On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business Sam Vander Wielen

Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data.
In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals.
Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I’ve really enjoyed making this series and I hope it has helped you and your business!
In this episode, you’ll hear…
What questions to ask in post-launch surveysHow to weigh different pieces of survey dataWhy surveys are important in continuing to list build
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” Sign up for my free weekly email “Sam’s Sidebar”

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

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Produced by NOVA Media

What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.
I break it down into three segments.
First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.
Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.
Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.
Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.
In this episode, you’ll hear…
What ingredients you need for a successful saleThe four components of a sale timelineSocial media elements to keep your metrics up during a launch
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.Join the Free Legal Workshop to learn how to get your business legally protected today! 

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned. 
First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.
Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.
Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.
Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.
I really hope this Part 2 episode helps you build up to, and execute, your own launch. 
In this episode, you’ll hear…
How to create a teaserWhat to do during your invite periodHow to put on a successful launch event

Click here to find the full show notes and transcript for this episode.

RESOURCES:
Listen to Episode 207: The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)Join the Free Legal Workshop to learn how to get your business legally protected today! 


CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.
We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey. 
We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.
I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!
In this episode, you’ll hear…
How to schedule a product launch timelineThe importance of list-buildingWhat conversion rate you should expect for a launch
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Sign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)Register for my free legal workshop: 5 steps to legally protect and grow your online business

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you!
We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within your control, embracing the learning process, being ok with failure, etc.
“Growth mindset” can seem like a really fuzzy concept. I hope that this episode helps you understand it better and apply it in your own life.
In this episode, you’ll hear…
What confidence is, and what it isn’tWhy you should make sure your daily business tasks are ones you enjoyFocusing on what you can control, not the outcome
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Learn more about Jen’s mindset coaching and sign up for her newsletter: JenniferDiaz.comFollow Jen on Insta: @JenMDiaz

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition.
In this episode, you’ll hear…
The pitfalls of looking at your competition’s digital marketingPractices that will help you generate creative content ideasConcepts that apply no matter what specific creative content tools you use

Click here to find the full show notes and transcript for this episode.

RESOURCES:
Sign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)Register for my free legal workshop: 5 steps to legally protect and grow your online business

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media