The Dealership Fixit Podcast

Jacob Berry
  • 4.8 (21)
  • MANAGEMENT
  • UPDATED BIWEEKLY

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.

  1. Used Bikes, Auctions, and Smarter Inventory: Mike Murray of NPA

    3D AGO

    Used Bikes, Auctions, and Smarter Inventory: Mike Murray of NPA

    Used motorcycles and powersports units remain one of the best opportunities for dealers, if you know how to buy, price, and turn them right. Mike Murray, VP of Sales at National Powersport Auctions, joins Jacob Berry to share the latest 2025 market trends, pricing insights, and how dealers can leverage tools like DirectBuy and MotoHunt integration to work smarter with used inventory. We cover: - Why more Harley and metric dealers are scaling up used inventory - How pricing has shifted post-COVID and what’s holding steady - The growing spread between clean bikes and rough trades - Why condition reports and true wholesale values matter - How auctions set real-world pricing — and what dealers need to understand about it - The role of NPDA Dealer Connect in uniting dealers and shaping industry change Mike also previews what NPA will bring to Dealer Connect, September 21–23 in Columbus, Ohio. Watch on YouTube: https://youtube.com/@dealershipfixit Connect with Mike: https://www.linkedin.com/in/mmurray22/ Connect with Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry All Links: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com

    49 min
  2. How Dealers Can Actually Use AI with brent wees of IdeaMeetPlan

    AUG 30

    How Dealers Can Actually Use AI with brent wees of IdeaMeetPlan

    AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical. Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate for your business. If you’ve been wondering how to speed up your store, save time, and finally understand what AI can do for your business, this conversation is your roadmap. Visit Brent’s site: https://www.ideameetplan.com/ai-workshops/Connect with Brent: https://www.linkedin.com/in/brentwees 👉 Listen to more on Spotify: https://spoti.fi/3N9lzfg👉 More episodes on Apple Podcasts: https://apple.co/43FoanX👉 Subscribe here for weekly interviews: https://youtube.com/@dealershipfixit Follow Our Host Jacob: https://linkedin.com/in/jacob-b-berryFollow the Fixit Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

    1h 14m
  3. Why NPDA Matters: Dealer Connect, Advocacy, and the Future of Powersports with Tigra Tsujikawa

    AUG 29

    Why NPDA Matters: Dealer Connect, Advocacy, and the Future of Powersports with Tigra Tsujikawa

    The National Powersports Dealer Association (NPDA) has grown into the voice dealers didn’t know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it’s giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show. From fighting for dealer-friendly provisions in national legislation, to launching the EDGE learning program, to creating Dealer Connect as a dealer-built, dealer-led event, the NPDA is reshaping how dealers work together and grow stronger. If you’re a dealership manager, GM, or owner who wants to understand why unity and advocacy matter right now, this conversation will show you what NPDA is building and why you need to be part of it. Listen to more episodes on Spotify: ⁠https://spoti.fi/3N9lzfgFurther episodes on Apple Podcasts: ⁠https://apple.co/43FoanXWatch full interviews on YouTube: ⁠https://youtube.com/@dealershipfixitFollow the Fixit Online: ⁠https://linktr.ee/dealershipfixitLearn more about NPDA: https://www.npda.org Sponsor: ⁠https://dealers.motohunt.com⁠

    31 min
  4. From Showroom Gaps to New Riders: Triumph’s Teri Lynn on Elevating the Dealer Experience

    AUG 21

    From Showroom Gaps to New Riders: Triumph’s Teri Lynn on Elevating the Dealer Experience

    In this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership. We cover: Why great merchandising and inventory turnover matter more than you think Common in-store mistakes that cost sales (and how to fix them) Triumph’s training and support strategies for dealers The growing role of women, families, and e-bikes in the powersports market Whether you’re a dealer principal, GM, or part of the sales and service team, this episode is packed with practical takeaways for building stronger customer connections and securing your dealership’s future. Connect with Teri: https://www.linkedin.com/in/terillynn/ Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠ Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠ Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect With Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠https://dealers.motohunt.com⁠

    23 min
  5. Inside The Culture of Wilkins Harley-Davidson: John Lyon on Staff, Process, and Profits

    AUG 16

    Inside The Culture of Wilkins Harley-Davidson: John Lyon on Staff, Process, and Profits

    John joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success. We talk about the risks he’s taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year. If you’re managing a dealership, this is a must-listen conversation packed with actionable insights. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Connect with John: https://www.linkedin.com/in/john-lyon-4552139/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    1h 7m
  6. The Next Big Shift in Consumer Expectations, Are Dealers Ready?

    AUG 14

    The Next Big Shift in Consumer Expectations, Are Dealers Ready?

    In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports. We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps for thriving in the next decade. Connect with Jared: https://www.linkedin.com/in/jaredburt/ Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠ Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠ Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠ Connect with our Host: ⁠https://linkedin.com/in/jacob-b-berry ⁠ Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠https://dealers.motohunt.com⁠

    26 min
  7. Mastering Appointment-Setting for Internet Leads with Heather Deatherage

    AUG 11

    Mastering Appointment-Setting for Internet Leads with Heather Deatherage

    Appointments are more than just dates on a calendar—they’re the first real commitment your internet leads make toward buying. In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process. You’ll learn: Why an appointment is a psychological turning point How to confirm without giving customers an easy exit Same-day confirmation tactics that drive attendance How manager involvement adds urgency and credibility The key metrics to measure for appointment-setting success If your internet department is setting lots of appointments but seeing too many no-shows, this episode is your blueprint for improvement. YouTube Interviews: https://youtube.com/@dealershipfixit Connect with Heather: https://www.linkedin.com/in/heather-deatherageFollow the Fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com

    23 min
  8. Used Bike Inventory Secrets from Nate Sanel: What Dealers Get Wrong

    JUL 31

    Used Bike Inventory Secrets from Nate Sanel: What Dealers Get Wrong

    This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used. If you're trying to scale your pre-owned business, reduce aged units, or stop losing margin to emotional decisions, this episode is for you. Connect with Nate: https://www.linkedin.com/in/bikernate/ Want to fix your used inventory strategy? Download the free Ultimate Used Inventory Playbook at https://dealers.motohunt.com/ultimate-used-inventory-playbook Listen to more episodes on Spotify: https://spoti.fi/3N9lzfg Watch the YouTube interviews: https://youtube.com/@dealershipfixit Find all links here: https://linktr.ee/dealershipfixit

    39 min
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4.8
out of 5
21 Ratings

About

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.

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