OWNR OPS Podcast

Austin Gray @theownerop
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine. If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS: - PRICE – crew‑day math, bids, and minimums - PIPELINE – Google, Facebook, and follow‑up - PLAYBOOK – weekly scoreboards, scheduling, hiring Real numbers, teardown episodes, and simple frameworks you can steal and install.

  1. How Much It Costs to Get a Customer With Facebook Ads

    6H AGO

    How Much It Costs to Get a Customer With Facebook Ads

    Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners.  Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing. Apply here: https://www.skool.com/ownrops Most land-clearing operators running Facebook ads are tracking the wrong metric. In this episode, Austin Gray sits down with Jacob Neffendorf — founder of Rise Online, a growth agency for land clearing businesses — to break down the real math behind paid advertising: customer acquisition cost, lifetime value, and the ratio that tells you if your ads are actually working. What you'll learn: How to calculate your true cost to acquire a paying customer The CAC-to-LTV ratio every operator should know Why speed to lead has a bigger impact on revenue than most realize How to grow without touching your own money What to look for when setting up your first Facebook ad campaign Land clearing business has some of the best margins out there — but only if you know your numbers. Stop guessing and start growing on purpose.  🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

    50 min

  2. APR 17

    How To Use Jobber for Land Clearing / Forestry Mulching Business

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator Get 20% off Jobber here: https://join.getjobber.com/theownerop Wondering if Jobber is right for your land clearing or forestry mulching business? This video shows you exactly how to use it.I walk Ryan from Clear View Brush Control through the four things that will change how you run your operation: sending quotes, scheduling jobs, sending invoices, and collecting Google reviews — all inside Jobber. What's covered: ✔️ Sending quotes with before/after photos, deposits, and contracts built in ✔️ Scheduling jobs so your crew has the full scope without calling you ✔️ Closing jobs and sending invoices in one click ✔️ Adding Google reviews to your quotes If you've been running your business out of text messages and spreadsheets, this video gives you the exact workflow to look more professional, get paid faster, and stop losing track of jobs. Watch it once and you'll know exactly how to set Jobber up the right way from day one.

    25 min

  3. APR 11

    Stuck On The Seat: Why You Can't Sell More

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you don't have a predictable lead engine, you're just running around like a chicken with your head cut off. In this episode, Jacob Neffendorf and I break down the 3 constraints every land clearing operator hits — leads, sales, and talent — and exactly what to do at each phase. I also share the mistake I made in the early days of Bear Claw.If you're doing $0–$250K a year and trying to figure out how to grow, this one's for you. In this episode: ✅ The 3 constraints every land clearing business hits ✅ How to get your first consistent leads without spending a dime on ads ✅ The Rule of 100 and how it changes everything ✅ Speed to lead and why it separates guys who win from guys who quit ✅ Crew day rates, production rates, and how one underbid job can nearly destroy a business ✅ Shiny object syndrome — and how to know when you're avoiding the real problem You've got two options — throw in the towel and make excuses, or go figure it out. If you're still watching, I already know which one you are. Now go call your leads fast. 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

    53 min

  4. APR 3

    AI and Simple Systems for Land Clearing Businesses

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator Most land clearing guys are losing jobs they don't even know they lost. The lead came in, nobody followed up fast enough, and that customer called the next guy. I sat down with Jacob from Rise Online Ads to show you exactly how we fix that. In this episode: 📌 What a real sales pipeline looks like and how to work it daily 📌 Speed to lead and why it's the biggest thing you're not doing 📌 Zapier — the $30/month tool that connects everything 📌 Jobber vs. Go High Level and when to use both 📌 The 72-hour booking machine 📌 How a 2% close rate lift = $120K more per year 📌 The AI tools we're using right now for estimating and follow-up 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

    1h 41m

  5. MAR 27

    What Titans of Land Clearing Business Do Differently

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you're getting leads but not closing deals, this episode breaks down exactly why.Jacob and I talk about what the best operators do different—so you can stop missing easy money, stop doing everything yourself, and start growing the right way.If you feel like you're busy but things aren’t scaling… this is for you. What you’ll learn: ✅ Why most operators lose deals before they even talk to the customer ✅ How small actions (like fast follow-up) can add $10K–$100K+ ✅ Why doing everything yourself is slowing you down ✅ How one operator turned $60K into $1.2M ✅ Why mindset and hiring better people changes everything ✅ The real difference between average operators and top performers If you're an owner-operator trying to grow your business, this video will help you close more jobs, build better systems, and stop leaving money on the table. 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

    57 min
  6. Stay Booked Without Burning Out: How to Price Jobs Right

    MAR 20

    Stay Booked Without Burning Out: How to Price Jobs Right

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you're busy but not profitable, this episode breaks down exactly why. Jacob and I dive into the real numbers behind running a land clearing (or any home service) business—so you can stop undercharging, stop burning out, and start keeping more money.If you're booked out 30–60 days and still not making what you should… this is for you. What you'll learn: ✅ Why most operators are working for free ✅ How to calculate your true cost per day ✅ When and how to raise your prices ✅ Why fewer jobs can actually make you MORE money ✅ How marketing creates demand (and better customers) If you're an owner-operator trying to figure out why you're busy but not profitable, this video will help you understand your numbers, price your jobs correctly, and build a business that actually pays you. 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

    51 min

  7. MAR 13

    Stay Booked Without Burning Out (Scheduling & Capacity for Land Clearing)

    Most contractors rely on word of mouth — and it creates a cycle of being slammed with work one month and completely slow the next. In this episode of the OWNR OPS Podcast, I sit down with Jacob from Rise Online Ads to talk about how contractors can stay booked year-round without burning out. Jacob also shares a story about spending $15,000 on ads and getting zero clients — and why not quitting ended up being one of the best decisions he made. In this episode we cover: • Why most contractors quit marketing too early • How paid ads compound over time • The mistake of relying only on referrals • How to stay busy during slow seasons • How to create offers that bring in better jobs • The 5 levels of customer awareness in marketing If you run a land clearing, excavation, tree service, or home service business, this episode will help you build a more consistent pipeline of work.

    1h 6m
  8. One Good Ad: Turn Facebook Ads Into Land Clearing Jobs

    MAR 6

    One Good Ad: Turn Facebook Ads Into Land Clearing Jobs

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator Most land clearing contractors waste money on Facebook ads. In this episode, we break down the exact system we’re using right now to generate real leads — not junk form fills. You’ll learn: 🟠 The simple video ad script that converts 🟠 How to target the right land owners 🟠 Why drone footage doesn’t work 🟠 How much to spend per day 🟠 How to fix bad leads 🟠 The follow-up system that actually closes jobs 🟠 How to scale using more creatives (Andromeda update) If you’ve never run ads, this will get you started. And if you’re already spending $1K–$5K/month, this will help you scale profitably. 📥 Get the ad scripts + checklist: Join the free OWNR OPS Skool group:👉 https://skool.com/ownrops

    1h 5m
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5
out of 5
4 Ratings

About

The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine. If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS: - PRICE – crew‑day math, bids, and minimums - PIPELINE – Google, Facebook, and follow‑up - PLAYBOOK – weekly scoreboards, scheduling, hiring Real numbers, teardown episodes, and simple frameworks you can steal and install.

Information

  • Creator
    Austin Gray @theownerop
  • Years Active
    2025 - 2026
  • Episodes
    131
  • Rating
    Clean
  • Copyright
    © Austin Gray @theownerop
  • Show Website
    OWNR OPS Podcast

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