63 episodes

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.


Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.


The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.


ABOUT JACOB CASS


Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.


He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.


For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.


ABOUT MATT DAVIES


Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

JUST Branding JUST Branding - by Jacob Cass & Matt Davies

    • Arts
    • 4.9 • 37 Ratings

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.


Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.


The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.


ABOUT JACOB CASS


Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.


He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.


For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.


ABOUT MATT DAVIES


Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

    S03.EP15 - Verbal Brand Identity with Nihilo

    S03.EP15 - Verbal Brand Identity with Nihilo

    We get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo.


    We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers.


    We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity.


    We also do a deep dive into how this duo works and goes about creating and defining brand identity as well as exploring live projects.


    If you want a peak behind the scenes as to how the brand building works in practice - this episode is not to be missed.

    • 44 min
    S03.EP14 - The Brand Mindset with Ezequiel Abramzon

    S03.EP14 - The Brand Mindset with Ezequiel Abramzon

    Ezequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK.


    He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset.


    And brand mindset is the focus of this episode.


    We explore what a brand mindset is and why businesses need it.


    We go deep into the 6 traits of a brand mindset and explore how to develop each trait. We also pick Ezequiel's brains on how to keep a mindset on track - both for yourself and your team.

    • 55 min
    S03.EP13 - Million Dollar Consulting with Alan Weiss

    S03.EP13 - Million Dollar Consulting with Alan Weiss

    Who better to learn about consulting from than "the consultants consultant" Alan Weiss?


    Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business.


    In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy.


    We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep into value based billing and show how selling time is a terrible idea.


    Matt is especially thrilled with this episode as he has been using Alan's techniques to great success.


    This episode is NOT to be missed!

    • 38 min
    S03.EP12 - Friction in Branding with Soon Yu

    S03.EP12 - Friction in Branding with Soon Yu

    Friction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value.


    Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences.


    Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He has worked with brands such as The North Face, Vans, Timberland, Nautica, and Wrangler and is a former adjunct professor at Parsons School of Design, a guest lecturer at Stanford University, and a Forbes contributor.

    • 55 min
    S03.EP11 - Debunking Branding BS with Austin Franke

    S03.EP11 - Debunking Branding BS with Austin Franke

    Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.


    Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.


    We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding B******t”.


    In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés.


    Now get into your corners, and welcome to the ring, Austin Franke.

    • 59 min
    S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena

    S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena

    Big companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena.


    In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better.


    This is branding from the inside, out.

    • 51 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

So.Hail ,

Raw and Hands-On interviews

I highly recommend this podcast to people who are actually working in design industry, this is not just a show, it is shared experiences of professionals.

At first the topics may look scattered, but then you realize they are actually different aspects and parts of the design industry that one should deal with, specially if you are a freelancer.

I wish Matt was talking a little less and gave more time to Jacob and the guests though, perhaps that’s just me ;)

Useful, enjoyable and pack-full.

foobgoof ,

Lights the runway

I’ve been in design for the past 6 years and I’ve recently transitioned into doing brand strategy. This podcast has been a complete guide to me in giving me new ideas on how I can actually solve the problems my clients face. I’m happier with the impact of my work, and my clients are happy with the results I’ve provided, all thanks to this podcast!

Max_Bern ,

Such a great lineup!

I have been binging this podcast lately!

I love hearing about Brand Strategy from so many different points a view. A must for anyone in brand strategy!

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