mats - the careers, mindset, and lessons that carry cheer, dance, and gymnastics families into what comes next. Whether you're an athlete, coach, gym owner, or parent, this show is here to help you grow and explore opportunities.

  3. Aug 25

    Building a Cheer Program From Scratch: Culture, Coaching & Sport Governance with Anne-Marie Joyce

    What does it actually take to build a thriving cheerleading program, and a team culture coaches and families don't want to leave? In this episode, Anne-Marie Joyce takes us through her journey from a cheer-obsessed kid in 1980s Nova Scotia to founder of Beach Cheer Athletics, and one of Ontario's leading voices in sport governance. Anne Marie breaks down how she built her gym's culture on accountability, consistency, and effort over outcomes, and why the standards a leader tolerates are the standards a team lives by. We dig into leadership for coaches and gym owners, handling conflict and negativity without losing your culture, and why authenticity and emotional intelligence matter as much as how many kids can throw a round off two to tuck on a team. She also shares the story of her U12 Level 4 team and encourages individuals to get involved in cheerleading beyond the coaching floor - through governance, community leadership, judging, or coaching. Whether you're a coach, a gym owner, or an athlete thinking about what comes next in the sport, this conversation is packed with incredible lessons you don't want to miss out on. Chapters 00:00 Introduction to Anne Marie Joyce and her cheerleading journey 01:22 Starting in cheerleading from Nova Scotia in the 1980s 05:28 Moving to Toronto and founding Beach Cheer Athletics 13:08 Growth and expansion of the gym over 14 years 22:41 Developing a strong team culture and leadership 29:23 Building standards through actions and consistency 35:27 Creating accountability that is supportive and respectful 44:16 Celebrating effort and growth over medals 52:40 The story of her U12 Level 4 team and their success 01:08:13 Involvement in sport governance and community service 01:14:31 Opportunities for involvement in cheerleading beyond coaching 01:20:55 Advice to 16-year-old self and future aspirations Subscribe so you don't miss out on the next conversation! #cheerleading #gym ownership #leadership #culture #sportgovernance #athletedevelopment #Ontariocheerleading #Canadiancheerleading

  4. Aug 18

    Perfectionism, Pressure & Mental Blocks: How Cait Nelson is Rebuilding Mental Health in Youth Sports

    From the gymnastics floor to the Toronto Blue Jays organization, Cait Nelson has spent her career at the intersection of elite sport and mental health. In this episode of After The Routine, she's pulling back the curtain on what's really happening inside cheerleading, gymnastics, and youth sports culture for athletes and coaches, and the pressure they're experiencing to get results. She shares her journey from competitive gymnast turned cheerleader to psychotherapist, and explains how she's built her business, Lyft Counselling, and team of six over the past two years. Cait and Rachelle dig into the perfectionism and perception issues that shape so much of cheer and gymnastics culture, why so much harm in sport is unintentional rather than malicious, and what safe, supportive sport environments actually look like - for athletes, coaches, and parents alike. Whether you're in the sport or just curious about the mental side of performance, this conversation offers a great look at how sport can better support the humans inside it. Connect with Cait and her team at Lyft: Instagram: https://www.instagram.com/lyftcounselling/ Website: https://www.lyftcounselling.com/ Subscribe so you don't miss out on the next conversation!

  5. Aug 4

    All About Cheer Daily - Shane James on Marketing, Publishing & Event Production - Ep. 15

    Shane James went from growing up on a Mississippi chicken farm to running one of the largest media outlets in the cheerleading industry. In this interview, Shane James - founder of Cheer Daily and the Cheer Awards - shares how he built a career across cheer media, magazine publishing, and live event production. Shane is a cheer industry entrepreneur, publisher, and founder of Cheer Daily and Stunt Daily. His career spans college cheerleading, Olympics media coverage, print magazine publishing, and the creation of the Cheer Awards, one of the cheerleading industry's biggest annual events. In this episode, you'll learn: Shane James' career path from cheerleading to publishing and mediaHow cheerleading media and events have evolved from print to digitalStrategies for managing your time and juggling multiple projectsWhy relationships and collaboration matter in your careerHow digital marketing and SEO apply to cheerleading media and events Want to learn more about Cheer Daily and the stories they're covering? Check them out now at https://cheerdaily.com #cheerdaily #eventproduction #marketing #digitalmedia #cheerawards #cheerindustry #cheerleadingcareers

  6. Jul 28

    What It Takes To Turn Cheer Into A Career: Sam & Rolton Edwards - Choreography, Business & Community

    What It Takes To Turn Cheer Into A Career - Sam & Rolton Edwards on coaching, choreography, business & community Sam and Rolton Edwards went from passionate cheerleading athletes to industry leaders and, in this episode of After The Routine, they share exactly how they did it. We talk about building a career in cheer, launching businesses like Spirit FX Canada and Sharp Performance, their business philosophy, and where careers in the sport are headed. You'll learn more about developing great coaching staff and choreographers, why character and passion matter more than resumes when hiring, and how to build community and mentorship within a gym. Whether you're an athlete, coach, or gym owner, this conversation is packed with practical insights on building a sustainable cheerleading business and career. Interested in learning more about The Sharp Performance, Spirit FX Canada, and all of the things their team is doing? Check them out now at https://thesharpperformance.com Interested in joining their team? Check out their available positions now at https://thesharpperformance.com/careers

  7. Jul 21

    Building A Business - Dominique Longpre on Uniforms, Competitions & Opportunities Ep. 13

    What does it actually take to turn a lifelong love of cheerleading into a global career? In this episode of After The Routine, athlete turned entrepreneur, Dominique Longpre, breaks down what it looks like to build a career and a business around the sport you love. From competing internationally to founding a cheer uniform and gear company, Dominique has spent her career finding new ways to stay connected to cheerleading long after her competition days ended. In this episode, Dominique talks about her journey from athlete to business owner, the global growth of the cheer industry, and how trust, showmanship, and teamwork translate from the mat into entrepreneurship. We get into what it's really like running a uniform and gear company, what goes into organizing a global cheer tournament, and how coaching and athletic experience can become real career assets. Dominique also shares candid advice for anyone hoping to turn their passion for cheer into a career. In this episode, we talk about: Dominique's cheerleading journey from starting on her high school team to competing internationallyThe importance of trust and showmanship in cheerleadingOpportunities in the cheer industry, including an opportunity at her company Cheer ActionThe global growth of cheerleading and international competitionsWhat it's like running a cheer uniform and gear businessThe role of teamwork and leadership in cheer and businessThe upcoming AIA global cheer tournamentCareer advice for aspiring cheer professionals About After The Routine After The Routine dives into the career paths available in cheerleading, dance, and gymnastics beyond competition. Through conversations with coaches, judges, event producers, entrepreneurs, and industry leaders, this podcast helps athletes, parents, and coaches understand how the sport can translate into lifelong opportunities where they stay connected. New episodes release every two weeks.

  8. Jul 14

    How to Build a Growth Mindset in Cheerleading: Jeff Benson on Culture - After The Routine Ep. 12

    What do growth mindset, team culture, and coaching strategy all have in common? In this episode of After The Routine, Sports Performance Consultant,, Jeff Benson, breaks down what actually separates athletes, coaches, and gyms who improve from those who plateau. From athlete and teacher to therapist, and now, Sports Performance Consultant - Jeff Benson has spent his career figuring out what actually makes athletes better: not just skills, but mindset. In this episode, Jeff joins us to unpack how growth mindset, team culture, and intentional coaching shape not just performance, but the athletes themselves. We talk about the difference between coaching for zero deductions and coaching for growth, how to build a team culture that survives pressure and criticism, and why authenticity might be a coach's most underrated tool. Jeff Benson is a coach, Sports Performance Consultant, and author whose work bridges athletic performance and mental health. He's the author of Unblocked and The Walls Come Tumbling Down, co-author of The Cheer Coach's Handbook, and founder of Mind Body Cheer. In this episode, we talk about: Jeff Benson's journey from gymnast and cheerleader to sports psychologyGrowth mindset vs. fixed mindset Building a positive team/gym culture and core valuesStrategies for resilience and confidenceThe role of praise and accountability in athlete developmentHandling negative culture and criticism in sports Resources mentioned in this podcast: Unblocked by Jeff Benson: https://www.amazon.com/s?k=Unblocked+Jeff+Benson The Walls Come Tumbling Down by Jeff Benson: https://www.amazon.com/s?k=The+Walls+Come+Tumbling+Down+Jeff+Benson The Cheer Coach's Handbook by Jeff Benson, Dan Cotton & Danielle Johnston: https://www.amazon.com/s?k=The+Cheer+Coachs+Handbook About After The Routine After The Routine dives into the career paths available in cheerleading, dance, and gymnastics beyond competition. Through conversations with coaches, judges, event producers, entrepreneurs, and industry leaders, this podcast helps athletes, parents, and coaches understand how sport can translate into lifelong opportunities beyond the competition floor. New episodes release every two weeks.

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About

What happens when the music stops and the routine ends? Hosted by Rachelle Provost, After The Routine dives into the real-world of professionals in cheerleading, dance, and gymnastics who have transformed their passion for the sport into meaningful careers - both on and off the floor. From coaches and choreographers to event producers, judges, and creative entrepreneurs, each episode explores how industry professionals got their start, the lessons they’ve learned, and what advice they’d give to the next generation of leaders in the sport. Whether you’re a current athlete, coach, a parent, or just starting to explore your career path, this podcast will help you discover the countless opportunities that exist beyond the competition floor.

Information

  • Creator
    Rachelle Provost, TTB Media & Consulting Inc.
  • Years Active
    2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2026 Rachelle Provost, TTB Media & Consulting Inc.
  • Show Website
    After The Routine Podcast