17 episodes

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode!

Marketing Ink: Big Ideas for Local Businesses Allie Bloyd

    • Marketing
    • 5.0, 43 Ratings

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode!

    Consumer Rules for Reopening After Covid-19: What to Consider

    Consumer Rules for Reopening After Covid-19: What to Consider

    As local businesses start to reopen after the Covid-19 shutdown, there are many things to consider if you want to avoid losing business. Communication, Safety, legal considerations, and Customer Service tips you NEED to think about in an effort to keep your customers feeling great about working with you. With changes this major, you need to give guidelines and processes the forethought they deserve!

    • 26 min
    Billion Dollar Advice for Local Businesses with Alex Charfen

    Billion Dollar Advice for Local Businesses with Alex Charfen

    In this episode, I'm joined by Billion Dollar Business Owner Alex Charfen, Founder of Charfen International and creator of the Charfen Cadence. Alex is a brilliant businessman and highly successful entrepreneur, having studied the "Entrepreneurial Personality Type" for his entire life. 
    This episode of Marketing Ink (marketinginkpodcast.com) is a must if you want to learn the simple yet profound secrets he shares that have helped businesses scale to billions of dollars while keeping their personal health and family lives front and center. He shares the difference between transactional and transformational leadership, how to make the right hire, and how to offload your discomfort while being more productive each day in this mind-blowing interview. Enjoy! 
    PS: Want to learn how I can help your local business bring in more leads and sales? Apply for Local Marketing Mastery Today! alliebloydmedia.com/local

    • 39 min
    Why Your Ads Aren't Working (And How To Fix Them)

    Why Your Ads Aren't Working (And How To Fix Them)

    If you're running ads, you could have great success, only to see your ads completely stop working at some point. Or, maybe you've never been able to get your ads to work in the first place. In this episode, you'll learn what the main causes are of non-functioning ad campaigns and how you can fix them, looking at the sequence of events that has to be addressed based on the problems you're experiencing. We'll talk about the fundamentals as well as how to read the data and identify the breakdowns that are causing your campaigns to fail.

    • 46 min
    How to Properly Set Up & Optimize Your Ad Campaigns with Gavin Bell

    How to Properly Set Up & Optimize Your Ad Campaigns with Gavin Bell

    Hear from Facebook ads expert Gavin Bell while we discuss the right ways to set up a Facebook ad campaign for a local business, as well as how to optimize and test those campaigns for optimal financial results and an increase in authority in your local area. If you want to learn more about Gavin, you can visit Mrgavinbell.com and if you'd like to work with me to create your local marketing system in just 12 weeks, visit alliebloydmedia.com/local

    • 55 min
    Sales and Follow up strategies you NEED to succeed with Marketing

    Sales and Follow up strategies you NEED to succeed with Marketing

    In today's episode, we'll cover the importance of proper lead follow up and tracking for any business advertising online. We'll talk about the online and offline connections that need to be made, how to tie all the information together, and strategies or systems you can use to close more leads into paying customers and see a better return on investment from your marketing. If you'd like to join the FREE Content Creation challenge mentioned in this episode, visit alliebloydmedia.com/content-challenge. If you'd like to learn about my 12-week mentorship, schedule a call at alliebloydmedia.com/local

    • 31 min
    Smarter Ways To Leverage Technology as a Local Business

    Smarter Ways To Leverage Technology as a Local Business

    Brian Fanzo is a Keynote speaker, digital futurist, brand evangelist, and marketing educator. In this episode, we'll share what local businesses can do now and in the future to leverage technology to better connect with their community, clients, potential clients and also shift in their business when necessary by being able to use these tools for digital sales or connections. You can learn more about Brian at https://www.brianfanzo.com/ and you can learn about working together at alliebloydmedia.com/local

    • 53 min

Customer Reviews

5.0 out of 5
43 Ratings

43 Ratings

cooking fevers number one fan! ,

Allie is a breath of fresh air for local marketing!

Allie is incredible. She is so knowledgeable and an expert at her craft for local based business social marketing and Facebook Ads. Thank you for all that you share!

Mzuker ,

Always learning...

Great podcast! I love the fact that it focuses on targeting local for small businesses.

horsepower56Dex ,

Awesome!

As a small, local business owner it’s really hard to find marketing info out there that applies to the local business. Allie is the real deal! Love this podcast and so much value and actionable advice in each episode! Thank you, Allie, for helping the little guys 😀

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