Home Care Marketing & Sales Solutions by ASN

Valerie VanBooven RN BSN
  • 4.6 (9)
  • Marketing
  • Biweekly

Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com

  1. 4d ago

    Home Care Marketing Unfiltered: You Hired a Marketer, But Did You Train Them? (Really)

    Send us Fan Mail You hired a home care marketer. You handed them brochures and business cards. You told them to go build relationships. A month later, you’re asking, “Where are the referrals?” 🤔 But did anyone teach them: ✅ Who to contact at each referral source? ✅ What to say beyond “We provide great care”? ✅ How to follow up without becoming annoying? ✅ How to plan a productive route? ✅ How to handle conversations with families who disagree about care? In this episode of Home Care Marketing Unfiltered, Dawn and Annette share what it was like to enter the field with almost no training, and why they wish they had received more support. Their experience will sound familiar to plenty of agency owners and marketers. 📣 Your marketer needs more than a brochure. They need preparation, practice, and someone to call when they get stuck. Confidence grows when people understand the job, know their next step, and have opportunities to apply what they learn. 🎧 Watch the episode and read the article to explore what effective training should include. Ready to give your team a stronger starting point? Learn about GoCarePro®: https://asnhomecaremarketing.com/gocarepro What do you wish someone had taught you before your first referral visit? 👇 #HomeCareMarketing #HomeCare #ReferralMarketing #BusinessDevelopment #GoCarePro #HomeCareMarketingUnfiltered Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care Marketing Unfiltered: You Hired a Marketer, But Did You Train Them? (Really)

  2. Oct 26 ·  Video

    Home Care SEO & AI Search: Why is that home care agency ranking above mine?

    Send us Fan Mail “Why is THAT home care agency ranking above mine?” We hear this question often from agency owners who know they provide excellent care. During our recent Approved Senior Network® Marketing Mastermind, Annette Ziegler, Lisa Marsolais, and I talked about what to investigate and how to connect online visibility with real community relationships. A few takeaways: 🔎 One Google search does not tell the whole story. Your location, the words you search, and whether you’re looking at maps or website results all matter. 💬 Families don’t always know our industry’s language. Your website should answer questions about cost, help after a hospital stay, dementia support, and getting a break from caregiving. 📱 Make the next step obvious. Tell people what you do, where you serve, and how to reach you near the top of the page. ⭐ Think about the next family reading your reviews. Your responses should show that you listen and care. 📸 Share the work you’re already doing. Community events, educational programs, and referral outreach can become meaningful website and social content. 🤝 Give referral partners a reason to keep the conversation going. Lisa shared creative seasonal outreach ideas, and Annette reinforced the value of sales training and relationship building. Here’s an assignment for this week: look at one important page on your website through a family caregiver’s eyes. Can they quickly understand how you help and what to do next? If the answer is unclear, you have a useful place to start. What questions are you hearing most often from families right now? #HomeCareMarketing #HomeCareSEO #HomeCare #ApprovedSeniorNetwork Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care SEO & AI Search: Why is that home care agency ranking above mine?

  3. Oct 9 ·  Video

    Home Care Marketing Mastermind: Don't Let December Issues Undo Your Year!

    Send us Fan Mail A full October schedule can make December feel a long way off. Until three families pause care, a caregiver takes vacation, and a large client’s services end in the same week. In our October 7 Mastermind, Dawn Fiala, Annette Ziegler, and Lisa Marsolais talked about what home care agencies can do NOW to prepare for the holidays. One point worth taking back to your team: before you spend more to bring in new leads, look at the opportunities you already have. • Who inquired but never started care? • Which assessment ended without a scheduled next step? • Which client is planning to travel, and who will confirm the restart date? • Which referral partner is still waiting for a response? • Where will you need backup caregiver coverage? The work crosses departments. Outreach, scheduling, and recruiting need to talk every week so the care you promise matches the care you can deliver. And keep showing up for referral partners during November and December. The team shared how staying visible during the holidays helped them build relationships while other agency representatives stepped back. The session: “Don’t Let December Undo Your Year: A Home Care Holiday Growth Plan.” What creates the biggest holiday challenge for your agency: changing client schedules, caregiver coverage, or fewer referrals? Learn about GoCarePro® training: https://asnhomecaremarketing.com/gocarepro/ #HomeCareMarketing #HomeCareAgency #CaregiverRetention #GoCarePro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care Marketing Mastermind: Don't Let December Issues Undo Your Year!

  4. Oct 6 ·  Video

    Home Care Marketing Unfiltered: How to Stay Focused in Home Care Marketing

    Send us Fan Mail You stopped by the office for “just a minute.” A quick hello. A cup of coffee. One question from the team. A client situation you offered to help with. Suddenly, it’s 1 p.m., and you haven’t visited a single referral partner. Sound familiar? In this episode of Home Care Marketing Unfiltered, Lisa and Annette talk about staying focused when everyone needs you, and how easily a full day of marketing can disappear. They share practical ways to: • Protect time in the field, even when you wear multiple hats. • Plan your route and give every visit a purpose. • Use your CRM to remember details and follow through. • Adjust when an urgent assessment changes your day. • Finish today by preparing for tomorrow. For agency owners, this conversation raises an important question: Are you giving your marketer enough time to build the relationships you’re counting on for growth? Helping the team matters. So does keeping the commitment to get out, connect, and follow up. Read the article and watch Lisa and Annette’s conversation: “Staying Focused When Everyone Needs You.” What pulls you away from marketing most often? #HomeCareMarketing #HomeCare #ReferralMarketing #GoCarePro #HomeCareMarketingUnfiltered Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care Marketing Unfiltered: How to Stay Focused in Home Care Marketing

  5. Oct 6 ·  Video

    Home Care Marketing Unfiltered: Speed To The Lead In Home Care

    Send us Fan Mail You worked hard to earn that home care referral. How long did it sit in your voicemail? A family looking for help may keep calling agencies until someone answers. A discharge planner trying to get a patient home needs a clear next step. In this episode of Home Care Marketing Unfiltered, Lisa and Annette talk about “Speed to the Lead” and what being responsive looks like during a busy day. Their advice: • Answer promptly, even when you cannot do the assessment immediately. • Give a specific time and keep that commitment. • Have a plan for evening and weekend inquiries. • Follow up after an unanswered call. • Make sure leads do not get lost when another team member takes over. One of my favorite takeaways: “Speed doesn’t mean rushed.” You do not have to solve everything in the first conversation. But the person calling should know you heard them, you have a plan, and you will follow through. Referral partners remember who makes their job easier. Families remember who calls them back. Read the article and watch Lisa and Annette’s conversation: [Insert blog link] #HomeCareMarketing #HomeCare #ReferralMarketing #GoCarePro #HomeCareMarketingUnfiltered Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care Marketing Unfiltered: Speed To The Lead In Home Care

  6. Oct 1 ·  Video

    Why Assessments Don't Turn Into Home Care Clients

    Send us Fan Mail You did the assessment. The family liked you. Everyone seemed interested. Then you left without a signed agreement. And now they're “thinking about it.” In the newest episode of Home Care Marketing Unfiltered, Dawn, Annette, and Lisa tackle a big question: Why don't more home care assessments turn into clients? One of the biggest issues they see? The person conducting the assessment never actually becomes the expert in the room. Families don't necessarily know whether Mom needs 12 hours, 20 hours, three days a week, or help every morning. That's why they invited you over. They expect you to assess the situation and say: “Based on what I'm seeing, here's what I recommend—and here's why.”  Pasted text This episode also gets into: • What to do when Mom absolutely refuses care • How a two-week “trial” can lower resistance • Why you shouldn't give families 15 different choices • How long an assessment should really take • How to transition naturally into the agreement • Why Dawn, Annette, and Lisa say never leave an unsigned agreement behind  Pasted text  Pasted text  Pasted text One line sums up the entire conversation: The family called because they need you to help them decide what care looks like. Being confident isn't being pushy. It's doing the job they brought you there to do. Read “Why Assessments Don’t Turn Into Clients” and listen to the full episode: #HomeCareMarketing #HomeCare #HomeCareSales #GoCarePro #ReferralMarketing Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Why Assessments Don't Turn Into Home Care Clients

  7. Sep 30 ·  Video

    Home Care Marketing Unfiltered: When Home Care Referrals Slow Down

    Send us Fan Mail Some weeks in the field feel brutal. You’re doing all the right things, making your stops, trying to connect with referral sources, and it’s like you’re invisible. That silence can mess with your confidence fast, especially in referral-based sales where it feels personal when nobody calls back. We get honest about what those slumps look like in home care marketing and healthcare sales, and what actually helps when you feel beat up and discouraged. We talk about practical ways to “fill your cup” so you can keep showing up, including finding places where you’re guaranteed real human connection. We also break down a simple mindset tool that keeps a bad day from turning into a total write-off: tracking the small wins that still move your pipeline forward, even when you do not land an immediate referral. Then we dig into the rhythm nobody warns you about: the business is naturally up and down. A great marketing week can lead to a week full of assessments and signing, and when marketing pauses, the next week can get slow. We share how to plan around that cycle, why signing your own jobs often matters to referral partners, and how to set expectations so you stay top of mind. We finish with a real-world tactic for vacations, including how to hand off a trusted point of contact so your territory does not drift while you’re away. If this resonates, subscribe, share it with someone who’s out there grinding, and leave a review. What’s your go-to move when your week goes quiet? Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care Marketing Unfiltered: When Home Care Referrals Slow Down

  8. Sep 29 ·  Video

    Home Care Marketing Unfiltered: They Chose Another Home Care Agency. Now What?

    Send us Fan Mail “We decided to go with another agency.” That one stings—especially when you thought the assessment went well. But before you decide it was all about price, ask. And before you disappear, ask whether you can check in again. In this episode of Home Care Marketing Unfiltered, Dawn, Lisa, and Annette discuss what to do after a family chooses another provider: get useful feedback, understand what mattered in the comparison, and follow up without being pushy.  Pasted text  Pasted text Dawn shares how a follow-up conversation sometimes revealed an opening that wasn’t there before: the family had care, but certain days were not getting covered. Helping with those gaps became an opportunity to build a new relationship.  Pasted text They also talk about the part nobody enjoys admitting: taking the loss personally—and carrying that disappointment into the next visit.  Pasted text A family choosing another agency is information. It does not have to become a verdict on your ability. Learn from it. Respect the decision. Stay pleasantly persistent. Read “They Chose Another Agency. Now What?” and listen to the episode: When a family chooses another provider, does your team ask what influenced the decision—or simply close the inquiry? #HomeCareMarketing #HomeCare #ReferralMarketing #GoCarePro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    Home Care Marketing Unfiltered: They Chose Another Home Care Agency. Now What?
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Ratings & Reviews

4.6
out of 5
9 Ratings

About

Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com

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