89 episodes

If getting clients feel like a roller coaster, then it’s time to get off the ride. Stop struggling to find clients and start bringing them to you with tips and resources from Michelle Vroom, marketing strategist for high-impact, high-driven female solopreneurs. Over the last three years, Michelle has built a business that allows her to support incredible women and be home with her two sons. When it comes to marketing, Michelle doesn’t believe in rules and empowers other women entrepreneurs to get visible the way they WANT to. If you're looking for honesty, transparency, and tough love, you’ve come to the right place. Michelle will help you uncover the roadblocks that keep you from getting visible and push you to step out of your comfort zone so you can attract get the clients you deserve.

Market Like a Boss Michelle Vroom

    • Business
    • 5.0 • 31 Ratings

If getting clients feel like a roller coaster, then it’s time to get off the ride. Stop struggling to find clients and start bringing them to you with tips and resources from Michelle Vroom, marketing strategist for high-impact, high-driven female solopreneurs. Over the last three years, Michelle has built a business that allows her to support incredible women and be home with her two sons. When it comes to marketing, Michelle doesn’t believe in rules and empowers other women entrepreneurs to get visible the way they WANT to. If you're looking for honesty, transparency, and tough love, you’ve come to the right place. Michelle will help you uncover the roadblocks that keep you from getting visible and push you to step out of your comfort zone so you can attract get the clients you deserve.

    What if I Make a Mistake?

    What if I Make a Mistake?

    On a group coaching call the other week, one of my clients asked an important question: “What if I make a mistake I can’t come back from?”
     
    She voiced a fear that many others share. In episode 88, I share my thoughts on this question and explain why there’s no such thing as a mistake you can’t come back from.



    Connect with Market Like a Boss! 
     
    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle.



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    I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! 
    Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

    • 21 min
    How to Automate An Extraordinary Client Experience

    How to Automate An Extraordinary Client Experience

    In this episode I’m joined by Kristen Westcott to discuss how to automate an extraordinary experience for your clients from day 1. When your clients have an incredible experience, they stay with you longer and refer more people your way. And the best part - delivering this experience does NOT have to take up all your time. Kristen shares her expert tips for what part of the onboarding process you can automate - and offers advice on how to deliver an incredible offboarding experience so clients speak highly of you even after they’re done working with you.



    Connect with Market Like a Boss! 
     
    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle.



    Listen + Subscribe on ITUNES or STITCHER


    I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! 
    Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

    • 34 min
    The thought that made me 6-figures

    The thought that made me 6-figures

    Want to know the #1 thought that made me a multi 6-figure business owner?⠀
     
    It wasn't: "I'm amazing at what I do."⠀
     
    It wasn't: "Clients are on their way to me."⠀
     
    Ready for it...?⠀
     
    It was: "I'm going to work this until it works."⠀
     
    Yep. That's the driving thought that has made my business $300K and counting. It's the thought that has led to me doubling my income this year. And frankly, it's the thought that will make me a million dollars.⠀
     
    Why? Because working your strategy until it works is what leads to REAL growth. All the gurus and experts would have you believe that real success happens overnight. Not the case, my friends. Long lasting, sustainable success comes from tweaking and refining. From making what you're already doing well work even better. It comes when you learn from your mistakes and the things that didn't go the way you expected.⠀
     
    If everything worked perfectly 100% of the time, we would never grow. We would never have the space to get better at our craft. We wouldn't build up any endurance. And believe me - you need business endurance if you're planning to make a massive impact on the world.⠀
     
    I truly believe that this thought is the one that makes all the difference. I also believe it's the lack of this thought that keeps talented women spinning themselves in circles chasing the next shiny object because things aren't working the way they want them to.⠀
     
    What if you committed to working your strategy until it works? ⠀
     
    What if you stopped expecting overnight success?⠀
     
    How much longer would you stick with your strategy?⠀
     
    How consistent would you be in showing up for your audience?⠀
     
    How much more FUN would you actually have in your marketing?⠀
     
    Connect with Market Like a Boss! 
     
    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle.



    Listen + Subscribe on ITUNES or STITCHER


    I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! 
    Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

    • 35 min
    Sharing Your Success

    Sharing Your Success

    In this week’s episode, I talk about why it’s so important to share your success with your audience. I see so many talented women keeping themselves small to make others feel better and so no one else is threatened. Unfortunately, when they don’t share their accomplishments, their dream clients don’t recognize how they can help them.
     
    Here’s the truth: dream clients are inspired by success - not threatened. 
     
    In the episode I talk about:
     
    the difference between bragging vs. sharing success how I got out of my funk last summer (and the post that turned things around) the REAL reason we’re afraid to talk about our success   
    Connect with Market Like a Boss! 
     
    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle.




    Listen + Subscribe on ITUNES or STITCHER


    I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! 
    Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  

    • 24 min
    What You Do Isn’t Basic

    What You Do Isn’t Basic

    “What I do is basic knowledge. Anyone can figure it out.”
     
    Be honest: this thought has definitely crossed your mind at some point. Maybe it’s even on your mind right now and is keeping you from showing up and saying what you really want to say.
     
    Here’s the problem with this statement: if you believe that your knowledge is too basic, then you won’t show up confidently and say the thing that your dream client ACTUALLY needs to hear. Then you don’t attract the clients you want and that’s when women contemplate lighting their businesses on fire.
     
    Put the matches down and hear me out for a second on a few things:
     
    1 → If your information feels basic to you, that’s a GOOD thing. It means you’re marketing the knowledge that you know intimately. If what you do didn’t feel basic to you, then I would question whether you’re actually tapping into your inner God-given talents. I see so many women try to come up with a unique offer that is padded with extra crap they really don’t want to do. We resist the things that come easily to us because we don’t think we should charge for them. Guess what - the thing that IS basic to you is the very thing you should be charging for.
     
    2 → What feels basic to you is NOT basic to your dream clients. I’m always surprised because the things that I feel are the most basic are often the things that blow the minds of my audience. People are distracted. They have a lot going on and they can’t keep up with all the information out there. Even if your information were basic and they could figure it out on their own (which I highly doubt), they still have to figure out how to apply the info to their business. They also won’t be able to see objectively enough to apply the information to get the best results possible. That’s why they need you -- to help them digest the knowledge and put it into context. 
     
    Remember - just because someone knows something doesn’t mean they can apply it to their business in a way that gets results. Don’t undervalue the clarity you give someone in helping them apply the information to their business or life. You’re saving them so much more time than if they tried to do it on their own.
     
    3 → A client’s success isn’t just about what they know - it’s about consistency in working toward their goal. You can give them that consistency by talking them off ledges and helping them get out of their own head and way. That’s something Google can never teach them.
     
    One last thing: if someone truly thinks your info is too basic, they’re NOT your dream client. They’re not in the right stage to work with you. Don’t worry about marketing to them and focus on the people who need your knowledge and support right now.
     
    Connect with Market Like a Boss! 
     
    Continue the conversation in Michelle’s Facebook Group  Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Book a call to learn more about working with Michelle. You can purchase a recording of the Fast Track Your Leads workshop here.




    Listen + Subscribe on ITUNES or STITCHER


    I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! 
    Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

    • 20 min
    The Real Reason You’re Attracting Clients Who Can’t Afford You

    The Real Reason You’re Attracting Clients Who Can’t Afford You

    Picture this scenario:
     
    You get an email notifying you that someone has booked a discovery call with you. You look at the questionnaire they filled out and they seem like a perfect fit. You get on the call and everything is going perfectly - until you get to the part where you talk about your services and the investment. The prospect pauses and then says the four dreaded words: “I can’t afford it.”
     
    All the wind gets sucked out of you. You feel extremely frustrated because you have no clue why things were going so well and now they’re not. So you spin into a cycle of anxiety questioning why people can’t afford to work with you. You start thinking that maybe you should add more to your offer or add a special bonus or discount to attract more clients. Next thing you know you’re completely reorganizing your business.
     
    Stop right there, my friend. It’s NEVER really about the money. Want to know the real reason they can’t afford you? It’s because your service isn’t the top priority for them. They just feel uncomfortable telling you that - so they tell you they can’t afford it because it feels easier to make it about them vs. risk hurting your feelings.
     
    I realize this may be hard to hear. But it’s so necessary if you want to attract higher level clients who are ready to invest in solving their problem. When your offer is a priority for someone, they will FIND the money (even if they don’t have it right now). Think about your own life. Have you ever not had money for something but you figured it out because you wanted the solution really badly? Exactly. It’s not the money...it’s the value the person associates with your solution to their problem.
     
    When you make it all about the money, you will attract people who make it all about the money. Focus on conveying the value of your offer and watch the type of clients you attract shift. Also be careful not to make assumptions about what your dream client can/can’t afford. It’s not up to you to manage their wallet. Often the people you don’t expect to sign on do. Let go of your desire to control the outcome and let your audience make their own decisions.



    Connect with Market Like a Boss! 
     
    Continue the conversation in Michelle’s Facebook Group  Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Book a call to learn more about working with Michelle.




    Listen + Subscribe on ITUNES or STITCHER


    I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! 
    Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

    • 22 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Petalpainter ,

Just what I needed to hear

The first episode I heard was “Why You’re Afraid to Niche Down” I think that was episode 82.

Michelle said exactly what I needed to hear to help me make a decision about exactly who I can best serve.

Legeland ,

So amazing

I am so glad I found you! This is amazing info and has been binge worthy and inspiring. I love your honesty and giving so much free content!

Perfect for Bloggers!!! ,

Inspiring and actionable

If you are an entrepreneur who is looking for inspiration that leads to action, then you need to listen to Michelle! She is empowering and motivating. Glad I found this podcast.

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