The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Wes Schaeffer
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Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.

  1. SEP 5

    Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast

    No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice. Takeaways — Mastering techniques like the Darce choke requires practice and adaptation. — Having a plan is essential, but flexibility is key when things change. — Continuous improvement is a journey that takes time and dedication. — In both Jiu-Jitsu and business, understanding transitions is crucial. — Building relationships and offering value can lead to success. — It's important to focus on one thing until you master it. — Everything is hard until you get thousands of reps in. — Don't be afraid to ask for help or guidance in your journey. — Learning from others' mistakes can save you time and effort. — Clarifying your thoughts through writing can enhance your understanding. Sound bites — "Small hinges swing big doors." — "Don't stay stuck on something." — "Learn from my pain." Chapters 00:00 Mastering the Darce Choke 02:27 The Importance of Flexibility in Training 04:53 Strategic Transitions in Jiu-Jitsu 07:21 The Hard Truths of Learning 09:51 The Power of Consistency and Reps 12:14 Offering Value and Building Relationships Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    15 min

  2. SEP 3

    Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast

    #BJJ#TheBJJandBIZPodcast#Business#SalesTraining#JiuJitsu#PersonalDevelopment#BrazilianJiuJitsu#BJJCommunity#BJJLifestyle#BJJForLife#MartialArtsLife#BJJMindset#assumptions #sales #decision-making #curiosity #concise communication, #sales strategies Summary In this conversation, Wes Schaeffer discusses the importance of avoiding assumptions in both martial arts and sales. He shares personal experiences from a recent training session and draws parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. Schaeffer introduces the new ABCs of selling, which focus on being curious, concise, and courteous, while cautioning against making assumptions about decision-makers and their authority. Takeaways —Assuming can lead to misunderstandings and missed opportunities. —It's essential to remain open-minded and avoid making assumptions about others' skills or roles. —In sales, decision-making often involves multiple stakeholders, not just the person with the title. —Always ask who else is involved in the decision-making process. —Objections in sales can often be anticipated and addressed upfront. —Effective communication requires curiosity and the ability to listen. —Sales strategies should focus on building consensus among team members. —Avoid using weak language that invites objections. —The new ABCs of selling include being curious, concise, and courteous. —Always be prepared to adapt your approach based on the conversation. Sound bites —"I needed consensus from both." —"Who on your team do you consult with?" —"Assume nothing in sales." Chapters 00:00 The Dangers of Assumptions 06:03 Understanding Decision-Making in Sales 10:56 The New ABCs of Selling Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    12 min

  3. AUG 29

    The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

    #AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowth Summary In this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape. Takeaways — AI tools are essential for modern marketing strategies. — Building trust in AI is crucial for effective communication. — Understanding different AI platforms can enhance content creation. — Practical applications of AI can streamline business processes. — Free AI tools provide a great starting point for businesses. — Embracing AI technology is necessary for staying competitive. — AI can help create unique content that reflects individual styles. — Overcoming confusion about AI is key to successful implementation. — Investing time in learning AI tools pays off in the long run. — Marketing agencies must adapt to the changing landscape of AI. Titles Unlocking the Power of AI Tools Navigating the AI Landscape for Business Sound bites "Free's always good." "Pick one, run with it." "It's a brave new world." Chapters 00:00 Introduction and Background 01:19 The Role of AI in Sales 05:00 Understanding AI Confusion 07:07 Creating Personalized AI Content 10:34 Free Tools for AI Content Creation 13:09 Choosing the Right AI Tool 18:11 Practical AI Implementation 19:08 Introduction to AI and Prompt Engineering 21:23 Analyzing Writing Styles with AI 24:01 Utilizing AI for Content Creation 26:47 Training AI on Personal Voice 29:39 Building Your Unique Voice with AI 31:36 The Future of Content Creation and Marketing 33:44 Custom AI Tools for Writing Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    46 min

  4. AUG 22

    Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski

    Takeaways—The importance of personalization in outreach efforts.—LinkedIn is not just a social platform; it's a data warehouse.—Inbox saturation is a significant challenge for marketers.—Hyper-personalization can lead to new forms of saturation.—Referrals are crucial for building trust and gaining new clients.—Sales strategies must evolve with changing technology.—Human connection remains vital in sales processes.—Businesses should focus on their core metrics, like cash flow.—The future of sales will likely involve more in-person interactions.—Adaptability is key in the ever-changing marketing landscape.00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    59 min

  5. AUG 19

    AI In Sales // Yes, Another Selling With AI, But This Time, With Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales

    #12WeeksToPeak #SalesTraining #salesautomation #GrowthMindsetSummaryI sit down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI. The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.Takeaways—AI is a transformative force, akin to the industrial revolution.—Businesses must adapt quickly to leverage AI for growth.—AI can significantly increase productivity and efficiency.—Training and community support are essential for mastering AI.—Even non-technical professionals can become AI experts.—AI tools are becoming increasingly accessible and affordable.—The competitive landscape is shifting rapidly due to AI.—AI can enhance decision-making and strategic planning.—Understanding AI's capabilities is crucial for business leaders.—AI is not a replacement for humans but a tool to augment their capabilities.Chapters00:00 The AI Revolution: A New Era Begins10:14 Transforming Business with AI: Real-World Applications18:50 AI in Healthcare: The Future of Medical Practice22:22 Automating the Mundane: Finding Efficiency with AI23:41 AI in the Workplace: Love or Loathe?25:40 The Human-AI Collaboration: Finding Balance28:53 Transforming Performance with AI29:38 AI Transformation: Training the Workforce32:38 Navigating the AI Landscape: Opportunities and Risks35:14 Sales Strategies: Leveraging AI for Success38:18 The Future of Work: Adapting to AI Innovations43:34 AI's Impact on Various Professions44:53 Building a Community Around AI LearningNuggets—"AI is here to stay!"—"AI is shifting what needs to be done."—"You have to do it; it's an arms race."Market like you mean it. Now go sell something.Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    1h 2m
  6. AI In Sales // Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate

    AUG 9

    AI In Sales // Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate

    I've known Jason Benedict for over a decade. He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action. Connect With Jason to See This In Action: Text: Agency to 947.777.7332 or call or visit: Automation.Agency Takeaways AI is revolutionizing the sales process. Automation can save businesses significant time and money. Voice AI can operate 24/7, enhancing customer service. Understanding your data is crucial for effective AI implementation. AI can outperform traditional sales methods by a large margin. Small businesses can benefit greatly from AI solutions. The setup of AI agents can be quick and efficient. AI can capture customer information in real-time. Multi-channel communication is essential for modern marketing. Businesses should start with simple tasks to integrate AI. Chapters 00:00 Introduction to AI in Sales 02:41 The Evolution of AI and Its Impact 05:26 Utilizing AI for Outbound Strategies 08:07 Legal Considerations in AI Communication 10:50 Cost-Effectiveness of AI Solutions 13:38 Building and Training AI Agents 16:14 Subscription Models and Maintenance of AI 18:58 Scalability and Suitability of AI for Businesses 23:28 Managing AI Updates and Knowledge Bases 25:44 The Role of AI in Business Automation 29:01 Multi-Channel AI Communication Strategies 31:45 Live Demo with AI Agent Ava 35:58 Implementing AI for Business Growth Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠. Connect with me: ⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    54 min

  7. JUL 31

    Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

    Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    53 min

  8. JUL 5

    Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

    Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

    47 min
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4.8
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132 Ratings

About

Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.

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