Everyone's Talkin' Money

Shari Rash | Financial Advisor for Women & Founder of GWA Wealth

New York Times Top 4 Money Podcast | 25+ million downloads Everyone’s Talkin’ Money is the go-to personal finance podcast for high-earning women who want to build wealth, feel confident making financial decisions, and stop second-guessing themselves every time they open their bank app. Hosted by Shari Rash, founder of GWA Wealth and a financial planner with nearly two decades of experience, this show goes beyond budgeting, saving, and investing to focus on the real reason smart, successful women still feel stressed about money: the psychology, habits, and invisible rules driving their financial lives. Because you can make six figures, max out your retirement, and still lie awake at 3 a.m. wondering if you’re doing it right. This is not a “stop buying lattes” podcast. This is not finance bro advice. And this is definitely not about shame. Each week, Shari breaks down how to: build wealth without burnout or deprivation make confident decisions about spending, investing, and major life moves align your money with your values and lifestyle navigate money as a single woman undo the “I should be further along” pressure create financial security and emotional peace You’ll hear solo episodes and interviews that blend behavioral finance, real-life strategy, and honest conversations about what it actually takes to feel powerful — not just look successful — with your money. If you’re ready to stop performing financial success and start living it, hit follow. Your money. Your life. On your terms

  1. I'm Finally Good With Money — Now What?

    1D AGO

    I'm Finally Good With Money — Now What?

    You’re out of debt. Your emergency fund is fully funded. You’re contributing to your 401(k), maybe even maxing your Roth IRA. You’ve built real financial stability. So why does it still feel like something is missing? In this first episode of the three-part series After the Hustle: The Post-Chaos Money Phase, financial planner Shari Rash tackles the strange emotional letdown that can happen after you finally “get good with money.” If you’ve ever wondered why financial security doesn’t automatically equal financial fulfillment, this episode breaks it down. Most personal finance advice focuses on debt payoff, saving money, investing for retirement, and increasing your net worth. But almost no one talks about what happens after you’ve done those things. When the credit cards are paid off, the emergency fund is built, and your investment accounts are growing, the fear-based goals that once motivated you start to expire. That can leave you feeling flat, restless, or stuck in constant optimization mode. In this episode, you’ll learn the difference between survival mode money and stability mode money, why traditional financial advice stops working once you’re financially stable, and how to recognize “optimization fatigue” — the cycle of trying to save more, invest more, and do more without feeling any better. Shari walks you through a practical Stability Audit designed to help you evaluate your emergency fund, insurance coverage, beneficiaries, estate documents, and overall financial infrastructure. You’ll also calculate three powerful margin metrics: your monthly surplus, your time flexibility, and your life runway — the number of months you could maintain your lifestyle if your income stopped. If you’re a high-earning woman who has built savings, invested consistently, and improved your financial habits but still feels like you’re waiting for the next milestone, this episode will help you understand why. Financial security is not the same as financial fulfillment, and the strategy that got you out of chaos is not the same strategy that will move you forward. You didn’t fail at money. You outgrew the phase your plan was built for. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth, a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. The information provided in this podcast is for educational and informational purposes only and should not be construed as personalized investment, tax, or legal advice. Listening to this podcast does not create an advisory relationship with Shari Rash or GWA Wealth. All investments involve risk, including the potential loss of principal. Any references to specific investments, strategies, or securities are for illustrative purposes only and are not recommendations. You should consult your own financial advisor, tax professional, or attorney regarding your individual situation before making any financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  2. Gen Z, Loud Budgeting & the New Rules of Adulting

    6D AGO

    Gen Z, Loud Budgeting & the New Rules of Adulting

    In this episode, Shari sits down with Holly O’Neill, who has a front-row view of the financial behavior of 69 million clients, to unpack what Gen Z is really doing with their money and why it matters for every generation. From the rising cost of living and the true price of “adulting” to real-time balance checking, early saving habits, and the viral trend of loud budgeting, this conversation breaks down how 18- to 28-year-olds are navigating financial stress in a high-cost, digital-first world. You’ll hear what the data actually says about Gen Z and budgeting, saving, investing, dating, financial independence, and family support — and why this generation may be more proactive and financially aware than they get credit for. Holly also shares practical strategies that work at any age, including how to use the 50/30/20 budget, build an emergency fund, automate your savings, and control impulse spending without feeling deprived. If you’ve ever wondered whether Gen Z is behind or ahead financially, how their money mindset is reshaping relationships and long-term goals, and what their habits can teach you about reducing financial stress and building a life you can actually afford, this episode is your roadmap. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth, a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app!Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  3. Money Mindset and Identity: Why Your Financial Habits Aren’t Changing (and How to Fix Them)

    FEB 24

    Money Mindset and Identity: Why Your Financial Habits Aren’t Changing (and How to Fix Them)

    You’re not stuck because you don’t know what to do with your money. You’re stuck because of who you believe you are with money. In this solo episode, we’re breaking down the real reason financial habits don’t stick: identity. Because you can download every budgeting app, read every investing book, and still self-sabotage if your internal story says, “I’m bad with money,” “I’m behind,” or “I just need to earn more.” We’re walking through the identity → beliefs → behaviors → outcomes cycle, the most common money identities women carry, and the inherited money stories that have been shaping your decisions for years — often without you realizing it. And then we get practical. You’ll learn how to shift your financial identity in small, repeatable ways so your habits finally feel natural instead of forced. Because real change doesn’t start with a new strategy. It starts with becoming a different version of yourself with money. You’ll hear: How your identity quietly determines your net worth Why traditional financial advice fails so many smart, capable women The most common money identities — and how they show up in everyday life How family, culture, and comparison shaped your money story A simple process to start rewriting your financial identity this week If you’re ready to stop white-knuckling your finances and start operating like the woman who feels calm, clear, and in control with money — this episode is for you. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth and the Host of Everyone’s Talkin’ Money. GWA Wealth is a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min
  4. What Your Impulse Spending Is Trying to Tell You

    FEB 21

    What Your Impulse Spending Is Trying to Tell You

    Emotional spending isn’t a discipline problem — it’s a disconnection signal. In this episode, we’re rewriting the narrative around impulse purchases, Target runs, late-night checkouts, and “I deserve this” moments. Because you’re not bad with money — you’re trying to soothe stress, reward exhaustion, feel connected, or become a future version of yourself. And a budget alone can’t fix that. We break down the six most common emotional spending patterns, why self-control gets depleted when you’re burned out or lonely, and a simple pause practice that helps you identify what you actually need before you buy. This isn’t about never spending again. Joy is allowed. It’s about making sure your money is supporting your life instead of numbing it. Your homework this week: notice the urge, name the feeling, and get curious — no shame required. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth and the Host of Everyone’s Talkin’ Money. GWA Wealth is a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
  5. Single, Successful, and Talking About Money: The Conversations No One Prepared You For

    FEB 18

    Single, Successful, and Talking About Money: The Conversations No One Prepared You For

    February is when the internet floods your feed with couples budgets, joint accounts, and “how to stop fighting about spending” content. And that’s fine — if you’re building a financial life with a partner. But what if you’re not? Because single women are out here making six-figure decisions every single day without a built-in sounding board. You’re qualifying for mortgages solo. Funding your own retirement. Negotiating salaries, healthcare, rent, and contracts on your own. You’re the CEO, CFO, and entire board of directors of your financial life — and the financial stakes are higher because there’s no second income quietly absorbing the risk. And yet no one teaches you how to have the money conversations that actually shape your life. In this episode, we’re talking about the real financial relationships single women navigate — with friends, parents, employers, clients, roommates, co-parents, landlords, contractors, and even financial professionals — and how to communicate clearly, set boundaries, ask better questions, and advocate for yourself without apologizing, over-explaining, or shrinking your needs. Because money communication isn’t a relationship skill. It’s a life skill. And for single women, it’s a wealth-building skill. You’ll learn: How avoiding money conversations quietly costs you more when you’re the only income and safety net Why financial self-advocacy is really about autonomy and identity — not just dollars The six essential money conversations every single woman needs to have The exact language to use in high-stress situations (with friends, parents, employers, and more) How to ask for numbers instead of accepting vague “we’ll figure it out” energy The real financial advantage of building a life designed entirely around your own values This is your reminder that your financial life is not on pause while you wait for a partner. It’s happening right now. And the clearer, more confident you are in these conversations, the more intentional, protected, and powerful your life becomes. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth and the Host of Everyone’s Talkin’ Money. GWA Wealth is a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  6. Love, Money, and Communication: Why Couples Fight About Money with Dr. Jessica Higgins

    FEB 12

    Love, Money, and Communication: Why Couples Fight About Money with Dr. Jessica Higgins

    When couples argue about money, chores, or who said what, it’s almost never just about the surface issue. Underneath, there are attachment needs, fears, and money stories bumping into each other—usually without either partner having the language for what’s really going on. In this episode, Shari Rash sits down with Dr. Jessica Higgins, host of the Empowered Relationship podcast, to unpack how couples can transform defensiveness, criticism, and shutdown into deeper connection. They talk about why “you always” and “you never” conversations backfire, how resentment builds when we keep “letting things go,” and why vulnerability is the missing ingredient in most money talks. They also dig into how money personalities clash inside relationships, how life events like buying a home or raising kids magnify unspoken fears, and what to do if every money conversation feels like a landmine. Instead of perfection, Jessica offers a realistic, step-by-step way to tiptoe into safer conversations and build new communication habits over time. You’ll walk away with: How to recognize when you’re operating from protection instead of vulnerability Why your partner’s criticism or control might actually be a sign of fear and insecurity A simple way to start lower-stakes money conversations and build trust before tackling the big stuff Tools to shift from “who’s right” to “how do we both feel safe, seen, and on the same team” If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth and the Host of Everyone’s Talkin’ Money. GWA Wealth is a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min
  7. You’re Not Bad With Money—You’re Bad at Talking About It

    FEB 10

    You’re Not Bad With Money—You’re Bad at Talking About It

    Talking about money shouldn’t feel like emotional CrossFit, but for most of us it does. In this episode, Shar breaks down why money conversations get so charged—and why it’s rarely about the numbers. You’ll learn the difference between money values and money logistics, how childhood money wiring shows up in adult decisions, and how to stop trying to solve emotional issues with spreadsheets. Shari walks through four common money personalities (the Avoider, the Optimist, the Controller, and the Security-Seeker), explains what happens when they clash, and gives you practical timing rules, language swaps, and curiosity scripts that keep conversations from turning into fights, shutdowns, or silent scorekeeping. Be sure to grab Shari's Money Conversation Guide to learn how talk about money without spiraling, shutting down or starting a fight (with yourself or anyone else). Whether you’re single, dating, partnered, married, cohabiting, or rebuilding after a breakup, this episode will help you communicate about money with more clarity, less defensiveness, and a lot more self-trust. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth and the Host of Everyone’s Talkin’ Money. GWA Wealth is a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min

Trailers

Hosts & Guests

4.2
out of 5
639 Ratings

About

New York Times Top 4 Money Podcast | 25+ million downloads Everyone’s Talkin’ Money is the go-to personal finance podcast for high-earning women who want to build wealth, feel confident making financial decisions, and stop second-guessing themselves every time they open their bank app. Hosted by Shari Rash, founder of GWA Wealth and a financial planner with nearly two decades of experience, this show goes beyond budgeting, saving, and investing to focus on the real reason smart, successful women still feel stressed about money: the psychology, habits, and invisible rules driving their financial lives. Because you can make six figures, max out your retirement, and still lie awake at 3 a.m. wondering if you’re doing it right. This is not a “stop buying lattes” podcast. This is not finance bro advice. And this is definitely not about shame. Each week, Shari breaks down how to: build wealth without burnout or deprivation make confident decisions about spending, investing, and major life moves align your money with your values and lifestyle navigate money as a single woman undo the “I should be further along” pressure create financial security and emotional peace You’ll hear solo episodes and interviews that blend behavioral finance, real-life strategy, and honest conversations about what it actually takes to feel powerful — not just look successful — with your money. If you’re ready to stop performing financial success and start living it, hit follow. Your money. Your life. On your terms

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