Next Level BizTech

Telarus - Josh Lupresto

This podcast is designed to provide that next level of education for today's Technology Advisors, telecom agents, VARS, and MSPs. Learn how to swing outside of your weight class and grow your wallet share with today's business technology solutions.

  1. Ep. 210- Compliance Isn’t a Cost — It’s a Revenue Strategy with Dan Desko of Echelon

    APR 22

    Ep. 210- Compliance Isn’t a Cost — It’s a Revenue Strategy with Dan Desko of Echelon

    Most organizations miss the huge revenue potential hidden within cybersecurity—until now. When compliance is viewed not just as a checkbox but as a strategic asset, it opens doors to new markets, wins government contracts, and builds unbeatable trust with clients. With cybersecurity expert Dan Desko sharing insider frameworks and real-world insights, this episode reveals how to turn your security posture into a competitive edge that drives revenue—not just a cost center.You’ll discover how compliance frameworks like SOC 2, ISO 27001, and CMMC are evolving beyond mere checkboxes into tools that differentiate your business in crowded markets and help you unlock new revenue streams. Dan breaks down the critical difference between cybersecurity and compliance, explaining why understanding this gap can empower you to position your organization as a resilient, trusted partner—attracting lucrative clients and contracts.We explore practical tactics for utilizing threat actor tactics, techniques, and procedures (TTPs) from active adversaries to conduct more realistic security tests. Whether it’s adversarial emulation or red teaming, Dan reveals how these methods expose vulnerabilities before malicious actors can exploit them—saving you millions and boosting your credibility in the marketplace.The stakes couldn’t be higher: falling behind on compliance can mean lost opportunities, missed bids, and a weakened competitive position. Conversely, proactive compliance—driven by strategic insight—can be your secret weapon for growth, innovation, and market leadership. We highlight how aligning cybersecurity with revenue goals creates a mindset shift that benefits your entire business, especially in growing industries like AI and third-party risk management.Perfect for MSPs, security leaders, and business owners—if you're ready to transform cybersecurity from a necessary expense into a revenue-generating strategy, this episode is your playbook. Dan Desko’s background as a practitioner, auditor, and strategic partner offers invaluable lessons and game-changing ideas you can apply today to unlock profit from your security investments.

    36 min

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This podcast is designed to provide that next level of education for today's Technology Advisors, telecom agents, VARS, and MSPs. Learn how to swing outside of your weight class and grow your wallet share with today's business technology solutions.

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