97 episodes

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

PPC Den: Amazon PPC Advertising Mastery The PPC Den

    • Marketing
    • 4.9, 66 Ratings

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

    AMZPPC #89: Much Ado About Budgets

    AMZPPC #89: Much Ado About Budgets

    Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget.

    On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    6:00 Getting started with Amazon PPC budgets

    13:50 Splitting your budget between ad types

    21:50 Adjusting your budget over time

    29:30 Some final questions about budgets

    39:30 How much should you spend on Amazon PPC

    43:00 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 44 min
    AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads

    AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads

    We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%!

    Is that even possible?

    On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    5:10 A recent trend with Sponsored Display ads

    7:00 How conversion rates work

    11:20 Targeting types for Sponsored Display ads

    15:30 Sponsored Display conversions

    17:30 The big problem with conversions in Sponsored Display ads

    30:40 What we’d like to see and closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast
    Join the waitlist for the launch of Ad Badger App’s version 2


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 33 min
    AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

    AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

    The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road.

    But what if there was a better way to launch products?

    On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    7:30 Launching a new product with an auto campaign

    9:15 A caveat to the RPSB method

    13:20 How does Amazon determine where new products fit?

    15:40 How titles affect new product indexation

    17:45 Testing the new method for launching a new product

    23:50 Limiting your exposure to a bad auto campaign

    30:20 Closing thoughts


    Links & Resources


    Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!) 
    All our episodes and show notes are available at https://www.adbadger.com/podcast
    Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 34 min
    AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

    AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

    How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020.

    On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    3:05 Evaluating the PPC data for 2020

    6:20 Cost per Click

    11:15 Why are sellers pausing campaigns?

    15:40 ACOS and Ad Spend

    18:30 Impressions

    20:00 Conversion rates

    23:00 Outlook for the second half of 2020 and closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast
    Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 29 min
    AMZPPC #85: How Does Amazon PPC Work with Misspellings

    AMZPPC #85: How Does Amazon PPC Work with Misspellings

    We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords?

    On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    2:55 How you should think about misspellings

    5:05 How exact match has become exact-ish

    12:10 Misspellings with broad and phrase match

    12:40 How negatives affect your exact matches

    15:35 Search term rankings and misspelled words

    17:20 What you should actually do about misspelled words

    21:15 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast
    Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 24 min
    AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

    AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

    Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it?

    On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    3:10 What is Suggested Bid?

    6:20 Who will use Suggested Bid?

    13:20 A breakdown of Suggested Bid

    20:10 Testing the Suggested Bid feature

    24:50 Should you use Suggested Bid?

    31:00 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd

    New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/

    Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo
    Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 33 min

Customer Reviews

4.9 out of 5
66 Ratings

66 Ratings

Jesse512 ,

It's Good to Have the Ad Badger on Your Side!

I’ve been listening to this podcast for a long time. I really appreciate their perspectives and insights, and I enjoy the humor too. This is a great source for anyone that wants to learn more about Amazon PPC.

Terptastic ,

Actionable content

Great stuff once you get past the 3 minute intro. I’ve hit pause and gone straight to my AMS account multiple times.

k98man ,

The SOURCE for Amazon Advertising

I listen to a lot of podcasts on ecommerce and this is one of the best. They make learning amazon ppc fun, and I highly recommend listening.

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