Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

  1. 3D AGO

    Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy

    Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands?  Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn to quickly analyze competitors' tech stacks and conversion architectures to grow your business faster. Mentions Grüns https://gruns.co/ Perplexity Comet Browser https://www.perplexity.ai/comet Icon https://icon.com/ Meta Ads https://business.meta.com/ Atria https://tryatria.com/ Northbeam https://www.northbeam.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    14 min
  2. 5D AGO

    How to Start a $1M Business Using Only AI

    Get Greg's AI Million Dollar Idea Generator prompt: https://clickhubspot.com/kgj Ep. 370 Is making a million dollars with AI really that easy? Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered businesses from scratch. Learn more on how to spot high-potential AI opportunities, the best way to validate product ideas before building, and why leveraging AI tools for audience building and distribution could be your unfair advantage in the AI gold rush. Mentions Greg Isenberg https://www.linkedin.com/in/gisenberg Ideas Browser https://www.ideabrowser.com/ The Startup Ideas Podcast https://podcasts.apple.com/us/podcast/the-startup-ideas-podcast/id1593424985 Lovable https://lovable.dev/ Claude https://claude.ai/ Replit https://replit.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    45 min
  3. OCT 9

    This Ai Agent Turns 1 Image Into A 30 Second Commercial

    Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk Ep. 369 This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automate creative marketing tasks, boost productivity, and reshape your business. Learn more about building smart AI workflows that turn images into ads and videos, how to set up and prompt agents in n8n without coding, and where to start automating your most valuable business processes for maximum ROI. Mentions Nate Herk https://www.linkedin.com/in/nateherkelman TrueHorizon AI https://www.truehorizon.ai/ n8n https://n8n.io/ Zapier https://zapier.com/ Nano Banana https://nanobanana.ai/ Telegram https://telegram.org/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    40 min
  4. OCT 7

    AI Tools to Replace Your $10k+ Creative Agency

    Want Rory's system to turn one brief into 100+ assets with AI? Get it here: https://clickhubspot.com/drf Ep 368 Ever wonder how you can use AI to reduce the amount of money you’re spending on ads to acquire more customers? Kipp and Kieran dive into how to leverage AI to scale creative asset production and transform your marketing workflow with expert insights from AI creative mastermind Rory Flynn. Learn more on building prompt formulas for high-quality imagery and video, deploying node-based tools like Weavy to automate and batch-create assets, and reverse engineering creative building blocks to make every marketer self-sufficient in the age of AI. Mentions Rory Flynn https://www.linkedin.com/in/rory-flynn-ai Midjourney https://www.midjourney.com/ Weavy https://www.weavy.ai/ Claude https://www.midjourney.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    51 min
  5. OCT 2

    Did OpenAI Just Kill EVERY Social Media Platform?

    Want to create AI Videos? Get the guide: https://clickhubspot.com/mhg Ep. 367 Will Sora 2 make TikTok obsolete? Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about content, virality, and social networks. Learn more on why Sora 2 could redefine online personas with its AI cloning and “cameo” feature, what happens when anyone can monetize their digital likeness, and how the tidal wave of AI-generated “slop” is forcing marketers and brands to rethink what it means to stand out online. Mentions Sora 2 https://openai.com/index/sora-2/ V03 https://v03ai.com/ Heygen https://www.heygen.com/ ElevenLabs https://elevenlabs.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    22 min
  6. SEP 30

    Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel

    Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast,  dive into the game-changing marketing tactics you’ll be grateful for a year from now, sharing brand-new research and practical strategies for the AI era. Learn more on why optimizing for AEO (Answer Engine Optimization) is reshaping conversion rates, how creating content for both humans and AI gives you an edge, and which old-school marketing methods are making a comeback to drive real revenue. Mentions Neil Patel https://www.linkedin.com/in/neilkpatel Marketing School Podcast https://marketingschool.io/ NP Digital https://neilpatel.com/ ChatGPT https://chatgpt.com/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    21 min
  7. SEP 25

    The #1 Job Needed in the AI Era Right Now

    Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvn Ep. 365 Will businesses need more humans than ever to actually make AI work? Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why AI adoption is driving massive demand for human expertise, the skills you need to thrive as an AI consultant, and how the new era of PR gives founders—and real personalities—a fresh edge in business. Mentions Alex Lieberman https://www.linkedin.com/in/alex-lieberman 10x Labs https://10xlabs.com.au/ Kaz Nejatian https://ca.linkedin.com/in/kasranejatian Opendoor https://www.opendoor.com/ Ramp https://ramp.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    17 min
  8. SEP 23

    Everything you need to know about AEO in 2025

    Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv Ep. 364 Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them? Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the future of SEO in 2025. Learn more on how AI is making clicks and traditional web browsing obsolete, why AEO (AI Engine Optimization) is the next big battleground for brands, and what marketers must do to adapt their strategies to a world of conversational and agentic search. Mentions Google Chrome https://www.google.com/chrome/ Perplexity https://www.perplexity.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

    36 min
4.8
out of 5
354 Ratings

About

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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